Media 102
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This document provides an overview of press relations and the media landscape, including: - Defining the term "media" and the different types of media outlets. - Explaining what a "beat" is and how different outlets organize their coverage. - Describing how news bureaus and desks are structured within media organizations. - Outlining the major types of media including print, broadcast, wire services, newspapers, magazines, television, radio, and the web. - Providing tips on developing a communications plan, identifying audiences and media targets, and pitching stories to reporters.
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