Nike was founded in the 1960s and has grown to be a global leader in athletic footwear and apparel. Its vision is to inspire athletes worldwide and its mission is to expand human potential. It has key product categories like running, basketball, and soccer. While most shoes are manufactured in Asia, Nike has stores globally and aims to be a sustainable brand. It competes against other athletic brands and influences culture through celebrity partnerships and campaigns.

1. NIKECompany
Strategy Analysis

2. How Was Nike
Founded?

3. Founders

4. VISION AND
MISSION
• Nike's vision is “To bring inspira
tion and innovation to every at
hlete in the world.”
• Nike 's mission statement is “do
everything possible to expand
human potential.

5. • NIKE Brand product offerings in 6 key categories:
• Running,
• NIKE Basketball,
• The Jordan Brand,
• Football (Soccer),
• Training and Sportswear

6. Nike stores across
the globe

7. Current business key objectives

8. Sustainability

9. Nike is an innovator

10. Create your own
design

11. COMPETITION

12. Asia-as a main
manufacter

13. Demographic trends

14. Influence of American culture

15. Brand helps to
increase
health consciousness

16. • Almost all Nike shoes are manufactured ou
tside of the United States.
• The leadingmanufacturer of Nike shoes is
China and Vietnam each accountingfor 36%
of the totalmanufactured world wide.
• Indonesia accounts for 22% and Thailand f
or 6% of the Nike shoes that are being produ
ced world wide.

17. Nike Sell 25 Pairs of
Shoes Per Second

18. The cost of pair

19. Risks presented by the COVID-
19 pandemic

20. Ambassadors

21. New Campaigns

23. Apple and
NIKE
partnership

24. NIKE APP

25. Social media

26. Target Market
• Athletics footwear industry is segmented
by compound variables, including gender
and age o Males o Females o Kids (0-15
years old)
• Nike was the most preferred brand by
males over 18 years old, and gained
26.1%brand preferences by males
whose age from 35 to 49 and who have
the higher and more steady income than
others

29. Adventuges of work at NIKE
• The opportunity to spend time with top athletes
• A zen space to practice meditation
• Access to its new military program
• Work surrounded by people who care
• The support to achieve your dreams
• Work-life balance matter

30. Financial results

31. NIKE Stock