The document provides guidance on creating effective pitch decks for startup presentations, emphasizing clarity and reducing clutter in slides. Key recommendations include focusing on essential messages, using minimal text and visuals, and ensuring a logical structure to enhance communication. It also highlights the growth potential of the tech widget market, outlining strategies for monetization through compliance and stakeholder interactions.

1. DECK DESIGN
FOR NON-DESIGNERS
How To Pitch Your Startup
February 2, 2017

2. I am Sebastian
Tory-Pratt
HEY!
Co-Founder @ Weave Design

4. OUR GOAL IS
COMMUNICATION,
NOT “PRETTY”
Before we start

5. IT’S NOT ABOUT
YOUR TOOLS
Before we start

6. The purpose of presentation design is to
INFORM,
DELIGHT AND
PERSUADE
–Milton Glaser

7. BADCONTENT

10. Your slides should
support you, not try
to replace you

11. Your slides should
support you, not try
to replace you
LOOK AT ME

12. The road to glory
DEFINE PURPOSE
CREATE STRUCTURE
POLISH VISUALS

13. REDUCE CLUTTER
The golden rule:

14. REDUCE
CLUTTER

15. LESS
BUT BETTER
–Dieter Rams

16. No, me!
Clutter is
Distracting Graphics
WOW
No I am important text!
I am important text
No! ME!
❖ My bullet points bring
➢ all the boys to the yard
■ and they are like
● “Ew.”

17. Chaotic font choices
Clutter is

18. It’s important that you are able to quickly and clearly
communicate the most important aspects of your pitch in order
to be able to create a compelling presentation. The key to a good
pitch deck is to reduce clutter. If you use too many words to
describe what you mean your audience won’t have time to
absorb it. The same applies to visuals. By reducing the number
of design elements you can focus you audience on what really
matters. When you really know your story then you should be
Clutter is

19. Too Many Colours
Clutter is

20. Clutter is
Bad Graphs

21. Clutter is a lack of heirarchy

22. PURPOSE
Young Padawan, your deck lacks

23. CONTENT
NEEDS TO
EARN
ITS PLACE

24. WHAT’S THE KEY
MESSAGE?
SHOW DON’T TELL

25. Market
● The Tech Widget market is
projected to grow up to $44b
in economic impact 2020.
Monetization
● By becoming the industry
standard for compliance, Sd6
will be able to monetize data
relating to sales, supply chain,
distribution and consumption.
● By becoming the platform that
allows for meaningful
interactions between
stakeholders in all facets of
the industry, Sd6 will be able
to monetize based on referral
fees from product
recommendations, display
advertising and subscriptions.
U.S. Tech Widget Industry Economic Impact: 2013-2020
In Billions of U.S. Dollars
TotalEconomicImpactofTechWidgetIndustry
In store Sales
Online Sales

26. Tech Widget
Industry impact
projected to hit
$44B by 2020
2013 2014 2015 2016 2017 2018 2019 2020

27. Online Sales fastest
growing portion of
Tech Widget
industry impact
2013 2014 2015 2016 2017 2018 2019 2020

28. STARTING
YOUR DECK

29. Storyboarding

30. Add emotional impact
Summarize ideas
Highlight key points

31. TIME TO
DIGITISE

33. PURPOSE?

35. FAA702 Operations
Two Types of Collection
(TS//SI//NF)
+

36. STRUCTURE
Best Practices

37. To improve your structure
CHUNKING
ALIGNMENT
HEIRARCHY

38. FAA702 Operations
Two Types of Collection
(TS//SI//NF)
+

39. +
FAA702 Operations
Two Types of Collection
(TS//SI//NF)

40. PRISMUpstream
+
FAA702 Operations
Two Types of Collection
(TS//SI//NF)

41. Line things up, use consistent spacing

42. FAA702 Operations
Two Types of Collection
(TS//SI//NF)
PRISMUpstream
+

43. +
UPSTREAM PRISM
FAA702 Operations
Two Types of Collection

44. TYPE
Best Practices

45. No more than 2 fonts
30pt size or higher
Use line spacing, not bullets
Avoid fancy/display fonts

46. The Tech Widget market is projected to grow up
to $44b in economic impact 2020 and we are
poised to take over. By becoming the platform
that allows for meaningful interactions between
stakeholders in all facets of the industry, Sd6
will be able to monetize based on referral fees
from product recommendations, display
advertising and subscriptions. By becoming the
industry standard for compliance, Sd6 will be
able to monetize data relating to sales, supply
chain, distribution and consumption.
Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.

47. Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface

48. Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface

49. Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface

50. Referral fees from product
recommendations, display
advertising and subscriptions.
Monetize data relating to sales,
supply chain, distribution and
consumption.
Revenue Model
Size
Weight
Colour
Typeface

51. Beautiful Web Type
Typewolf
FontSquirrel
Google fonts showcase
Type inspiration
Free fonts, choose wisely

52. +
UPSTREAM PRISM
FAA702 Operations
Two Types of Collection
(TS//SI//NF)

53. +
Types of data collection
UPSTREAM PRISM
FAA702 Operations (TS//SI//NF)

54. COLOUR
Best Practices

56. Analogous

57. THIS WORKS

58. Complementary

59. THIS TOO

60. THIS DOESN’T

62. Colourlovers
Adobe Kuler
Colour Palettes
Color Tool

63. +
UPSTREAM PRISM
Types of data collection
FAA702 Operations (TS//SI//NF)

64. UPSTREAM
+
PRISM
Types of data collection
FAA702 Operations (TS//SI//NF)

66. UPSTREAM
+
PRISM
Types of data collection
FAA702 Operations (TS//SI//NF)

67. EXTRAS Rule of Thirds
Images + Icons

72. IMAGES +
ICONS
All the Free Stock
Multi Library Search

73. ALL DONE

74. QUESTIONS?
sebastian@weavewithus.org
Link to deck: goo.gl/05ojnY

75. CREDITS
Special thanks to all the people who made and released these
awesome resources for free:
∎ Icons from SlidesCarnival
∎ Photographs by Unsplash

76. Presentation design
This presentation uses the following typographies:
∎ Titles: Montserrat
∎ Body copy: Didact Gothic
You can download the fonts on this page:
https://www.google.com/fonts#UsePlace:use/Collection:Montserrat:400,700|Didact+Gothic
Click on the “arrow button” that appears on the top right
You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need
to create new slides or download the fonts to edit the presentation in PowerPoint®

77. SlidesCarnival icons are editable shapes.
This means that you can:
● Resize them without losing quality.
● Change line color, width and style.
Isn’t that nice? :)
Examples:

78. Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can change the color.
How? Follow Google instructions
https://twitter.com/googledocs/status/730087240156643328
✋ ❤
and many more...