Nokia
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Nokia is a Finnish telecommunications company founded in 1865. It is headquartered in Espoo, Finland and is listed on the Helsinki and New York stock exchanges. Nokia launched its first fully portable phone, the Mobira Cityman 900, in 1987 and has since become a major contributor to developing mobile phone standards like GSM, 3G, and LTE. As the largest worldwide vendor of mobile phones, Nokia employs various marketing strategies including developing affordable phones for different income levels and promoting its products through multiple advertising channels. Some of Nokia's top selling models include the Nokia 8 Sirocco and Nokia 7 Plus.
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Marketing mix of nokia n96 2003
Nokia N96 is Nokia's new flagship smartphone focusing on business and entertainment. It has a 5 megapixel camera, 16GB internal storage, 3G connectivity, and multimedia features. In Pakistan, it retails for Rs. 36,500 and is distributed by franchisees like Mobile Zone and United Mobile throughout major cities. Nokia promoted the N96 heavily during the 2008 Christmas season globally and in Pakistan through banners, posters, and commercials distributed by franchise partners. The company also visited was Nokia CARE Global Customer Care in Karachi to service Nokia customers in Pakistan.
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Nokia has transitioned from making paper products to connecting over a billion people through mobile technology. It has four business lines: mobile phones, multimedia, enterprise solutions, and networks. Nokia uses a naming convention for its phone series based on numbers rather than names. However, competitors like Motorola and Apple use catchy names that help consumers easily understand the phone's features and style. While Nokia spends more on advertising, its market share has dropped, partly because its naming conventions do not resonate as strongly with consumers as competitors' name-based approaches.
Nokia Campaign
Nokia ile Türk Tüketicisi arasında özel bir bağ var. Bir dönem cep telefonu dendiğinde herhalde herkesin akılına Nokia gelirdi. Fakat akıllı telefon dönemiyle birlikte Nokia yerini Apple, Samsung ve Blackberry'e bırakmıştı. Bu dönemde Nokia popülerliğini yitirdi. Sonra Lumia hamlesiyle Türkiye'deki akıllı telefon pazarına girdi, fakat ürün diğer akıllı telefonlardan ne çok daha ucuz ne çok daha teknolojikti. Bu yüzden yerellik vurgusu yapılırsa daha başarılı olacaktı. Bu sunum, o dönemde Nokia'nın nasıl bir yol izlemesi gerektiğini anlatıyor. Bir grup projesi sunumuydu, ben sadece kendi kısmımı yükledim.
Sunum Tarihi: 11.2012
Nokia strategic marketing
Nokia was once a leader in the mobile phone market but lost its dominant position due to several strategic mistakes. It failed to keep up with innovation from competitors like Apple and Samsung. Nokia's phones were not seen as special or prestigious compared to iPhone or versatile Android phones. Additionally, Nokia's use of the Windows operating system rather than Android hurt its popularity as Android grew to dominate the market. By 2016, Nokia had very small market share while Samsung, Apple, Huawei, Oppo and Vivo led the industry. Nokia's complacency, inadequate assessment of shifting consumer preferences, and slow transition from Symbian to Android ultimately contributed to its decline.
Search on consumer electronics
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
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The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
NOKIA Music Millionaire
The document proposes a marketing campaign called "OVI Music Unlimited" to launch Nokia's music service OVI Music and strengthen Nokia's music credentials.
The objectives are to create an aspiration for unlimited access to the latest music across languages, labels, and genres through the service, and to drive traffic to the OVI Music website.
The proposed solution is to create a one-hour "Music Millionaire" TV property on the B4U music channel between 10:30-11:30am and/or 6-7pm featuring the latest international hits, contests to win a Nokia X6 phone daily, and promotions directing viewers to the OVI Music website to download over 4 million tracks on mobile and PC
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Marketing mix of nokia n96 2003
Nokia N96 is Nokia's new flagship smartphone focusing on business and entertainment. It has a 5 megapixel camera, 16GB internal storage, 3G connectivity, and multimedia features. In Pakistan, it retails for Rs. 36,500 and is distributed by franchisees like Mobile Zone and United Mobile throughout major cities. Nokia promoted the N96 heavily during the 2008 Christmas season globally and in Pakistan through banners, posters, and commercials distributed by franchise partners. The company also visited was Nokia CARE Global Customer Care in Karachi to service Nokia customers in Pakistan.
