Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
WORKSHOP: Making the World Easier with Interaction DesignCheryl Platz
An updated version of an Intro to Interaction Design workshop I've taught intermittently since 2012. Intended age level is middle to high school age students, but is also appropriate for adults curious about the field.
The first portion (excluding the optional heuristic review) can be taught, though tight, in approximately 90 minutes. With the optional second portion, allocate a minimum of 2 hours. More time allows for better discussion and perhaps expansion of the sketching into some flows. See the back of the deck for additional instructor notes.
Recommended materials:
Printer paper (~5 sheets per student minimum)
Pencils and erasers
I have delivered this workshop to over 500 students:
Amazon GirlsWhoCode Camp - 2015
Microsoft DigiGirlz Camp (Redmond) - 2012, 2013, 2014
UW's Dawgbytes Camp - 2012
For a blog post about the pilot sessions in 2012, as well as some examples from student sketches, see http://blog.cherylplatz.com/?p=181
To inquire about booking me to teach this workshop in your environment, email cheryl@cherylplatz.com.
Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
WORKSHOP: Making the World Easier with Interaction DesignCheryl Platz
An updated version of an Intro to Interaction Design workshop I've taught intermittently since 2012. Intended age level is middle to high school age students, but is also appropriate for adults curious about the field.
The first portion (excluding the optional heuristic review) can be taught, though tight, in approximately 90 minutes. With the optional second portion, allocate a minimum of 2 hours. More time allows for better discussion and perhaps expansion of the sketching into some flows. See the back of the deck for additional instructor notes.
Recommended materials:
Printer paper (~5 sheets per student minimum)
Pencils and erasers
I have delivered this workshop to over 500 students:
Amazon GirlsWhoCode Camp - 2015
Microsoft DigiGirlz Camp (Redmond) - 2012, 2013, 2014
UW's Dawgbytes Camp - 2012
For a blog post about the pilot sessions in 2012, as well as some examples from student sketches, see http://blog.cherylplatz.com/?p=181
To inquire about booking me to teach this workshop in your environment, email cheryl@cherylplatz.com.
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
This is the story of how we doubled the conversion rate on HubSpot.com, by leveraging a lean design process that's focused on rapid iteration and objectivity. Get an in-depth look at our distinctive UX process and how we've applied it at a public company with over 1,600 employees across 7 global offices. See exactly how it works and walk through every step of a real project, where we redesigned HubSpot.com in a period of less than 3 months. See the results, both quantitatively and qualitatively, and how we achieved them. Walk away with all of the information that you need to apply a similar process at your company. This isn’t another abstract process talk; it’s a hands-on session with actionable learnings and take-aways, backed up by data and a well-documented case study.
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
Life, actually: An All Channels Open approach to real time research on the moveCrowdLab
We know that people behave irrationally, spontaneously, sub consciously, and non-sequentially. However, research is still largely isolated, linear, and at a single point in time. Why do we tell people they have to fill out a survey in one sitting, or join a discussion at their desktop at 8pm on a Monday night or drive 20 miles to a focus group facility on a wet Wednesday in January only to be asked to remember what they were doing in Waitrose at 3pm last Thursday?
This is not how people live their lives.
Mobile research methodologies have started to open the door to a new way of collecting data, but its potential will remain unfulfilled if the prevailing methodological wisdom is to simply think of mobile as another way to deliver the same techniques, or simply focus on gathering insight quickly.
Designing platforms for research should be done solely in the best interest of the people taking part in the research, allowing them to complete tasks on any device they want, maximising the potential of that device, and blending devices as needed. We can then allow people to tell us their thoughts in an online discussion one day, from any device they have to hand at the time, record experiences via their phone in real time, via both qualitative and quantitative means, before engaging in a dialogue with a skilled researcher about their behaviours or sharing with their peers and discovering new insights about each other as a group.
When research reflects how people make decisions, based on how we know people to be, and that they live their lives in a series of disconnected moments, we will get more natural, open, engaging and real insight.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
We talked about the evolution and interpretation of Lean and/or Toyota Production System (TPS) and their relationship with Scrum. It is interesting how they complement each other. In one sense, it is interesting how Scrum is hardly more than a PDCA cycle. But on the other hand it really enhances the PDCA cycle in the spirit of teamwork and flow.
