Nokia
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Nokia originated as a wood-pulp mill in 1865 in Finland. It has since become one of the world's largest telecommunications equipment manufacturers. Nokia focuses on handset manufacturing, increasing its distribution channels, improving customer satisfaction, and adjusting products for specific markets. It aims to attract consumers through innovative features, raise interest in benefits, convince consumers desired needs will be met, and lead to purchasing action. Nokia targets both males and females aged 25-50, who comprise 80% of its market, and the rural population of India totaling 100 million people through affordable, reliable phones and other tailored products.
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Case study on nokia
TNCs like Nokia locate branches globally to minimize costs and be close to customers. Nokia opens factories and offices where labor and real estate are cheap. It also expands into growing markets as consumers in developing countries become wealthier. Nokia employs different types of workers in different locations based on skill level. Highly trained R&D staff work in Europe developing new technology products while basic assembly occurs in lower cost countries. Factories can impact local environments but also provide jobs and skills training for local communities.
Nokia -mini case study
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 1 billion users globally and held a 33% market share in 2010, having sold 38% of all mobile phones worldwide in 2008. Some keys to Nokia's global strength have been offering devices at all price points and for all markets, producing durable, reliable, and affordable devices, understanding different country cultures, and developing GSM technology to enable international roaming. While Nokia dominates globally, its presence is weaker in the United States and Europe, so it needs to better understand local consumer needs, values, and affordability to gain market share in those regions. The fast-paced mobile technology industry and competitive
Presentation on nokia
Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.
Case study nokia
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.
Rise Fall Rise of Nokia Company
The slide includes how the progress of Nokia happened before the fall. How it fall in market and again rise.
Nokia case study
Nokia was established in Finland in 1865 and became a multinational corporation involved in communication, information technology, and consumer electronics. In 1982, Nokia bought Mobira and began manufacturing mobile phones, producing one of the first true mobile phones called the Nokia Mobira Senator. Throughout the 1980s and 1990s, Nokia launched several new mobile phone models and saw success spreading into European and US markets. By the late 1990s, Nokia had become the world's largest mobile phone company, holding around 40% of the global market share. However, in 2010 Nokia partnered with Microsoft and saw a decline as Android and Apple gained popularity. The brand was later sold and regained popularity under new ownership focused on affordable smartphones.
Nokia
Nokia entered markets using a waterfall approach, gradually entering new sequences of markets. It first introduced products through licensing, joint ventures, and direct investment. To gain market share in the US and Europe, where it has less presence, Nokia needs to focus on the new consumer group that can roam internationally and use data services like text messaging. The greatest threats to Nokia's global presence are competitors introducing innovative technologies at a faster pace than Nokia while it tries to maintain low prices for its international consumers.
Nokia
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It is headquartered in Espoo, Finland. Nokia has over 1 billion users globally and had a 33% market share in 2010, selling 38% of all mobile phones worldwide in 2008. Keys to Nokia's success have included offering affordable, durable, and reliable phones at all price points globally. However, threats to its global presence include fast-paced competition from other companies that have gained significant market share through more intuitive innovation and product differentiation.
Recommended
Case study on nokia
TNCs like Nokia locate branches globally to minimize costs and be close to customers. Nokia opens factories and offices where labor and real estate are cheap. It also expands into growing markets as consumers in developing countries become wealthier. Nokia employs different types of workers in different locations based on skill level. Highly trained R&D staff work in Europe developing new technology products while basic assembly occurs in lower cost countries. Factories can impact local environments but also provide jobs and skills training for local communities.
Nokia -mini case study
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 1 billion users globally and held a 33% market share in 2010, having sold 38% of all mobile phones worldwide in 2008. Some keys to Nokia's global strength have been offering devices at all price points and for all markets, producing durable, reliable, and affordable devices, understanding different country cultures, and developing GSM technology to enable international roaming. While Nokia dominates globally, its presence is weaker in the United States and Europe, so it needs to better understand local consumer needs, values, and affordability to gain market share in those regions. The fast-paced mobile technology industry and competitive
Presentation on nokia
Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.
Case study nokia
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.
Rise Fall Rise of Nokia Company
The slide includes how the progress of Nokia happened before the fall. How it fall in market and again rise.
