Finding more high quality customers for WordPress businesses
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How small businesses that use and sell WordPress, can generate more high quality leads, control the sales and marketing process better all without marketing hype and with actual practical advice.
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Finding more high quality customers for WordPress businesses
- 1. Finding more high quality customers. Practical advice over marketing hype
- 2. More specifically… How small businesses that use and sell WordPress, can generate more high quality leads, control the sales and marketing process better all without marketing hype and with actual practical advice. Competition ControlLead generation
- 3. Promise
- 4. The problem
- 5. The myth By being broad you are more likely to attract more customers and find better work by being a ‘one stop shop’.
- 7. 7 slides • Find more customers • Make sure they’re high quality • Stay in control • Be more profitable Objectives “Marketing is just getting someone to know, like and trust you” -John Jantsch
- 8. Who do you want to look for?
- 9. Call to action CTA Next steps
- 10. Position yourself as a trusted source of information.
- 12. Say no to meetings
- 13. Define success No features, no benefits
- 14. The launch
- 15. DO • Ask your customers questions • Define your customer • Be specific • Go where they go DON’T • Blindly set up social pages • Meet for coffee just because • Forget that you’re the expert • Overcomplicate it
- 16. Devondigitaldesign.com/free Devondigitaldesign.com/gameplan Michael Killen Devon Digital Design.com 0779 1344 297 Michael@devondigitaldesign.com @devondigitald
Editor's Notes
- The problem is that there is too much hype. So many ways to generate leads, social media, SEO, cold calling,
- Promise you will feel more confident and take one item and practically implement it
- We want to generate more leads, but what we need is QUALITY LEADS. Tons of competition, need to be great at everything, bombarded with our own marketing hype, tactics over strategy, pride ego takes over, too scared to specialise because it narrows our market. The problem is how do we generate high quality leads in such a competitive over hyped market.
- I run devondigitaldesign.com which works with sme’s on who are on their 2nd, 3rd etc website and they want to use it more as a lead generating tool than just a brochure site. When they work with me we create highly visible, led generating wordpress marketing machines. I was asked more and more by other digital creative’s
- Define your customer, Instagram, breakfast, research. Industry, age, budget, attitude, skill set, solution, problem, location, Both would need to be fairly simple at this stage, but with the ability to become more complex later if initially successful. I would need any such improvements in place as soon as possible,
- People are unlikely to call you up straight away. What is the next step after someone 1. Reads a blog post 2. Downloads an e-book 3. visits your index page.
- Look at their influencers, develop an e-book, 9 word email, don’t just set up a FB page and hope to get likes, you need to offer something. Marketing is just getting people to know, like and trust you. That’s all in your hands. 7 p’s decide where to compete Research, social media, Instagram, what do people have for breakfast, networking events
- Set up a simple form on your website or on wufoo.com and ask your incoming leads questions about their project. This simple step will eliminate a large number of tyre kickers who are just fishing for quotes. The first thing you should be doing when a customer approaches you is qualifying them. This works in two ways, first, if someone is willing to fill out a 2 page document you know they’re committed to looking for a decent supplier. The most profitable companies in the world qualify their customers nonstop. Use BANTR. Budget, authority, need, timescale and reseller. Ask these questions before you even listen to what they want and you’ll start losing the low value customers that waste time, and you’ll start building a group of customers that know you are professional and consistent. Always ask about a budget, I don’t know why people are shy about this. It’s the first thing you need to know. Honestly, how many times have you put together your proposal only for the price to be the choking point? Ask what their budget is, be persistent. Most people are happy to give it, or at least give a rough idea/bandwidth.
- Fuck meetings 1 * 4 = 4 hours. Often you’re facilitating a brainstorm
- Ask what success you’re looking for . KPI’s, 12-18 months. No one is asking this question
- USB stick, resources, shortcut, box, make a big deal. Treat it like an actual product.