How do you know exactly what your audience wants? Ask them! Conducting surveys can help you provide more value, IF you do them the right way. This slide deck will show you how to create surveys well.

1. How to Create
Surveys to Read Your
Audience's Minds
www.becomeablogger.com

2. Surveys are powerful research tools to
take your business to the next level.
You don't have to guess what you
should be doing next.
Best way to figure out exactly what
someone else wants is by asking them
directly.
? ??
Why create your own survey?

3. Determine what your goal is.
What exactly are you trying to accomplish with the survey?
find out more about your audience so
that you can know what content to
create?
determine if your idea for a product is
one that your audience will buy?
find out if your email autoresponder
sequence is effective?
Are you trying to:
BE CLEAR
with your goals.

4. Start with a list of assumptions.
Why?
This can help ensure that you're
creating the right kinds of
questions to test your
assumptions.

5. Get Feedback About Your Assumptions.
How?
Reach out to one or two individuals and see whether they
think your assumptions are appropriate for helping you
accomplish the goal you set out.
Discover ideas you
wouldn't have thought on
your own.

6. They might have some suggestions for great assumptions that
better help you understand your audience to help you
accomplish your goal.
Get Feedback About Your Assumptions.
Why?

7. This email marketing service also offers a
built-in survey feature at no additional cost.
This is recommended for a more in depth
analysis of your responses. It allows you to segment your
responses and dig deep into what a specific subset of your
respondents REALLY wants.
Create Your Survey Questions.
Create a list of questions that directly test your assumptions.
The answers should let
you know if your
assumptions are correct.

8. "If you could wave a magic wand and change
. . . what would it be?"
"What is your biggest struggle when it comes
to . . . ?"
Include a Magic Wand Question.
Questions like:
"If you could wave a
magic wand and change...
what would it be?"

9. Find out about something your audience is
really struggling with that may or not be
addressed in your survey.
Include a Magic Wand Question.
YOUR GOAL:

10. Posting it on your blog
Sending it to your email list
Including it in your autoresponder
Sharing it on social media
Send out your survey.
How?
Do whatever you need to do to get as
many people to complete it as possible,
as long as they are a part of your
target audience.

11. Do they validate your assumptions?
Come up with a list of conclusions that you can draw based on
the data you received.
Analyse the Results

12. Did the survey validate a product idea? Go and CREATE that
product.
Did you get ideas for how to revamp your email list? REVAMP
your email list.
TAKE ACTION
TAKE ACTION
based on the data you
received.

13. This process is only over when you’ve taken the
appropriate action to accomplish your goal.

14. www.becomeablogger.com
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