Nokia encountered a problem in mid-2007 when 46 million BL-5C batteries supplied by Matsushita and installed in Nokia phones were found to be defective, causing overheating and explosion issues. Nokia addressed the issue by setting up a website and call center for users to check if their battery was defective and replacing defective batteries free of charge through their customer care centers. However, the battery issues caused a temporary setback in Nokia's market performance, with a decrease in market share and failure of new phone models, resulting in Nokia losing its top position in the global mobile phone market.

1. ABHINAV YADAV.
Section-A.
1st semester.

2. Introduction.
 Nokia corp. is a Finnish multinational
communication and IT corporation.
 Headquarter in Keilaniemi, Espoo,
Finland.
 Established in 1865 by Fredrik Idestam
and Leo Mechelin.
 Principal products are mobile
telephones and portable IT devices.

3. Code of conduct.
 Setting the highest standards.
 Better communication leads to better life.
 High ethics means success.
 Environmentally aware.
 No tolerance on corruption.

4. Corporate social responsibility.
Re-employment.
Education.
Health.
Livelihood.
Promotion of human rights.
Lowering the cost of ownership.

5. Case study.
BL-5C batteries.
In mid 2007 Nokia encountered a
problem.46 million BL-5C batteries made
by Matsushita Battery Industrial Co. ltd
which were assembled in Nokia phones
were found defected. Nokia encountered a
problem of malfunctioning of its handsets
due to faulty batteries.BL-5C batteries
were then used in Nokia’s low end models.

6. Problem.
 Mobiles get overheated while charging.
 Cases arise of explosion of many handsets
while charging.
 46 million handsets with defective BL-5C
batteries were in the market.
 These batteries were placed in most of the
Nokia mobile phones.

7. Solution.
 Nokia set up a website to detect defected
batteries.
 Facility of getting information by
messaging to call centre.
 Batteries found defected were replaced by
new batteries.
 New batteries were available in Nokia
Customer care.

8. After effect.
 Temporary setback in market.
 Decrease in market share of Nokia.
 New phone models suffered failure.
 Lost the 1
st position in global market.

9. Another examples.
 In 2004 Kyocera recalled 1,40,000
batteries used in 7135 models.
 In 2005 Verizon recalled about 50,000 LG
branded batteries.