Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
This was a school project that I had to do for my speech class. The task was to pick a company and speak about some of the negative accusations it faced and what they were doing to improve or deal with the accusations.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
This was a school project that I had to do for my speech class. The task was to pick a company and speak about some of the negative accusations it faced and what they were doing to improve or deal with the accusations.
Effect of controlling parameters on heat transfer during spray impingement co...BIBHUTI BHUSAN SAMANTARAY
The heat transfer characteristics of air-water spray impingement cooling of stationary steel plate was experimentally investigated. Experiments were conducted on an electrically heated flat stationary steel plate of dimension 120 mm x 120 mm x 4 mm. The controlling parameters taken during the experiments were air-water pressures, water flow rate, nozzle tip to target distance and mass impingement density. The effects of the controlling parameters on the cooling rates were critically examined during spray impingement cooling. Air assisted DM water was used as the quenchant media in the work. The cooling rates were calculated from the time dependent temperature profiles were recorded by NI-cRIO DAS at the desired locations of the bottom surface of the plate embedded with K-type thermocouples. By using MS-EXCEL the effects of these cooling rate parameters were analysed The results obtained in the study confirmed the higher efficiency of the spray cooling system and the cooling strategy was found advantageous over the conventional cooling methods in the present steel industries.
Porous media has two specifications: First its dissipation area is greater than the conventional fins that enhance heat convection. Second the irregular motion of the fluid flow around the individual beads mixes the fluid more effectively. Nanofluids are mixtures of base fluid with a very small amount of nanoparticles having dimensions from 1 to 100 nm, with very high thermal conductivities, so it would be the best convection heat transfer by using porous media and nanofluids. Thus studies need to be conducted involving nanofluids in porous media. For that, the purpose of this article is to summarize the published subjects respect to the enhancement of convective heat transfer using porous media and nanofluids and identifies opportunities for future research.
This technique works by generating ions or electrically
charged atoms using electrodes placed close to one
another on a computer chip. Generated ions are passed
from electrode to electrode, with collisions between ions
and neutral air atoms propelling the air forward in what is
called the corona wind effect – the process that cools.
Heat transfer enhancement through different circular diametrical dimple surfa...eSAT Journals
Abstract The prime objective of present work is to study experimentally the heat transfer enhancement through different circular diametrical dimple surfaces in longitudinal and lateral directions. In this paper horizontal rectangular plates of Stainless Steel and Galvanised Iron with different circular diametrical dimples (like 11mm , 14mm ) for in-line arrangements were studied in forced convection with varying laminar external flow condition. The various parameters considered for study are Reynolds Number, Nusselt number, Prandtl Number, Co-efficient of Friction, Heat transfer coefficient and heat transfer rate for a constant Prandtl number (0.698) It has been found that the heat transfer coefficient and heat transfer rate increases for various dimple surfaces as compared to plane surface. It has been also found that the heat transfer coefficient and heat transfer rate increases along longitudinal direction as compared to lateral direction. And it is seen that heat transfer rate is maximum for larger diameter (14mm) of dimple. For circular dimples, heat transfer enhancements (relative to a flat plate) were observed for Reynolds number range from 350 to 550. Index Terms: Dimple plates, Forced Convection, Heat transfer Enhancement
An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide.
For more details:- https://myassignmenthelp.com/case-study/nike-swot-pest-analysis-case-study.html
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Nike class presentation
1.
2. NIKE’S STORY • • • •
Begin in 1964 as Blue Ribbon Sports Renamed Nike in 1978,after the Greek
goddess of victory Key people of Nike : Bill Bowerman & Phil Knight
Headquarters in Beaverton, Oregon , USA World’s most competitive sports and
fitness company Nike employees over 26,000 people Current CEO : Mark Parker
Nike is the U.S-based manufacturer of athletic shoes, apparel and sports equipment.
Stock symbol: NKE (NYSE)
Annual revenue (2008): more than $18billion
Founders: Bill Bowerman, Philip Knight
Year established: 1964 (as Blue Ribbon Sports)
Industry: Sportswear/equipment
HQ: Beaverton, Oregon
President/CEO: Mark Parker
Staff: 30,200
Products: shoes, apparel and sports equipment, accessories
Slogan: Just Do It!
6. Nike Also Sells:
Apparels and Accessories
Athletic Bags
Offers Apparels for Licensed Sports Team
Provides Licenses to Produce and Sell:
Swimwear
Cycling Apparel
Children’s Clothing
School Supplies
• Electronic Devices
• Eyewear
• Golf Accessories
• Belts
7.
8. The company sells its products to retail accounts,
through its owned retail stores, and through a mix
of independent distributors and licensees, as well
as through Internet Web site ‘nikestore.com’.
NIKE inc. has major four subsidiaries which are:
Converse
Cole Haan Holdings
Nike Bauer Hockey
Hurley International
Sales Technique
9. Brand image
Web site of the Nike
Customer preferences
Update itself timely
Product diffrentiation
13. very light to walk
I feel comfortable
Hug my feet
Nike “ JUST DO IT
14. Competitive Advantage – something which gives the
organisation some advantage over its rivals
Brand Positioning and Brand Architecture
Establish the structure of features, functional and
emotional benefits and align them to what are
perceived by consumers as cost-of-entry (required),
motivating (differentiated), or crucial (inspired).
18. In 2008 sales revenue of Nike was 14% more than
that in the previous year
Chart 1: Revenue performance (fiscal year 2004-2008, 5-year
CAGR 11%)
12,253
13,740
14,955
16,326
18,627
-
5,000
10,000
15,000
20,000
2004 2005 2006 2007 2008
Source: Nike,Inc. 2008
19. o As we see from chart 2 the earning per share of Nike
in 2008 is 28% more in comparison to the previous
year.
Chart 2: Nike,Inc. EPS performance (fiscal year 2004-2008, 5-
year CAGR 22%)
$1.75
$2.24
$2.64
$2.93
$3.74
$0.00
$1.00
$2.00
$3.00
$4.00
2004 2005 2006 2007 2008
Source: Nike,Inc. 2008
20. International marketing
Chart 3: Revenue distribution (Fiscal Year 2008 vs 2004)
We can conclude that revenue increased by 6% at international markets.
Other
businesse
s, 1 %
US, 3 %
20 4
Other
businesse
s, 12%
Internation
al, 49%
US, 39%
200 4
22. Competitive strategies
adopted by NIKE
Holistic Marketing
Innovative and Niche products
Increased Value Chain
Breakthrough Marketing
Selective Distribution
Participating in events and shows
Endorsing sports personalities
23.
24. • Poor Labor Practices in Asian
Countries
• Child Labor in Cambodia and Pakistan
• Vigorous overtime
• Paid below low wages
• Verbal abuse and sexual harassment
• Poor Health and Safety conditions
• Poor medical facility
• Restrictions on drinking water
25. Company should follow Corporate Social
Responsibily
Nike should hier 3rd party for audits
Nike should work with General Federation Of Labor
and Labor Union
Nike should work with other shoe manufacturers,
provides fair wages to the workers
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