Nokia -mini case study
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Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 1 billion users globally and held a 33% market share in 2010, having sold 38% of all mobile phones worldwide in 2008. Some keys to Nokia's global strength have been offering devices at all price points and for all markets, producing durable, reliable, and affordable devices, understanding different country cultures, and developing GSM technology to enable international roaming. While Nokia dominates globally, its presence is weaker in the United States and Europe, so it needs to better understand local consumer needs, values, and affordability to gain market share in those regions. The fast-paced mobile technology industry and competitive
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Facebook has become the world's most popular social networking site with over 550 million active users, 50 million more than the population of China. It has strengths like keeping personal and public content separate, suggested friends, groups, comments, and messages. However, it also faces risks, as it relies on advertisements for over 80% of revenue but revenue growth depends on user growth, and it struggles to monetize mobile users. Facebook also faces privacy issues as users are frustrated by frequent changes to privacy settings. Privacy restrictions could limit Facebook's ability to offer personal marketing opportunities to companies.
Sunsilk : Marketing Strategy .
This document outlines the marketing strategy of the hair care brand Sunsilk over different stages of its growth in India. It started in 1954 in the UK and focused on advertising specific hair issues. By 1959, it was available in 18 countries. In India, within 10 years it introduced an anti-dandruff shampoo and expanded its product line. Later, it targeted expanding its market reach and launched products at different price points along with changing packaging. Currently, its strategies include celebrity endorsements, online discounts and availability across various retail channels to build awareness and expand its consumer base.
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Starbucks entered the Philippine market in 1998 through a partnership with Rustan Commercial Corporation. Rustan's real estate and customer experience expertise helped Starbucks succeed where others had doubts. Starbucks international president at the time acknowledged it was a risk but trusted his Philippine partners. The partnership has paid off with over 195 stores in the country, exceeding initial expectations of only 25 stores due to the Philippine people and business leaders Starbucks partnered with.
Ikea Marketing
IKEA is a multinational group that designs and sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 in Sweden by Ingvar Kamprad and has since grown to become the largest furniture retailer in the world with over 300 stores globally. IKEA is known for its low-cost, flat-pack furniture and its business model focuses on affordable prices through efficient sourcing and assembly by customers.
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Baskin-Robbins was formed in 1945 by brothers-in-law Burton Baskin and Irvine Robbins. It grew to a chain of 6 stores that year and expanded franchising to 40 stores by 1949. Today it has over 8,000 outlets globally including 86 stores in Malaysia. The Malaysian franchise aims to maximize profits and customer loyalty. Baskin-Robbins segments its market towards wealthy middle-to-upper class adults aged 30 and over, often with young children. It promotes its ice cream, sundaes, and cakes through above-the-line advertising and below-the-line promotions like monthly discounts and redemption points. Stores are strategically located for visibility and direct distribution without intermedi
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This document proposes an innovative approach to increase the brand value of Lakme products by launching Lakme Next salons. Lakme Next salons would target lower-income customers through affordable services. The strategy involves initially operating company-owned outlets and later expanding through franchises to increase reach. Market research shows potential for growth in beauty and wellness segments in India. Lakme's brand image could be leveraged by offering trendy services and expanding to tier 2/3 cities through a phased approach combining owned and franchised salons.
Ikea rachael & rebecca
IKEA began as a small business started by Ingvar Kamprad in Sweden in the 1940s selling various goods. It began focusing solely on furniture in 1951 and opened its first furniture showroom in 1953. IKEA now has over 300 stores worldwide and has continued expanding into new countries globally. However, it also faces pressures like criticism over its UK store openings and a drop in profits attributed to expansion costs.
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Facebook has become the world's most popular social networking site with over 550 million active users, 50 million more than the population of China. It has strengths like keeping personal and public content separate, suggested friends, groups, comments, and messages. However, it also faces risks, as it relies on advertisements for over 80% of revenue but revenue growth depends on user growth, and it struggles to monetize mobile users. Facebook also faces privacy issues as users are frustrated by frequent changes to privacy settings. Privacy restrictions could limit Facebook's ability to offer personal marketing opportunities to companies.
