NFC will eventually hit the market hard in 2012 with the already implemented near-field-communication technology, which makes sharing of data a breeze!

1. NFC-enabled phones
Near Field Communication
Mads Fuhr Frederiksen – Digital Advisor
December 12th,, 2011

2. Types of phone
•
Landline
telephone
(tradi/onal
wire-­‐based)
•
Feature
phone
(low-­‐end
device)
•
Smartphone
(high-­‐end
device
+
advanced
Wi-­‐Fi
ability/connec/vity)
•
NFC-­‐enabled
smartphones
(close
proximity
transmissions)

3. What is: Near Field Communication?

4. How does it work?
• Can
be
integrated
into
a
handset,
SIM-­‐card
or
microSD
card
• Interac/ng
with
physical
objects
(tags)
• Must
be
less
than
a
10
cm
radius
of
objects
• Mini
chip
placed
inside
or
outside
the
phone
(data
storage
chip)
• Android
supported
NFC-­‐applica/ons
“It’s
the
future
of
mobile
purchasing”
Example
1
Physically
knock
your
NFC-­‐enabled
phone
against
a
NFC-­‐ac/vated
target
point/tag
e.g.
to
send
money
transfers
or
other
data
to
that
terminal
Example
2
Physically
knock
your
NFC-­‐enabled
phones
together
to
exchange
data
such
as
text
messages,
images,
audio,
film
etc.

5. How can it be utilized?
• Transmission
of
data
between
two
or
more
NFC-­‐enabled
mobile
phones
• Online
purchases
through
NFC-­‐enabled
mobile
devices
• Data
sharing/collec/ng
via
“tags”
• Social
sharing/exchange
• Detailers/Retailers
point-­‐of-­‐sales
terminals/checkout
counters
• Works
as
a
credit
card,
cash
card
or
business
card
• Can
be
used
as
a
/cke/ng
system
• Iden/ty
card/Key
card
holder
• Physical
posters
and
cards
can
obtain
this
data/informa/on
• Any
data
exchange

6. Interact with physical objects

7. Thanks!
playgrounds.dk
twitter.com/madsfuhr
linkedin.com/in/madsfuhr
scribd.com/mads_frederiksen