Nokia case study
Nokia was established in Finland in 1865 and became a multinational corporation involved in communication, information technology, and consumer electronics. In 1982, Nokia bought Mobira and began manufacturing mobile phones, producing one of the first true mobile phones called the Nokia Mobira Senator. Throughout the 1980s and 1990s, Nokia launched several new mobile phone models and saw success spreading into European and US markets. By the late 1990s, Nokia had become the world's largest mobile phone company, holding around 40% of the global market share. However, in 2010 Nokia partnered with Microsoft and saw a decline as Android and Apple gained popularity. The brand was later sold and regained popularity under new ownership focused on affordable smartphones.
Nokia
Nokia entered markets using a waterfall approach, gradually entering new sequences of markets. It first introduced products through licensing, joint ventures, and direct investment. To gain market share in the US and Europe, where it has less presence, Nokia needs to focus on the new consumer group that can roam internationally and use data services like text messaging. The greatest threats to Nokia's global presence are competitors introducing innovative technologies at a faster pace than Nokia while it tries to maintain low prices for its international consumers.
Nokia
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It is headquartered in Espoo, Finland. Nokia has over 1 billion users globally and had a 33% market share in 2010, selling 38% of all mobile phones worldwide in 2008. Keys to Nokia's success have included offering affordable, durable, and reliable phones at all price points globally. However, threats to its global presence include fast-paced competition from other companies that have gained significant market share through more intuitive innovation and product differentiation.
Nokia Campaign
Nokia ile Türk Tüketicisi arasında özel bir bağ var. Bir dönem cep telefonu dendiğinde herhalde herkesin akılına Nokia gelirdi. Fakat akıllı telefon dönemiyle birlikte Nokia yerini Apple, Samsung ve Blackberry'e bırakmıştı. Bu dönemde Nokia popülerliğini yitirdi. Sonra Lumia hamlesiyle Türkiye'deki akıllı telefon pazarına girdi, fakat ürün diğer akıllı telefonlardan ne çok daha ucuz ne çok daha teknolojikti. Bu yüzden yerellik vurgusu yapılırsa daha başarılı olacaktı. Bu sunum, o dönemde Nokia'nın nasıl bir yol izlemesi gerektiğini anlatıyor. Bir grup projesi sunumuydu, ben sadece kendi kısmımı yükledim.
Sunum Tarihi: 11.2012
Presentation on failure of nokia
Nokia began in the late 19th century making paper and rubber products, eventually expanding into cable, electronics, and telecommunications. It launched the first international cellular network in 1981 and helped establish the GSM standard in 1987. Nokia dominated the mobile phone market in the late 1990s and early 2000s. However, it failed to keep up with smartphone innovation from Apple and Google. After several leadership and strategy changes, Nokia's market share declined dramatically and it sold its mobile phone business to Microsoft in 2013.
Nokia
Nokia was founded in 1865 and over the following century grew to include several Finnish companies, ultimately merging in 1967 to form Nokia Corporation. Nokia entered the mobile phone industry in 1979 through its Mobira subsidiary and helped drive innovations in mobile technology. By the 1990s under CEO Jorma Ollila, Nokia focused exclusively on telecommunications and became the world's largest mobile phone manufacturer. The document traces Nokia's history from its founding to its leadership in mobile through innovations like the first GSM handset and development of smartphones.
Nokia Oraganizational Design
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.
emerging nokia - should they focus on developed or emerging markets
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
Nokia Rise and Fall of the Company
Nokia was founded in 1865 in Finland as a pulp mill and expanded into electricity generation and forest products. In the 1960s and 70s, Nokia entered the networking and radio industries through partnerships and joint ventures, including launching the world's first international cellular network. Through the 1980s and 90s, Nokia launched early mobile phones and networks and by 1998 became the largest mobile phone manufacturer, surpassing Motorola. However, Nokia struggled to keep up with the rise of the iPhone and Android smartphones in the late 2000s, being slow to transition to new operating systems, lacking innovation, and focusing more on hardware than software.