Sunsilk : Marketing Strategy .
This document outlines the marketing strategy of the hair care brand Sunsilk over different stages of its growth in India. It started in 1954 in the UK and focused on advertising specific hair issues. By 1959, it was available in 18 countries. In India, within 10 years it introduced an anti-dandruff shampoo and expanded its product line. Later, it targeted expanding its market reach and launched products at different price points along with changing packaging. Currently, its strategies include celebrity endorsements, online discounts and availability across various retail channels to build awareness and expand its consumer base.
Starbucks - Entry Modes used for markets around the world
Starbucks entered the Philippine market in 1998 through a partnership with Rustan Commercial Corporation. Rustan's real estate and customer experience expertise helped Starbucks succeed where others had doubts. Starbucks international president at the time acknowledged it was a risk but trusted his Philippine partners. The partnership has paid off with over 195 stores in the country, exceeding initial expectations of only 25 stores due to the Philippine people and business leaders Starbucks partnered with.
Ikea Marketing
IKEA is a multinational group that designs and sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 in Sweden by Ingvar Kamprad and has since grown to become the largest furniture retailer in the world with over 300 stores globally. IKEA is known for its low-cost, flat-pack furniture and its business model focuses on affordable prices through efficient sourcing and assembly by customers.
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Baskin-Robbins was formed in 1945 by brothers-in-law Burton Baskin and Irvine Robbins. It grew to a chain of 6 stores that year and expanded franchising to 40 stores by 1949. Today it has over 8,000 outlets globally including 86 stores in Malaysia. The Malaysian franchise aims to maximize profits and customer loyalty. Baskin-Robbins segments its market towards wealthy middle-to-upper class adults aged 30 and over, often with young children. It promotes its ice cream, sundaes, and cakes through above-the-line advertising and below-the-line promotions like monthly discounts and redemption points. Stores are strategically located for visibility and direct distribution without intermedi
Deepak r gorad brand positioning of lakme
This document proposes an innovative approach to increase the brand value of Lakme products by launching Lakme Next salons. Lakme Next salons would target lower-income customers through affordable services. The strategy involves initially operating company-owned outlets and later expanding through franchises to increase reach. Market research shows potential for growth in beauty and wellness segments in India. Lakme's brand image could be leveraged by offering trendy services and expanding to tier 2/3 cities through a phased approach combining owned and franchised salons.
Ikea rachael & rebecca
IKEA began as a small business started by Ingvar Kamprad in Sweden in the 1940s selling various goods. It began focusing solely on furniture in 1951 and opened its first furniture showroom in 1953. IKEA now has over 300 stores worldwide and has continued expanding into new countries globally. However, it also faces pressures like criticism over its UK store openings and a drop in profits attributed to expansion costs.
Marketing mix of unilever
This document provides information on Unilever Bangladesh Ltd's marketing mix strategies for several of their popular brands. It discusses Unilever's product offerings, pricing, placement, and promotion tactics for Lux soap, Dove body wash, Surf Excel detergent, and Close-Up toothpaste. Unilever aims their products at mass market consumers as well as middle and upper class segments. They utilize various advertising channels, sales promotions, and community programs to promote brand awareness and loyalty. The report also provides a brief overview of Unilever Bangladesh's operations and their contributions to the local economy and society.
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Market Research On DOVE.
Dove is a personal care brand owned by Unilever that produces deodorants, body washes, beauty bars, and other skincare products. It is primarily used by individuals aged 18-34 from high income and upper/middle class demographics. Dove differentiates itself from soap through marketing campaigns focused on celebrating real beauty for women of all ages. The brand has a value of over $4 billion and is among the top 10 cosmetic brands worldwide.
