Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation which holds a 56.21% stake. It is the market leader in the passenger vehicle segment with a 47.4% market share. The document discusses Maruti Suzuki's financial health, market summary, PESTLE analysis, SWOT analysis, competitor analysis using Porter's Five Forces, segmentation, targeting, branding of its Nexa outlets, marketing mix and sales forecast.
The marketing mix of Maruti suzuki discussion along with Suzuki journey in the market. How research team of the company makes an analysis of the current market.
The marketing mix of Maruti suzuki discussion along with Suzuki journey in the market. How research team of the company makes an analysis of the current market.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Who will buy XYLO? It's a Marketing Case study. Xylo is Mahindra and Mahindra Company's Product. It was successful in its MUV segment. It was a robust marketing plan of Mahindra and Mahindra
This presentation includes story behind name and logo, vision, core values, products, BCG Matrix, SWOT Analysis, Porter's Five forces and Porter's Generic Strategy.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Who will buy XYLO? It's a Marketing Case study. Xylo is Mahindra and Mahindra Company's Product. It was successful in its MUV segment. It was a robust marketing plan of Mahindra and Mahindra
This presentation includes story behind name and logo, vision, core values, products, BCG Matrix, SWOT Analysis, Porter's Five forces and Porter's Generic Strategy.
October Edition of BEACON(BE-A-CONsultant) (Monthly Newsletter from SIMCON).
1. Guest Lecture By Mr. V.S Sarangapani
2. Automobile Industry Analysis
3. Consulting World News
4. October quiz
The past, presnet and future of Automobile Industry in India.
EVOLUTION OF AUTOMOBILE SECTOR IN INDIA
MARKET OVERVIEW
KEY PLAYERS
LATEST TRENDS
GROWTH DRIVERS
POLICIES AND INITIATIVES
INVESTMENT SCENARIO
OPPORTUNITIES
INDUSTRY ORGANISATIONS
SWOT ANALYSIS
PESTEL ANALYSIS
PORTER’S ANALYSIS
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Maruti Suzuki India Limited
• Formerly known as Maruti Udyog Limited
• Subsidiary of Suzuki Motor Corp(SMC) which holds about 56.21% stake in the company
• Market Leader in the Passenger Vehicle Segment with a market share of 47.4%
• Strong Network - 2020 sale outlets and 3,305 service centres across 1,652 cities
• Maruti Suzuki has been known as the Common Man’s Car in India due to its cost-effectiveness
along with fuel efficiency and quality
• Maruti Suzuki has focussed on the true value that is offered to the customers in the form of
performance, efficiency , environment friendliness and low cost of ownership.
3Source : Maruti Suzuki India Limited Annual Report 2016-17
3. Financial Health
3
0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%
Material Cost
Employee Cost
Mfg, Admin&Other Exp
Selling & Distribution Exp
Other Income
EBDITA
Interest
Depreciation
PBT
Effective Tax Rate(Tax/PBT)
PAT
Profit & Loss Ratio % to Net Sales (2015-16)
Source : Maruti Suzuki India Limited Annual Report 2015-16 & 2016-17
4. Market Summary
• The Passenger Vehicle segment in India is growing at a CAGR of 10.09%.
• The Indian Passenger Car Market is expected to reach up to 4 million units in 2020 up from 2.6
million units in 2014-15
• Maruti Suzuki Baleno accounted for about 11% of the total sales of MSIL for the year 2016-17
4
2629839
2665015
2503509
2601236
2789208
3046727
3372727
3733609
4133105
2011-
12
2012-
13
2013-
14
2014-
15
2015-
16
2016-
17
2017-
18
2018-
19
2019-
20
PASSENGER VEHICLE
TRENDS IN INDIA
Source:http://www.siamindia.com/
5. PESTLE Analysis
POLITICAL 1.Government’s Automotive Mission Plan which aims to make India as the 3rd Largest
market
2. Government of India has allowed 100% FDI in Automobile sector in India
ECONOMICAL 1.Rise in per capita income GDP from USD1430.19 to USD 2128.78 in 2018
2.Easy loan Availability from different financial institutions at low rate of interest
3.Rising Disposable incomes of the Indian Middle Class
SOCIAL 1. Higher aspirations from the younger population for an improved lifestyle
2. Changing customer tastes and preferences in terms of looking for more than just fuel-
efficient and low-cost cars.
TECHNOLOGICAL 1.Increase in the use of embedded technologies to improve safety while driving
2.Implementation of green technologies to improve Fuel-efficiency and to switch to Electric
Vehicles and also LPG/CNG and Hybrid engines.
LEGAL 1.More Legal compliance measures initiated to improve passenger safety
2. Implementation of GST will help improve profitability and margins
ENVIRONMENTAL 1.Ban of BS-III vehicles by the Supreme court to shift the companies to use BS-IV engines.
2.MSIL introduced environment friendly options for a number of its products.
