Presentation about the mobile Giant Nokia and its failure.

2. About The Company
• Founded in 1865 at Finland as a pulp mill
• Founders : Fredrik Idestam
Leo Mechelin
Eduard Polón
• Electricity generation and forest products

3. • Partnership with Finnish Cable Works
and Finnish Rubber Works (1967)
• Nokia Corporation was born
• in the early 1970s, it entered the networking
and radio industry
• joint venture with television maker Salora to
create Mobira (1981)

4. Mobira Senator (1982)

5. • Mobira launched the Nordic Mobile
Telephone (NMT) service
• world's first international cellular network
allowed international roaming
• Mobira Cityman 450, (1985)
Used GSM network

6. • 1992, the Nokia 1011 commercially
available mobile phone
• 1998, Nokia overtook Motorola
• Symbian S60-based high-end phones
and smartphones

7. Market Share of Nokia

8. Challenges
-2007 iPhone was launched
• iPhone sales sky-rocketed by around 330%
during the same period.

9. -2008, android version 1.0 was launched
• Nokia Symbian OS became outdated
• Android was selling like hot cakes
• Android was user-friendly
• Fast processing of android

10. -Slow to react to the change in the market
• Nokia was slow among the competitors
• Launched windows OS 3 years after iPhone launch
• Nokia was not interested in Android OS
• Samsung, Blackberry and iPhone Took the market

11. -Lack of innovation
• The Symbian OS was outdated
• Companies like apple and Samsung was ahead
in terms of innovation
• Nokia’s focus was hardware instead of
software