1. NFC technology allows smartphones to instantly connect with brand owners, retailers, and service providers, bringing physical media like posters and tags to a new level of interactivity. 2. Embedded NFC tags can launch mobile applications or connect users to websites for information, promotions, social networking, and entertainment. 3. NFC provides opportunities for improved customer engagement and targeted advertising, transforming how brands, retailers, and consumers interact with physical media.

1. NÄMÄ SIVUT LIIMATAAN YHTEEN
New Found
Connectivity
NFC TAG tähän
04/2011 ENG X204
www.upmrfid.com

2. “Mega
NFC, introducing
opportunity” “NFC will catch on like wildfire”
a new and intuitive Google, CEO, Eric Schmidt * Vectorform, Alison Weber*
way to use your • nformation and services
I
• ew functionalities
N
smartphone • Social networks NFC - the smart solution NFC – for an enhanced NFC – it’s a whole NFC – music to the ears, NFC – something
for accessing: • ntertainment and media
E for smart brands retail experience new game a feast for the eyes to build on NFC – a revolution
in the making
NFC
There are two stages to every consumer decision, NFC gives brand owners and retailers an opportunity NFC brings games developers the possibility to New smartphones, applications stores For children who like creating things with their Brand owners
point of purchase and point of use. NFC adds to work together, creating effective targeted sales enter a completely new world of opportunity. and increased network bandwidth mean a hands NFC can help and educate. A model
Retailers
NFC instantly connects consumers with brand owners, retailers and service providers, value to both of them. promotions. NFC smart posters near entrances can Games can be linked to the on-going sale mature platform for NFC applications and aeroplane with an NFC tag can provide more For brand owners, retailers and service providers, NFC is a revolution
– coming to somewhere
bringing physical media to a completely new level of consumer excitement.
Packaging is often considered the ‘silent salesman’
make tailored purchase suggestions to customers,
while posters at the end of supermarket aisles can
of game specific merchandise with NFC
embedded tags. These products will be
an improved overall user experience. There
are now well over 100,000 applications
information about the actual aircraft - technical
specifications, schematics, aerodynamics and
Small businesses
near you, very soon
in mobile, media and social communication. Revolutions need visionary
leaders and UPM RFID is the world leader in Near Field Communication. More information
Embedded NFC tags in posters, signs, menus, labels and business cards, immediately on the shelf. Thanks to NFC, packaging and provide real-time information on current special offers. necessary to complete tasks or proceed to the available for Apple, Android, Blackberry the principles of flight. The tag might even take Telecom operators
launch mobile phone applications or connect the user to social media websites. labels can project a product’s presence far next level. Via dedicated social networking and Nokia smartphones combined. It’s the child to a flight simulator game. Gamers For more information on how UPM RFID NFC technology can add
beyond the shelf. The ‘silent salesman’ now has media gamers can trade with each other for a continuously growing market and a value to your brand or business simply scan the NFC tag on this card.
NFC means UPM RFID, the world leader in Near Field Communication. a voice, allowing brand owners and customers items they require, such as clothing or cards tremendous opportunity for application NFC tags in plastic building blocks like Transport companies Alternatively, if you don’t currently have an NFC equipped device,
to communicate directly with each other, share they don’t have. developers to utilize NFC. Lego can link to a site full of ideas and plans visit www.upmrfid.com.
Museums
experiences, take advantage of special promotions “The future is NFC” for things to build and may even allow
NFC tags from UPM RFID or just socialize and network with other brand
users.
Coupons.com, CTO, Steve Horowitz * children to create their own designs. Venue owners
The NFC
advantage
One thing is certain, NFC enabled toys will Entertainment providers
UPM RFID is driven by innovation and a desire to be at the forefront of new technology. Via location dependent social networking sites bring additional enjoyment and a whole new
For many years NFC has been part of an RFID portfolio that provides solutions to the like Google’s HotPot, embedded NFC tags can world of play for tomorrow’s children.
most demanding applications of our customers worldwide. provide more information about: • No set-up – just one touch
• Improved customer service – gain and retain
NFC is a short-range standards based wireless communications technology operating • Individual products high value customers
in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive • Consumer endorsements • Secure transactions – short-range wireless connectivity
magnetic field coupling to facilitate communication between phones and media content. •
•
User manuals
Sustainability and recycling “NFC will transform • Increased revenues – value added service offerings
• Information on time, any time, all the time
NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more
secure and can be password protected, unlike their printed counterparts.
