Difference between newspaper and magazines advertisement Types of newspaper and magazines Advantage and Disadvantage of newspaper and magazine

1. Newspaper & Magazine Ads
Magazines and newspapers
are the two traditional print media used
by companies for advertising.
They share similarities
Despite these shared traits,
newspaper and magazine advertising
uses quite different techniques

2. Difference between Newspaper and
Magazine
• Audience
•Creativity
•Life
•Newspaper contains fresher content than magazine.
•Newspaper has more variety of content than
magazine that pertains to its chosen field only such as
cars, movies, sports, and so on.

3. Types of Newspapers Advertisement
Classified Ads

4. Spotlight Ads

5. Business Card Ads

6. Circular Ads

7. Display Ads

8. Advantage and Disadvantage
Advantage
•Wide Coverage
•Product can be shown
Disadvantage
•Short Life
•Limited or poor color reproduction
•Lack of selectivity

9. Magazine Advertisement
Magazines are the most
specialized of all advertising
media. While some, such as
Readers’ Digest and Newsweek,
are mass-appeal magazines,
most are targeted to a very
specific audience.

10. Types of Magazine Advertisement
Specialized Magazines

11. General circulation magazines

12. Business Magazines

13. Advantage and Disadvantage
Advantage
•More targeted
•Long Life
•Pass-on
Disadvantage
•Deadlines months in advance
•Cost of Advertisement
•Graveyard