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Strategic analysis of unilever (USLP 2012-2013)
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
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Dove-STP:
Dove is a personal care brand owned by Unilever that produces beauty bars. Dove was first introduced in 1955 in the Netherlands and brought to the US in 1957. It touted containing moisturizers which helped it thrive in the 1960s as a niche skin care product. In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. Dove targets women of all ages, shapes and sizes, especially working women, and positions itself as helping women feel beautiful as they are through campaigns promoting positive self-esteem. Dove's main competitors in the moisturizing beauty bar segment are Olay, Vivel, and Himalaya so
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CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
Sunsilk V/s Head&Shoulders FMCG
Unilever is a global consumer goods company with 400 brands in home, personal care, and food products. Some of their most popular brands include Dove, Lipton, Knorr, Sunsilk, and Omo. Sunsilk is Unilever's hair care brand that was first launched in 1954 and is now available in over 50 countries. In Pakistan, Sunsilk was introduced in 1989 with three variants and has since expanded its range with products targeted at different hair types and conditions. Head & Shoulders is Procter & Gamble's leading anti-dandruff shampoo brand, first introduced in Pakistan in 1991. Both Sunsilk and Head & Shoulders aim their products at consumers in
Nokia strategy and marketing
This document discusses Nokia's current marketing strategy. It provides information on Nokia's mission, vision, board of directors, and an overview of its market share and competition. It also analyzes Nokia's strengths, weaknesses, opportunities, and threats. Some of Nokia's main weaknesses identified include aiming products at a saturated market and higher costs. The document discusses Nokia's product life cycle and recommends finding a new market segment to target. It provides details on Nokia's current pricing, segmentation, and market research strategies.
Vertical integration and Zara Retailing
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
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Steve Jobs and Steve Wozniak founded Apple Computer Inc. in 1976 to sell the Apple I personal computer kit. The company's name and first logo, featuring Isaac Newton under an apple tree, were designed by co-founders. In 1977, Rob Janoff designed the modern rainbow-colored Apple logo. Steve Jobs later simplified it to a solid color. Over time, Apple expanded its product line from personal computers to include the iPod, iPhone, iPad, and software like Mac OS X, iTunes, and iLife apps. Apple's vision is for people to use technology that enhances creativity and independent thinking.
Loreal India
The document provides a history and overview of L'Oreal. It discusses that L'Oreal was founded in 1909 and originally focused on hair dyes. Over time it expanded into other cosmetic products and acquired brands like Lancome. It outlines L'Oreal's founding values and brand hierarchy, which includes divisions like L'Oreal Luxe, Consumer Products, Professional Products, and Active Cosmetics. The document also summarizes the tools L'Oreal uses for integrated marketing communications, such as advertising, public relations, sales promotions, direct marketing and internet marketing.
Uniqlo from Marketing concept
Uniqlo is a Japanese casual wear company that operates globally. It is wholly owned by Fast Retailing and was founded by Tadashi Yanai. Uniqlo focuses on providing basic, high-quality clothing at affordable prices. It has developed innovative fabrics like HeatTech in collaboration with materials companies. Uniqlo controls its entire supply chain to ensure quality and cost control. It has established a strong brand through its clear brand vision, innovative fabrics, operational strategy, and founder leadership.
Sunsilk
Sunsilk is Unilever's leading hair care brand sold in 80 countries worldwide. It is number 1 in Asia, Latin America and the Middle East, with over $1 billion in annual sales. Sunsilk targets women ages 16-40 with a variety of shampoos, conditioners and other hair products. Its key strengths are providing soft, shiny and manageable hair through formulations developed by hair experts.
Loreal HBR case analysis- Global brand local knowledge
Thank you for the insightful presentation on L'Oreal's global brand strategy. Here are my thoughts on some of the questions:
1. L'Oreal acquired The Body Shop to expand into the natural/ethical beauty segment, which was growing. However, some argue the brands' visions don't fully align. Time will tell if it was a sound long-term strategy.
2. L'Oreal's matrix structure with global brands/divisions allows localized execution while leveraging scale. However, managing brand identities across cultures is challenging and requires constant refinement.
