The document outlines Zachary Grady's personal brand exploration which includes his background growing up in New York and playing sports in high school and college. It discusses his career goals of becoming a sports radio talk show host and provides an analysis of his skills, experiences, education, potential competitors in the field, and networking and professional development plans. The document establishes Grady's brand and strategy for pursuing a career in sports broadcasting and journalism.

1. PERSONAL BRAND EXPLORATION
Zachary A. Grady
Project & Portfolio I: Week 3
June 21, 2020

2. Born in 1985, Zachary Grady grew up in New York’s capital city,
Albany. A graduate of Colonie High, Grady played both Football and
Lacrosse for Colonie High School. After high school, Zachary would
continue his athletic career as a Division III Lacrosse player for both
Western New England College, and The State University of New York
at Brockport. Grady received a bachelor’s in history from SUNY
Brockport, as well an Associates in Independent Studies from Hudson
Valley Community College. Grady has spent the last three seasons as
an assistant football coach for his alma mater Colonie. Along with his
background in athletics Zachary has spent the last ten plus years in
the finance and sales industries. Grady left his practice in Upstate
New York in 2020 to continue his career in athletics by attending The
Dan Patrick School of Sportscasting. While attending Full Sail Grady
served as an On-Field Production Assistant for the Tampa Bay Vipers.
As well, he spent a semester as an intern at the WWE Performance
Center in Orlando, Florida and the NXT Live Broadcasts from the Full
Sail Live Campus Venue. After graduation Grady is looking to continue
his career in Sports by hosting his own sports talk radio show.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio and Television Announcer
• Program Director
• Sports Journalist & Correspondent
Maverick Archetype - take risks by
speaking up about things that they do
not agree with. By being candid, raw, and
honest, mavericks look to overturn what
isn’t working or what they feel to be
unjust. The maverick does not do things
in the traditional way and empower
others around them by stimulating and
liberating them from conformity.
Host of Daily Sports Radio Talk Show.

4. • DEMOGRAPHICS: College educated and
often former athlete. Skilled in
Communcations, Broadcasting, Journalism.
Most with experience in sales as well.
Generally living in either New York City or
Los Angeles.
• PSYCHOGRAPHICS: Is passionate about
sports, and have an athletic career in their
background. Give back to youth
associations in their community.
Traditionally are outgoing and have been
involved in outdoor outside activities from
work.
• IDEAL AUDIENCE MEMBERS: Russ Ryder,
Program Director for Westwood One,
Jessica Lauren Vetrano, Director of Content
Marketing at Westwood One, Alexis Arancio,
Executive Assitant to the President of
Westwood One
Recruiters & Hiring Managers at Westwood One, ESPN, &
CBSSports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Become an intern at The Dan LeBatard Show with Stugotz.
‣Connect with on social media and LinkedIn with to
Mike Ryan, Roy Bellamy, Chris Cote, and Billy Gil, the
producers of the show. Have these connections
established by the end of 2020.
Mid Term: (2026)
• Be an On Air talent for a regionally distributed Sports Radio
Talk Show.
‣Be On Air as a correspondence or talent for a
syndicated radio show.
Long Term: (2041)
• Host of my own nationally broadcasted radio program.
‣Host my own show that is nationally syndicated on
either ESPN radio or Westwood One from 10am to
1pm daily.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Rundown & Shot Sheet Production 80%
Content Creation 60%
Public Speaking 90%
SOFTHARD
Adobe Creative Cloud 50%
Microsoft Office Products (Word, Excel, Powerpoint) 75%
Broadcast Writing 70%
Public Speaking 90%
SOFTHARD
Adobe Creative Cloud 50%

7. Bringing a fresh new look to an oversaturated
market of sports hot takes. Get the biggest stories
in sports "Without The Fluff".
PROMISE

8. CREDENTIALS
Work Experience:
• Chief Financial Officer For Chambers Sports
Performance.
• Financial Advisor for Edward Jones.
• Treasurer For Colonie Raiders Football.
• Member, Board of Directors, West Albany
Strong.
Education:
• Bachelor of Science, History, The State University of New York at
Brockport.
• Associates in Arts, Independent Studies, Hudson Valley Community College
Awards:
• $12.5m assets under management.
• #1 for New Assets (Level 1 advisors) in the
upstate NY region for 2018.
• 13-3 record in two seasons as a coach for
Colonie Football.