The JoomlaChicago Loop sponsored "Joomla & Responsive Design", a presentation focused on the key ingredients and dynamics of making a Joomla website flow and react to the different viewing devices and browser viewport sizes.
Dennis Kmetz (Director of Interactive Media, Taylor Bruce Design Partnership) presented Joomla & Responsive Design on Thursday, March 1, 2012.
Reflecting on over 20 years of designing around mobile technology, products and services, Jason descibes some of the lessons he has learned along the way. He then uses these as a basis to help identify how these might help us identify new opportunities and tackle key challenges as we cerate new mobile solutions.
Storytelling & The Human Form (UX Intensive for MySkills4Afrika)Cheryl Platz
Day 2 of a 4-day design intensive curriculum I created and taught at the iHub in Nairobi, Kenya as part of Microsoft's MySkills4Afrika program.
This deck focuses on designing for the human form (including an introduction to all forms of natural user interface), elements of Microsoft's Scenario Focused Engineering process, and tips on using storytelling techniques like storyboarding to improve the humanistic focus of your design process.
10x programmers are a a fact, not a myth. Its a rare species. Discover what lies beneath their visible behaviors and drives them to be the 10x programmers that they are.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
These slides are from a 2 hour presentation called Design for Developers.
The goal of Design for Developers is to teach interface design as a set of rules: there are some good default values for a lot of design decisions that you should remember, there is a “scientific” way of approaching things like alignment, even though many designers will tell you it’s something you should “feel”.
How do you design a mobile money service for people in rural Uganda who’ve never had a bank account?
How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?
As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these. Questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology.
In this keynote, Rachel will share her thoughts on the challenges and opportunities the current cultural watershed will present to our industry as well as the metamorphosis our field must undergo in order to create great experience across different cultures.
SCOTLAND’S MUST-ATTEND IT & DIGITAL EVENT
The expo is the largest annual enterprise technology event run in Scotland, and a must-attend for senior technologists, digital innovators and IT leaders.
SCOTLAND’S LARGEST VENDOR SHOWCASE
DIGITExpo hosts Scotland’s largest exhibition of technology and solution providers, spanning: Cyber Security, Networking, Infrastructure, Cloud, Data & Analytics, Managed IT Services, Telecoms, Connectivity and much more.
TOP SPEAKERS AND INDUSTRY INSIGHT
Keynote and seminar theatres will host leading thinkers and innovators from some of the best known companies in the world. 2018 speakers included: Google, Twitter, Mclaren, RSB, Hill & Knowlton, CYBG, IBM, EasyJet and AmTrust.
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
This is the story of how we doubled the conversion rate on HubSpot.com, by leveraging a lean design process that's focused on rapid iteration and objectivity. Get an in-depth look at our distinctive UX process and how we've applied it at a public company with over 1,600 employees across 7 global offices. See exactly how it works and walk through every step of a real project, where we redesigned HubSpot.com in a period of less than 3 months. See the results, both quantitatively and qualitatively, and how we achieved them. Walk away with all of the information that you need to apply a similar process at your company. This isn’t another abstract process talk; it’s a hands-on session with actionable learnings and take-aways, backed up by data and a well-documented case study.
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
Life, actually: An All Channels Open approach to real time research on the moveCrowdLab
We know that people behave irrationally, spontaneously, sub consciously, and non-sequentially. However, research is still largely isolated, linear, and at a single point in time. Why do we tell people they have to fill out a survey in one sitting, or join a discussion at their desktop at 8pm on a Monday night or drive 20 miles to a focus group facility on a wet Wednesday in January only to be asked to remember what they were doing in Waitrose at 3pm last Thursday?
This is not how people live their lives.
Mobile research methodologies have started to open the door to a new way of collecting data, but its potential will remain unfulfilled if the prevailing methodological wisdom is to simply think of mobile as another way to deliver the same techniques, or simply focus on gathering insight quickly.
Designing platforms for research should be done solely in the best interest of the people taking part in the research, allowing them to complete tasks on any device they want, maximising the potential of that device, and blending devices as needed. We can then allow people to tell us their thoughts in an online discussion one day, from any device they have to hand at the time, record experiences via their phone in real time, via both qualitative and quantitative means, before engaging in a dialogue with a skilled researcher about their behaviours or sharing with their peers and discovering new insights about each other as a group.