3. L'Oreal segments consumers based on demographics, culture, values and beauty needs/preferences. They develop products catering to segments like ethnic
Repositioning strategies
Generic Brand Repositioning Strategies
1. Image repositioning.
2. Product repositioning.
3. Intangible repositioning.
4. Tangible repositioning.
How to market cosmetics
This document outlines six steps for effectively marketing cosmetics as a small company. The first step is to determine the target market by specifically defining the audience. Second, free samples should be given to build goodwill. Third, the product packaging should be designed around the target market to catch their attention visually. Fourth, the initial distribution channels should focus on where the target market shops, such as beauty stores and websites. Fifth, a high-quality business website is important for marketing and sales. Sixth, advertising should be focused on reaching the target market through magazines, websites and radio if possible with a limited budget.
Starbucks
Starbucks targets premium customers through its segmentation, targeting, and positioning strategies. It segments customers demographically by age (mainly 25-44), geographically focusing on urban areas, and behaviorally targeting regular users. Starbucks targets young adults (aged 18-24) as a place to socialize and students and professionals (aged 25-44) as a third place between home and work. It positions itself as offering quality coffee and a relaxing atmosphere in upscale locations through its mission of serving "one person, one cup, and one neighborhood at a time."
Apple inc ppt
Apple Inc. is an American technology company known for innovating new products. Over the past decade, Apple launched several monumental products that demonstrated its strong innovation capabilities, including the iPod, iPhone, and iPad. The iPod was important for establishing Apple's brand and popularity in the music industry. The iPhone launched to huge excitement as the first touchscreen smartphone. Similarly, the iPad combined the functionality of the iPhone with the power of a laptop computer. These launches significantly expanded Apple's market share and demonstrated its strategy of studying customer needs to develop accessible and useful new devices. Going forward, Apple should continue exploring new product categories like augmented and virtual reality to build on its success in handheld devices and smartphones.
Case study
Starbucks is an American coffee company and chain with over 16,700 stores worldwide. It offers various coffee drinks, teas, and snacks. Starbucks aims to build a company with a soul through customer satisfaction, contributing to society, and high quality products. A SWOT analysis found strengths in its global brand but weaknesses in high prices and coffee bean import reliance. Starbucks focuses on ethical sourcing, community programs, and environmental sustainability through initiatives like partnering with conservation groups and creating recycled cups.
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Marketing mix of unilever
This document provides information on Unilever Bangladesh Ltd's marketing mix strategies for several of their popular brands. It discusses Unilever's product offerings, pricing, placement, and promotion tactics for Lux soap, Dove body wash, Surf Excel detergent, and Close-Up toothpaste. Unilever aims their products at mass market consumers as well as middle and upper class segments. They utilize various advertising channels, sales promotions, and community programs to promote brand awareness and loyalty. The report also provides a brief overview of Unilever Bangladesh's operations and their contributions to the local economy and society.
SWOT ANALYSIS FOR IKEA
IKEA is a global brand with over 500 stores worldwide that sells affordable home furnishings. It carries over 9,500 products and had revenues of over $21 billion in 2008. IKEA uses a SWOT analysis to strategically plan its business. Its strengths include a strong brand known for low prices and functional products. Weaknesses include quality control and need for low costs. Opportunities exist in growing demand for greener and cheaper products. Threats include social and economic factors. IKEA addresses weaknesses and threats while capitalizing on strengths and opportunities to sustain growth.
Market Research On DOVE.
Dove is a personal care brand owned by Unilever that produces deodorants, body washes, beauty bars, and other skincare products. It is primarily used by individuals aged 18-34 from high income and upper/middle class demographics. Dove differentiates itself from soap through marketing campaigns focused on celebrating real beauty for women of all ages. The brand has a value of over $4 billion and is among the top 10 cosmetic brands worldwide.
Foodpanda 2.0
Foodpanda 2.0 aims to expand Foodpanda's online food delivery and grocery delivery business in India. Its goals include occupying 15% of the online food delivery market by 2017, becoming profitable in India by 2019, and occupying 20% of the online grocery market by 2020. To achieve this, Foodpanda 2.0 will introduce a new premium app version with improved services, expand restaurant and supermarket partnerships, and leverage strategic marketing communications. The success of Foodpanda 2.0's expansion will be evaluated based on app downloads and the adoption of its paid app version and market share in online grocery delivery.
