Nokia started as a wood-pulp mill in 1865 in Finland. It eventually became a telecommunications company and the world's largest manufacturer of mobile phones, holding a 40% global market share in 2007. Nokia produces phones for all major market segments and protocols. It is also a major supplier of telecommunications network equipment and has offices worldwide.

2. How it all started :- Nokia Corporation is a Finnish multinational communications corporation, focused on wired and wireless telecommunications . It is the world's largest manufacturer of mobile telephones : its global device market share was about 40% in Q4 of 2007.Nokia produces mobile phones for every major market segment and protocol, including GSM , CDMA , and W-CDMA ( UMTS ). Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipments, solutions and services. What is known today as Nokia was established in 1865 as a wood-pulp mill by Knut Fredrik Idestam on the banks of the Tammerkoski rapids in the town of Tampere , in south-western Finland . The company was later relocated to the town of Nokia by the Nokianvirta river, which had better resources for hydropower production. That's also where the company got its name that it still uses today. The name Nokia originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the old Finnish word originally meaning a dark, furry animal that was locally known as the nokia, or sable , later pine marten . Finnish Rubber Works established its factories in the beginning of 20th century nearby and began using Nokia as its brand. Shortly after World War I Finnish Rubber Works acquired Nokia Wood Mills as well as Finnish Cable Works , a producer of telephone and telegraph cables. All these three companies were merged into the Nokia Corporation in 1967. The Nokia Corporation created in the 1967 fusion was involved in many sectors, producing at one time or another paper products, bicycle and car tires , footwear (including Wellington boots ), personal computers , communications cables , televisions , electricity generation machinery, capacitors, aluminium, etc.

3. Nokia A leading end-to-end infrastructure supplier World's largest manufacturer of mobile phones More than 55 000 employees Netsales USD 20 billion 1999 Market capitalization value over USD 200 billion

4. Nokia Worldwide Sales offices R&D Production, incl. joint ventures

5. Fundamental Changes Taking Place Digitalisation Mobility Internet Mobile Information Society

6. Internet Connectivity Outlook More handsets are connected to the Internet than PC's by end of 2003 ! Millions 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 1,400 1,200 1,000 800 600 400 200 0 PC's Connected to the internet (Dataquest 10/98) WAP Handsets (Nokia 1999) Saw 1 billion Mobile Subscribers ( Nokia 1999)

7. Balanced global market presence Biggest markets US, China and UK Net sales 2001 EUR 31.2 billion 1 EUR = 0.9026 USD (December 31, 2001) Net sales, EURm Nokia's Largest Markets 2001 Americas 25% Asia-Pacific 26% Europe 49%

8. Leader to all Potentials Smartphone market, 2003-2008 Units millions Handheld and converged device* market shares, Q3/2004 Percent 21% 40% 7% 8% 9% 14.5% Nokia Fujitsu RIM PalmOne Others * Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Converged mobile devices are either voice or data centric and are capable of synchronizing with server, desktop, or laptop computers Source: Ovum; Canalys 7,1 23 52 94 149 238 0 50 100 150 200 250 300 2003 2004 2005 2006 2007 2008

9. Where from do environmental requirements come from? Nokia wide strategies Customers Competitors Nokia Brand Promise Non-governmental organizations Legislation Global Environmental Threats Voluntary agreements New technologies

10. Life cycle

11. New aspects: Mobility & Games Interactivity Drama Engagement Visualization Social context Competition

12. Main changes in a nutshell Four Nokia business groups Nokia-wide functions for terminals sales & marketing customer care operations and logistics sourcing Nokia-wide technology management Strengthened corporate-level functions Changes effective as of January 1, 2004

13. Nokia Business Devices Progressive range of business optimized products Businesses can easily match the needs of their mobile workers with the best possible Nokia mobile device Range of products for range of needs A range that is evolving all the time

14. The Mobile Information Society New demand driven applications services devices and industries

15. Nokia Media Screen Nokia Home Communications unit has already demonstrated a display-centric product prototype, MediaScreen, combining television, Internet and mobile phone technologies.

16. Services in the Mobile Information Society Information Entertainment e-shopping and banking Voice Corporate Access e-mail Video

17. Digital Industries Converge to Form a New Fast-moving Industry New, fast-moving industry Information Technology Telecom Consumer Electronics

18. New business environment End-user needs drive development, personal choice, lifestyle Global markets and rules of the game; open standards and platforms Right timing, speed and continuous upgrading, new business models Strategic partnerships Concerns: Imbalances, lack of trust, skill shortage, digital divide

19. Mobile TV = DVB-H Mobile Broadcast A Small digital TV, set top box receiver Watch and record TV programs, interact with programs and other viewers Other Rich Media experiences On-line video services Access on-line services to rent or buy TV shows, videos, and movies; download them to mobile device Video to-go Store videos to mobile format and manage them with Nokia PC Suite Transfer and syncronize recorded, downloaded or ripped videos from PC/Mac or home media devices Mobile TV? MobileTV On-line video services Video to-go

20. G enera l Issues & happening !! No plans to make pho nes in India: Nokia 22 Jun 2003, SINGAPORE: Finnish mobile phone giant Nokia has ruled out any immediate plans to establish a manufacturing or assembling unit in India to cater to its growing market in the country. 1 st sep,2007 Issues went against the company when Nokia mobile explodes at Asansol on 1 Sep 2007, Though there was no casualty, a photocopier and an electric board were damaged, Nokis responded quickly to the situation and stated to replaced all batteries which were from that exploded battery date manufacturing . Nokia starts gaming & networking sites 5 Feb 2008 Nokia, the world's largest cell phone maker, started on Tuesday to roll-out of its online gaming service N-Gage Nokia also opened on Tuesday its social networking site, "Share on Ovi," which it built on technology acquired with the US firm Twango as it expands into mobile Internet services. This allows people to share photos and videos and is built on technology acquired with the US firm Twango.The gaming service and the media sharing site are among the cornerstones of Nokia's big push into mobile services under its new "Ovi" brand. Nokia delayed the gaming service twice last year due to delays in software testing and starts to roll out to owners of its N81 multimedia phones around the world

21. WE HAVE ONLY SEEN THE BEGINNING Thank you for your attention!