Nokia
Nokia was once the dominant player in the mobile phone market but saw its market share collapse due to failure to innovate and keep up with competitors like Apple and Android phones. When Stephen Elop became CEO in 2010, he described Nokia's position as being on a "burning platform" but his strategies, like switching solely to the Windows OS, further deteriorated Nokia's performance. Elop oversaw a 40% drop in revenues, 95% drop in profits, and 60% drop in share price during his tenure, leading some to argue he deliberately devalued Nokia to make it cheaper for Microsoft to acquire, his former employer. By 2013, Microsoft purchased what remained of Nokia's business for $7.2 billion.
Nokia sm ppt
While Nokia had strengths in its large market share and brand recognition, it faced weaknesses like falling behind competitors in operating systems. After losing dominance, Nokia's
Nokia bl 5c
Nokia encountered a problem in mid-2007 when 46 million BL-5C batteries supplied by Matsushita and installed in Nokia phones were found to be defective, causing overheating and explosion issues. Nokia addressed the issue by setting up a website and call center for users to check if their battery was defective and replacing defective batteries free of charge through their customer care centers. However, the battery issues caused a temporary setback in Nokia's market performance, with a decrease in market share and failure of new phone models, resulting in Nokia losing its top position in the global mobile phone market.
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.Microsoft nokia acquisition
Group 11 consists of 4 members: Mansi Jain (127), Saloni Jain (128), Ibrahim zoher (129), and Subhash bhrasadia (130). The document then summarizes the histories of Microsoft and Nokia, how Nokia's market position declined, Microsoft and Nokia's partnership and acquisition, and concludes that the acquisition was meant to reduce costs through innovation and improve their competitive position.
Nokia Case Study
Nokia started as a paper mill in 1865 and diversified over time, producing various electronic devices including radios, TVs, and computers. It faced near bankruptcy after WWI but joined with other companies. From 1992 onward, it focused solely on telecommunications. It has faced challenges entering new markets, fierce competition, and struggles to expand. Nokia uses the Symbian operating system in many of its phones and acquired Symbian in 2008. However, critics say it offers poor after-sales service and was slow to enter the smartphone market. It also needs to ensure affordability and expand its product range and features to capture more markets.
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
Vickie Nauman, President- North America at 7Digital, explores the future of ad-supported media at the #MATI-Marketing & Ad:Tech Israel conference, February 11, 2014, Tel Aviv
Nokia swot analysis
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
Srinivas karthick
Nokia has the largest market share in Mumbai at 88%, focusing on developing affordable mobile devices to increase economic growth. Nokia constantly innovates with a focus on enhancing communication and exploring new ways to exchange information. Nokia will continue finding new ways to connect people. To remain on top, Nokia is putting resources behind its N-series phones and aims to be number one in bringing low-cost internet access to mobile devices, targeting hundreds of millions of users by 2010.
ORGANIZATIONAL BEHAVIOR'S PRESENTATION ( NOKIA COMPANY )
This document summarizes Nokia's history and challenges. It began in 1865 manufacturing paper and expanded into various industries. In the late 19th century it added electricity and in 1962 developed its first electronics device. By 1994 it launched popular mobile phones and was the world leader by 1998. However, in 2007 it began struggling with competition from Apple and Samsung. Case studies examine why Nokia failed to sustain innovation and bring out new ideas, noting its resistance to change and new technologies. The document also summarizes how Nokia overcame failures after 2007 by partnering with Microsoft, changing CEOs, adopting new technologies, and producing models like the Nokia Lumia 800 and 920. It concludes Nokia needs continued technology improvements and innovation to compete.
Nokia merges in microsoft
Nokia sold its mobile phone business to Microsoft for $7.2 billion. The deal will see 32,000 Nokia employees transfer over along with Nokia's patents. Nokia struggled in recent years, losing market share as competitors like Samsung focused on Android smartphones. Microsoft hopes the acquisition will help them become more competitive in the mobile market by allowing them to integrate hardware and software. The conclusion is that the deal is positive for both companies as Nokia can exit the struggling mobile phone market, and Microsoft can now manufacture phones with their Windows OS.
Evoko Minto Wireless Bluetooth Microphone
Minto will be presenting at the US National Sales Meeting in NYC on November 25, 2013 about the conference phone market and Evoko's product. The conference phone market is large but products are behind today's mobile and flexible work environments. There are three main customer segments - corporate needs quality, mobile office needs flexibility, and consumers focus on design and music. While the market is highly competitive, there is little differentiation between products. Evoko aims to change this with their new conference phone that is easy to use, makes meetings look great, allows mobility, supports BYOD and cloud communications, and can be used anywhere.