9. COMPETITION
Chris Burns
Industry Experience:
• Degree from the Dan Patrick School of
Sportscasting (2020)
• 2 years as a play-by-play broadcaster and
color commentator for Rollins College.
Education:
• Graduated from The Dan Patrick School of Sportscasting at
Full Sail University (2020). Has a bachelors in Sportscasting.
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to well-
disciplined young man
• MOAA Award, AFJROTC award for leadership recognition
Skills and Proficiencies:
• Broadcast Journalism
• Storytelling
• Sports play-by-play.
Zachary Grady
Overall Online Presence:
• 26 connections
• No active endorsements
• No customization aspects
• Better skills, and experience than myself.
• Grade: Average, 50 out of 100
Industry Experience:
• On Field Production Assistant for The Tampa
Bay Vipers
• Member of the Full Sail NXT Student Initiative
• WWE Performance Center Internship
• Rollins College play-by-play broadcaster and
color commentator
Education:
• Full Sail University- Dan Patrick School of Sportscasting.
• In Progress, Graduation in September 2021
• The State University of New York At Brockport
• Bachelor of Science, History, May 2008
• Hudson Valley Community College
• Associates in Arts, Independent Studies, May 2005
Leadership Experience:
• 3 years as a financial advisor for Edward Jones
• Chief Financial Officer for Chambers Sports Performance
• Coach and Treasurer for The Colonie Raiders Football Program
• Member of the Board of Directors for West Albany Strong
Skills and Proficiencies:
• Customer Service
• Sales
• Public Speaking
Overall Online Presence:
• Grade: Above Average, 85 out of 100

10. COMPETITION
Jayde Donovan
Industry Experience:
• 7 years as a nationally syndicated radio
host.
• 4 years as a reporter and correspondent
for Fox Television.
• 10 years working for clear channel radio.
Education:
• Pasadena City College.
• University of Southern California
• Bachelors of Science, Sociology, 2005
Leadership Experience:
• Founder of the Apple A Day Foundation
Skills and Proficiencies:
• Television- 17 endorsements
• Radio- 16 endorsements
• Broadcasting- 12 endorsements
• Digital Media- 10 endorsements
Zachary Grady
Overall Online Presence:
• 348 connections
• Multiple active endorsements
• Customization aspects not visible due to privacy settings.
• Better skills, and experience than myself.
• Grade: Top 10%, 90 out of 100
Industry Experience:
• On Field Production Assistant for The Tampa
Bay Vipers
• Member of the Full Sail NXT Student Initiative
• WWE Performance Center Internship
• Rollins College play-by-play broadcaster and
color commentator
Education:
• Full Sail University- Dan Patrick School of Sportscasting.
• In Progress, Graduation in September 2021
• The State University of New York At Brockport
• Bachelor of Science, History, May 2008
• Hudson Valley Community College
• Associates in Arts, Independent Studies, May 2005
Leadership Experience:
• 3 years as a financial advisor for Edward Jones
• Chief Financial Officer for Chambers Sports Performance
• Coach and Treasurer for The Colonie Raiders Football Program
• Member of the Board of Directors for West Albany Strong
Skills and Proficiencies:
• Customer Service
• Sales
• Public Speaking
Overall Online Presence:
• Grade: Above Average, 85 out of 100

11. WITHOUT THE FLUFF
WTF brings you the biggest stories in sports without the fluff
that the traditional mainstream media reports. We are on the
forefront of technology and pop culture to innovate the way
sports are going to be reported on for the next generation.
@GUYGRADY518
Zachary was one of four original co-founder of Without
The Fluff. Along with Dylan McCabe, Nolan Thompson,
and Keith Wallace while attending Full Sail University.