Strategic analysis of unilever (USLP 2012-2013)
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Sephora
Sephora is a chain of high-end cosmetics stores with a significant digital presence. The document analyzes Sephora's website, target markets, competitors, and social media strategies. It finds that Sephora's website is optimized for speed and its checkout process is customer-friendly. On social media, Sephora excels on Facebook and YouTube but could improve engagement on other platforms by providing more unique and interactive content tailored to each audience. The document identifies opportunities to better showcase products on Sephora's website and attract older audiences through strategic use of Facebook. It recommends optimizing digital strategies to maintain customers as they age.
Dove-STP:
Dove is a personal care brand owned by Unilever that produces beauty bars. Dove was first introduced in 1955 in the Netherlands and brought to the US in 1957. It touted containing moisturizers which helped it thrive in the 1960s as a niche skin care product. In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. Dove targets women of all ages, shapes and sizes, especially working women, and positions itself as helping women feel beautiful as they are through campaigns promoting positive self-esteem. Dove's main competitors in the moisturizing beauty bar segment are Olay, Vivel, and Himalaya so
Starbucks
Starbucks is the largest coffeehouse company in the world with over 20,000 stores globally. It began in 1971 with one store in Seattle. In the late 1980s, Howard Schultz acquired Starbucks and expanded it significantly. Today it generates over $13 billion in annual revenue. Starbucks targets young professionals aged 25-44 who seek a third place between home and work, as well as college students with its stores near campuses. It focuses on quality coffee and customer experience through innovative strategies like rewards programs and free WiFi.
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
Sunsilk V/s Head&Shoulders FMCG
Unilever is a global consumer goods company with 400 brands in home, personal care, and food products. Some of their most popular brands include Dove, Lipton, Knorr, Sunsilk, and Omo. Sunsilk is Unilever's hair care brand that was first launched in 1954 and is now available in over 50 countries. In Pakistan, Sunsilk was introduced in 1989 with three variants and has since expanded its range with products targeted at different hair types and conditions. Head & Shoulders is Procter & Gamble's leading anti-dandruff shampoo brand, first introduced in Pakistan in 1991. Both Sunsilk and Head & Shoulders aim their products at consumers in
Nokia strategy and marketing
This document discusses Nokia's current marketing strategy. It provides information on Nokia's mission, vision, board of directors, and an overview of its market share and competition. It also analyzes Nokia's strengths, weaknesses, opportunities, and threats. Some of Nokia's main weaknesses identified include aiming products at a saturated market and higher costs. The document discusses Nokia's product life cycle and recommends finding a new market segment to target. It provides details on Nokia's current pricing, segmentation, and market research strategies.
Vertical integration and Zara Retailing
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
Apple, product mix
Steve Jobs and Steve Wozniak founded Apple Computer Inc. in 1976 to sell the Apple I personal computer kit. The company's name and first logo, featuring Isaac Newton under an apple tree, were designed by co-founders. In 1977, Rob Janoff designed the modern rainbow-colored Apple logo. Steve Jobs later simplified it to a solid color. Over time, Apple expanded its product line from personal computers to include the iPod, iPhone, iPad, and software like Mac OS X, iTunes, and iLife apps. Apple's vision is for people to use technology that enhances creativity and independent thinking.
Loreal India
The document provides a history and overview of L'Oreal. It discusses that L'Oreal was founded in 1909 and originally focused on hair dyes. Over time it expanded into other cosmetic products and acquired brands like Lancome. It outlines L'Oreal's founding values and brand hierarchy, which includes divisions like L'Oreal Luxe, Consumer Products, Professional Products, and Active Cosmetics. The document also summarizes the tools L'Oreal uses for integrated marketing communications, such as advertising, public relations, sales promotions, direct marketing and internet marketing.