Search on consumer electronics (1)
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
Search on consumer electronics
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
14426457 rural-marketing (1)
Rural marketing has evolved over four phases in India from the pre-independence period to the 21st century. It began as agricultural marketing but now aims for rural development through integrated solutions. Rural markets differ from urban markets in their large size but scattered nature, agricultural income base, and traditional outlook. Rural marketing takes a developmental approach rather than just transactions by focusing on social change, innovations, and narrowing rural-urban gaps over the long term. Marketers classify rural consumers by economic status into affluent, middle class, and poor groups. Major roadblocks to rural markets include low standards of living and literacy, unreliable income, and poor transportation and warehousing infrastructure.
Rural marketing India
The document discusses several examples of rural marketing strategies used by different companies in India. It describes ITC's e-Choupal initiative which links rural farmers via the internet for agricultural procurement. It also discusses Nokia launching an affordable rural model with features like dual language and dust-proof keys. ACC Cement used local press and direct marketing to promote their cement brand in rural Karnataka. Godrej launched retail stores called Aadhaars to provide a one-stop shopping solution in rural areas. HUL's KhushiyonkiDoli initiative aims to create awareness, engagement, and retail contact for their brands in villages across several states.
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Nokia Campaign
Nokia ile Türk Tüketicisi arasında özel bir bağ var. Bir dönem cep telefonu dendiğinde herhalde herkesin akılına Nokia gelirdi. Fakat akıllı telefon dönemiyle birlikte Nokia yerini Apple, Samsung ve Blackberry'e bırakmıştı. Bu dönemde Nokia popülerliğini yitirdi. Sonra Lumia hamlesiyle Türkiye'deki akıllı telefon pazarına girdi, fakat ürün diğer akıllı telefonlardan ne çok daha ucuz ne çok daha teknolojikti. Bu yüzden yerellik vurgusu yapılırsa daha başarılı olacaktı. Bu sunum, o dönemde Nokia'nın nasıl bir yol izlemesi gerektiğini anlatıyor. Bir grup projesi sunumuydu, ben sadece kendi kısmımı yükledim.
Sunum Tarihi: 11.2012
Presentation on failure of nokia
Nokia began in the late 19th century making paper and rubber products, eventually expanding into cable, electronics, and telecommunications. It launched the first international cellular network in 1981 and helped establish the GSM standard in 1987. Nokia dominated the mobile phone market in the late 1990s and early 2000s. However, it failed to keep up with smartphone innovation from Apple and Google. After several leadership and strategy changes, Nokia's market share declined dramatically and it sold its mobile phone business to Microsoft in 2013.
Nokia
Nokia was founded in 1865 and over the following century grew to include several Finnish companies, ultimately merging in 1967 to form Nokia Corporation. Nokia entered the mobile phone industry in 1979 through its Mobira subsidiary and helped drive innovations in mobile technology. By the 1990s under CEO Jorma Ollila, Nokia focused exclusively on telecommunications and became the world's largest mobile phone manufacturer. The document traces Nokia's history from its founding to its leadership in mobile through innovations like the first GSM handset and development of smartphones.
Nokia Oraganizational Design
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.
emerging nokia - should they focus on developed or emerging markets
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
Nokia Rise and Fall of the Company
Nokia was founded in 1865 in Finland as a pulp mill and expanded into electricity generation and forest products. In the 1960s and 70s, Nokia entered the networking and radio industries through partnerships and joint ventures, including launching the world's first international cellular network. Through the 1980s and 90s, Nokia launched early mobile phones and networks and by 1998 became the largest mobile phone manufacturer, surpassing Motorola. However, Nokia struggled to keep up with the rise of the iPhone and Android smartphones in the late 2000s, being slow to transition to new operating systems, lacking innovation, and focusing more on hardware than software.
