2. What is press newspaper
• The News-Press is a daily broadsheet newspaper located
in Fort Myers, Florida, serving primarily Lee County, as
well as parts of Hendry, Collier, and Charlotte Counties.
• Also that the newspaper offers home delivery. Daily,
Monday-Saturday, and Sunday-only are the home delivery
choices, and delivery is guaranteed by 6am on weekdays
and 7am on weekends. The carriers are all independent
contractors who must use their own personal property for
the job.
3. Description of the press industry (newspapers)
• The newspaper industry is suffering through what could
be its worst financial crisis since the Great Depression.
Advertising revenues are plummeting due to the severe
economic downturn, while readership habits are
changing as consumers turn to the Internet for free news
and information. Some major newspapers chains are
burdened by heavy debt loads. In the past year, seven
major newspaper chains have declared bankruptcy,
several big city papers have shut down, and many have
laid off reporters and editors, imposed pay reductions,
cut the size of the physical newspaper
4. Size, shape and structure of the newspaper the
press industry
• The press newspapers were cheap, tabloid-style papers
produced in the mass production of inexpensive
newspapers became possible following, the penny press
contributed to changes regarding newspaper content and
structure. Sensational news with mass market appeal,
large-scale industrial production,
5. Examples of some companies in this sector
(News International, Guardian Media Group,
DMG Media)
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The Sun
The Times
Sunday Times
Alpha
Australian Football Weekly
Big League
Chopper
Country Style
The Daily Telegraph
The daily mail
The metro
The guardian
6. Ownership of these companies newspaper-the
press
• The Journal News is a newspaper in New York serving
the suburban New York City counties of Westchester,
Rockland, and Putnam, a region known as the Lower
Hudson Valley. It is owned by the Gannett Company, Inc.
• The Journal News was created through a merger of
several daily community newspapers serving the three
counties. Although the current newspaper's name comes
from the Rockland Journal-News, which was based in
West Nyack, N.Y., and served Rockland County, the
Rockland Journal-News was actually the third-largest
newspaper that Gannett merged to create the larger
newspaper.
7. Disadvantages and Advantages of the press
industry.
Advantages
• Allows you to reach a huge number of people in a given geographic
area
• You have the flexibility in deciding the ad size and placement within
the newspaper
• Your ad can be as large as necessary to communicate as much of a
story as you care to tell
• Exposure to your ad is not limited; readers can go back to your
message again and again if so desired.
Disadvantages
• Ad space can be expensive
• Your ad has to compete against the clutter of other advertisers,
including the giants ads run by supermarkets and department stores
as well as the ads of your competitors
• Poor photo reproduction limits creativity
• Newspapers are a price-oriented medium; most ads are for sales
8. What other companies/media interests do
these companies own? The press industry
• Successful media companies usually buy out other
companies to make them more powerful, a media market
choose to suppress stories that do not serve their
interests
• These companies have concentrated with Verizon in
which each company will market and sell the other's
services. Fourth largest media conglomerate, with
interests primarily in cable television. Consolidation has
contributed to tough times for the newspaper industry.