Uniqlo from Marketing concept
Uniqlo is a Japanese casual wear company that operates globally. It is wholly owned by Fast Retailing and was founded by Tadashi Yanai. Uniqlo focuses on providing basic, high-quality clothing at affordable prices. It has developed innovative fabrics like HeatTech in collaboration with materials companies. Uniqlo controls its entire supply chain to ensure quality and cost control. It has established a strong brand through its clear brand vision, innovative fabrics, operational strategy, and founder leadership.
Sunsilk
Sunsilk is Unilever's leading hair care brand sold in 80 countries worldwide. It is number 1 in Asia, Latin America and the Middle East, with over $1 billion in annual sales. Sunsilk targets women ages 16-40 with a variety of shampoos, conditioners and other hair products. Its key strengths are providing soft, shiny and manageable hair through formulations developed by hair experts.
Loreal HBR case analysis- Global brand local knowledge
Thank you for the insightful presentation on L'Oreal's global brand strategy. Here are my thoughts on some of the questions:
1. L'Oreal acquired The Body Shop to expand into the natural/ethical beauty segment, which was growing. However, some argue the brands' visions don't fully align. Time will tell if it was a sound long-term strategy.
2. L'Oreal's matrix structure with global brands/divisions allows localized execution while leveraging scale. However, managing brand identities across cultures is challenging and requires constant refinement.
3. L'Oreal segments consumers based on demographics, culture, values and beauty needs/preferences. They develop products catering to segments like ethnic
Repositioning strategies
Generic Brand Repositioning Strategies
1. Image repositioning.
2. Product repositioning.
3. Intangible repositioning.
4. Tangible repositioning.
How to market cosmetics
This document outlines six steps for effectively marketing cosmetics as a small company. The first step is to determine the target market by specifically defining the audience. Second, free samples should be given to build goodwill. Third, the product packaging should be designed around the target market to catch their attention visually. Fourth, the initial distribution channels should focus on where the target market shops, such as beauty stores and websites. Fifth, a high-quality business website is important for marketing and sales. Sixth, advertising should be focused on reaching the target market through magazines, websites and radio if possible with a limited budget.
Starbucks
Starbucks targets premium customers through its segmentation, targeting, and positioning strategies. It segments customers demographically by age (mainly 25-44), geographically focusing on urban areas, and behaviorally targeting regular users. Starbucks targets young adults (aged 18-24) as a place to socialize and students and professionals (aged 25-44) as a third place between home and work. It positions itself as offering quality coffee and a relaxing atmosphere in upscale locations through its mission of serving "one person, one cup, and one neighborhood at a time."
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Red Bull Case Study Final
Red Bull faces problems with its aging target market and need to reposition its strategy against new competitors. It currently focuses only on young urban males, but needs to target other generations as well to maintain its market leadership. The document recommends Red Bull increase product availability through mass media promotions to reach a wider demographic while staying true to its positioning as an affordable way to gain energy and experience.
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Nokia
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It is headquartered in Espoo, Finland. Nokia has over 1 billion users globally and had a 33% market share in 2010, selling 38% of all mobile phones worldwide in 2008. Keys to Nokia's success have included offering affordable, durable, and reliable phones at all price points globally. However, threats to its global presence include fast-paced competition from other companies that have gained significant market share through more intuitive innovation and product differentiation.
Nokia Oraganizational Design
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.
Nokia And The Global Mobile Phone Industry
For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.
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Nokia originated in Finland in 1865 as a paper manufacturer. Over the following decades it diversified into various industries including rubber and cables. In the late 1960s it began developing telecommunications technologies. By the 1980s, Nokia had become focused on electronics and mobile communications, acquiring several companies in those fields. It launched its first mobile phone in 1981 and by the late 1990s had become the world's largest mobile phone manufacturer, pioneering many innovations in the industry.
Nokia- Connecting People or Disconnecting Customers (2012), A case study on N...
