- Nokia began as a pulp mill and hydropower company in Finland in 1865 and later diversified into various industries such as rubber and cables. - In the 1970s, Nokia entered the networking and radio industries and in the 1980s it acquired companies in mobile telephony and televisions to expand into those areas. - Nokia struggled in the early 1990s recession but became the top global mobile phone brand by 1998, driven by popular models like the 3310. However, competition from Apple and others eroded its market share later on.

4. • Pulp mill, Hydropower resource, Finnish rubber works Finnish
cable works.
• It made respirators for both civilian and military use.
• Finland's trade agreement with the Soviet Union in the 1960s.
• In 1970s, it entered the networking and radio industry.
• In 1977, Kari Kairamo became CEO and he transformed the
company's businesses.

5. • In 1984, Nokia acquired television maker Salora.
• In 1981, Nokia also acquired Mobira, a mobile telephony company,
which was the foundation of its future mobile phones business.

6. • In 1988, Nokia bought the computer division of Ericsson's
Information Systems.
• In 1991 Nokia sold its computer division, Nokia Data, to UK-
based International Computers Limited (ICL).
• Finland was also experiencing its worst recession in living memory,
and the collapse of the Soviet Union, a major customer, made
matters worse.
• In 1991, The world's first GSM call was made by Finnish prime
minister Harri Holkeri.
• In 1992, the Nokia 1011 launched.

7. • Nokia sold its television business.
• In 1997, Nokia was the first to launch digital satellite receivers in the
UK.
• In 1998 Nokia became the chosen supplier to produce the world's
first digital terrestrial television set-top box.
• In 1998, Nokia overtook Motorola to become the best-selling mobile
phone brand.

8. • Snake game, which came pre-loaded on many products was very
popular.
• The 3310 is one of the company's most well-known products.
• Nokia also created the best-selling mobile phone of all time,
the Nokia 1100, in 2003.

9. • Nokia’s re-establishment to earn profit in 2002
• Allocation of the units
• Evade from decentralization
• Specific units for Indian and Chinese markets

10. • Increase in sales in September in 2002
• Again decline in sales
• Faced competition from other market players

11. • Top
management
announced
restructuring
September
2003
• Implemented
1st January
2004 • Market Growth
• mobility
• Increasing
company focus on
convergence
Aim
Steps taken by Nokia to meet the gloomy future for mobile phone manufacturers in
coming years.

12. New structure of
Nokia
Four business
division of
Nokia
Mobile phones
Network
3G radio access
network(RAN)
UMTS Networks
Enterprise
solutions
Multi-media

17. Nokia 3650 features include:
Integrated digital camera and video camera (640 x 480 resolution)
Large color display (4096 colors, 176 x 208 pixels)
MMS (Multimedia Messaging Service)
WAP 1.2.1, GPRS
Polyphonic ringtones (MIDI and WAV formats)
Ringtone composer (mono only)
Symbian operating system
3.4 Mbytes shared memory, plus external memory card option
Downloadable Java™ & Symbian applications
5-way scroll key
Bluetooth™ wireless technology & infra-red modem
Voice activated dialing
Voice recorder
Integrated hands-free speaker
Multi-player games over infra-red and Bluetooth between
compatible phones
Screensaver & wallpaper
Changeable covers
Size: 130 x 57 x 26 mm
Battery standby: 150 - 200 hours
Battery talk time: 2 - 4 hours

18. • A radio access network (RAN) is part of a mobile tele
communication system.
It implements a radio access technology.
• It resides between a device such as a mobile phone, a
computer, or any remotely controlled machine and provides
connection with its core network (CN)
•
RAN functionality is typically provided by a silicon chip
residing in both the core network as well as the user
equipment.

19. The Universal Mobile Telecommunications System (UMTS)
is a third generation mobile cellular system for networks based
on the GSM standard.

20. Olli – Pekka Kallasvuo
• Kallasvuo has been under mounting
pressure for months over Nokia's failure to
compete better with Apple's iPhone and
the slew of new handsets.
• The company said current Nokia Mobile
Phones head Mati Alahuhta would
become an executive vice president and
chief strategy officer.
• Anssi Vanjoki , who was an executive vice
president at the old Nokia Mobile Phones.

22. • Nokia's share of the smartphone market collapsed
from 48% in 2006 to 31% by his departure in late
2010 (according to Financial Times figures).
• Nokia's management failed to respond to the rapidly
changing environment of the smartphone and wider
mobile market, with the lack of platform and UI
development .
• Contributing to the decline of Nokia from the world's
largest mobile manufacturer to a minor brand with
less than 3% of the smartphone market by the time
its mobile phone division was bought out
by Microsoft in mid 2014

23. • Mobile phone maker Nokia is down, but not out. The
company’s India division claims it is leaving no stone
unturned in trying to reclaim its top spot in the growing Indian
mobile phone market.
• Nokia is pleased with these developments and looks forward
to continue supporting these efforts to create more shareholder
value for the Nokia group.“
23

24. • Speaking on the sidelines of the launch of new phones in
Nokia’s director-marketing, Nokia India, told The Hindu about
the company’s strategies, its USP and its most ambitious
offering in its smart phone series – the NOKIA 6 & NOKIA 3
• HELSINKI — Nokia shares surged on Monday after it
announced plans to buy out Siemens AG’s share of their
network equipment joint venture, betting on the technology to
run 4G networks as it struggles in the smartphones business.