SlideShare a Scribd company logo
1 of 16
 
About the Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product line in Athletic Shoes  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Previous Acquisitions Converse: Retro & Classic Market (2003) Hurley: Surfing,  Skateboarding (2002) Impact Golf  Technologies (2002) Michael Jordon Air Mada Canstar Sports: Hockey Equipment (1995) S ports Specialities:  Cap Making (1993) Cole Haan &  Accesssories (1990) NIKE
Future Course of Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Own Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Approach ,[object Object],[object Object],[object Object],[object Object],2002 2003 % Increase  Advertising  $ 1.0279 BN $ 1.168 BN 13.63 Revenue $ 9.893 BN $  10.697 BN 8.18 Ad % of Rev. 10.39 10.92
Baby Boomers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gen Y ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Advantage over Reebok ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nike Employee Treatment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nike’s Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing International Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You !

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Nike's Global Success in Athletic Footwear & Apparel Industry

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  • 4. Strategic Previous Acquisitions Converse: Retro & Classic Market (2003) Hurley: Surfing, Skateboarding (2002) Impact Golf Technologies (2002) Michael Jordon Air Mada Canstar Sports: Hockey Equipment (1995) S ports Specialities: Cap Making (1993) Cole Haan & Accesssories (1990) NIKE
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