Nokia was previously the undisputed leader in the mobile handset market but lost significant market share to competitors like Samsung that introduced smartphones running Google's Android OS while Nokia stuck to its Symbian OS. As a result, Nokia has seen declining profits, job cuts, and falling stock prices. It launched the Lumia series in an attempt to compete with Android and iOS devices but these efforts did not reverse its declining market share. Nokia is now focusing on new features, apps, and an improved user experience as it partners with Microsoft for the Windows mobile OS.
Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
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This document proposes a strategy for Nokia to re-establish leadership in the mobile brand. It suggests that Nokia focus on connecting people in developing nations through affordable technology. The strategy also recommends open sourcing some Nokia technology to education to nurture new innovators, and licensing the Nokia brand to third parties for sales and marketing in the US and EU to free up resources. The overarching goal is for Nokia to reconnect with users by demonstrating what is possible with their technology through innovation and partnerships around the world.
Rise and Fall of NOKIA - Presentation.pptx
Nokia began as a paper mill in 1871 and eventually expanded into various industries including rubber, cables, and electronics. In the 1970s and 80s, Nokia became a leader in mobile phones following the launch of the Nordic Mobile Telephone network and the Mobira Talkman portable phone. By the late 1990s, Nokia dominated the mobile phone market. However, Nokia failed to keep up with the rise of smartphones led by Apple's iPhone. Nokia's market share declined rapidly as it struggled to innovate and was slow to adopt new operating systems. After several years of losses, Nokia sold its mobile phone business to Microsoft in 2013.
A_STUDY_ON_NOKIAS_FAILURE_IN_THE_GLOBAL.pdf
Nokia was once the dominant player in the mobile phone market but lost its position due to strategic missteps. It failed to transition to smartphones quickly as iOS and Android emerged. While Nokia's Symbian OS was popular, it did not make the platform open source soon enough. When Nokia partnered with Microsoft in 2011 to use the Windows platform, it was too late as iOS and Android had already gained widespread adoption. This document examines reasons for Nokia's decline, including its strategy of relying on the aging Symbian OS for too long and not developing new technology to stay competitive.
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This document provides an introduction and history of Nokia's presence in the global mobile phone market. It discusses Nokia's origins in Finland in the 1860s and its entrance into the mobile phone industry in the 1990s with the adoption of GSM technology. It describes how Nokia became the dominant player in the mobile phone market in the late 1990s and early 2000s, gaining over 60% market share. However, it notes that after the launch of the iPhone in 2007, Nokia began to struggle and its market share declined as smartphones rose in popularity.
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Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 100,000 employees and headquarters in Espoo, Finland. Nokia's vision is to expand human possibilities through connected technologies and its mission is to help people feel close to what matters through innovative technology. Some key events in Nokia's history include launching the first international cellular network in 1967, introducing the first digital phone switch in 1984, and partnering with Microsoft in 2011. Nokia once dominated the mobile phone market but lost significant share with the rise of smartphones, falling to just 3.5% by 2013. However, Nokia has attempted a comeback with the re-release of the iconic Nokia 3310 phone running
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Nokia: An analysis of its story
Hello everybody!
I want you to analyze what i did in a business analysis which is inspired in the International Business Management certificate that i´m currently taking now.
Please, check the video, the presentation and the text that were created by myself.
https://drive.google.com/file/d/0B5C8FaFw0-fzMHZ1ZG9vT29DNms/view?usp=sharing
https://www.youtube.com/watch?v=Eza9JbUhlAs
https://prezi.com/rdls-l0svu1c/nokia-s-case-final-project/
Nokia
Nokia is the world's largest manufacturer of mobile phones since 1998. The presentation provides a brief history of Nokia, starting as a pulp, rubber, and cable manufacturer in 1865 in Finland. It summarizes Nokia's logo changes and market leadership over time. A SWOT analysis identifies strengths in global marketing and quality, weaknesses in outdated operating systems, and opportunities in new software and markets.
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Nokia- PPT-ABOUT NOKIA, BRIEF HISTORY OF NOKIA., REASONS FOR rising AND FALL OF NOKIA, WHAT ARE FUTURE VISION OF NOKIA TO RISE IT’S MARKET.