Nokia
Nokia was once the dominant player in the mobile phone market but saw its market share collapse due to failure to innovate and keep up with competitors like Apple and Android phones. When Stephen Elop became CEO in 2010, he described Nokia's position as being on a "burning platform" but his strategies, like switching solely to the Windows OS, further deteriorated Nokia's performance. Elop oversaw a 40% drop in revenues, 95% drop in profits, and 60% drop in share price during his tenure, leading some to argue he deliberately devalued Nokia to make it cheaper for Microsoft to acquire, his former employer. By 2013, Microsoft purchased what remained of Nokia's business for $7.2 billion.
Nokia sm ppt
While Nokia had strengths in its large market share and brand recognition, it faced weaknesses like falling behind competitors in operating systems. After losing dominance, Nokia's
Nokia bl 5c
Nokia encountered a problem in mid-2007 when 46 million BL-5C batteries supplied by Matsushita and installed in Nokia phones were found to be defective, causing overheating and explosion issues. Nokia addressed the issue by setting up a website and call center for users to check if their battery was defective and replacing defective batteries free of charge through their customer care centers. However, the battery issues caused a temporary setback in Nokia's market performance, with a decrease in market share and failure of new phone models, resulting in Nokia losing its top position in the global mobile phone market.
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.Microsoft nokia acquisition
Group 11 consists of 4 members: Mansi Jain (127), Saloni Jain (128), Ibrahim zoher (129), and Subhash bhrasadia (130). The document then summarizes the histories of Microsoft and Nokia, how Nokia's market position declined, Microsoft and Nokia's partnership and acquisition, and concludes that the acquisition was meant to reduce costs through innovation and improve their competitive position.
Nokia Case Study
Nokia started as a paper mill in 1865 and diversified over time, producing various electronic devices including radios, TVs, and computers. It faced near bankruptcy after WWI but joined with other companies. From 1992 onward, it focused solely on telecommunications. It has faced challenges entering new markets, fierce competition, and struggles to expand. Nokia uses the Symbian operating system in many of its phones and acquired Symbian in 2008. However, critics say it offers poor after-sales service and was slow to enter the smartphone market. It also needs to ensure affordability and expand its product range and features to capture more markets.
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
Vickie Nauman, President- North America at 7Digital, explores the future of ad-supported media at the #MATI-Marketing & Ad:Tech Israel conference, February 11, 2014, Tel Aviv
Nokia swot analysis
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
Srinivas karthick
Nokia has the largest market share in Mumbai at 88%, focusing on developing affordable mobile devices to increase economic growth. Nokia constantly innovates with a focus on enhancing communication and exploring new ways to exchange information. Nokia will continue finding new ways to connect people. To remain on top, Nokia is putting resources behind its N-series phones and aims to be number one in bringing low-cost internet access to mobile devices, targeting hundreds of millions of users by 2010.
ORGANIZATIONAL BEHAVIOR'S PRESENTATION ( NOKIA COMPANY )
This document summarizes Nokia's history and challenges. It began in 1865 manufacturing paper and expanded into various industries. In the late 19th century it added electricity and in 1962 developed its first electronics device. By 1994 it launched popular mobile phones and was the world leader by 1998. However, in 2007 it began struggling with competition from Apple and Samsung. Case studies examine why Nokia failed to sustain innovation and bring out new ideas, noting its resistance to change and new technologies. The document also summarizes how Nokia overcame failures after 2007 by partnering with Microsoft, changing CEOs, adopting new technologies, and producing models like the Nokia Lumia 800 and 920. It concludes Nokia needs continued technology improvements and innovation to compete.
Nokia merges in microsoft
Nokia sold its mobile phone business to Microsoft for $7.2 billion. The deal will see 32,000 Nokia employees transfer over along with Nokia's patents. Nokia struggled in recent years, losing market share as competitors like Samsung focused on Android smartphones. Microsoft hopes the acquisition will help them become more competitive in the mobile market by allowing them to integrate hardware and software. The conclusion is that the deal is positive for both companies as Nokia can exit the struggling mobile phone market, and Microsoft can now manufacture phones with their Windows OS.
Evoko Minto Wireless Bluetooth Microphone
Minto will be presenting at the US National Sales Meeting in NYC on November 25, 2013 about the conference phone market and Evoko's product. The conference phone market is large but products are behind today's mobile and flexible work environments. There are three main customer segments - corporate needs quality, mobile office needs flexibility, and consumers focus on design and music. While the market is highly competitive, there is little differentiation between products. Evoko aims to change this with their new conference phone that is easy to use, makes meetings look great, allows mobility, supports BYOD and cloud communications, and can be used anywhere.
