An overview of the macro trend of New World Order. Is the old adage of "America sneezes the rest of the world catches a cold" still current? In this New World Order where power increasingly resides with Brazil, China and India how are people responding and what are the consequences for brands?
This is a slide-set that I had used for a workshop conducted by the Indian School of Business on the Indo-Pacific on July 30, 2021.
It discusses the evolution of the US Indo-Pacific strategy and China's perceptions and policy responses.
The heads of government of Australia, the UK and US announced the formation of a trilateral security pact, to be known by the acronym, AUKUS, the nuclear coalition, which has ignited unprecedented French fury.
Without naming China, the US President announced that “in order to deal with rapidly evolving threats,” the US and Britain would share, with Australia, intelligence and advanced technologies in areas like artificial intelligence, cyber-warfare, quantum computing and nuclear submarine construction.
. Introduction
The Definition and Scope of International Relations.
The Nation-State System
Evolution of International Society
II. Theories and Approaches
The Classical Approaches-Realism and idealism
The Scientific Revolution-Behavioral Approach, System Approach,
Neo-realism, Neo-liberalism.
Post-modernism, Critical Theory, Feminism, Constructivism
III. International Political Security.
Conceptualization of security in the twenty-first century
Power. Elements of National Power
Balance of Power
Foreign Policy: Determinants, Decision making and analysis
Sovereignty
National Interest
IV. Strategic Approach to International Relation.
War: Causation of War, Total War, Limited War, Asymmetric Warfare, civil war,
Guerilla war
Strategic Culture: Determinants of Pakistani Strategic Culture.
Deterrence: Theory and practice with special reference to Nuclear India and
Pakistan
V. International Political Economy.
Theories in IPE: Mercantilism, Economic Liberalism, and neo- Marxism
Theories of Imperialism, Dependence and Interdependence
VI. International political community.
Nationalism
Internationalism
Globalization
94
Revised Scheme and Syllabus for CSS Competitive Examination-2016
VII. Approaches to Peace
Diplomacy
International Law
Arms Control /Disarmament and Nuclear Non proliferation Regime
VIII. International Political Institution
United Nations
International Monetary Fund (IMF)
World Bank
International Court of Justice
The issue of world order is central to an understanding of international politics. The shape of world order affects both the level of stability within the global system and the balance within it between conflict and cooperation. However, since the end of the Cold War, the nature of world order has been the subject of significant debate and disagreement. Early proclamations of the establishment of a 'new world order', characterized by peace and international cooperation, were soon replaced by talk of unipolar world order, with the USA taking centre stage as the world's sole superpower. This 'unipolar moment' may nevertheless have been brief. Not only did the USA's involvement in difficult and protracted counter-insurgency wars following September 11 strengthen the impression of US decline, but emerging powers, notably China, started to exert greater influence on the world stage. The notion that unipolarity is giving way to multipolarity has, moreover, been supported by evidence of the increasing importance of international organizations, a trend that is sometimes interpreted as emerging 'global governance'. Of particular importance in this respect have been the major institutions of global economic governance – the International Monetary Fund, the World Bank and the World Trade Organization – and the centrepiece of the global governance system, the United Nations. Although some argue that the trend in favour of global governance reflects the fact that, in an interdependent world, states must act together to address the challenges that confront them, others dismiss global governance as a myth and raise serious questions about the effectiveness of international organizations.
This is a slide-set that I had used for a workshop conducted by the Indian School of Business on the Indo-Pacific on July 30, 2021.
It discusses the evolution of the US Indo-Pacific strategy and China's perceptions and policy responses.
The heads of government of Australia, the UK and US announced the formation of a trilateral security pact, to be known by the acronym, AUKUS, the nuclear coalition, which has ignited unprecedented French fury.
Without naming China, the US President announced that “in order to deal with rapidly evolving threats,” the US and Britain would share, with Australia, intelligence and advanced technologies in areas like artificial intelligence, cyber-warfare, quantum computing and nuclear submarine construction.