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Product strategy nokia
Nokia has transitioned from making paper products to connecting over a billion people through mobile technology. It has four business lines: mobile phones, multimedia, enterprise solutions, and networks. Nokia uses a naming convention for its phone series based on numbers rather than names. However, competitors like Motorola and Apple use catchy names that help consumers easily understand the phone's features and style. While Nokia spends more on advertising, its market share has dropped, partly because its naming conventions do not resonate as strongly with consumers as competitors' name-based approaches.
Nokia Campaign
Nokia ile Türk Tüketicisi arasında özel bir bağ var. Bir dönem cep telefonu dendiğinde herhalde herkesin akılına Nokia gelirdi. Fakat akıllı telefon dönemiyle birlikte Nokia yerini Apple, Samsung ve Blackberry'e bırakmıştı. Bu dönemde Nokia popülerliğini yitirdi. Sonra Lumia hamlesiyle Türkiye'deki akıllı telefon pazarına girdi, fakat ürün diğer akıllı telefonlardan ne çok daha ucuz ne çok daha teknolojikti. Bu yüzden yerellik vurgusu yapılırsa daha başarılı olacaktı. Bu sunum, o dönemde Nokia'nın nasıl bir yol izlemesi gerektiğini anlatıyor. Bir grup projesi sunumuydu, ben sadece kendi kısmımı yükledim.
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Nokia strategic marketing
Nokia was once a leader in the mobile phone market but lost its dominant position due to several strategic mistakes. It failed to keep up with innovation from competitors like Apple and Samsung. Nokia's phones were not seen as special or prestigious compared to iPhone or versatile Android phones. Additionally, Nokia's use of the Windows operating system rather than Android hurt its popularity as Android grew to dominate the market. By 2016, Nokia had very small market share while Samsung, Apple, Huawei, Oppo and Vivo led the industry. Nokia's complacency, inadequate assessment of shifting consumer preferences, and slow transition from Symbian to Android ultimately contributed to its decline.
Search on consumer electronics
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
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The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.
NOKIA Music Millionaire
The document proposes a marketing campaign called "OVI Music Unlimited" to launch Nokia's music service OVI Music and strengthen Nokia's music credentials.
The objectives are to create an aspiration for unlimited access to the latest music across languages, labels, and genres through the service, and to drive traffic to the OVI Music website.
The proposed solution is to create a one-hour "Music Millionaire" TV property on the B4U music channel between 10:30-11:30am and/or 6-7pm featuring the latest international hits, contests to win a Nokia X6 phone daily, and promotions directing viewers to the OVI Music website to download over 4 million tracks on mobile and PC
Nokia -mini case study
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 1 billion users globally and held a 33% market share in 2010, having sold 38% of all mobile phones worldwide in 2008. Some keys to Nokia's global strength have been offering devices at all price points and for all markets, producing durable, reliable, and affordable devices, understanding different country cultures, and developing GSM technology to enable international roaming. While Nokia dominates globally, its presence is weaker in the United States and Europe, so it needs to better understand local consumer needs, values, and affordability to gain market share in those regions. The fast-paced mobile technology industry and competitive
Nokia
Nokia entered markets using a waterfall approach, gradually entering new sequences of markets. It first introduced products through licensing, joint ventures, and direct investment. To gain market share in the US and Europe, where it has less presence, Nokia needs to focus on the new consumer group that can roam internationally and use data services like text messaging. The greatest threats to Nokia's global presence are competitors introducing innovative technologies at a faster pace than Nokia while it tries to maintain low prices for its international consumers.
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Nokia was once the global leader in mobile phones but failed to keep up with rapid innovation from competitors. It clung to its Symbian operating system for too long as Android and iOS grew popular. While other manufacturers adopted new OS's, Nokia only switched to Windows which failed to attract customers. As a result, Nokia's market share, revenues, and profits dramatically declined. Its strategic missteps and inability to deliver compelling new technologies led to its downfall as the top mobile phone company.
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Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.
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This document presents a marketing plan for the re-launch of the Nokia 3310 as a smartphone called the Nokia 3310-S in Pakistan. It provides an introduction to Nokia's history and success with the original 3310 handset. A situation analysis covers market trends shifting to smartphones, and a PEST analysis of Pakistan. The marketing plan outlines product specifications, a competitive price point, distribution through major cities and mobile sellers, and a multi-phase promotion strategy including TV, print, outdoor, and digital ads. Key objectives are to leverage brand recognition and trigger nostalgia while positioning the 3310-S as a reliable and affordable smartphone.