When research reflects how people make decisions, based on how we know people to be, and that they live their lives in a series of disconnected moments, we will get more natural, open, engaging and real insight.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
We talked about the evolution and interpretation of Lean and/or Toyota Production System (TPS) and their relationship with Scrum. It is interesting how they complement each other. In one sense, it is interesting how Scrum is hardly more than a PDCA cycle. But on the other hand it really enhances the PDCA cycle in the spirit of teamwork and flow.
The JoomlaChicago Loop sponsored "Joomla & Responsive Design", a presentation focused on the key ingredients and dynamics of making a Joomla website flow and react to the different viewing devices and browser viewport sizes.
Dennis Kmetz (Director of Interactive Media, Taylor Bruce Design Partnership) presented Joomla & Responsive Design on Thursday, March 1, 2012.
Reflecting on over 20 years of designing around mobile technology, products and services, Jason descibes some of the lessons he has learned along the way. He then uses these as a basis to help identify how these might help us identify new opportunities and tackle key challenges as we cerate new mobile solutions.
Storytelling & The Human Form (UX Intensive for MySkills4Afrika)Cheryl Platz
Day 2 of a 4-day design intensive curriculum I created and taught at the iHub in Nairobi, Kenya as part of Microsoft's MySkills4Afrika program.
This deck focuses on designing for the human form (including an introduction to all forms of natural user interface), elements of Microsoft's Scenario Focused Engineering process, and tips on using storytelling techniques like storyboarding to improve the humanistic focus of your design process.
10x programmers are a a fact, not a myth. Its a rare species. Discover what lies beneath their visible behaviors and drives them to be the 10x programmers that they are.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
These slides are from a 2 hour presentation called Design for Developers.
The goal of Design for Developers is to teach interface design as a set of rules: there are some good default values for a lot of design decisions that you should remember, there is a “scientific” way of approaching things like alignment, even though many designers will tell you it’s something you should “feel”.
How do you design a mobile money service for people in rural Uganda who’ve never had a bank account?
How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?
As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these. Questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology.
In this keynote, Rachel will share her thoughts on the challenges and opportunities the current cultural watershed will present to our industry as well as the metamorphosis our field must undergo in order to create great experience across different cultures.
SCOTLAND’S MUST-ATTEND IT & DIGITAL EVENT
The expo is the largest annual enterprise technology event run in Scotland, and a must-attend for senior technologists, digital innovators and IT leaders.
SCOTLAND’S LARGEST VENDOR SHOWCASE
DIGITExpo hosts Scotland’s largest exhibition of technology and solution providers, spanning: Cyber Security, Networking, Infrastructure, Cloud, Data & Analytics, Managed IT Services, Telecoms, Connectivity and much more.
TOP SPEAKERS AND INDUSTRY INSIGHT
Keynote and seminar theatres will host leading thinkers and innovators from some of the best known companies in the world. 2018 speakers included: Google, Twitter, Mclaren, RSB, Hill & Knowlton, CYBG, IBM, EasyJet and AmTrust.
SCOTLAND’S MUST-ATTEND IT & DIGITAL EVENT
The expo is the largest annual enterprise technology event run in Scotland, and a must-attend for senior technologists, digital innovators and IT leaders.
SCOTLAND’S LARGEST VENDOR SHOWCASE
DIGITExpo hosts Scotland’s largest exhibition of technology and solution providers, spanning: Cyber Security, Networking, Infrastructure, Cloud, Data & Analytics, Managed IT Services, Telecoms, Connectivity and much more.
TOP SPEAKERS AND INDUSTRY INSIGHT
Keynote and seminar theatres will host leading thinkers and innovators from some of the best known companies in the world. 2018 speakers include: Google, Twitter, Mclaren, RSB, Hill & Knowlton, CYBG, IBM, EasyJet and AmTrust.
The Internet of Things is everywhere. But, contrary to popular belief, it's not as easy as "just put a chip in it." This presentation discusses the subtle nuances on how to design consumer IoT products with the end-user in mind.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
How to focus - design your new app in 60 minutes!Zach Pousman
These are the talk slides from "Make it Real" on August 12, 2015. #MakeItReal is Atlanta's meetup focused on app and startup development.
