The Mobile FrontierWebVisions 2011Rachel HinmanSenior Research Scientist  Nokia Research Lab Palo Alto, California USATwitter: @HinmanTitle
Mobile = Wild West
A
Do you remember a time…Do you remember a time when the web was new?Q:A
Do you remember a time…“We need a web presence!”!A
6Solution: Brochure - onlineBrochureware
“we need a web presence”“We need online commerce!”!A
8Online commerceWhat about shipping?
Make it like the world“Let’s make our site like…”!AA
10Southwest airlines
Hypothesis vs. AgendaThe Rearview Mirror
Hypothesis vs. AgendaEven in situations in which a spirit of exploration and freedom exist, where faculty are free to experiment to work beyond physical and social constraints, our cognitive habits often get in the way. Marshall McLuhan called it “the rear-view mirror effect,” noting that “We see the world through a rear-view mirror. We march backwards into the future.”Even in situations in which a spirit of exploration and freedom exist, where faculty are free to experiment to work beyond physical and social constraints, our cognitive habits often get in the way. Marshall McLuhan called it“the rear-view mirror effect,” noting that“We see the world through a rear-view mirror. We march backwards into the future.”
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Hypothesis vs. Agenda
ADo you remember a time…The definition of insanity is doing the same thing over and over and expecting different results.
18Mobile presents an opportunity to invent new ways…Opinion!Mobile presents an opportunity to invent new ways for users to interact with information.
A mobile phone is not a computer 19
umm…. duh!AUm… duh!
22iPhoneMobile phones aren’t really phones anymore
23iPhone
Hypothesis vs. AgendaMobile Devices are the Gateway Drug for Ubicomp
Hypothesis vs. AgendaFollowing toddlers into the future
Mobile = Wild West
Where to Look?
Great Mobile user experiencesEmergent Mobile UX Topics1Contextual Computing2A Brave NUI World3Shapeshifting
Contextual Computing
Pictures of mobile contextsWhat exactly do you mean by mobile “context” ?Q:A
Pictures of mobile contextsA
More pictures of mobile contexts
Social context
Context is complexContext is complex!!A
Context is about understanding human relationships to the people,places and things in the world.AContext is about understanding the relationships
37Context FrameworkContext Frameworksteal this slide!
38Context FrameworkContext Frameworksteal this slide!
39Relationships ChordingOrchestration and Inflection
40Peanut butter
41Google: FacebookSpatial
42TemporalTemporal
Spatial - peanut butterSocial43
Google: FacebookSemantic44
45Peanut butter in DenverPeanut butter in Melbourne right now?
The web is good at people and things.The web is good at semantic relationships.(and okay at social relationships)AContext is about understanding the relationships
Context FrameworkMobile is good at places…steal this slide!47
Context FrameworkMobile is good at spatial and temporal relationships.steal this slide!48
49Google maps - PC vs. Mobile
Temporal and spatial relationships are underservedThere are currently not many technologiesthat help us understand place, and temporal and spatial relationships.50
What we learned from the webContextual Computing QuestionsWhat is the “URL” for place?How might we break our 1:1 relationship with devices?Nature of the relationship between devices?Instead of burrowing into the world behind the LCD screen, how can devices help us connect us to the world around us?
59WireframeA Brave NUI World
60Differences in the mobile environmentSeated in a relatively predictable environmentLarge screen enables multi-taskingKeyboard and a mouse for input
61WireframeWe’re reaching the edges of what GUI can do
62Wireframe
Hypothesis vs. Agenda
Hypothesis vs. Agenda
65Wireframe
66Wireframesteal this slide!
67WireframeIt’s not longer “what you see it what you get…”
68Wireframe…now it’s “what you do is what you get”
69WireframeDifferent platforms express characteristics differently
Paper Prototype exampleGUI = Computer as tool, NUI = Computer as Media70
71WireframeGUI = Metaphorics, containment and place
72WireframeNUI = Fluid, Unmediated, and Organic
Paper Prototype exampleGUIs = Heavy Chrome, Icons & Buttons73