Nokia
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has operated in the mobile phone industry since the 1990s. Nokia began as a paper mill and now has 112,262 employees worldwide and sells mobile devices in over 150 countries. Nokia is headquartered in Espoo, Finland and is the world's largest manufacturer of mobile phones. Its mission is to provide consumers with very human technology to help people feel close to what matters to them.
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Nokia was once the dominant player in the mobile phone market but saw its market share decline significantly due to delays in adapting to shifts in the industry. It manufactured phones across a wide range of prices and features and had a large global distribution network. However, it struggled to compete with smartphones from Apple and Android-powered devices from Samsung as consumers demanded more advanced designs and functionality. By the time Nokia partnered with Microsoft, its market share had fallen to low single digits in India as competitors eroded its dominance.
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Nokia
1) Nokia is a Finnish company that was once the largest mobile phone manufacturer but has since lost market share.
2) It has shifted to using Microsoft's Windows phone OS after previously using Symbian and is now focused on its Lumia series.
3) Samsung has emerged as a strong competitor with the goal of becoming a top 5 global brand by 2020 through strategic acquisitions and new technologies.
Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
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Nokia -mini case study
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 1 billion users globally and held a 33% market share in 2010, having sold 38% of all mobile phones worldwide in 2008. Some keys to Nokia's global strength have been offering devices at all price points and for all markets, producing durable, reliable, and affordable devices, understanding different country cultures, and developing GSM technology to enable international roaming. While Nokia dominates globally, its presence is weaker in the United States and Europe, so it needs to better understand local consumer needs, values, and affordability to gain market share in those regions. The fast-paced mobile technology industry and competitive
Nokia
Nokia entered markets using a waterfall approach, gradually entering new sequences of markets. It first introduced products through licensing, joint ventures, and direct investment. To gain market share in the US and Europe, where it has less presence, Nokia needs to focus on the new consumer group that can roam internationally and use data services like text messaging. The greatest threats to Nokia's global presence are competitors introducing innovative technologies at a faster pace than Nokia while it tries to maintain low prices for its international consumers.
Failure of nokia
Nokia was once the global leader in mobile phones but failed to keep up with rapid innovation from competitors. It clung to its Symbian operating system for too long as Android and iOS grew popular. While other manufacturers adopted new OS's, Nokia only switched to Windows which failed to attract customers. As a result, Nokia's market share, revenues, and profits dramatically declined. Its strategic missteps and inability to deliver compelling new technologies led to its downfall as the top mobile phone company.
The failure of nokia
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Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has operated in the mobile phone industry since the 1990s. Nokia began as a paper mill and now has 112,262 employees worldwide and sells mobile devices in over 150 countries. Nokia is headquartered in Espoo, Finland and is the world's largest manufacturer of mobile phones. Its mission is to provide consumers with very human technology to help people feel close to what matters to them.
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Nokia was once the dominant player in the mobile phone market but saw its market share decline significantly due to delays in adapting to shifts in the industry. It manufactured phones across a wide range of prices and features and had a large global distribution network. However, it struggled to compete with smartphones from Apple and Android-powered devices from Samsung as consumers demanded more advanced designs and functionality. By the time Nokia partnered with Microsoft, its market share had fallen to low single digits in India as competitors eroded its dominance.
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Nokia
1) Nokia is a Finnish company that was once the largest mobile phone manufacturer but has since lost market share.
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Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
Nokia final
- Nokia began as a pulp mill and hydropower company in Finland in 1865 and later diversified into various industries such as rubber and cables.
- In the 1970s, Nokia entered the networking and radio industries and in the 1980s it acquired companies in mobile telephony and televisions to expand into those areas.
- Nokia struggled in the early 1990s recession but became the top global mobile phone brand by 1998, driven by popular models like the 3310. However, competition from Apple and others eroded its market share later on.
Nokia
Nokia was once the dominant mobile phone manufacturer but lost significant market share after 2005 due to new competitors. A SWOT analysis shows Nokia's strengths in brand name and global presence but weaknesses in software and OS performance. New threats include rapidly changing technology and strong competition from Samsung, Blackberry, HTC, and others. Nokia's market share in India declined from 56.2% in 2008 to 39% in 2011 due to competition in low and high-end segments.
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Nokia began as a paper mill in 1871 and expanded into various industries such as rubber, cables, and telephones. In 1979, it entered the mobile phone business and helped develop the GSM standard. By the 1990s, Nokia had become the global leader in mobile phones. However, competition from Apple and Android smartphones overwhelmed Nokia's Symbian platform. Under CEO Stephen Elop, Nokia bet exclusively on Microsoft's Windows Phone but failed to gain traction as Android and iOS dominated. In 2013, Microsoft acquired Nokia's devices and services business, marking the end of Nokia as a phone manufacturer.
