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Similar to ORGANIZATIONAL BEHAVIOR'S PRESENTATION ( NOKIA COMPANY )
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ORGANIZATIONAL BEHAVIOR'S PRESENTATION ( NOKIA COMPANY )
- 1. BFT 110 ORGANIZATIONAL BEHAVIOR NOKIA LECTURER’S NAME : MR SUFINO ZUHAILY MOHD SUFIAN NURUL HIDAYAH BT MUHAMMAD NOR 141240268 NUR ASYIQIN BT ABDUL MANAF 141243136 SITI ZULAIKHA BT ROHAIDZAT 141243158 SITI KHALIJAH BT RAMLI 141240296 SURYANI NADIA BT KHAIRUDDIN 141240305 NURIDDIN RAKHMATOV 141240031-5
- 4. BACKGROUND HISTORY Starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Nokia Corporation had five major businesses which are rubber, cable, forestry, electronics and power generation. In the late 19th century, Nokia added electricity as a branch of its business activities. In 1912, Nokia set up Finish Cable Work and in 1962 they develop their first electronics devise, which is a pulse analyzer for use in nuclear power plant. In 1963, they develop on radio telephone and become third largest television manufacturer in Europe by 1987. In 1970, Nokia established the radio telephone company, Mobira Oy as a joint venture with the Finish TV maker Salora. Mobira Senator was their first car phone, produced in 1982. In 1987, Nokia introduced Mobira Cityman, the first handheld mobile phone By the year 1994, Nokia launched the 2100 series, the first feature for the Nokia Tune Ringtone. By the year 1998, Nokia established itself as the world leader in mobile phones sales In 2007, Nokia Corporation began falling apart to compete with other brands like Apple and Samsung. This due to the reason that they have problem from inside the company and also because of the competitors start to introduce smartphones with fully touch screen and have more apps
- 5. CASE STUDY 1 WHY NOKIA FAIL TO SUSTAIN ITS TECHNOLOGY INNOVATION?
- 6. Due to the competition faced by the firm from Google and Apple. Their failures in sustaining the leadership in advanced and emerging market They did not pay attention to the new entrants as they believe that they are strong enough to survive in the market They believe that, they do not require new technology and new product as they already have captured the customer value. They refuse to accept the change in technology. They also refuse to accept the new idea given by the new employee as they think that the idea might cause them to loss.
- 7. CASE STUDY 2 WHY NOKIA FAILED IN BRINGING OUT NEW IDEAS?
- 8. The big competition from the low-cost producer in emerging economies The company had a problem inside the company. This problem clearly can be seen when the previous CEO of Nokia refuse to accept the change suggested by their employees. Cause lot of expenses and will not be accepted by consumers. They realize that they had made a mistake and try to overcome it, it was too late as in October 2009, Nokia had announced its loss Manage to overcome or find the solution for the problem that they faced
- 9. CASE STUDY 3 HOW NOKIA OVERCOME THEIR FAILURE IN THE SELL AFTER 2007?
- 10. • Symbian • Microsoft Office By a joint venture • In September 2009 • Mr. Stephen Elop • Microsoft executive Change the CEO • Multi functioning apps • Touchscreen • Android Use new technology • Nokia Lumia 800 • A Microsoft Office logo sits • Nokia Lumia 920 Produce new model
- 13. CONCLUSIONS Nokia must improve their technology and make some innovation to compete with other brands The manager should create strong and good relationship with employees in order to achieve their goals Nokia rose up after the creation of the Nokia Lumia