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Techniques of editorial writing
The document discusses editorial writing. It defines an editorial as the newspaper's opinion on important current issues, intended to influence public opinion and promote critical thinking. Editorials have an introduction stating the writer's view, body with evidence to support the view, and conclusion restating the view and urging readers to agree. Their key functions are to educate and guide the public, analyze issues, and act as a bridge between the public and government. Effective techniques include using simple language, repetition, literary devices, and a strong closing appeal. Propaganda techniques can also help editorial writers influence readers and "win support" for their positions.
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Techniques of editorial writing
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- 2. Iqra Ahmad (557) HinaNawazish(587) Maryam Zakir (585)
- 3. Introduction Definition Importance Of Editorial FunctionsOf Editorial Techniques In Editorial Writing Conclusion
- 4. Newspaper's opinion orPolicy . Written On Most Important Current Issue . Editorial Note / Least Impt. News Editorial o Influence public Opinion Promote Critical Thinking Cause people to take action Picture Of Editorial Writer Name Of Editorial Writer o o
- 6. Intro : WritersView on topic. Body Provides The Supporting evidences and the examples . and the conclusion restates the writer’s view and provides a final appeal for the reader to agree to that view.
- 7. “opinion of thenewspaper simply written for the understanding of readers, leading them to take decisions on the issues being discussed”.
- 8. a journalistic essaywhich attempts to: 1: inform or explain; 2: persuade or convince; 3: stimulates insight in an entertaining or humorous manner.”
- 9. SOUL of Newspaper. To Aware Or Educate People. Opinion Formation LEADERSHIP : To Guide / Inform About Facts Role Of Bridge B/w Public & Government. Suggest Solution Of Problems. Tool Of Democracy. Source Of soucial Welfare. Analysis.
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- 16. EDITORIAL WRITING FEATURE WRITTING COLUMNWRITING ( Caption)
- 17. Criticize or attacksocio-political’ economic and moral dilemmas of the society. Illuminate the day’s intelligence. Resolves Burning issues. Defend the underdogs in the society.
- 18. Endorse or supportan issue of public significance. To influence policy formulation or decision making on certain issues. Appeal or Persuade.
- 19. Keep the writingsimple but mature and corporate. Mind your language. Create a remarkable first impression. Sustain the first impression. Say exactly what you mean.
- 20. Make use ofrepetition. Use a lot of literary devices. A strong closing appeal.
- 21. There is nogainsaying the fact that propaganda techniques are useful raw materials in editorial writing. Okoro and Agbo (2003) agree that effective editorial writing required a thorough knowledge and mastery of the techniques of propaganda. The propaganda techniques according to them would enable the editorial writer to “gain superior edge over competition and win support in the process of crusading for a cause or executing a campaign.”
- 22. Glittering generalities Name calling Cardstacking Bandwagon Testimonial Transfer Device Plain Folk Appeal To Popularity Appeal To Sympathy
- 23. Appeal to specialinterest. Appeal To Change. Appeal to status quo. Appeal to bread and butter. The attack strategy. Appeal To Truth.
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