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Nokia was once the dominant mobile phone brand but has lost significant market share in recent years. The document discusses Nokia's history and rise to prominence, its current struggles against competitors like Samsung and Micromax, and its strategies to regain market leadership. Nokia plans to launch new affordable Asha phones, focus on services rather than just devices through its Ovi store, and partner with Microsoft to adopt Windows Phone as its primary smartphone platform. Its goal is to capture over 50% of the Indian market across all mobile phone categories by 2012.
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Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.4 P's of NOKIA company
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1. Nokia is a global leader in mobile phones and aims to meet changing customer needs through research and development. Their N97 phone has found success in Pakistan by meeting current customer specifications.
2. Section 1 introduces Nokia and their products, including the N97. The N97 began selling in Pakistan in June 2009.
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Nokia2
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company. It started as a paper mill in 1865 and became the world's largest manufacturer of mobile phones. Nokia has production facilities around the world and sells products in over 130 countries. Its strategic focus is on connecting people through winning devices, consumer internet services, enterprise solutions, networks, and professional services. Nokia emphasizes quality, technological excellence, and understanding customers to differentiate itself and maintain its strong position in the mobile phone market.
Nokia fall down
Nokia Corporation is a multinational telecommunications company headquartered in Espoo, Finland. It was founded in 1865 and started as a wood pulp manufacturer before expanding into the communications industry. Key details from the document include that Olli-Pekka Kallasvuo is the CEO, Jorma Ollila is the Chairman, and Nokia launched its first GSM handset in 1992. The document provides an overview of Nokia's history and operations.
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Zoya awan
This document discusses Coca Cola's marketing strategies and product line. It provides a history of some of Coca Cola's major brands from 1929 to 2000. It then analyzes Coca Cola's marketing mix, competitors, target markets, and recommends expanding their product line and increasing promotions through discounts and advertisements.
Zarina arshad
Master Molty foam has been providing bedding and furniture foam in Pakistan since 1963. They collaborate with Bayer and introduced the American Celeste brand in 1997. Molty foam offers a range of products at various price points from Rs. 7,000 to 100,000, including the Molty Foam, Celeste, and pillows/accessories lines. They promote their products through TV commercials, ads, and online promotions. Molty foam targets middle to high income, health-conscious consumers and positions itself as a high quality, comfortable brand available for lifetime use.
Toseef anwar
Lux is a soap brand owned by Unilever that was introduced in 1925. It targets upper and lower middle urban and sub-urban consumers through high branding, celebrity endorsements, and advertising. Lux comes in many variants of soap and also produces shower gels, bath additives, and hair care products. It has a wide distribution channel and spends 20-25% of sales on promotion. Lux has strong brand recognition but faces threats from increasing competition and changing consumer preferences.
Saqib liaqat
Homage Inverter is a top brand in Pakistan that produces home appliances including inverters. It has been in business since 2007 and is known for quality products and customer service. The document discusses Homage's product lines, target markets of middle to upper class homeowners and businesses, and marketing strategies of advertising and partnerships. Competitors like Cyberpower, Eco Star, and APC are analyzed along with their strategies. The SWOT analysis identifies opportunities for Homage to expand hybrid products and market share. Strategic changes are recommended to focus on research and development for new technologies and determine the most cost-effective battery type.
Sadia bibi
This document discusses Fair and Lovely, a popular skin lightening product owned by Hindustan Unilever. It was introduced in India in 1978 and remains a top-selling brand. Fair and Lovely targets 16-24 year old middle and upper-middle class females and males who value personal grooming. It offers a range of products at various price points and is widely available across South Asia. The brand promotes itself through advertising, celebrities, and initiatives to empower women, though it also faces some controversies regarding skin lightening.
Ramisha mujahid
This document summarizes Dalda Food's marketing strategy and final project submission. It discusses Dalda's mission, customer care programs, packaging, product line including cooking oils and snacks, pricing, placement, promotion targeting households and health-conscious consumers, competitors, and recommendations to launch new brands, increase shelf space, innovate products and marketing, and improve packaging.
Daewoo Express
Daewoo Express is the largest intercity bus service in Pakistan, operating 350-400 buses along 18 main and 39 sub terminals nationwide. It provides various classes of service, and was the first to offer an online mobile ticketing app. Daewoo also solely operates bus rapid transit systems in Multan and Lahore. The presentation recommends Daewoo launches an airline as well. Key competitors include Faisal Movers and Bilal Travels, which also offer bus services across Pakistan with amenities like entertainment and refreshments.