Eureka! You’ve invented a smart idea for a new product or new app. You had that flash of insight, a moment where you saw something that few people know or understand. And it all made perfect sense.
This talk will give you four key ways to focus your efforts and help you to turn your smart idea into a brilliant new digital product. You might not “solve it in the room,” but you’ll have the structure you need to make substantial decisions in under an hour. Whether your product is still a gleam in your eye or you have been working on it for months, this will be a valuable talk and discussion.
In order to transform your idea into a working product, you need clarity: every screen, every moment and every way you’ll make money. Focus is key for lean businesses, so these tools will help you do just that.
Slides from the Fresh Tilled Soil workshop Design Sprints at Scale held on 3.15.2018.
A Design Sprint is a flexible time-boxed problem solving framework that increases the chances of making something people want. With an emphasis on collaborative ideation, solution sketching, prototype building, and user testing, Design Sprints give product teams more confidence in their choices and priorities. But confusion still exists.
--How do I convince my organization it’s a good idea, and how do I get leadership buy-in?
--What kind of prep work is required, and how soon should I start?
--How do I make sure this doesn’t just become another innovation brainstorm that people dismiss when it’s over?
Human Computer Interaction: Academia and Industrystudiotelon
In 2016 I gave a guest lecture to Information Technology students on the academia and industry differences of Human Computer Interaction. The HCI course covers many technology opportunities but there were limited industrial opportunities that year.
Mobile & Tablet UX | NYU School of Professional Studies | Week 1 (Intro)Liz Filardi
These are my slides for the first week of the class "Mobile and Tablet UX" at the NYU School of Professional Studies. The course is taught online in 4 sessions.
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
[from AgileUX Italia 2012]
Agile was supposed to inspire innovation and reduce waste. However all too often, the actual development process more closely resembles the waterfall approach that we were trying to escape all along. So how do you effectively integrate experience design within an agile environment, to solve problems, drive innovation and make impactful changes?
Presented to the internal creative group at frog design in SF as a way to inform and inspire the team. This deck presents a new way to think about contextual inquiry, participatory design and the future of design research. For, With, and Through Design is a new lens from which to understand the design work that is being conducted at frog and elsewhere.
An overview of how UX Research is conducted in entrepreneurial Lean UX organizations. Principles and practices of Lean/Agile UX teams in high-tech, mostly Silicon Valley, settings.
Presented by Susan Wilhite to startupUCLA, an accelerator for UCLA students, on June 7, 2012 on the campus. Watch the startupUCLA web site for a video of the live presentation.
Agile Architecture and Modeling - Where are we TodayGary Pedretti
Ideals, Misinterpretations, Backlash, a New Hope - A talk on where we've been and where we're going with agile application architecture. As presented at Toronto Agile and Software 2014 on 11/10/2014.
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
Jon Roobottom – Murder on the dancefloor: The death of disco uxbri
Discoveries are crucial to a designer’s toolkit, but why do they sometimes feel like a slog?
Dive into the ins and outs of the discovery process, learn to navigate everyday challenges, and pick up practical strategies to guide your teams toward effective results.
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid uxbri
This is a talk about applied design. We will venture to the land of humanitarian aid and follow a story of applying a design skill set to a set of challenges, such as lack of equipment, lack of medical supplies, in times of war.
We will look together at processes, challenges and the successes and failures that one might experience when the only option is to apply all skills to a very complex subject matter. We will witness bottom up changes in the healthcare system that start with individual impact: the impact of ideas. It is also a story about systems, and how we implement change in them, omitting the notion of centralised control.
Paul Robert Lloyd – Time team: Documenting decisions and marking milestonesuxbri
Exercise regularly; eat plenty of vegetables; floss your teeth. Tasks that feel like chores are often the most beneficial in the long run. The same is true of writing documentation.
Documenting decisions, recording design iterations and explaining commonly used terminology means everyone on a team can have a shared understanding of a product’s design and evolution. Making this information public can increase accountability and build trust. Deliberately building institutional memory can prevent mistakes being repeated and lessons needing to be learnt over and over again.
