A STUDY ON NOKIA S FAILURE IN THE GLOBAL MARKET AND CONSUMER PREFRENCE LEVEL ...
Â
Nokia's dominance and future plans to target millions of internet users
1.
2.
3.
4.
5. ⢠The largest market share ever gained by Nokia is in
Mumbai 88% more than allover Middle East and Africa
⢠Largely available
⢠Greater network coverage
⢠Easily repaired
⢠Changeable body casing
⢠Updating software
⢠Use of Carl Zeiss lens
⢠Only dealing in mobiles
â Nokia is world third richest company â
WHY NOKIA..?
6. ďDeveloping affordable mobile devices that can contribute to
increased economic growth and quality of life
ďConstant innovation. Focusing on human technology;
enhancing communication and exploring new ways to
exchange information.
ďThatâs why Nokia will never stop finding new ways of
connecting people.
Why NOKIA on Top ?
7. ⢠Nokia is very best in the world.
⢠Motorola and Samsung must now be in the FUW list in
Nokia board meeting.
⢠Nokia , quite alarmed by the dropping sales of its
phones, is now putting all its weight behind the N- series
range.
Future marketing strategiesFuture marketing strategies
8. Low cost , web enabling handsets by 2010.
Targeting hundreds of millions of users of the internet.
To bring internet access to all the masses in India.
Nokia aims to be no. 1 in bringing the internet to mobile
devices and the total internet services market will be
approx. 100 billion Euros in 2010.
Focusing on rural market
future planfuture plan