Nokia
Nokia was once the largest mobile phone manufacturer in the world. The document provides an overview of Nokia's history and operations. It discusses Nokia's transition from focusing on telecommunications equipment to mobile phones. Key events included developing one of the first car phones and handheld mobile phones. Nokia played a key role in developing GSM technology. However, Nokia struggled after failing to transition to smartphones running Android or iOS. In 2013, Nokia sold its mobile phone business to Microsoft. The document includes financial data showing Nokia's declining revenue and losses from 2012. It also provides details on Nokia's operations, marketing strategies, and challenges in adapting to new technologies.
Nokia
Nokia was founded in 1865 as a manufacturer of pulp and paper in Finland. It later diversified into rubber, cables, and electronics. In the 1980s, Nokia acquired several electronics companies and became a leading manufacturer of mobile phones, surpassing Motorola as the top seller in 1998. Today, Nokia is the world's largest mobile phone maker, generating about two-thirds of its revenue from mobile phones. It also has a networks division that supplies infrastructure for mobile and internet networks. Over its history, Nokia has transformed from basic industries to focus on telecommunications through acquisitions and innovation.
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Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.Nokia - Selling & Negotiation
Nokia began as a paper manufacturing company in 1865 and eventually expanded into electronics. It entered the Indian market in 1994 but faced competition from other global players. Nokia succeeded due to its focus on distribution, manufacturing investments, and building its brand. By 2011, facing threats from Android and iPhone, Nokia partnered strategically with Microsoft to develop new smartphones and drive the Windows platform forward in exchange for billions of dollars, combining their complementary assets.
Strategic management Nokia
Nokia is focusing on connecting people through great mobile products. It has over 100,000 employees worldwide and was previously the largest mobile phone manufacturer. However, its market share has declined in recent years due to competition from Apple and Android devices. Nokia has partnered with Microsoft, making Windows Phone its primary smartphone platform in an effort to recover lost market share. It aims to innovate and differentiate its products going forward.
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
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of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
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Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Nokia -mini case study
- 2. What % of people do not possess at least one NOKIA ? VERY FEW
- 3. Based in Finland Foundation laid in 1865 by Finnish Engineer Fredrik Idestam. In the 1960s, Nokia became a conglomerate, resulting from a merger of Idestam’s Nokia AB, and Finnish Cable Works Ltd . Nokia is headquartered in Espoo , Uusimaa. Fredrik Idestam
- 4. NOKIA has over 1 billion users . A global market share of 33 percent in 2010. 38% of all mobiles sold in the world in 2008.
- 6. What have been the keys to NOKIA’s global strength ?
- 7. All price points All markets. 1.
- 9. 3. Have a finger on the pulse of every country and their culture.
- 10. 4. Developed GSM - To roam internationally
- 11. 5. Takes a broad perspective on competition
- 12. What can Nokia do to gain market share in the United States and Europe where its presence is not as strong?
- 13. Market to the specific needs and wants of the US and Europe. Develop a practical understanding of consumer needs, values, and affordability based on geographical locations and demographics. Study and “evaluate potential markets” . Use “ market adaptation”
- 14. In the ever-changing world of mobile technology, what are the greatest threats to Nokia’s global presence? In the ever-changing world of mobile technology, what are the greatest threats to Nokia’s global presence?
- 15. Competitors and the fast-paced world of mobile technology. Others can be more intuitive, innovation-driven . Other companies that have gained significant market share. These products and companies have maintained product differentiation. Nokia has evolved on a slower rate while trying to maintain low prices for its international consumers.
- 16. RECAP
- 18. Created by Shivanshi Srivastava, During a marketing internship by NIT Rourkela Prof. Sameer Mathur,IIM Lucknow
Editor's Notes
- Hello and welcome ,in this presentation we are going to talk about
- While the company offers durable, reliable and affordable products, other scan be more intuitive, innovation-driven, and constantly changing. Products like the iPhone, BlackBerry and Android offer smart phones that have gained significant market share. These products and companies have had break-through after break-through of innovative technologies and have maintained product differentiation.