• Brand values
billboard advertising”
ClearChannel International, CEO, William Eccleshare*
For trend setters everywhere NFC technology is the next big thing.......
* www.nearfieldcommunicationsworld.com

3. “Mega
NFC, introducing
opportunity” “NFC will catch on like wildfire”
a new and intuitive Google, CEO, Eric Schmidt * Vectorform, Alison Weber*
way to use your • nformation and services
I
• ew functionalities
N
smartphone • Social networks NFC - the smart solution NFC – for an enhanced NFC – it’s a whole NFC – music to the ears, NFC – something
for accessing: • ntertainment and media
E for smart brands retail experience new game a feast for the eyes to build on NFC – a revolution
in the making
NFC
There are two stages to every consumer decision, NFC gives brand owners and retailers an opportunity NFC brings games developers the possibility to New smartphones, applications stores For children who like creating things with their Brand owners
point of purchase and point of use. NFC adds to work together, creating effective targeted sales enter a completely new world of opportunity. and increased network bandwidth mean a hands NFC can help and educate. A model
Retailers
NFC instantly connects consumers with brand owners, retailers and service providers, value to both of them. promotions. NFC smart posters near entrances can Games can be linked to the on-going sale mature platform for NFC applications and aeroplane with an NFC tag can provide more For brand owners, retailers and service providers, NFC is a revolution
– coming to somewhere
bringing physical media to a completely new level of consumer excitement.
Packaging is often considered the ‘silent salesman’
make tailored purchase suggestions to customers,
while posters at the end of supermarket aisles can
of game specific merchandise with NFC
embedded tags. These products will be
an improved overall user experience. There
are now well over 100,000 applications
information about the actual aircraft - technical
specifications, schematics, aerodynamics and
Small businesses
near you, very soon
in mobile, media and social communication. Revolutions need visionary
leaders and UPM RFID is the world leader in Near Field Communication. More information
Embedded NFC tags in posters, signs, menus, labels and business cards, immediately on the shelf. Thanks to NFC, packaging and provide real-time information on current special offers. necessary to complete tasks or proceed to the available for Apple, Android, Blackberry the principles of flight. The tag might even take Telecom operators
launch mobile phone applications or connect the user to social media websites. labels can project a product’s presence far next level. Via dedicated social networking and Nokia smartphones combined. It’s the child to a flight simulator game. Gamers For more information on how UPM RFID NFC technology can add
beyond the shelf. The ‘silent salesman’ now has media gamers can trade with each other for a continuously growing market and a value to your brand or business simply scan the NFC tag on this card.
NFC means UPM RFID, the world leader in Near Field Communication. a voice, allowing brand owners and customers items they require, such as clothing or cards tremendous opportunity for application NFC tags in plastic building blocks like Transport companies Alternatively, if you don’t currently have an NFC equipped device,
to communicate directly with each other, share they don’t have. developers to utilize NFC. Lego can link to a site full of ideas and plans visit www.upmrfid.com.
Museums
experiences, take advantage of special promotions “The future is NFC” for things to build and may even allow
NFC tags from UPM RFID or just socialize and network with other brand
users.
Coupons.com, CTO, Steve Horowitz * children to create their own designs. Venue owners
The NFC
advantage
One thing is certain, NFC enabled toys will Entertainment providers
UPM RFID is driven by innovation and a desire to be at the forefront of new technology. Via location dependent social networking sites bring additional enjoyment and a whole new
For many years NFC has been part of an RFID portfolio that provides solutions to the like Google’s HotPot, embedded NFC tags can world of play for tomorrow’s children.
most demanding applications of our customers worldwide. provide more information about: • No set-up – just one touch
• Improved customer service – gain and retain
NFC is a short-range standards based wireless communications technology operating • Individual products high value customers
in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive • Consumer endorsements • Secure transactions – short-range wireless connectivity
magnetic field coupling to facilitate communication between phones and media content. •
•
User manuals
Sustainability and recycling “NFC will transform • Increased revenues – value added service offerings
• Information on time, any time, all the time
NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more
secure and can be password protected, unlike their printed counterparts.