In this talk, we’ll look at how to record and recall design decisions and consider the role designers play in cultivating a fun yet inclusive culture within a team, and the potential pitfalls to avoid when doing so.
cxpartners – Impact mapping: the Service Designer’s secret weaponuxbri
‘Impact’ has become a ubiquitous term that is hard to define and hard to measure. In this workshop cxpartners worked through the steps of developing an impact map, as both a process and a tool for setting clear intent around the impact we want to achieve in our projects, and mapping the journey for getting there.
Impact maps are extremely effective for gathering consensus on our longer term objectives, and challenging our assumptions around how we think positive change happens as a result of the services we deliver.
Sharon debunked some common myths about what you need, to be a mentor. She drew on her experiences of mentoring to talk about how she found it, and what she’s gained by being a mentor.
Luke shared his experiences of mentoring over the years. He has mentored, and managed several people and was also heavily involved in running the Brighton Internship Programme during his time at Wired Sussex. He focused on his experience of the UX Brighton mentoring programme so far and included tips for mentors and mentees to help them get the most from their time together.
Product development requires trade-offs, but just like a deal with the devil, the devil is in the details of how you make those trade-offs. And your choices can be devilishly hard. This demonic themed talk looks at various techniques for easing the burden of the bargains you make.
About Lucy
Lucy has spent two decades making all sorts of mistakes while building customer experiences. She likes to share what she’s learnt from places like Amazon, TUI, LOVEFiLM, M&S, Department of Health, Compare the Market, and now Appvia, so others can make new and more interesting mistakes.
Building a product can help your business scale to incredible heights, but too many teams get stuck in what Janna Bastow calls the Agency Trap. In this talk, she’ll share signs you’re veering into this trap, and actionable guides on how to get out and stay out!
About Janna
Janna Bastow is co-founder of ProdPad , product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product, a global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”
Jonty Sharples - Arrogance & Confidence in ...Redux uxbri
Ten years ago Jonty gave a talk that changed his life. Now he revisits some of those lines of enquiry that upended his career (in a good way). With the benefit of hindsight, some spectacular mistakes, and a decade of experience scaling businesses and teams, what does Arrogance and Confidence look like in 2022?
About Jonty
Jonty’s been involved in the creation of digital ‘stuff’ for over two decades, with clients spanning museums, console and mobile device manufacturers, transport networks, charities, educational programs, government departments, financial services…he’s even helped redesign an ambulance. He loves complicated, and relishes making sense of the chaotic.
Jonty is currently VP of Product and Design at Airalo.
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...uxbri
Product development requires the work of lots of different people with different skills to deliver their best efforts. So it’s natural we want to be the best at what we do. When those people work in silos and can’t share ideas or communicate, products suffer. Creating ‘t-shaped’ skill sets, with deep knowledge of your own field and insight into those around you, can help.
Using examples from the NHS, where multidisciplinary team working is critical to patient outcomes and supported by a culture of lateral learning and knowledge sharing, Louise looks at the benefits of knowing a little about a lot for product outcomes, team working and your own career, and shares a few surprising outcomes from her own ‘t-shaped’ approach to learning new skills.
About Louise
Louise is a Senior UX consultant professional who has spent over 15 years working for everyone from global banks to local butchers during which time she has contributed to books, blogs, conferences and podcasts on the future of work, digital wellbeing, ethical technology, and the physiology of technostress. Curious to understand more about how human-tech interactions were affecting levels of stress, Louise is now also a registered and practising Physiotherapist in the UK with a specialism in neurology.
It sometimes feels like design and product are talking a different language – both striving to get great products out to their customers, but frequently misunderstanding each other on the path to get there. Kate will share the times she’s seen this happen and the ways she’s tackled it so that you can get ahead and create brilliant working partnerships with your product counterparts.
About Kate
Kate is the Director of Product Design at Sky, working with the teams that look after NOW, Sky Go, Sky Sports and Sky News. Her career has taken her from New York to London, always trying to better the experiences for the people using the products and the people designing them.
Alison Rawlings - Is UX Strategy even a thing?uxbri
We hear a lot about UX strategy but what is it and how does it differ from business or product strategy? Do you need it, and how do you go about getting it? That’s a lot of questions to cover in twenty minutes, but Alison will make a start by calling on her experience of helping companies think more carefully (and strategically) about their customers.
