1) Nokia is a Finnish company that was once the largest mobile phone manufacturer but has since lost market share. 2) It has shifted to using Microsoft's Windows phone OS after previously using Symbian and is now focused on its Lumia series. 3) Samsung has emerged as a strong competitor with the goal of becoming a top 5 global brand by 2020 through strategic acquisitions and new technologies.

1. Nokia vs Samsung

3. INTRODUCTION
• NOKIA is a Finnish (Finland) company.
• NOKIA has130,000 employees in 120
countries, sales in more than 150
countries and global annual revenue of
over €38 billion .
• It was the world's largest manufacturer of
mobile phones in 2011, with global device
market share of 23%.

4. • The Nokia brand, valued at $25 billion, is listed
as the 14th most valuable global brand in the
Interbrand/BusinessWeek Best Global Brands
list of 2011.
• Nokia is a public limited-liability company listed
on the Helsinki, Frankfurt, and New York stock
exchanges and plays a very large role in the
economy of Finland.

5. VISION OF THE COMPANY
Leading the digital convergence
revolution“GROWING TO BE THE BEST”.
As a part of vision Samsung has mapped out a
specific plan of reaching $400 billion revenue &
becoming one of the world’s top 5 brands by
2020.

6. Mergers &Acquisitions
.

7. • On 22 September 2003, Nokia acquired
Sega.com, a branch of Sega which became the
major basis to develop the Nokia N-Gage
device.
• On 16 November 2005, Nokia and Intellisync
Corporation, a provider of data and PIM
synchronization software that would help nokia
in software development.
• On 8 August 2006, Nokia and Loudeye Corp.
announced that they had signed an agreement
for Nokia to acquire online music distributor
Loudeye Corporation for approximately US $60
million.

8. • In July 2007, Nokia acquired all assets of
Twango, the comprehensive media
sharing solution for organizing and sharing
photos, videos and other personal media .
• In October 2007 Nokia bought Navteq, a
U.S.-based supplier of digital mapping
data, for a price of $8.1 billion.
• On 28 March 2010, Nokia announced the
acquisition of Novarra, the mobile web
browser firm from Chicago .

9. • On 10 April 2010, Nokia announced its
acquisition of MetaCarta, whose
technology was planned to be used in the
area of local search, particularly involving
location and other services.

10. Alliance with MicroSoft
On 11 February 2011, Stephen Elop unveiled
a new strategic alliance with Microsoft, and
announcedwouldreplace Symbian and MeeGo
with Microsoft's Windows phone operating
system expect to mid to low end devices.
And we see that in the NOKIA’s Lumia series
phones.

11. Involvement in GSM
• Nokia is a key developer in (Global System for
Mobile Communications) GSM the
second-generation mobile technology which
could carry data as well as voice traffic. NMT
(Nordic Mobile Telephony), the world's first
mobile telephony standard that enabled
international roaming. Nokia delivered its first
GSM network to the Finnish operator Radiolinja
in 1989. The world's first commercial GSM call
was made on 1 July 1991 in Helsinki, Finland
over a Nokia-supplied network, by then
Prime Minister of Finland Harri Holkeri

12. About the OS
• Originally Nokia phones had custom
Nokia OS operating system developed
specifically for Nokia mobile phones.
• .The first Nseries device, the N90, utilised
the older Symbian OS 8.1
mobile operating system.
• Newer Nseries devices incorporate newer
revisions of SymbianOS9 that include
Feature Packs…….

13. • The N800, N810 and N900 are as of July
2010 the only Nseries devices to not use
Symbian OSThey use the Linux based
Maemo OS.
• The Nokia N8 is the first device to function
on the Symbian3 mobile operating system.
Nokia revealed that the N8 will be the last
device in its flagship N-series devices to
ship withSymbian OS .

14. • Currently nokia uses symbian S60 OS in
its mobile phones.
• Nokia was also to invest into the Series 40
platform and release a single MeeGo
product in 2011As part of the restructuring
plan.
• NOKIA is using Windowsphone OS in its
latest Lumia series.
• NOKIA is not using the latest Android
technology.

15. NOKIA’S TECHNOLOGY
STRATEGY
• Nokia’s business is supported by five
technology priority areas – device
technology leadership, smart connectivity;
leading web evolution; user experience
leadership; and providing the preferred
innovation platform. These priorities are
fundamental to the company to enable
Nokia’s growth and , to meet consumer
demand .

16. • Nokia implements technology to drive
value to support its business, the industry
and consumers Revenue through
differentiation as it uses custom made OS.
• Talking of Differentiation, it can be brought
about in many ways, e.g.: the best power
management, thermal durability and
charging times; better sound and image
processing and quality in cameras; the
best selection of radio connections;
superior materials, device ergonomics and
user interfaces that NOKIA offers.

17. • Nokia was the first to introduce desktop-like full
Internet browsing to mobile devices with the
Web browser for S60 in 2006, available in S60
devices sold today.
• Nokia aims to ensure access to the best
technologies for its products and services with a
full product portfolio in all markets. Competitive
advantage can be achieved with the right
decisions of what technologies to develop in-
house, which to develop in partnership and
which to purchase outside

18. • Nokia is committed to continuous improvement
of the basics of device operation, such as power
management and software performance, as well
as developing new ways for users to interact
with devices. The aim is to surprise with
simplicity - hiding the growing complexity of
technology to bring a smooth user experience.

20. STRENGTH
• Nokia is a dominant player in the mid phone
market via its majority of phones offers symbian
OS.(i.e custom made used by NOKIA only).
• NOKIA is projected to sell aroun100Million smart
phones sold in the next 4 years.
• 33% market share still the largest cell phone
vendor by far, with double themarket share of
nearest competitor Samsung in INDIA.

21. Weakness
• The N-gage is considered a flop .
• Being the market leader and its increase
role in Symbian is giving Nokia a bad
image besides using the latest Android
technology.
• NOKIA is slow in adopting new technology
as its R&D is slow compared to that of
Samsung.

22. OPPORTUNITIES
• Can capitalize on 3G and Smart phones
category that are the new offerings to
browse faster web that Nokia can develop
in most of its phones because it supports
Symbian.
• New growth markets where cell phone
adoption still has room to go, including
India and other countries.

23. THREATS
• Late in the game in 3G creates a risk to be
displaced by leaders like Motorola,
LG, Samsung, BB, i-phone.
• Asian companies who are entering the
market very aggressively (Onida, HTC,
Zen, Spice).