Nike was founded in 1964 by Phil Knight and Bill Bowerman to produce high-quality running shoes. It has since grown into the world's largest sportswear company through strategic partnerships with athletes, innovative product design, and effective marketing. Nike focuses on designing and marketing athletic footwear, apparel, and equipment for sports like running, basketball, soccer, and more. The company uses sponsorship of star athletes, attention-grabbing advertisements, and trendy retail stores to promote its brand globally and maintain its position as the top brand in the sports industry.