6. SWOT PUZZLE
STRENGTHS (+)
• Strong brand image
• Great Market Position with more
than 47% Market Share
• Efficient and Extensive
Distribution Network
• Promotional Strategies
• Strong Parent Backing
WEAKNESSES (–)
• Dip in product Quality may
impact brand image and sales
performance
• Frequent Labor Clashes hits
the production capacity and
thus the financial health
OPPORTUNITIES (+)
• Expansion of automotive
manufacturing industry due to
different Social Factors.
• Green cars and Electric cars
• Strategic Manufacturing
Agreement with Suzuki Motor
Corp will help MSIL increase
production capacity to 2 million
by 2020
THREATS (–)
• 100% FDI will bring in new
competition into the industry
• Environmental Regulations
such as BS-III ban in the past
can effect the profitability of the
company
S
O
W
T
7. Competitor Analysis
1. The Major competitors for MSIL in Passenger
Vehicle segment are :
• Hyundai Motor India with a market share of
16.72%
• Mahindra and Mahindra with a market share of
7.75%
• Tata Motors with a market share of 5.66%
2. 100% FDI allowed in the Manufacturing vehicles
and automotive parts in the country
3. The major competition for Baleno in PV segment
lies from Hyundai i20 and Volkswagen P Jazz
7Source: http://auto.economictimes.indiatimes.com
8. Porter’s Five Forces
8
Low – Bargaining power of suppliers
is low as most of the auto component
manufacturers are specialised in
some segments related to only one
client.
Bargaining Power of Suppliers
Threat of Substitutes
Low – The threat from substitute
products continues to be low, with
public transportation being under
developed even in cities.
High – The competition has turned
more intense after the entry of foreign
players like Volkswagen and Ford with
their changed designs to cater to
Indian market.
Competitive Rivalry
Moderate – The threat of new entrants
is generally medium because of the
brand equity and capital intensive
nature of the business.
Threat of New Entrants
High – In a market, like India there is
lot of bargaining power available to the
customers as there are variety of
products available in the same range,
by different manufacturers.
Bargaining Power of Buyers
Positive Impact
Neutral Impact
Negative Impact
9. Segmentation
9
Demographic 1. Age – The Market is segmented into Young, Middle-Aged and Seniors.
All the three different segments have different tastes and preferences
while looking for a car.
2. Income- This can be categorised into High , Medium and Low Income
groups.
Psychographic 1. Can be categorized into Thinkers, Achievers and Experiencers based on
the inspiration level. Those motivated by Achievement look for products
that demonstrate success to others. Also Experiencers are the ones who
have high resources and the need for variety and risk.
Behavioural 1. Can be categorized into Enthusiasts and Traditionalists based on the
needs and benefits that a consumer feels are valuable. Enthusiasts are
ready to try new things while Traditionalists have high brand loyalty and
feel satisfied with their current products.
10. Targeting
10
Demographics The Target Market for Baleno would be Younger Population in the High
Income Group. This group has high disposable incomes and looks for a
car in the premium segment with better
Psychographic Based on the Psychographic Segmentation , Achievers and Experiencers would
be the Target Market .Baleno is formed to grab attention and thus these
segments are the perfect Target Markets for Baleno
Behavioural Baleno is based on new Experiences that it has to offer thus Enthusiasts are the
segment which is the Target for Baleno.
11. 11
Brand Mantra:
Made of Mettle
Points-of-Parity
Points-of-
Difference
Substantiators
Values/Character
Visual Identity
Customer Takeaway:
1.Improved Fuel Efficiency
2.New Premium Vehicle
3.Engine Efficiency
Performance Finance
Availability
Proximity
Projector
Head Lamps
Crash
Resilience
TECT
Technology
DDiS
190
Engine Brand ImageStrong
Distribution
Network
Customer Target
and Insight
A person who is
looking for a vehicle
that has elegance as
well as speed and is
ready for new
experiences
Consumer Need
State
Desire for buying a
premium car with
latest technology and
features
Bull’s Eye Positioning
Competitive
Product Set
Hyundai i20
Volakwagen P Jazz
Strength
Elegance
Energy
Liquid Flow
Design
Chrome
Outshine
12. Four Actions Framework- Blue Ocean Strategy
12Source : https://www.linkedin.com/pulse/nexa-blue-ocean-strategy-maruti-suzuki-answer-challenges-singh
13. Marketing Mix Diagram
The Pricing of the
Product offering at Nexa
are in-line with the
competition and
sstrategically decided
Product offering
includes premium
keeping in mind the
tastes & preferences of
the Target Group
The promotions are
focused around the
experience that NEXA
has to offer
Nexa showrooms are
strategically placed in
Metros and Tier-2
cities
Target
Market
Product Price
Place Promotion
13
252 Outlets in
152 Cities till
July,2017
Unique ,
Differentiated
and Value
offering Cars
Dependent upon
Competitors, Market
Dynamics and
Segment
Use of Traditional
and Online
Marketing with
focus on changing
Lifestyle
14. Sales Forecast
14
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Maruti Suzuki India Limited Sales Projection 1. The sales for the passenger
grew by 14.68% in April
2. The Domestic sales of passenger
vehicles are expected to increase at a
CAGR of 12.87% between 2016-2026.
