Maruti Suzuki India Ltd. operates as an open system, taking various inputs like manpower, raw materials, finances, and technology and transforming them through processes like research and development, manufacturing strategies, and marketing to produce outputs like customer satisfaction, accountability, and social responsibility. The company's vision is to be the leader in the Indian automobile industry and a source of pride for India. Its core values and inputs include locally sourced materials, over 7,500 employees, financing from Indian financial institutions, and advanced IT systems. The company focuses on strategies like pricing, repositioning products, and customer service to transform these inputs through its multi-tier management structure and large dealer network into various car models and services that deliver value to

1. MARUTHI SUZUKI INDIA LTD. PRESENTED BY: ABISHEK ANAND ASHIM NADWIN NAGA MALLESWARA RAO NAVYA

2. OPEN SYSTEM INPUTS: Manpower Raw materials Finances Technology R & D TRANSFORMATION PROCESS: Dimensions Strategies Structure Marketing Sales network OUTPUTS: Customer Satisfaction Accountability Social responsibility

3. VISION: To be the leader in the Indian Automobile Industry, creating customer delight and increasing shareholders’ wealth; A pride of India. CORE VALUES

4. INPUTS Raw materials Raw materials primarily comprises steel coils , aluminum and paints. Imported components are mainly purchased from Suzuki Buy more parts locally to offset any adverse impact of foreign currency fluctuations vendors work in close coordination with MSIL MSIL has a delivery instruction system

6. 4,000 service technicians

9. INPUTS Technology The IT applications of MSIL runs are mostly enterprise wide. Systems at the shop floor is connected to the central database . To ensure reliability, MSIL chose a meshed network. MSIL has also implemented an enterprise management system, called Unicenter TNG. CRM provides centralized access to the dealers and provides the best service network.

11. R & D centre is getting ready to develop the first dual fuel engine.

14. Threat from substitutes: Low to medium

16. It is planning to develop hybrid, electrical, and multi-fuel engines.

18. Organization structure

19. STRUCTURE

22. Transformation process Sales network Dealer distribution network MSIL has the largest network of dealers amongst car manufacturers in India more than 3,500 sales executives . Sales network is linked through the secure extranet-based information network. Dealers agreement Enhancing dealer performance After sales service network

23. Transformation process

25. Maruti Omni: Launched - 1984

26. Maruti Gypsy: Launched - 1985

27. Maruti Alto: Launched - 2000

28. Maruti Wagon-R: Launched - 2002

29. Maruti Versa: Launched - 2003

30. Maruti Grand Vitara Launched - 2004

31. Maruti Suzuki Swift: Launched - 2005

32. Maruti Suzuki SX4: Launched - 2007

33. Maruti Swift Dzire: Launched - 2008

34. Maruti Suzuki A-STAR: Launched - 2008

35. Maruti Suzuki Ritz: Launched - 2009

37. Maruti Insurance Launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram

41. Accolades : A-star as the "Car of the year" A-star as the "Best small car of the year" K10B Engine as the "Automotive technology of the year" Maruti Suzuki as the "Manufacturer of the year"

42. THANK YOU