• Brand values
billboard advertising”
ClearChannel International, CEO, William Eccleshare*
For trend setters everywhere NFC technology is the next big thing.......
* www.nearfieldcommunicationsworld.com

4. NFC, introducing • nformation and services
i “Mega
• ew functionalities
n
a new and intuitive • social networks
opportunity” “NFC will catch on like wildfire”
Google, CEO, Eric Schmidt * Vectorform, Alison Weber*
way to use your • ntertainment and media
e
smartphone
for accessing: NFC - the smart solution NFC – for an enhanced NFC – it’s a whole NFC – music to the ears, NFC – something
for smart brands retail experience new game a feast for the eyes to build on NFC – a revolution
in the making
NFC
There are two stages to every consumer decision, NFC gives brand owners and retailers an opportunity NFC brings games developers the possibility to New smartphones, applications stores For children who like creating things with their Brand owners
point of purchase and point of use. NFC adds to work together, creating effective targeted sales enter a completely new world of opportunity. and increased network bandwidth mean a hands NFC can help and educate. A model
Retailers
NFC instantly connects consumers with brand owners, retailers and service providers, value to both of them. promotions. NFC smart posters near entrances can Games can be linked to the on-going sale mature platform for NFC applications and aeroplane with an NFC tag can provide more For brand owners, retailers and service providers, NFC is a revolution
– coming to somewhere
bringing physical media to a completely new level of consumer excitement.
Packaging is often considered the ‘silent salesman’
make tailored purchase suggestions to customers,
while posters at the end of supermarket aisles can
of game specific merchandise with NFC
embedded tags. These products will be
an improved overall user experience. There
are now well over 100,000 applications
information about the actual aircraft - technical
specifications, schematics, aerodynamics and
Small businesses
near you, very soon
in mobile, media and social communication. Revolutions need visionary
leaders and UPM RFID is the world leader in Near Field Communication. More information
Embedded NFC tags in posters, signs, menus, labels and business cards, immediately on the shelf. Thanks to NFC, packaging and provide real-time information on current special offers. necessary to complete tasks or proceed to the available for Apple, Android, Blackberry the principles of flight. The tag might even take Telecom operators
launch mobile phone applications or connect the user to social media websites. labels can project a product’s presence far next level. Via dedicated social networking and Nokia smartphones combined. It’s the child to a flight simulator game. Gamers For more information on how UPM RFID NFC technology can add
beyond the shelf. The ‘silent salesman’ now has media gamers can trade with each other for a continuously growing market and a value to your brand or business simply scan the NFC tag on this card.
NFC means UPM RFID, the world leader in Near Field Communication. a voice, allowing brand owners and customers items they require, such as clothing or cards tremendous opportunity for application NFC tags in plastic building blocks like Transport companies Alternatively, if you don’t currently have an NFC equipped device,
to communicate directly with each other, share they don’t have. developers to utilize NFC. Lego can link to a site full of ideas and plans visit www.upmrfid.com.
Museums
experiences, take advantage of special promotions “The future is NFC” for things to build and may even allow
NFC tags from UPM RFID or just socialize and network with other brand
users.
Coupons.com, CTO, Steve Horowitz * children to create their own designs. Venue owners
The NFC
advantage
One thing is certain, NFC enabled toys will Entertainment providers
UPM RFID is driven by innovation and a desire to be at the forefront of new technology. Via location dependent social networking sites bring additional enjoyment and a whole new
For many years NFC has been part of an RFID portfolio that provides solutions to the like Google’s HotPot, embedded NFC tags can world of play for tomorrow’s children.
most demanding applications of our customers worldwide. provide more information about: • No set-up – just one touch
• Improved customer service – gain and retain
NFC is a short-range standards based wireless communications technology operating • individual products high value customers
in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive • consumer endorsements • Secure transactions – short-range wireless connectivity
magnetic field coupling to facilitate communication between phones and media content. •
•
user manuals
sustainability and recycling “NFC will transform • Increased revenues – value added service offerings
• Information on time, any time, all the time
NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more
secure and can be password protected, unlike their printed counterparts.
• brand values
billboard advertising”
ClearChannel International, CEO, William Eccleshare*
For trend setters everywhere NFC technology is the next big thing.......