12. NETWORKING &
MARKETING
Industry Experience & Organizations
• The Tampa Bay Vipers
‣ On Field Production Assistant for the 2020 Season.
• WWE NXT Performance Center Internship
‣ Through the Dan Patrick School of Sportscasting. (TBD- Covid)
• NXT Full Sail Student Initiative
‣ Produced digital social media content for both the USA Live
Show and the Florida Traveling House Shows. (TBD- Covid)
Content In The Industry
• WTF Podcast: Host of the WTF Podcast; Content creation along with
the other founding fathers of Without The Fluff. An in depth
discussion of the biggest stories in athletics and what they really
mean going forward both in sports and society. (www.fsbizsite.com/
zagrady)
• Original Writing Content: Daily published articles and editorials on the
most pressing topics in sports. (www.fsbizsite.com/zagrady)
• Rollins Athletics Broadcasts: A showcase of games in a multitude of
sports from Rollins College. With experience in both play-by-play and
color commentary. (www.sunshinestateconference.tv)

13. PROFESSIONAL DEVELOPMENT
Mentor
• Mike Tuck- graduated from the University of Central Florida
with a broadcasting degree. Mike worked as an intern in the
Orlando Magic Broadcast Department after school. Since 2001
he has worked in the Orlando market for WFLF-AM 540 and
WQTM-AM 740 before arriving at WHOO-AM 1080 "ESPN1080
The Team".
Formal Education
• Complete Sportscasting B.S. from The Dan Patrick School of
Sportscasting. Graduation date set for September 2021.
Technical Skills
• Adobe Creative Cloud, April 2020 (New Media Tools) May 2020
(Sports Digital Production)
• Rundown Creator - Intro to Sportscasting (March 2020)
Broadcast Writing (June 2020)
• Open Broadcasting Software - New Media Formats, May 2021
Soft Skills
• Advanced Interviewing Skills, Interviewing For Sports
Broadcasting, March 2021
• Vocal Training, Vocal Training I (Sept 2020), Vocal Training II
(January 2021)
• Professional Writing- June 2020 and November 2020

14. Zachary Grady
As a current full time student at Full Sail University
attending the Dan Patrick School of Sportscasting, I
am looking to further my career in the Sports
Journalism and Broadcasting Industry. With a background
that includes being a On-Field Production Assistant for the XFL’s Tampa Bay Vipers,
the Treasurer for the Colonie Junior Raiders Youth Football organization and a Board
of Director for the West Albany Strong community outreach organization, I have been
able to experience a multitude of aspects of the Sports Industry. I now look to
advance my career beyond the sidelines and be a voice for the next generation of
independent thinking sports fans.
“

15. REFERENCES
27-2012.03 - Program Directors. (n.d.). O Net
Online. Retrieved June 20, 2020, from https://
www.onetonline.org/link/summary/27-2012.03
27-3011.00 - Radio and Television Announcers.
(n.d.). O Net Online. Retrieved June 20, 2020, from
https://www.onetonline.org/link/summary/
27-3011.00
27-3022.00 - Reporters and Correspondents. (n.d.).
O Net Online. Retrieved June 20, 2020, from https://
www.onetonline.org/link/summary/27-3022.00
Chris Burns LinkedIn Page. (n.d.). LinkedIn.
Retrieved June 20, 2020, from https://
www.linkedin.com/in/chris-burns-85b524199/
Courses : Sportscasting. (n.d.). Full Sail University.
Retrieved June 20, 2020, from https://
www.fullsail.edu/degrees/sportscasting-bachelor/
courses
ESPN LinkedIn. (n.d.). LinkedIn. Retrieved June 20,
2020, from https://www.linkedin.com/company/
espn/
Jayde Donovan LinkedIn Page. (n.d.). LinkedIn.
Retrieved June 20, 2020, from https://
www.linkedin.com/in/jayde-donovan-88400077/
Westwood One LinkedIn Page. (n.d.). LinkedIn.
Retrieved June 20, 2020, from https://
www.linkedin.com/company/westwoodone/