The document discusses how Whizz-Kidz, a charity that helps disabled children, used Audioboo to have two young disabled people interview politicians and journalists at a political party conference. This allowed the users to give voice to supporters and spread the charity's message in a light-hearted way. While it was a success in raising the charity's profile and humanizing public figures, it may have avoided harder questions and lacked diversity with both interviewers being boys. Overall, Audioboo was seen as a low-cost way to engage users and supporters.

1. users as producers:
an Audioboo case study
Rob Dyson, PR & Online Engagement,
Whizz-Kidz

5. Modern day Tupperware party?

6. : giving voice to users & supporters

7. Free portable podcasting

8. Title & tags
Share &
embed
Detail
Relevant
pic
Locate

9. campaigning from the field

20. Weighing it up - pros
• Led by young people • Laying path for
future relationships
• Light-hearted (MPs & journos)
questions =
Whizz-Kidz’s
particular brand of • Curation online –
fun, friendship – and
sometimes mischief audioboo, Flickr,
media coverage
• Politicians and
journos appear more
'human‘ – warmer to
WK

21. Weighing it up - cons
• Did we chicken • Both boys, both 17.
out? No tricky Would gender
questions – nothing make a diff.?
relating to our
mission to reform
• No Lib Dem
wheelchair
MPs….Meh
provision

22. Thanks for listening. Let’s talk
robdysonpr.com
twitter.com/robmdyson
@whizzkidz