The document analyzes Nike's marketing strategies. It discusses Nike's mission to inspire athletes worldwide, how it was founded in 1964 and became known for its swoosh logo. The analysis covers Nike's product segments, geographic markets, sponsorship of sports teams, and positioning as a premium brand for serious athletes. It also compares Nike to its main competitor Adidas and recommends Nike capitalize on its brand image in apparel and develop markets in growing economies while maintaining innovation and complying with labor laws.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. SPORTS INDUSTRY ANALYSIS
• Sports is an integral part of modern society
• Affiliated to perseverance, discipline and dedication
• Sportspersons treated as national heroes
• Sportsmen need specialized superior quality gear
• Target Company: NIKE Major Competitor: ADIDAS
• Started of as footwear manufacturers for athletes
• Products have now diversified to apparels, accessories and
equipment.
3. ABOUT THE COMPANY
• MISSION: To bring inspiration and innovation to every athlete* in the
world
*If you have a body, you are an athlete.
• Two visionaries revolutionized and redefined the athletic footwear
industry in 1964.
• Originally knows as ‘Blue Ribbon Sports’
• In 1978 the name was changed to Nike coming from Greek Goddess
of Victory.
• Headquartered at Oregon, USA.
• Trades under the code NKE in the New York Stock Exchange.
4. THE SYMBOL
• Known as the SWOOSH, created by Carolyn Davidson in 1971
• Drew a sloppy check mark on her paper out of frustration while working with
Philip Night
• Became the signature of Nike, is the most recognizable symbol in the sports
industry.
COMPANIES OWNED
1. Umbro: English based sportswear and football equipment supplier. Umbro
designs, sources and markets sports related footwear, apparel and equipment.
2. Converse: American shoe company that makes shoes, athletic and fashion
apparel.
3. Cole Haan: US based Global lifestyle brand that defines style beauty and luxury.
4.Hurley International: California based clothing company, which puts emphasis on
skateboarding, surfing, music and fun.
13. POSITIONING STRATEGY
• Nike appeals to all demographics
• Products ooze style, attitude and confidence
• Positioning statement is “For serious athletes, Nike gives confidence
that provides the perfect shoe for every sport
• Nike positions athletic fantasy in consumers
• Uses strong brand advertisement.
• Positions itself as a premium brand selling well designed athletic
products
14. SWOT ANALYSIS
STRENGTHS
• Professionally competitive
organisation
• Strong global brand image
• Loyal customer base
• Efficient R&D department
• Fast service to customers
• Outstanding promotional
and marketing campaign
WEAKNESS
• Heavy dependency on footwear
• Dependence on retailers
• Marketing depends on celebrity
endorsements
• Have been accused of violation
of law
15. OPPORTUNITIES
• Venture into electronic
accessories segment
• Venture into fashion industry
• Huge potential in developing
countries
• Create eco-friendly products
THREATS
• Stiff competition
• Increase in price of raw
materials
• Loss due to currency
fluctuations
16. 4P ANALYSIS
PRODUCT
• Produce shoes, jerseys, shorts etc.
• Produce products for different games like hockey, cricket, football etc.
• Introduced Air Zoom Yorker for cricket
• Air Jordan XX3 for basketball
• Developed Nike+ with Apple Inc.
PRICE
• Pricing based on vertical integration
• Competitive prices as compared to other retailers
• Demands high premium
17. • PLACE
• Uses independent distributors and subsidiaries in international
markets
• Factories are situated in India, Thailand, Vietnam, Pakistan etc.
• PROMOTION
• Famous athletes promote their products
• Sponsors large-scale events
• Personalizes its websites
• Brand logo and slogan strengthen brand image
• Depends on T.V. and print media
18. NIKE & ADIDAS: WHERE THEY STAND
NIKE ADIDAS
Headquarters USA Germany
Major Markets Basketball, Cross training, running, women and children’s shoes. Soccer, tennis and athletics.
Key Sponsorships Michael Jordan, Cristiano Ronaldo, Virat Kohli and England Soccer. New York Yankees, Real Madrid, Leo Messi
Strategies - Focus on footwear
- Shifted focus to soccer in order to gain international
recognition
- Started athlete sponsorship frenzy
- Innovation is the key to the company’s success
- Nike team sports
- Changes shoe designs frequently to stay ahead of
competitors
- Customized products
- Uses overseas manufacturing factories to cut production
costs
- Perfected its internet site with custom footwear options
- Has lead the industry in advertising and marketing strategies
- Focus on apparels
- Adidas still dominates the soccer market which is
considered the world’s sport
- Followed Nike in sponsoring professional athletes and
athletic teams
- Tries to cut production time in order to be more efficient
- Uses low wage labour to cut production cost
- Has enhanced marketing and advertising budget
- Has recently tried to expand its market to sports
equipment and apparel
Outsourcing - Nike is not a production company, almost all shoes are
outsourced
- The company only develops and markets the goods
- Adidas also outsources its production but the design and
development process is based in Germany
19. CONCLUSION/RECOMMENDATIONS
• Nike has shown good growth momentum & increase in stock prices
• Nike should move forward with the changing trend of the market
• Company has good brand image but at present most of the revenue comes
from footwear segment
• Nike should capitalize on its brand image to capture the market share of
apparel product line as well.
• Should target countries with growing markets like India, China, and Brazil
etc.
• Need to establish a proper ecommerce network to sell directly to
customers
• Should keep in mind the labor laws in order to avoid repeating past mistake
• Keep the innovative culture alive, as that is the essence of the company
