Nokia is one of the world's largest telecommunications equipment manufacturers headquartered in Finland. It provides mobile communication equipment for major markets and protocols. Nokia offers a variety of mobile phone models ranging in price from Rs. 3,500 to Rs. 28,000. It has a large distribution and sales network but faces threats from competitors providing cheaper phones or better after-sales service. Nokia aims to utilize its workforce and technical skills to continually improve products and processes through business transformation.

1. “ This Idea of ‘Connecting People’ by Nokia provides Service to people with the help of the Products ”

3. PRODUCT Quality Appearance Packaging Brand Service Support Warranty

5. Price Discounts Financing Leasing Options Allowances.

6. Price of the Most Selling Mobile Phones of Nokia In the Market Model Price Approx in Rs Nokia 3230 Rs.15,000 Nokia 7610 Rs.16,000 Nokia 6230 Rs.12,000 Nokia 6630 Rs.22,000 Nokia 9300 Rs.28,000 Nokia 3660 Rs.11,000 Nokia 1100 Rs.3500 Nokia 6610 Rs.6000

7. Place Logistics Channel members Channel Motivation Market Coverage Service Levels Internet Accessibility

8. Places where you can find Nokia

9. Promotion Front Line Service Public Relations Message Sales Media Budget

10. Presenting On of the Promotional Campaigns of Nokia

13. Weakness: 1. Price of the product offered by the company 2. Not concern about the lower class of the society people. 3. The service centers in India are very few and scare. So after sales service is not good.

14. Opportunity : 1. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around. 2. ‘Telecom penetration in India’ being at the peak time. 3. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation.

15. Threats: 1. Emerging of other mobile companies in the market. The companies like Motorola, Sony Eriksson, Cingular (U.S). 2. Threats can be like providing cheap phones, new features, new style and type, good after sales service etc . 3. The growing demand of WLL network can cause drop in sales for Nokia, as Nokia provides many less CDMA phones to the customer.

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