. Introduction
The Definition and Scope of International Relations.
The Nation-State System
Evolution of International Society
II. Theories and Approaches
The Classical Approaches-Realism and idealism
The Scientific Revolution-Behavioral Approach, System Approach,
Neo-realism, Neo-liberalism.
Post-modernism, Critical Theory, Feminism, Constructivism
III. International Political Security.
Conceptualization of security in the twenty-first century
Power. Elements of National Power
Balance of Power
Foreign Policy: Determinants, Decision making and analysis
Sovereignty
National Interest
IV. Strategic Approach to International Relation.
War: Causation of War, Total War, Limited War, Asymmetric Warfare, civil war,
Guerilla war
Strategic Culture: Determinants of Pakistani Strategic Culture.
Deterrence: Theory and practice with special reference to Nuclear India and
Pakistan
V. International Political Economy.
Theories in IPE: Mercantilism, Economic Liberalism, and neo- Marxism
Theories of Imperialism, Dependence and Interdependence
VI. International political community.
Nationalism
Internationalism
Globalization
94
Revised Scheme and Syllabus for CSS Competitive Examination-2016
VII. Approaches to Peace
Diplomacy
International Law
Arms Control /Disarmament and Nuclear Non proliferation Regime
VIII. International Political Institution
United Nations
International Monetary Fund (IMF)
World Bank
International Court of Justice
The issue of world order is central to an understanding of international politics. The shape of world order affects both the level of stability within the global system and the balance within it between conflict and cooperation. However, since the end of the Cold War, the nature of world order has been the subject of significant debate and disagreement. Early proclamations of the establishment of a 'new world order', characterized by peace and international cooperation, were soon replaced by talk of unipolar world order, with the USA taking centre stage as the world's sole superpower. This 'unipolar moment' may nevertheless have been brief. Not only did the USA's involvement in difficult and protracted counter-insurgency wars following September 11 strengthen the impression of US decline, but emerging powers, notably China, started to exert greater influence on the world stage. The notion that unipolarity is giving way to multipolarity has, moreover, been supported by evidence of the increasing importance of international organizations, a trend that is sometimes interpreted as emerging 'global governance'. Of particular importance in this respect have been the major institutions of global economic governance – the International Monetary Fund, the World Bank and the World Trade Organization – and the centrepiece of the global governance system, the United Nations. Although some argue that the trend in favour of global governance reflects the fact that, in an interdependent world, states must act together to address the challenges that confront them, others dismiss global governance as a myth and raise serious questions about the effectiveness of international organizations.
Faisel Rahman taks about Fair Finance, a social business that aims to reduce financial exclusion and exploitation amongst poor and low-income communities in the UK.
Anil Malhotra, co-founder of Bango, spoke at Canvas8's Mobile Money event in April 2012. Anil discussed innovation opportunities around mobile transactions and the opportunity to combine transactions with customer loyalty.
Alan Moore argues that by implementing what he calls ‘no straight lines’ logic we can create more relevant and resilient businesses, as well as a more sustainable society.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
The excellent David Birch spoke at Canvas8's Mobile Money event in April 2012. The presentation focused on different transaction types and mobile payment opportunities.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
Passage to India: 7 insights into India's changing consumer marketBrand Genetics
A series of macro insights into India's consumer market.
Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes a selection of insights we have recently found interesting and that might point into shifting consumer behavior.
Setting A New Stage In China's Luxury Market Mark Opao
In this publication, ZenithOptimedia examines the changing landscape of China's luxury market through the driving forces that set the new stage of the industry now and in the future-- the millennials, the emerging growth cities and key trends in luxury communications.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Social consumer view of luxury brands. Great read about a global study of the social consumer perspective of brands associated with Luxury. Find out how you can convert thousands of social conversations into powerful marketing that delivers brand growth.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
The key consumer trends and insights influencing the Shopping sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Beauty sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in technology 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Technology sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in media and entertainment 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Media and Entertainment sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Communications 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Citizenship sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Citizenship 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Citizenship sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Eating and Drinking 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Eating and Drinking sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Getting Around 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Getting Around sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
2. Behaviour and culture.
We study people’s behaviour, analyse major cultural developments and
connect them to identify behavioural change.