Search on consumer electronics (1)
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
Search on consumer electronics
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
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emerging nokia - should they focus on developed or emerging markets
emerging nokia - should they focus on developed or emerging markets
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
ORGANIZATIONAL BEHAVIOR'S PRESENTATION ( NOKIA COMPANY )
ORGANIZATIONAL BEHAVIOR'S PRESENTATION ( NOKIA COMPANY )
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Rural marketing has evolved over four phases in India from the pre-independence period to the 21st century. It began as agricultural marketing but now aims for rural development through integrated solutions. Rural markets differ from urban markets in their large size but scattered nature, agricultural income base, and traditional outlook. Rural marketing takes a developmental approach rather than just transactions by focusing on social change, innovations, and narrowing rural-urban gaps over the long term. Marketers classify rural consumers by economic status into affluent, middle class, and poor groups. Major roadblocks to rural markets include low standards of living and literacy, unreliable income, and poor transportation and warehousing infrastructure.
Rural marketing India
The document discusses several examples of rural marketing strategies used by different companies in India. It describes ITC's e-Choupal initiative which links rural farmers via the internet for agricultural procurement. It also discusses Nokia launching an affordable rural model with features like dual language and dust-proof keys. ACC Cement used local press and direct marketing to promote their cement brand in rural Karnataka. Godrej launched retail stores called Aadhaars to provide a one-stop shopping solution in rural areas. HUL's KhushiyonkiDoli initiative aims to create awareness, engagement, and retail contact for their brands in villages across several states.
Nokia report
The document provides an acknowledgement and declaration for a project report on advertising and sales promotion for Nokia. It thanks several people for their guidance and support in completing the project, including the project guide Mr. Yogesh Chauhan. It also declares that the project report was done in consultation with the project guide and incorporates their suggestions. Finally, it outlines the contents of the project report.
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Hi friends this is Ravi. I am pursuing my MBA in P.B.SIDDHARTHA,Vijayawada.I am very interested about rural marketing because it is the place where companies have high opportunities for their growth.so friends i have done a small case study and i prepared this with some of my ideas.please guide me with your valuable suggestions. thanking you...... --Ravi
Case Study on Nokia
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
STP and MARKETING MIX OF NOKIA
Nokia conducted market segmentation to divide the target market into subsets with common needs. It used demographic, psychographic, and behavioral segmentation. Nokia's target markets included high, medium, and low income groups. It positioned products to meet the needs of different lifestyle segments. Nokia employed a marketing mix including pricing strategies like penetration pricing and competitor-based pricing. It utilized mass marketing, print media, television advertising, and celebrity brand ambassadors.
A project report on rural marketing
This document provides an executive summary and table of contents for a project report on rural marketing. The executive summary discusses the evolution of thinking around rural marketing in India, from initially viewing rural and urban markets similarly to recognizing the need for a distinct rural marketing approach. It notes that factors beyond just income differentiate rural and urban India, requiring a tailored understanding of rural markets. The table of contents then outlines 15 sections that will be covered in the project report, including the nature of rural markets, rural consumer behavior, marketing strategies for rural markets, and media vehicles for promoting to rural audiences.
NOKIA PRESENTATION
- Nokia was originally founded in 1865 and was originally a paper manufacturer. It expanded into rubber, cables, and eventually telecommunications equipment.
- Nokia is currently the largest manufacturer of mobile phones globally, selling over a billion phones. It established itself on producing reliable, easy to use mobile phones.
- In recent years, Nokia has partnered with Microsoft to use the Windows Phone 7 operating system for its smartphones as it transitions from Symbian OS.
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Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
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Nokia
Nokia history,USB,vision and mission of nokia,timeline of nokia,
internal and external enviroment of nokia and where they went wrong.