Muhammad yasir
Gree Electric is a Chinese appliance manufacturer founded in 1991 that is headquartered in Zhuhai, China. It has production bases in 9 locations in China and 1 each in Brazil and Pakistan. Gree's mission is to provide reliable, high-quality products and services to earn customer loyalty and fair profits. It is a leading manufacturer of air conditioners in China with an 18.1% market share of the central air conditioning market in the first half of 2017. Gree produces over 60 million residential air conditioners and 5.5 million commercial air conditioners annually.
Malaika ansar
This document provides information about United Snacks, a Pakistani snack food company. It discusses the company's mission to drive food trends and become a leading snack brand in Pakistan and beyond. United Snacks produces a snack called OyeHoye in 10 flavors and uses celebrities like Fawad Khan to promote it. The document also analyzes United Snacks' competitors like Lays and Kurleez and discusses the company's marketing mix, manufacturing process, target markets, and SWOT analysis.
Dawood hamid
Dollar is the leading stationery manufacturer in Asia, exporting to over 50 countries. Founded over 50 years ago in Pakistan, Dollar produces a wide range of writing instruments and stationery. It focuses on innovation and quality to build strong brand loyalty among students and all age groups. Dollar aims to increase availability in rural areas and non-stationery shops while reducing costs to maintain its leading market share against competitors like Picasso and Piano in Pakistan's stationery industry.
Ayesha & ammar
- Dawn Group of Companies was founded in 1981 in Karachi, Pakistan and has since expanded to include multiple production plants across Pakistan.
- It operates as a parent company called Dawn Bread with subsidiary companies like Bread and Beyond and Dawn Foods Mezban.
- Dawn bread and Dawn frozen foods deal in ready-to-cook and ready-to-eat products like breads, buns, and frozen meals containing beef, chicken and wheat.
- The company has achieved maturity in the market and aims to further expand its distribution channels and market share locally and abroad.
Asfand yar
Casio was established in 1946 and was one of the earliest manufacturers of quartz watches. Its mission is to create innovative products for people worldwide and its vision is to be an industry-leading company preferred for its quality, reliability, and competitiveness. Some key products released include the F-91W digital watch in 1991, the first G-Shock watch in 1983, and the world's first wristwatch with a digital camera in 2000. Casio has strengths in sponsoring sports events and being considered value for money but also faces threats from counterfeits and competition in the sports watch market.
Honda CG 125
The document provides information about Atlas Honda Limited and its CG125 motorcycle model. It discusses the company's history and founders, features of the CG125 model, production and export facilities, marketing strategies including pricing, distribution and promotions, target markets, competitors, and initiatives around health, education, and community. The summary focuses on key details:
Atlas Honda Limited has a joint venture with Honda Motor Company dating back to 1992. Its CG125 model was first manufactured by Honda in 1975 and remains a popular and reliable option for customers due to its affordable price and fuel efficiency. The company utilizes a variety of marketing strategies to promote its products and maintain market leadership.
Aiman jamil
The document summarizes a company that was founded in 1990 with production facilities in Mingora, Swat and Hub, Baluchistan. It relaunched in 2010 with a vision to make a positive difference through value, quality and excellence. The company uses a slow market penetration pricing strategy and places its products in department and convenience stores. It promotes through social media, print media, ATL, and BTL. The company faces financial constraints, poor advertising, inefficient communication, low brand recall, and distribution problems. Solutions suggested include increasing equity, improving brand awareness, better communication, expanding distribution channels, and expanding/deepening its product line.
Abdur rehman
This document provides information about Interwood, a leading Pakistani furniture brand. It discusses Interwood's product range, target markets, and marketing strategies. The key points are:
1) Interwood produces a wide range of furniture including office, home, and kids furniture as well as kitchens and flooring. It furnishes major companies and educational institutions.
2) The document focuses on modifying the marketing mix for Interwood's Fawn TV stand by adding features like speakers, wheels, and sockets.
3) The proposed modifications include lowering the price to between Rs. 40,000-65,000, placing the product in electronics showrooms, and promoting it through social media, TV, magazines and newspapers
London Cash and Carry
This document provides a summary of the categories and products available at a departmental store. It describes the confectionery, health and beauty, household, grocery, cooking essentials, baby, frozen food, beverages, and dairy sections. The target market is large families who do monthly grocery shopping. Major brands that pay for marketing include Wall's, Nestle Fruita Vitals, Opa Fries, and Cadbury.