About Alison
Alison has a career going back over 25 years and has established and run UX teams in both agencies and client-side organisations. She is currently Consultancy Director at experience design agency Bunnyfoot where, as well as supporting Bunnyfoot’s growth and evolution and delivering their UX strategy training course, she works with organisations such as EDF Energy and Sony Playstation to help them improve their performance by becoming more customer-centred in their approach.
Jonathan Smare - Leading culture change to increase customer centricityuxbri
Digital disruptors and the covid crisis have highlighted the importance of customer centricity. Business leaders clearly recognise their organisations need to be more customer centric and future proof them against ever-changing customer expectations, volatile economic conditions and aggressive digital disruptors.
Business leaders want to understand how to lead culture change to be more customer centric, how to implement new ways of working and how technology can enable their strategy.
Jonathan will talk about leading culture change to increase customer centricity, innovation and agility:
Working backwards from customers
Implications for operating models to empower small cross-functional teams.
How companies like Amazon, Cisco and others reinforce and change their culture.
Jonathan’s objective is to help leaders understand their critical role increasing the focus on customer centricity. Email Jonathan
About Jonathan
Jonathan Smare is a Partner, Strategy, Leadership & Innovation at DigitalWorksGroup. In his career spanning over 30 years at Hewlett Packard, Cisco Systems and Amazon Web Services Jonathan has led numerous large-scale transformations. A veteran executive and public speaker, Jonathan works with executives worldwide to share experiences and discuss strategies for their digital transformation journeys.
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHINGuxbri
“How do we get product managers to value user research?”
“How do we get executives to think in an Agile way?”
“How do we get UX researchers to prioritize our work?”
“How do we get our sales team to stop making promises we can’t deliver?”
For the last twelve years, I have heard these questions on a weekly basis. And the answer to all of them is exactly the same: you don’t “get” anyone to do anything. In this talk, product leader and author of Product Management in Practice Matt LeMay shares his experience working across product, UX, marketing, and leadership teams at companies like Google, Audible, Mailchimp, and Spotify. You’ll learn how the path to success in cross-functional product development means embracing ego death and recognizing that you have very little direct control over anyone or anything. No, seriously.
About Matt
Matt LeMay is an internationally recognized product leader, author, and consultant who has worked with companies like Spotify, Audible, Mailchimp, and Google. He is the author of Agile for Everybody (O’Reilly Media, 2018) and Product Management in Practice (Second Edition O’Reilly Media, 2022), and has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises. Matt is the creator of the One Page / One Hour Pledge, a commitment to minimize busywork and maximize collaboration that has been adopted by over 100 individuals and teams at Amazon, Walmart, CNN, BBVA, and more. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith.
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the yearsuxbri
Shrut is a Cognitive Scientist and a UX Researcher with 6 years of combined experience in academic & product research. Currently, she is a Sr. Experience Researcher for Adobe’s Creative Cloud & Emerging Products team, shaping and driving the next evolution of the Creative Cloud(CC) suite of products. In the past, she has founded & led the UX Research operations @Lollypop Design Studio(Bangalore), where she set up the UX Research function from scratch & mentored a team of UX Researchers on 30+ exploratory, evaluative UX research projects across diverse domains.
Her research expertise lies at the intersection of emerging technologies, global UX Research & operations, and cognition and behavioral sciences. She has been awarded numerous design awards such as A’design Award, Interface Red Dot Award to name a few. She is an inclusion & accessibility enthusiast, and mentors aspiring UX professionals, and emerging UX research teams @ADPList.org.
In a recent survey looking at 100 Experience Researcher job postings in the US in 2021, it was found that collaboration (84%) and business acumen(scoping, translating business requirements, & influencing product strategy) were the most sought-after requirements, other than the expected requirements of designing and conducting research studies (84%) for a UX Researcher. Also, it is no secret that there is now more demand for user insights than there are UX researchers in the industry.
Shrut’s talk highlighted the emerging demands of the industry from a UX Research role, elucidates why a change in perspective of mentorship & learning is required to meet these demands & how one could benefit from this perspective shift to grow into an experienced researcher: amplifying the impact of UX research and leveraging research soft-skills of collaboration, communication, connection, and influence to empower product teams & stakeholders.