Nokia's fall and success
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 100,000 employees and headquarters in Espoo, Finland. Nokia's vision is to expand human possibilities through connected technologies and its mission is to help people feel close to what matters through innovative technology. Some key events in Nokia's history include launching the first international cellular network in 1967, introducing the first digital phone switch in 1984, and partnering with Microsoft in 2011. Nokia once dominated the mobile phone market but lost significant share with the rise of smartphones, falling to just 3.5% by 2013. However, Nokia has attempted a comeback with the re-release of the iconic Nokia 3310 phone running
Nokia- Business Environment Analysis
A Complete analysis of business environment (internal & external) of Nokia.
Competitor analysis and strategies adopted.
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Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
238784 633884955717278750
Nokia is a multinational company headquartered in Finland that produces mobile devices and provides services to network operators. It has a 50% market share globally and is the largest mobile phone manufacturer. Nokia uses segmentation, targeting, positioning, and the 4Ps to market its diverse product range that includes mobile phones, accessories, and network equipment. It focuses on emerging markets for growth and uses strategic acquisitions and partnerships to strengthen its business.
238784 633884955717278750
The document provides an overview of Nokia Corporation including its history, products, financials, acquisitions, marketing strategies, and production units. Nokia was founded in 1865 and is now a multinational telecommunications company headquartered in Espoo, Finland. It discusses Nokia's transition from paper and rubber products to becoming the world's largest mobile phone manufacturer.
Nokia
Nokia was once the dominant mobile phone manufacturer but lost significant market share after 2005 due to new competitors. A SWOT analysis shows Nokia's strengths in brand name and global presence but weaknesses in software and OS performance. New threats include rapidly changing technology and strong competition from Samsung, Blackberry, HTC, and others. Nokia's market share in India declined from 56.2% in 2008 to 39% in 2011 due to competition in low and high-end segments.
Nokia final one
The document summarizes Nokia Corporation, the multinational telecommunications company headquartered in Espoo, Finland. It discusses Nokia's vision of enabling anything mobile, its mission to connect people around the world, and its historical success as the world's largest manufacturer of mobile phones, employing over 39,000 people in research and development. The document also provides an overview of Nokia's business strategies, including its product portfolio, pricing, placement, promotion and quality initiatives.
16945092 nokia-project
Nokia Corporation is one of the world's largest telecommunications equipment manufacturers headquartered in Finland. It is best known for its mobile phones but also produces telecommunications infrastructure equipment. Nokia operates through three divisions - Mobile Phones, Multimedia, and Networks. It sells mobile devices and provides equipment and services to operators and enterprises worldwide. Nokia has a large presence in Asia-Pacific with regional headquarters in Singapore. It manufactures products in Korea, China, and has research centers in Japan and China. Nokia has a long history dating back to 1865 and has transitioned from forestry to rubber to cables to telecommunications. It is a global leader in mobile technology.
Nokia
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has operated in the mobile phone industry since the 1990s. Nokia began as a paper mill and now has 112,262 employees worldwide and sells mobile devices in over 150 countries. Nokia is headquartered in Espoo, Finland and is the world's largest manufacturer of mobile phones. Its mission is to provide consumers with very human technology to help people feel close to what matters to them.
Marketing management
Nokia Corporation is a Finnish multinational company established in 1871 that produces mobile phones and portable devices. It introduced its popular Lumia smartphone series and previously found success with models like the Nokia 1100. The document discusses Nokia's marketing strategy of developing products at various price points to target different income groups. It sells through its own retail outlets and authorized dealers located worldwide. Nokia utilizes various promotional activities like celebrity endorsements and advertisements to increase brand awareness and product popularity.
Effie Award For Marketing Effectiveness
Nokia was the #1 manufacturer of mobile phones worldwide but only #3 in the US market. To differentiate itself from competitors and carriers promoting their own brands, Nokia launched a campaign positioning itself as "the personal brand of wireless technology." The campaign included TV, print, and other media emphasizing that Nokia phones reflect personal style. The results showed Nokia exceeded its goal of 20% top-of-mind brand awareness in the US market.
Nokia ppt
Nokia started as a wood-pulp mill in 1865 in Finland. It eventually became a telecommunications company and the world's largest manufacturer of mobile phones, holding a 40% global market share in 2007. Nokia produces phones for all major market segments and protocols. It is also a major supplier of telecommunications network equipment and has offices worldwide.