* www.nearfieldcommunicationsworld.com

5. NFC, introducing • nformation and services
i “Mega
• ew functionalities
n
a new and intuitive • social networks
opportunity” “NFC will catch on like wildfire”
Google, CEO, Eric Schmidt * Vectorform, Alison Weber*
way to use your • ntertainment and media
e
smartphone
for accessing: NFC - the smart solution NFC – for an enhanced NFC – it’s a whole NFC – music to the ears, NFC – something
for smart brands retail experience new game a feast for the eyes to build on NFC – a revolution
in the making
NFC
There are two stages to every consumer decision, NFC gives brand owners and retailers an opportunity NFC brings games developers the possibility to New smartphones, applications stores For children who like creating things with their Brand owners
point of purchase and point of use. NFC adds to work together, creating effective targeted sales enter a completely new world of opportunity. and increased network bandwidth mean a hands NFC can help and educate. A model
Retailers
NFC instantly connects consumers with brand owners, retailers and service providers, value to both of them. promotions. NFC smart posters near entrances can Games can be linked to the on-going sale mature platform for NFC applications and aeroplane with an NFC tag can provide more For brand owners, retailers and service providers, NFC is a revolution
– coming to somewhere
bringing physical media to a completely new level of consumer excitement.
Packaging is often considered the ‘silent salesman’
make tailored purchase suggestions to customers,
while posters at the end of supermarket aisles can
of game specific merchandise with NFC
embedded tags. These products will be
an improved overall user experience. There
are now well over 100,000 applications
information about the actual aircraft - technical
specifications, schematics, aerodynamics and
Small businesses
near you, very soon
in mobile, media and social communication. Revolutions need visionary
leaders and UPM RFID is the world leader in Near Field Communication. More information
Embedded NFC tags in posters, signs, menus, labels and business cards, immediately on the shelf. Thanks to NFC, packaging and provide real-time information on current special offers. necessary to complete tasks or proceed to the available for Apple, Android, Blackberry the principles of flight. The tag might even take Telecom operators
launch mobile phone applications or connect the user to social media websites. labels can project a product’s presence far next level. Via dedicated social networking and Nokia smartphones combined. It’s the child to a flight simulator game. Gamers For more information on how UPM RFID NFC technology can add
beyond the shelf. The ‘silent salesman’ now has media gamers can trade with each other for a continuously growing market and a value to your brand or business simply scan the NFC tag on this card.
NFC means UPM RFID, the world leader in Near Field Communication. a voice, allowing brand owners and customers items they require, such as clothing or cards tremendous opportunity for application NFC tags in plastic building blocks like Transport companies Alternatively, if you don’t currently have an NFC equipped device,
to communicate directly with each other, share they don’t have. developers to utilize NFC. Lego can link to a site full of ideas and plans visit www.upmrfid.com.
Museums
experiences, take advantage of special promotions “The future is NFC” for things to build and may even allow
NFC tags from UPM RFID or just socialize and network with other brand
users.
Coupons.com, CTO, Steve Horowitz * children to create their own designs. Venue owners
The NFC
advantage
One thing is certain, NFC enabled toys will Entertainment providers
UPM RFID is driven by innovation and a desire to be at the forefront of new technology. Via location dependent social networking sites bring additional enjoyment and a whole new
For many years NFC has been part of an RFID portfolio that provides solutions to the like Google’s HotPot, embedded NFC tags can world of play for tomorrow’s children.
most demanding applications of our customers worldwide. provide more information about: • No set-up – just one touch
• Improved customer service – gain and retain
NFC is a short-range standards based wireless communications technology operating • individual products high value customers
in the 13.56 Mhz frequency band. Based on RFID technology, NFC uses inductive • consumer endorsements • Secure transactions – short-range wireless connectivity
magnetic field coupling to facilitate communication between phones and media content. •
•
user manuals
sustainability and recycling “NFC will transform • Increased revenues – value added service offerings
• Information on time, any time, all the time
NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more
secure and can be password protected, unlike their printed counterparts.
• brand values
billboard advertising”
ClearChannel International, CEO, William Eccleshare*
For trend setters everywhere NFC technology is the next big thing.......
* www.nearfieldcommunicationsworld.com

6. NÄMÄ SIVUT LIIMATAAN YHTEEN
New Found
Connectivity
NFC TAG tähän
04/2011 ENG X204
www.upmrfid.com