Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
Adidas was founded in 1948 by Adolf “Adi” Dassler, following the split of Gebrüder Dassler Schuhfabrik (Dassler Brother Shoe Factory) between him and his older brother, Rudolf.
During the 1936 Summer Olympics held in Germany, Adolf persuaded U.S. Sprinter Jesse Owens to run using his company’s spikes. Owens went on to win 4 gold medals.
Differences in political ideologies between the two brothers during the World War II tensions between the two brothers.
They finally split in 1947 and went on to form adidas and Puma.
Now owns brands like Rockport, Reebok, Taylormade, etc.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
nike company presentation (nike diversification strategy ) follow me on on instagram @abhasduaxx like share subscribe, hope you like this and enjoy the presentation.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
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4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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3. Background
Nike was originally found in
1964 by Philip Knight and
Bill Bowerman, as “Blue-
Ribbon Sports”. The name
was change to Nike in 1978
coming from the Greek
goddess of victory, which
clearly shows its magical
impact upon the grounded,
yet amazing success of
brand in the market. Nikes
headquarter is located in
Oregon USA.
4. Background
Adidas startup phase began
in a small town in Bavaria,
Germany in 1924. Adidas is
much older as compared to
its American Rival, found in
1948. The name “Adidas is
based on the name of the
founder Adolf Adi Dassler,
the iconic name act to
support the purpose of their
products, standing for “all
day, I dream for Sport”.
5. Symbols
The Nike symbol, the swoosh was created in 1971 by a women named Carolyn Davidson.
She was working with Philip Knight, attempting to create a new logo for the company and
out of frustration she drew a sloppy check mark on her paper which was later to become
the signature of Nike.
6. Symbols
ADIDAS: Adolf registered the company with three stripes logo in 1949, as Adidas
(“Adi” from his nickname and “Das” from Dassler). Adidas has three stripes as their
performance logo and a trefoil representing the Adidas Original heritage line of
product.
9. Sponsorships
One of the most key aspects
of Nike’s marketing strategy is
sponsoring popular athletes
and teams. While Adidas also
recognizes the importance of
sponsorship, it’s not as
aggressive in its approach
regarding sponsorship as
Nike is. Nike’s main focus has
always been to sponsor the
most popular athletes and
teams.
10. Sponsorships
Adidas on the other hand
mainly sponsors big events
and organization, for
example it’s the official
sponsor of FIFA, UEDFA
Championships League and
the Summer Olympics.
11. Nike Values
Mission Statement: To bring inspiration and innovation to every athlete in the
world.
Top 5 most trusted:
1- Oreo (75 %)
2- Nike (69.3%)
3- Hershey’s (67.1)
4- Kraft Mac & Cheese (63.8%)
5- Little Debbie (62.5%)
12. Adidas Values
Mission Statement: The Adidas group strives to be the global leader in the
sporting goods industry with brands built on a passion for sports and a sporting
lifestyle. We are committed to continuously strengthening our brands and
products to improve our competitive position.
13. Nike Diversity Generation Z
Nike was considered to be
trustworthy by 69.3 of
Generation Z surveyors.
More Generation Z tend to
trust brands they have been
interacting with throughout
their childhood. This
generation is also
influenced by political
controversy that Nike has
taken a part in.
14. Adidas Diversity Generation Z
• Due to the Calculation the
spending habits of
Generation Z customers.
Adidas took the top spot with
a 3.4 percent increase from
the same survey last year.
The results suggest that the
popularity of these brands is
largely due to collaboration
efforts such as Adidas Yeezy
Boost sneakers. Also new
models of fashion are in fact
generation z and millennial
role models.
Kaepernick campaign added nearly $6billion to the company market values.
Adidas technically comes in at number ten, but it is the first fashion company to make the cut. Other brands to follow in the top twenty list include Puma and Calvin Klein.