Nokia
This document provides a history of Nokia and analyzes reasons for its decline. It discusses Nokia's transition from wood pulp mill in 1865 to a mobile phone giant by the late 1990s. However, Nokia failed to keep up with innovation and lost market share to competitors like Samsung. A SWOT analysis identifies strengths in experience but weaknesses in user-friendly interfaces. Ultimately, Nokia's strategies and new leadership proved unable to compete against faster-moving rivals in the smartphone market.
Nokia - Business Enviroment Analysis
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Brand dossier - Nokia
Nokia has long been the dominant player in the mobile phone market. However, in recent years its market share has declined as competitors like Apple and Samsung have grown. Nokia has undertaken several strategic moves to try and reposition itself, including partnering with Microsoft to replace its Symbian operating system with Windows Mobile, spending $80 million on a rebranding campaign, and segmenting its customers into four groups to better target different needs. However, it faces strong competition from other top brands and will need to continue innovating to regain market leadership.
Presentation on nokia overall started
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.
Nokia product line management analysis - presentation
Nokia has historically had a large global market share in mobile phones, with over 220 phone models across multiple product series by 2011. However, its broad product portfolio led to problems like thinly scattered customers and high buyer bargaining power. Nokia addressed this with a product line strategy starting in 1994, creating global platforms for different standards. While this improved efficiency, variability in software needs increased. More recently, Nokia has focused on solutions like reducing product count while better understanding evolving customer needs, and using hierarchical and composition-oriented approaches to manage large software product families.
Nokia- PPT
Nokia- PPT-ABOUT NOKIA, BRIEF HISTORY OF NOKIA., REASONS FOR rising AND FALL OF NOKIA, WHAT ARE FUTURE VISION OF NOKIA TO RISE IT’S MARKET.
Nokia marketing brief – case study
Nokia was the #3 mobile phone brand in the US behind Motorola and Ericsson. To differentiate itself, Nokia launched a campaign positioning itself as the "personal" brand of wireless technology. The campaign emphasized Nokia's customizable phones and messaging that phones are a reflection of personal style. The objectives were to increase brand awareness and associate Nokia with being personal, distinctive, and standing out. The campaign was successful, with top-of-mind awareness increasing from 12% to 22% and brand attributes like "imaginative" and "dynamic" growing substantially. Nokia surpassed sales goals and became the #1 manufacturer in the US mobile phone market.
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Nokia
- 3. Name Nokia originated from the river which flowed through the town of the same name (Nokia) Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturer Nokia was established in 1865 as a woodpulp mill by Fredrik Idestam on the banks of Nokia rapids.
- 4. Focused on handset manufacturing only Increase distribution channel Customer's satisfaction Focused on replacement Aggressive pricing Improve collaboration on designs Adjust preference for specific market
- 5. AIDA in Nokia A-Attention:attract the attention of consumer I –Interast:raise consumers interest by demonstrating the features and benefits D –Desire:convince the consumer that they will get their desired product A-Action:lead consumer toward action i.e purchasing
- 6. Demographic: :Male and Female :Ages 25-50 this segment makes 80% of Nokia market Geographic: >Targeted Area is the Rural market >Total targeted population is 100 million
- 7. Different kind of products for different segments of group which has helped Nokia to establish it’s market in every part of the world
- 8. Rural market:Nokia has launched phones for rural people i.e cheapest and trustful
- 9. Nokia has launched phones with torch for rural people because in India there is problem of electricity
- 10. The first multimedia phone introduced in Indian market which supported all the videos, audios and all soft wear
- 11. Business phone:Nokia has launched different kinds of business phones for different class phone
- 12. Music phone: In today's world music is the craziest and most loving thing for every person so nokia has launched special edition for music loves called music edition
- 13. Today’s world is moving towards the touch phones so Nokia has launched many different touch phones for their consumer
- 14. Nokia has seen the desire of their consumer that they want touch and type both in a single phone so it has also launched touch and type phones
- 15. Camera phone is the biggest demanded phone in today's time so nokia came up with different camera phone
- 16. Headphones and Bluetooth have been introduced for music lovers and bike and car drivers
- 17. The one stop entertainment for Nokia user
Editor's Notes
- Headphones and Bluetooth have been introduced for music lovers and bike and car drivers