Lewis Nyman - Building effective mentoring relationshipsuxbri
Lewis Nyman is a UK senior public sector contractor in UX, Research, and Service Design. He’s worked with the NHS, The Cabinet Office, GDS, hackney Council, and The Crown Prosecution Service. He’s also the founder of electric campervan hire company Wild Drives. He’s been a UX mentor at Springboard for 2 years.
A mentoring relationship is beneficial for both sides, Lewis presented research that outlines how to create an effective mentoring relationship.
Peter Winchester - Growing your career with (or without) a mentoruxbri
Peter is a designer and design leader with over 12 years of experience. He’s worked for a SaaS startup, a large marketing agency, and for corporates in travel and finance. During that time he’s designed products for MoreThan, Nationwide, Argos, Durex, Philips and Adidas. He’s now head of Design at Madgex, a career technology company in Brighton.
Working with a mentor is a great way to help move your career forward. But not everyone will find the right person, at the right time. Peter talked about some potential alternative ways you can continue to progress your career.
Jessica Squires - Starting your mentorship journey, common ground and self-careuxbri
Jessica is a Lead UX Architect for a large media organisation. Day to day she oversees projects, gets hands-on with wireframes (and more), collaborates with her talented UX team, and mentors’ people inside and outside of her work.
She truly enjoys mentoring, not only does she get to meet lots of wonderful people, she helps them to expand on their current knowledge, or maybe set them on a path to switch careers but she’s improved her UX practice and skillset along the way. She talked about how you can get into mentoring, empowerment, setting boundaries and more…
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
3. 1996 BSc (Hons) Psychology | heavy MUDding | Worms Armageddon | C&C
2004 MSc Human Computer Interaction with Ergonomics
2009 PhD Human Computer Interaction, Personalisation | Eve Online
2010 User Experience Executive, LV=
2011 Senior User Experience Consultant, Redweb
2013 Head of User Experience, SAS/MSLGROUP
2014 Lead User Experience Architect (contract), Virgin Media
2016 Lead User Experience Architect (contract), Camelot & VML London
2017 Lead User Researcher (contract), Home Office
2018 Lead User Researcher (contract), Eurostar & Greater London Authority
ACADEMIC
STUPIDITY
COMMERCIAL
UX
EXPERIENCE
2019- Lead User Researcher (contract), Shell
EARLY
COMPUTING
INTERNET
PIONEERING
1997 Senior Technical Consultant, Demon Internet
DOTCOM
BOOM
1998 Head of Technical Pre-Sales, Internet Network Services
1999-03 Chief Technical Officer, EO plc
1999-03 Technical Advisor, New Media Spark plc
1985 First modem. Hacked UK car manuf., bank and florist on BBC Model B | Elite
1991 Active member on SFnet, coffee table network in San Francisco
1979 First computer, Tandy TRS-80. First console, Atari 2600
PSYCHOLOGY!
1990 Introduced first computing, Mac 2SE & Filemaker Pro at Marvel Comics UK
4. 1996 BSc (Hons) Psychology | heavy MUDding | Worms Armageddon | C&C
2004 MSc Human Computer Interaction with Ergonomics
2009 PhD Human Computer Interaction, Personalisation | Eve Online
2010 User Experience Executive, LV=
2011 Senior User Experience Consultant, Redweb
2013 Head of User Experience, SAS/MSLGROUP
2014 Lead User Experience Architect (contract), Virgin Media
2016 Lead User Experience Architect (contract), Camelot & VML London
2017 Lead User Researcher (contract), Home Office
2018 Lead User Researcher (contract), Eurostar & Greater London Authority
ACADEMIC
STUPIDITY
COMMERCIAL
UX
EXPERIENCE
2019- Lead User Researcher (contract), Shell
EARLY
COMPUTING
INTERNET
PIONEERING
1997 Senior Technical Consultant, Demon Internet
DOTCOM
BOOM
1998 Head of Technical Pre-Sales, Internet Network Services
1999-03 Chief Technical Officer, EO plc
1999-03 Technical Advisor, New Media Spark plc
1985 First modem. Hacked UK car manuf., bank and florist on BBC Model B | Elite
1991 Active member on SFnet, coffee table network in San Francisco
1979 First computer, Tandy TRS-80. First console, Atari 2600
PSYCHOLOGY!
