Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It is headquartered in Espoo, Finland. Nokia has over 1 billion users globally and had a 33% market share in 2010, selling 38% of all mobile phones worldwide in 2008. Keys to Nokia's success have included offering affordable, durable, and reliable phones at all price points globally. However, threats to its global presence include fast-paced competition from other companies that have gained significant market share through more intuitive innovation and product differentiation.