3. Why Facebook is important to us 28% Percentage of traffic from Facebook in last month 17% Percentage of donation revenue from Facebook in last month
4. Facebook Like buttons and JustGiving 61,567 Number of likes from 29 September to 4th December 26,981 Number of visits from links that were liked YAY 1 like = 3 visits
5. We even have a *rough* ROI If 6 likes = 1 donation 1 like ~ 1/6th of a donation Average donation from Facebook is £21 1 like ~ £3.50 £203,000
14. Carry on the conversation Jonathan Waddingham jonathan@justgiving.com @jon_bedford @justgiving http://blog.justgiving.com slideshare.net/jwaddingham