Nike was founded in 1962 and is a major multinational corporation that designs and markets athletic footwear, apparel, and equipment. It has grown significantly over the years through strategic acquisitions and partnerships. Nike faces intense competition from companies like Adidas but maintains competitive advantages through innovative product design and large economies of scale. Going forward, Nike aims to continue growing its global brand and market share while also improving its social and environmental sustainability.

2. CONTENTES

4. Founded : January 25, 1962 as Blue Ribbon Sports 1978 as Nike, Inc.

5. Founders :WilliamJ. "Bill" Bowerman Philip H. Knight

6. NIKE Headquarters: Washington County, Oregon, United States (Near Beaver ton, Oregon)

7. Area served: Global

9. Subsidiaries: Cole Haan,Hurley International, Converse Inc. and Umbro.

10. Industry :Sportswear, Sports Equipment, Athletic shoes ,Apparel ,Sports equipment Accessories

12. 1964: William Bowerman becomes a partner by matching Knight's investment of $500.

13. 1965: Hires a full time employee, and annual sales reach $2,000.

14. 1966: Blue Ribbon Sports, also known as BRS, rents its first retail space; employees can now stop selling shoes from their cars.

16. 1970 ± 1975: Steve Prefontaine was turned to the University of Oregon by Bill Bowerman and wore Nike products

17. 1976: The popularity of jogging increases revenue to $14 million.

18. 1978: The company changes its name to Nike.

20. 1997: Feb., Stocks reaches a high of $76 per share.

21. 1998: Sept., Stocks tumbles to $31 per share

23. 2003: Nike purchases Converse Inc. for $ 305 million.

24. 2008 :Nike acquired sports apparel supplier Umbro,

25. 2009: Air Jordan Shoe

29. FINANCIAL STATEMENTS .

30. FINANCIAL STATEMENTS

31. FINANCIAL ANALYSIS

32. FINANCIAL ANALYSIS

33. FINANCIAL ANALYSIS

34. FINANCIAL ANALYSIS

35. FINANCIAL ANALYSIS

36. STOCK HISTORY

37. RATIO ANALYSIS

41. Competition

42. PESTEL ANALYSIS

43. PESTEL ANALYSIS

44. PESTEL ANALYSIS

46. Economies of scale

48. There has been and increase in women purchasing the shoes

53. COMPANY STRUCTURE Nike’s mission statement is: Nike aims to lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike Its vision statement is: “To bring inspiration and innovation to every athlete in the world” (If you have a body, you are an athlete)

54. PRODUCTS Baseball equipments Running shoe AIR MAX T-shirts ,hoodies

55. PRODUCTS Outfits Golf equipments Tennis shoes and balls Footballs

56. COMPANY ANALYSIS (SWOT)

57. COMPANY ANALYSIS (SWOT)

58. Value chain analysis

62. Marketing expenditures are growing steadily.

63. Losing market share in China

64. Nike’s premium and high quality brand image doesn’t sync with the expectations of the customer

66. Nike is known around the world for being one of the iconic brands

67. The Nike Air Max 2010 has been a great success for Nike

68. The Global 100 Most Sustainable Corporations in the World

69. one of the World’s Most Ethical Companies

71. The company will continue to implement its corporate projects and programmes to suit the demand and social needs of its worldwide customers.

73. R&D The research and development (R&D) centre's role is to identify the physiological needs of athletes Nike spends a lot out of its revenue into R & D of new products and designs to constantly stay ahead of the competition.

74. NIKE STRATEGIES Segmentation Strategy: High, medium and low income levels that can be clubbed with here lifestyles of high, medium and low end customers. Target Market: The company has targeted the market of high-end, high income level between the age of 16-55

75. NIKE STRATEGIES Marketing Strategy: Nike focuses all of their attention on the Athlete, but delivers much more than shoes; they deliver all the surrounding products that the Athlete needs for experience. It is part and parcel of what makes Nike such a great consumer-focused brand. Organizational Strategy: With over 35,000 employees worldwide, the company was organized into departments by both geographic divisions and product categories, which created overlapping management responsibilities and a fluid leadership structure

76. NIKE STRATEGIES Advertising strategy: The company focuses its marketing on celebrity endorsement, i.e. athletes in basketball, golf, soccer, and tennis. Lately, Nike has also began to sponsor big sporting events so as to create huge awareness and brand following

77. FUTURE PLAN Nike expects to Increase its future orders for delivery. Nike will continue to focus their resources on those investments that drive sustainable and profitable growth. The Company announced plans to grow the NIKE Brand in all six of its geographies the Company outlined plans to open approximately 250-300 new NIKE-branded stores worldwide over the next five years Increasing dividends within a target calendar year payout range of 25-35% of trailing four quarter earnings per share Nike expected to have Return on Invested Capital of 25%

78. Our Recommendation Improve its marketing plan including advertising. SIMPLFY ITS WEB SITE Focus on setting up a reliable Information system Nike should focus more on its labor working conditions and wages Increase its market share in the middle-east. Increase its acquisition due to increasing the threat from adidas and rebook merger.