Save Mart
This document provides information about MINE SAVE MART, a departmental store with 12 branches located in Rawalpindi. It lists the store's branches and entrance location on Tulsa Road in Lalazar. It provides an overview of product categories sold in the basement including jewellery, toys, clothes, and crockery. It also lists prices and sizes for a variety of food, beverage, and household cleaning products sold in the store freezers and shelves.
Rachna Super Store
This 3 sentence summary provides the key details about the RACHNA SUPER STORE:
The document describes the target market and product segments of the RACHNA SUPER STORE, a double-story store located in Taj Colony, Faisalabad that targets middle and upper middle class families for monthly grocery shopping. The store is divided into three segments across its ground floor, first floor, and basement, with the ground floor containing snacks, dairy, cereals, frozen foods, ice cream, cooking products, baby products, and health and beauty items.
Zamzama Mart
Zamzama is one of the oldest marts located in Attock, Pakistan. It is open throughout the week from 9 am to 11 pm and has different hours on Fridays, opening from 3 pm to 11 pm. The mart is divided into segments that each offer different product categories like body care, food, detergents, toiletries, toys, and utensils from popular brands.
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Nokia
- 2. RAMISHA MUJAHID FATIMA ZAFAR AQIB SALEEM
- 3. NOKIA’S BACKGROUND • It is a FINNISH company • Its HEADQUATERS are in ESPOO • It is a public limited company listed on HELSINKI STOCK EXCHANGE and NEW YORK STOCK EXCHANGE. • It is 415th largest company as measured by 2016 revenues
- 4. FIRST FULLY PORTABLE PHONE • Nokia’s first fully portable phone was MOBIRA CITYMAN 900 launched in 1987. • Nokia is a major contributor in mobile phone industry and have assisted in development of GSM,3G and LTE STANDARDS. • It is a LARGEST WORLDWIDE VENDOR of mobile phones.
- 5. MARKETING MIX STRATEGY Product • NOKIA is a maker of feature phones and ventured into smartphones as part of its marketing mix product strategy with LUMIA range. • The various designs for phones varied from smart phones to classic button displays to touch screens and slide sets. • Nokia is known for quality of its products and the DURABILITY it offers. • NOKIA rolled out cameras, map facility, navigation functionality, music features and first mobile phone with an
- 6. Price • Nokia highly believes in price variability to meet needs of each and every social class. • Nokia uses skimming price strategy, focusing on low prices and superior quality in terms of durability and reliability. • The cell phone prices range from $30 to $3000.
- 7. Placement • Nokia employs distributors to physically distribute its handsets. • The major channels of distribution include selling through operator tie-ups like associations with operators like Vodafone, Airtel, T-Mobile etc., • Concept Stores that people could visit and witness the extravaganza associated with the technological space.
- 8. Promotion • Promotion is made possible through all media channels. • Nokia involves • Person Marketing • Personal selling • Print and electronic ads • Bill boards, Dummies • Display stands
- 9. TARGET MARKET • Nokia developed a differentiated strategy for different segments.
- 10. Demographic Segmentation • Age and Gender: Nokia products appeal to all age groups especially those with vibrant colours entice women and young. • Income:
- 11. TOP 10 Models • Nokia 8 sirocco 128GB/Rs79800 • Nokia 7 plus 64GB/Rs40000 • Nokia 6.1 plus 64GB/Rs37800 • Nokia 6 64GB/Rs20000 • Nokia 5.1 plus 32GB/Rs26999 • Nokia 5 16GB/Rs16500 • Nokia 3.1 16GB/Rs23990 • Nokia 2.1 8GB/Rs14999 • Nokia 1 8GB/Rs9499 • Nokia 3310 16MB/Rs2899
- 12. MARKET SHARE
- 14. CURRENT GOVERNMENT POLICIES • IMEI REGISTRATION • TAX IMPOSITIONS
- 15. IMEI Registration and its fruitful consequences • IMEI means International Mobile Equipment Identity its registration maximally discourages illegal import of cell phones encouraging local manufacturing. • Nokia in future will have Golden chance to capture Pakistani market.
- 16. Tax Impositions • The import duty on mobile phones has increased threefold up to 44- 52% by recent govt. • Due to Nokia’s Inclusion of Everyone strategy, the lower priced and attractive featured Nokia phones will experience boost sales in comparison with IPHONE.