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Apps as Machines — ThingsCon Berlin 2014
The document discusses the concept of 'apps as machines', emphasizing the need to understand the tasks apps perform and how they can enhance physical experiences through emotional engagement. It outlines a jobs-to-be-done framework that focuses on uncovering the underlying jobs of popular apps and translating them into physical machines that fulfill specific user needs. The document also includes practical tasks for participants to analyze and create scenarios that leverage human cognitive and sensory capabilities.
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Apps as Machines — ThingsCon Berlin 2014
- 1. Apps as Machines ThingsCon,Berlin May 2, 2014 Boris Anthony Hannes Jentsch Martin Jordan
- 2. Boris Anthony @Bopuc Hannes Jentsch @kaffeetrinken MartinJordan @Martin_Jordan Who’s speaking?
- 3. Presenting Image: mailer_diablo, Overheadprojector, used during lessons in a classroom http://en.wikipedia.org/wiki/File:OHP-sch.JPG
- 4. • expanding thedefinition of ‘machine’: a physical thing that does a job, that fulfills a need (apps generally do the job of something we had before) • something tangible, which affords us more opportunities for engagement
- 5. Reading Image: shiwei xu,http://www.cgarchitect.com/2012/03/reading-room8
- 6. • engagement witha broader spectrum of our senses • which in turn engage a broader spectrum of our cognition • which build deeper, richer memories
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- 8. • breaking downpopular apps, finding the jobs they do • imagining those jobs being done by a ‘machine’ • capturing the experiences these ‘machines’ produce and dwell on how we can bring more of those experience to the Things future
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- 10. As we startto make Apps as Machines, what are the building blocks of rich physical experiences we can draw from? Hypothesis A physical experience offers us so many opportunities for cognitive, and thus, emotional engagement.
- 11. Popular apps’ jobs-to-be-done Personas and Scenarios Agenda Makemachines and present them
- 12. Your task Set upyour group
- 13. Uncovering the jobsbehind … • in order to translate the apps into useful machines we need to understand what apps & services are doing: - car2go gets you from A to B - a drill hammer helps you to hang a painting on the wall - Pinterest supports you in collecting and remembering things
- 14. Jobs-to-be-done Framework Jobs-to-be-done describethe tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job. — @ClayChristensen, http://www.christenseninstitute.org
- 16. • break downsome of our favourite apps to their elementals • examine aspects of their experience • list the jobs, tasks they are performing • What is Dropbox doing? What are the jobs-to-be-done? Your task
- 17. Your task 6 Jobs7 Minutes1 App
- 18. APPS AS MACHINES— Uncovering the jobs behind Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad, and the web. With Dropbox you’ll always have your important memories and work with you. Dropbox’s jobs-to-be-done* Dropbox description and screens from Apple AppStore
- 19. Dropbox’s jobs-to-be-done* — Jobs-to-be-donedescribe the tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job. For example: Car2Go gets you from A to B. The drill hammer helps you to hang a painting on the wall. Pinterest supports you in collecting and remembering things. — @ClayChristensen, http://www.christenseninstitute.org have my documents always with me retrieve my documents wherever I need them secure copies of important documents show photos to my friends & family collaborate with my colleagues store my memories of important moments
- 20. The right machinefor … Adam 31, European traveller on a trip through South Korea
- 21. Image: Nokia BrandPhotography
- 22. • create ascenario with a distinctive point-of-view • go through your job list, pick one and apply it for Adam • What is Adam’s situation? • What are his goals — in this specific situation? • What are his needs to achieve this goal? Your task
- 23. Job Story Framework “JobStories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.” — @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27
- 24. Your task 7 Minutes1Story1 Persona
- 25. APPS AS MACHINES— The right machine for … 31, European traveller on a trip through South Korea JOB-TO-BE-DONE STORY* Adam When (situation) retrieve my documents wherever I need them I am back from a 3-day trip around the islands where I’ve been 7 years ago with my university love
- 26. STORY* When (situation) I wantto (need) So that (goal) — “Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.” — @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27 I am back from a 3-day trip around the islands where I’ve been 7 years ago with my university love and sitting in the hotel lounge in the evening I can verify if I just re-visited the same place where I have been almost a decade ago. quickly find photos from a very specific time and place and compare them to my recent ones
- 27. Input for yourcreation
- 28. Image: Gérard deLairesse’s Allegory of the Five Senses (1668)
- 29. Your task • Thinktouch, scent, vision, sound, taste – and beyond • How can your machine be superior to an app that does the same job? • How can they make use of our natural senses and cognitive abilities?
- 30. Your task 8 Minutes1Cheat Sheet 1 Idea
- 31. APPS AS MACHINES— Input for your creation Cheat Sheet SENSES CHARACTERISTICS STATES Vision / Sight Material / Texture Motion Fast Slow Position Size / Amount Full / Empty Smell / Olfactation Colour Touch Weight Range Hearing / Audition Taste / Gustation Temperature / Thermoception Balance / Equilibrioception Time / Chronoception Constant Rising Rhythmic
- 32. Constraints Avoid screens Avoidkeyboards Avoid Little Printers
- 33. Inspiration for yourvideo prototype
- 35. Your task • video-prototypeto make ideas and concepts graspable • allows you to discuss concepts with stakeholders • time constraints help to compress and summarise a concept • food for thought: - build an experience dummy with low-fi paper prototype - or focus on interaction (less than on situation) - or prototype with volume, while keeping shape simple - or follow a storytelling approach
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- 38. Tap-to-record video apprecommendations Vine (6 sec) Instagram Video (15 sec) Spark (45 sec) #ThingsCon
- 39. Example of 6-secondservice documentation https://vine.co/v/br9z3x22gbw
- 40. Your task 20 Minutes1Idea 1 Video
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- 42. Meet Adam: Revisitingplaces on trip in South Korea https://vine.co/v/MrwAFX5xOum
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- 44. Take-aways Leverage all human capabilities There are nonew base needs Design for specific context
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- 46. … to AmazonDash Image: Amazon Fresh
- 47. • replacing barcodescanner functionality of app • improved ergonomics & enhanced sensors for special use case • physicality gives opportunity for more emotional engagement • general observation: maturation from graduation projects to commercial applications … to Amazon Dash
- 48. Credits Icons: Max Hancock David Padrosa JakobVogel Ola Möller Thanks! Thoughts? Mister Pixel Nicolas Morand Luis Prado Simple Icons Luiza Peixe —For more follow @AppsAsMachines on
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