Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few inches.

1. NFC & e-commerce
-Abhishek
Sheth

3. Near field communication - Definition
• NFC is a form of contactless communication that employs
high frequency (HF) Radio Frequency Identification
(RFID) technology and wireless devices, such as
smartphones or tablets.
• The technology uses embedded RFID readers, and allows a
user to wave or pass their NFC enabled device within a
few centimeters of another device, or an RFID tagged
item, and transfer information between the two without
physical contact.
• By removing the need to establish a connection between
the devices, NFC creates a faster and more convenient
way to transmit and receive information.

4. The travel experience

5. BEHOLD, THE MAGIC OF
NFC

6. • NFC, the brainchild of Sony and NXP, is at the bottom
of the wireless totem pole.
• It allows two devices embedded with chips to snuggle up
together and transmit small pieces of data between each
other when they are in close proximity.
• This data can be credit card
information, coupons, tickets...you get the idea.
• As all of this is rather sensitive, it means you'll
need to get up close and personal with the other device
in order for it to suck down your data -- a simple
swipe or tap should do the trick.

7. What exactly is NFC really ?
• Since NFC is based on the same
technology as RFID, it's easy to
mistake it for RFID.
• It takes the same type of chips and
bumps it up a notch by adding
computing power.
• That's why putting it on a phone is
so critical; NFC not only needs the

9. NFC Enabled Smart Poster for
Basketball Wives on VH1

10. NFC Enabled Smart Poster for
Basketball Wives on VH1
• This is the first NFC (near field
communications) Smart Poster to hit
the United States.
• The technology utilizes RFID for
frictionless transfers from physical
signage to mobile smartphones.
• The Android Nexus S is currently one
of the only handsets to feature NFC

11. NFC enabled posters

12. NFC Capabilities – Peer to peer
(p2p) mode

13. "Mobile payments are just the
tip of the NFC iceberg."

14. What can we do with NFC?
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Monitor your health
Mobile tickets for trains/planes/mass
transit
Unlock doors: hotel rooms, cars, etc.
Pair bluetooth devices by tapping on your
phone
Log onto WiFi networks
Check-ins: Foursquare, Latitude, etc.
Initiate a video chat or join a conference
call
Share files between phones:
music, docs, photos
Store mobile "punch cards" for restaurants
Replace grocery store value cards with
mobile coupons

15. MasterCard
• MasterCard is one of the pioneers of
mobile payments and was instrumental
in setting up a thriving
infrastructure with Paypass.
• Enough time has passed for consumers
to become accustomed to the concept
of contactless pay, and the costs of
setting it up on our phones are a lot
lower thanks to existing
infrastructure.

16. Samsung / Visa
• Visa has already been hard at work rolling
out its mobile payment system worldwide, but
Samsung has partnered up with the company to
get London hooked up for the 2012 Olympics.
• An Olympic and Paralympic Games mobile
handset wasl available complete with a Visaenabled SIM card.
• The idea is so crazy it actually worked
International travelers relied mainly on
prepaid SIM cards to communicate during
their Olympic visit
• Having an inexpensive phone to go along with
that SIM is a no-brainer.

17. Thank you