The document proposes a marketing campaign called "OVI Music Unlimited" to launch Nokia's music service OVI Music and strengthen Nokia's music credentials. The objectives are to create an aspiration for unlimited access to the latest music across languages, labels, and genres through the service, and to drive traffic to the OVI Music website. The proposed solution is to create a one-hour "Music Millionaire" TV property on the B4U music channel between 10:30-11:30am and/or 6-7pm featuring the latest international hits, contests to win a Nokia X6 phone daily, and promotions directing viewers to the OVI Music website to download over 4 million tracks on mobile and PC

1. Campaign Proposal: OVI MUSIC UNLIMITED

4. Creative Idea ! Communication:Buying Nokia OMU makes you Music Millionaire BRAND INNOVATION CELL _B4U NOKIA OMU Campaign

5. Planning Strategy ! 10:30 – 11:30 am Music Genre Youth Viewership Traffic Across Time Bands 6 – 7 pm Highest Viewership Bands B4U music

6. Planning Strategy ! Average of 4 weeks (wk18, wk19, wk20, wk21) ‘2010 , CS 15-24 Source: Avg TVR of a Track on B4U* = .12<lower side>(approx 4 times B4U’s Ad TVR 3 times best in Genre )If, Cost of exposure is taken as of 1/3 ad SpotsCreating Music Hour Property would fetch 12 times more Impact(that too clutter free) *AVG of 4 Regular (contemporary) Time bands in the Day

7. Proposed Solution hour 10:30 - 11:30 amand /or 6 - 7 pm BRAND INNOVATION CELL _B4U NOKIA OMU Campaign

8. Exhibits of Campaign Execution

9. Break Bumper presents BRAND INNOVATION CELL _B4U NOKIA OMU Campaign

10. ShowBug Song InfoAston Captions Comments/ Info Buy Nokia X6 and be music rich BRAND INNOVATION CELL _ V-DAY SPECIAL PROG

11. Campaign Communicationin Show Bug Graphic Ticker download more than 4 million Tracks on Mobile n PC

12. Website Preview etc .. Visit http://music.ovi.com/in BRAND INNOVATION CELL _ V-DAY SPECIAL PROG

13. Measurability

14. Mere paas X6 hai ! Contest Dramatic Filmi Promo to be shot < Watch Nokia Music Millionaire, look for the lucky song >< sms the unique code on the Song to 55555 >< Win a Nokia X6 daily >

15. Lucky Song of the hour SMS this CodeTo 55555and win a X6 *

16. Variety! Note:B4U music has lowest no. of repeatsacross all channelsFor Music millionaire hourwe will also play latest and all time International Hits*we have rights for over 1200 international hits out of which 300+ are already with running karaoke

18. Cost ofCampaign: Cumulative Cost Of all DeliverablesFor 25 day during 1 month Activity** would be INR xx Lacs+ taxes **

19. Thanks for your Attention .. !Hariom Seth Brand Solution Manager B4U Networkshttp://in.linkedin.com/in/shariom BRAND INNOVATION CELL B4U