1990 Introduced first computing, Mac 2SE & Foxbase at Marvel Comics UK
5. • Definitions: UX Design and Science
• Hypothesis testing
• Scientific principles and their application
• Structured creativity
• Hypothesis sprints
• Sharing
What we’ll be covering
20. WHY IS SCIENCE IMPORTANT?
• Knowing with confidence
• Real insight
• Products and services
that perform well
21. WHY IS SCIENCE IMPORTANT?
• Does it work as intended?
• Is it liked?
• How is it used?
• Is it meeting needs?
• Is it used as designed?
• Is there any appetite?
• How can it be improved?
62. REMEMBER:
YOU COULD BE WRONG
Even the best scientists have been wrong about some
things (Newton, Einstein…every other great scientist in
history - they all made mistakes. Of course they did.
They were human)
5
63. Science is a way to keep from
fooling ourselves, and each other
Carl Sagan
64. QUESTION AUTHORITY1 No idea is true just because someone says so, including me
• Challenge digital dinosaurs
• Challenge agile pod in retro
• Challenge methodologies
• Challenge existing documents
• Challenge user researchers
• Challenge agency work
• Challenge authors
• Challenge standards
• Challenge product owners
• Challenge other designers
70. Questioning authority,
challenging the status quo,
creates the room to test
ideas that might improve
the current situation
GENUINE TRANSFORMATION
BETTER WORKING LIVES FOR US
BETTER LIVES FOR OUR USERS
71. Questioning authority,
challenging the status quo,
creates the room to test
ideas that might improve
the current situation
GENUINE TRANSFORMATION
BETTER WORKING LIVES FOR US
BETTER LIVES FOR OUR USERS
72. Questioning authority,
challenging the status quo,
creates the room to test
ideas that might improve
the current situation
GENUINE TRANSFORMATION
BETTER WORKING LIVES FOR US
BETTER LIVES FOR OUR USERS
73. THINK FOR YOURSELF2 • Question yourself
• Don’t believe anything just because you want to
• Believing something doesn’t make it so
Challenge yourself
Challenge your own preconceptions
Work on opening your mind further
Insist on evidence
Challenge that evidence too
74.
75. TEST IDEAS BY THE EVIDENCE GAINED
FROM OBSERVATION AND EXPERIMENT3
If a favourite idea fails a well-designed test, it’s wrong -
get over it
1 2 3
76. TEST IDEAS BY THE EVIDENCE GAINED
FROM OBSERVATION AND EXPERIMENT3
If a favourite idea fails a well-designed test, it’s wrong -
get over it
1 2 3EVIDENCE EVIDENCE EVIDENCE
77. FOLLOW THE EVIDENCE WHEREVER IT
LEADS4
If you have no evidence, reserve judgement
1 ? ?REVISE AND ADAPT IDEA REVISE AND ADAPT IDEA
78. REMEMBER: YOU COULD BE WRONG5
Avoid talking in absolutes
Stay humble
Challenge and expect to be challenged
Learn to recognise good challenges
Champion v Challenger
79. AGILE IS A MODERN
DAY PROJECT
DELIVERY STRUCTURE
115. 1. DEFINE THE IDEA IN
SPRINT PLANNING
• involve entire team, not just design
• work with user research and
content to define research activity
to support design
116. 2. AGREE FEEDBACK
METHODOGY
• agree feedback and testing
methodologies with user research
and web analytics
• agree success criteria with
product owner and rest of team
117. 3. MORE RIGOR, MORE
CONFIDENCE
• don’t be afraid to repeat tests
• repeat sample
• bigger sample
• different geography
• different socio-economics
• different contexts
• different accessibility needs
• increased diversity
128. TAKEAWAYS• Practice applying scientific principles in your thinking
• Constantly think in ‘idea testing’ terms
• Print out Neil deGrasse Tyson’s 5 Principles and live by them
• Challenge everything
• Try design idea sprinting
• Make designing for user needs your new guiding light
• The science is in the structure, structure keeps you safe
• “Show don't tell” all idea testing activity and results