1. “ People feel better in Colt conditions” | www.coltgroup.com
Welkom
Telefoon 06 12 96 45 25
gertie.arts@upcmail.nl
www.linkedin.com/in/gertiearts
Gertie Arts

2. “ People feel better in Colt conditions” | www.coltgroup.com
Smart routes
in modern marketing

3. “ People feel better in Colt conditions” | www.coltgroup.com
P’s

4. “ People feel better in Colt conditions” | www.coltgroup.com
Customer value

5. “ People feel better in Colt conditions” | www.coltgroup.com
Wat verandert er dan wel?

6. “ People feel better in Colt conditions” | www.coltgroup.com
Traditioneel – Modern
Megafoon – Magneet
Zelf centraal – klant centraal
Boodschap lanceren – klantbehoefte /vragen
beantwoorden
Acquisitie – SEO
Interruptie – Attractie
Vergelijk

7. “ People feel better in Colt conditions” | www.coltgroup.com
5 W’s

8. “ People feel better in Colt conditions” | www.coltgroup.com
5 W’s

9. “ People feel better in Colt conditions” | www.coltgroup.com
Van theorie naar praktijk

10. “ People feel better in Colt conditions” | www.coltgroup.com
Een technisch bedrijf vertelt verhalen

11. “ People feel better in Colt conditions” | www.coltgroup.com
Jaren 70

12. “ People feel better in Colt conditions” | www.coltgroup.com
Jaren 90

13. “ People feel better in Colt conditions” | www.coltgroup.com
We moeten iets online doen

14. “ People feel better in Colt conditions” | www.coltgroup.com
We beginnen gewoon…toch?
De uitdaging

15. “ People feel better in Colt conditions” | www.coltgroup.com
Doelen:
• Profileren als kennisleider
• Innovatief marketingbeleid
• Meer leads/gericht bezoek
• Klant actief benaderen in social media
De uitdaging

16. “ People feel better in Colt conditions” | www.coltgroup.com
De uitdaging
Taken:
• Doelgroepen (persona’s)
definiëren

17. “ People feel better in Colt conditions” | www.coltgroup.com
Taken:
• Doelgroepen (persona’s)
definiëren
• Zoektermen onderzoek
De uitdaging

18. “ People feel better in Colt conditions” | www.coltgroup.com
Taken:
• Doelgroepen (persona’s)
definiëren
• Zoektermen onderzoek
• Social media accounts
opzetten
De uitdaging

19. “ People feel better in Colt conditions” | www.coltgroup.com
Taken:
• Doelgroepen (persona’s)
definiëren
• Zoektermen ondersoek
• Social media accounts
opzetten
• Content creëren
De uitdaging

20. “ People feel better in Colt conditions” | www.coltgroup.com
Taken:
• Doelgroepen (persona’s)
definiëren
• Zoektermen ondersoek
• Social media accounts
opzetten
• Content creëren
• Content verspreiden
De uitdaging

21. “ People feel better in Colt conditions” | www.coltgroup.com
To blog or not to blog

22. “ People feel better in Colt conditions” | www.coltgroup.com
To blog or not to blog
Wil je snelle gegarandeerde en (relatief) voorspelbare
marketing resultaten blijf dan bij koude acquisitie, direct mail
of pay per click. Kostbaar, maar je weet wat je krijgt

23. “ People feel better in Colt conditions” | www.coltgroup.com
De uitdaging
Taken:
• Doelgroepen (persona’s)
definiëren
• Zoektermen ondersoek
• Social media accounts
opzetten
• Content creëren
• Content verspreiden
• Gezien worden

24. “ People feel better in Colt conditions” | www.coltgroup.com
Het eerste succes

25. “ People feel better in Colt conditions” | www.coltgroup.com
Het eerste succes

26. “ People feel better in Colt conditions” | www.coltgroup.com
Het eerste succes

27. “ People feel better in Colt conditions” | www.coltgroup.com
Het echte werk

28. “ People feel better in Colt conditions” | www.coltgroup.com
• Whitepapers
• Website aanpassen
• Landingspagina’s
• LinkedIn company
page
• Twitter
Het echte werk

29. “ People feel better in Colt conditions” | www.coltgroup.com
Automated Marketing

30. “ People feel better in Colt conditions” | www.coltgroup.com
• Page performance
• Keywords analyses
• Concurrentie
analyses
Waarom een automated marketing systeem

31. “ People feel better in Colt conditions” | www.coltgroup.com
Leadnurturing

32. “ People feel better in Colt conditions” | www.coltgroup.com
Wie kennis en verantwoordelijkheid
durft te delen, zal ook in het
succes delen.
Durf te delen!

33. “ People feel better in Colt conditions” | www.coltgroup.com
Bedankt
Telefoon 06 12 96 45 25
gertie.arts@upcmail.nl
www.linkedin.com/in/gertiearts
Gertie Arts

34. “ People feel better in Colt conditions” | www.coltgroup.com