NUIs = Let the Content be the Star74It’s like a game of cards
Paper Prototype exampleSCROLLGUI = “Desktop” and “Pages” as Anchors75
NUIs Can Feel Anchor-less76
Paper Prototype example[]+=77
Paper Prototype example=78
What we learned from the webAnimation & TransitionsA new design elements that can:steal this slide!Reinforce cognition.Help users form a mental model of how information will “unfold”.Provide cues for interaction.Help make your experience feel more intuitive for users.
Say Goodbye to Done80Wireframe
This should look familiar…81Wireframe
82WireframeThis should look familiar…The web has evolved around a task-efficiency model.Mobile is different.
83Mobile is differentMobile is different….Mobile is about pivoting people through information quickly.It’s about exposing possibilities.
What’s the point?“What can happen?”“What’s the point?”TASKPOSSIBILITIES
Tasks are about completion…85Tasks are about completion
86Tasks are about completionTasks are about completion…Possibilities are interactions that accrue over time…
Tasks are about completion…Possibilities are interactions that accrue over time…… or facilitate exploration…87Tasks are about completion
… or facilitate exploration…88Tasks are about completionTasks are about completion…Possibilities are interactions that accrue over time…..or are about SENSINGINTENT!
89Example -
90Example -
91Example -
92Example -
93Example -
94Example -
What we learned from the webBrave NUI World QuestionsWhat’s beyond tasks?What’s after “computer as media”?How can we create interfaces that sense intent without going to the creepy “Hal” place?Can information objects be defined less by how they are and more by how they move?
Shape Shifting
We can annotate expectations in the web world97
How do you make interfaces that speak their powerA99
A100
A101
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Paper Prototype example108
How do you make interfaces that speak their powerA109
How do you make interfaces that speak their powerA110
In reality… people’s lives are messy
Through Lines
Good luck
Good luck
Good luck
What we learned from the webShapeshifting QuestionsWhat’s after the desktop and “web pages”?Are metaphors dead? If not, can we get beyond our “lizard brain” need for physicality?How might we enable convergence with existing technology? Is retiring old technology the price of entry?
Great Mobile user experiencesEmergent Mobile UX Topics1Contextual Computing2A Brave NUI World3Shapeshifting
Shift your perspective and point of view“The rapid development of cell phones is killing early cell phones much faster than it's killing any of the early, older legacy technologies.I think that is a real principle... something you have to understand if you're going to be in this line of work. It's very romantic. It's very fast moving.You are building dead lumps of plastic.When people come out and they show you an iPhone, or an Android... they are showing you larval versions of something much more sophisticated.The world you are building right now is the ground floor for something much larger -- and the soil beneath that ground floor is violently unstable.”-- Mobile Monday Amsterdam – November 2008Rapid Evolution122
Thank you!Email:rachel.hinman@nokia.comThanks, and next up…
The Mobile FrontierA Guide for Designing Mobile ExperiencesExpected Publication: late 2011

The Mobile Frontier

Editor's Notes

  • #54 White more can we do besides blue tooth?
  • #97 People weren’t sure how to act sociallyNo established norms for this type of experience
  • #99 We have made the internet in the image of ourselves – and in the US, that means OBESE. (Jason Grigsby)
  • #112 Pandora, Twitter, Facebook, and Netflix are all “media” experiences with lightweight interactivity…
  • #113 And we’re starting to see these experiences get prismed through multiple devices.
  • #114 Which is awesome…models to look to- figure out how to do this successfully…
  • #115 Not so awesome… because these lovely neat ecosystem depicted in this slide isn’t reality for most people.
  • #116 This is the reality for most people….You shouldn’t have to have a computer science degree to connect your TV to your computer…
  • #117 Notion of Throughlines.