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Amul Facts


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Amul, Facts on Amul

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Amul Facts

  1. 1. The Taste of India
  2. 2. Evolution of the company  Formed in 1946 by Dr. Verghese Kurien  It has found in Gujarat.  Brand name taken from Sanskrit word “Amoolya” means     Precious Full name “Anand milk Producers Union ltd.” Managed by GCMMF (Gujarat Cooperative Milk Marketing Federation) Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. Key people:  MD - R.S Sodhi  CFO – Rakesh Shukla
  3. 3. Vision And Mission Vision “Amul’s Vision is to provide more satisfaction to the farmers, their customers, employees and distributers.”  Mission “We the motivated and dedicated workforce at Amul are committed to produce wholesome and safe foods of excellent quality to remain market le ader through development of quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment
  4. 4. Location of Amul Amul headquarters is located at Gujarat in a district called Anand.
  5. 5. The Amul Model The Amul Model of dairy development is a threetiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
  6. 6. The Amul Model Cont.
  7. 7. Range of Products Breadspreads Amul Butter, Amul Lite, Delicious Table Margarine Amul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza (Mozarella) Cheese Range Cheese,Amul Emmental Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious Pizza Amul Gold Full Cream Milk 6% fat, Amul Shakti Fresh Milk Standardised Milk 4.5% Fat, Amul Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow Milk Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, UHT Milk Range Amul Taaza 1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh Cream Amul Full Cream Milk Powder, Amulya Dairy Whitener, Milk Powders Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and Coffee Whitener Amul Kool Flavoured Milk, Amul Kool Cafe, Amul Kool Milk Drink Koko,Amul Kool Millk Shaake, Amul Kool Chocolate
  8. 8. Range of Products cont. Health Drink Brown Beverage Curd Products Stamina Instant Energy Drink Nutramul Malted Milk Food Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee, Amul Flaavyo Yoghurt Amul Pure Ghee, Sagar Pure Ghee Pure Ghee Sweetened Condensed Amul Mithaimate Milk Mithaee Range Amul Shrikhand, Amul Mithaee Gulabjamuns, (Ethnic Amul Basundi,Avsar Ladoos Sweets) Sundae Range, probiotic,,sugarfree and
  9. 9. Financial performance Sales Turnover 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 Rs (million) 27457 28941 29225 37736 42778 52554 67113 80053 97742 116680 137350 US $ (in million) 575 616 672 850 1050 1325 1504 1700 2172 2500 2540 Growth of 17.72 per cent to reach Rs.13735.15 crores ( Rs.137.35
  10. 10. Operational Performance Members No. of Producer Members No. of Village Societies Total Milk handling capacity per day Milk Collection (Total - 2012-13) Milk collection (Daily Average 2012-13) Cattlefeed manufacturing Capacity 17 District Cooperative Milk Producers' Unions (16 Members & 1 Nominal Members) 3.18 Million 16,914 16.8 Million litres per day 4.66 billion litres 12.7 million litres 5890 Mts. per day Rs. 13735 Crores (US $ 2.54
  11. 11. SWOT ANALYSIS Technical manpower Demand Margins Problem in distribution Perishability Competition Flexibility in market Export potential Milk vendors Competition
  12. 12. Amul - BCG Matrix High Amul IceCream Amul cheese Amul chocolate Business growth rate Low Amul butter Amul chocolate drink High Low Relative Market Share
  14. 14. Market Share  Amul owns 85 percent share in butter market  75 percent in cheese share market.  Amul is the market leader in Cheese, with 65- 66% share.  It also has 88% market share in butter,  63% share in infant milk and 45% market share in dairy whitener.  Amul also enjoys a 26% share in the packaged milk market.
  15. 15. Awards  GCMMF wins the SAP Award for Customer Excellence (SAPACE) 2013 under the category of "Best Run Award in Finance"  ET-Corporate Citizen Award of the Year 201011 to GCMMF  Green Globe Award  Dr. V. Kurien honoured with Life Time Achievement Award by CNN-IBN
  16. 16. Achievements of GCMMF  9.4 million liters of milk procured per day  INR150 million (US$2.3 million) disbursed in cash      daily. Gcmmf is the largest cooperative business of small producers with an annual turnover of inr53 billion (us$810 million) The government of India has honored Amul with the "best of all categories Rajiv Gandhi national quality award". Largest milk handling capacity in Asia Largest cold chain network 48 sales offices, 5000 wholesale distributors, 7 lakh retail outlets
  17. 17. Thank You…