Some people describe these as trends - for us these trends are better referred
to as TABS as trends is only one component part.
4. Is this still the case?
China is the largest consumer market for:
Bikes and motorcycles 7%
Shoes 12%
Automobiles 22%
Mobile phones 22%
Luxury goods 19%
Trendwatching asked the question are these markets
Emerging or Emerged?
Are we still in control of our own destiny?
Economic shift - Asian labour costs rise and a major
domestic market.
Purchasing power of the West falls.
Uncontrollable inflation in the West, shrinking import
market.
In the UK, 62% believe the US is losing influence as a
superpower on the world stage
9. This is not a good time to be
xenophobic.
To deliver economic growth embracing
skilled workers is crucial.
Always has been.
Study by Duke University found
immigrants made up1/8th US population
but founded 25% of the technology and
engineering firms.
There are 215m first generation
immigrants around the world (3% of
world’s population).
There are more Chinese people living
outside China than French people in
France.
10. America (and Britain) educate foreign
students as scientists and engineers and
then expel them.
Sensible?
The Mayor of New York describes this as
National Suicide.
Chinese tech industry is dominated by
‘sea turtles’.
12. In India strong growth.
In 2001 /02 just 59m
households had income
of $4k+
By 2009/10 this was
around 200m.
While millions live in rural poverty,
millions more are moving to urban
centres and adopting middle-
class lifestyles.
The expanding domestic markets
in BRIC countries will create
demand both internally and
externally.
13. In Brazil 5% of the
population own 85% of
the wealth.
Emergence of the C-
class, a lower middle
class.
The result? Strong
domestic consumption.
14. Within one generation the
Chinese middles class will
73% of wealthy consumers in China
be 4x larger than
are under 45.
America’s.
China consumes 28% of the world’s
By 2030 China will have
luxury goods.
1.4bn middle class
64% of Chinese consumers equate consumers.
luxury to success.
Compared to 365m in
41% believe that showing off luxury the US and 414m in
brands exhibits poor taste. Western Europe.
The middle class is estimated to be
157m people - only the US has a
larger middle class.
16. The Beijing Olympics was a milestone and
marked the opening of China to the world.
There is already a cultural exchange - not just
political and economic - Dialogue Cafe.
Increasingly we look to the East for guidance.
17. Richemont
Asia Pacific revenue climbed 48% and 41% of their revenues come from the area.
The company now has 323 stores in China.
18. Prada
Floated on HK stock exchange in 2011.
43% of the brand’s global earnings comes from China.
19. Unilever
56% of Unilever’s business comes from outside the US and Europe.
Expect this to be 70-75% by 2012.
20. Harrods London has made itself more Chinese friendly:
75 Mandarin speaking staff.
Recently installed Chinese bank-card terminals allowing
customers to make payments from domestic accounts.
Scour Chinese social networks for feedback.
The result?
40% rise in sales to Chinese tourists in Q1.
Starwood Personalized Travel program.
Includes:
In-hotel Chinese specialist.
Chinese translated collateral.
Convenience of home - including instant noodles.
Chinese friendly menus.
Will roll out across all Starwood hotels in 2012.
23. Expensive - more than US
“Hey guys” greeting
Half naked torsos
Modelled on Greek / Roman concept of
beauty.
Waspy aggressive image.
Pumped perfume.
“Display It, Don’t Spray It”
No Asian shaped design.
Opened in December 2009 and got it
spectacularly wrong.
27. “We are not losing our culture, we are creating
a new one”
Ashgar Ali, owner, Lahore
Lahore Café Bar
Serves typically ‘Asian’ fare, keema and tikkas alongside sticky toffee pudding and jam roly poly
For breakfast? A ‘Full Muslim.’
28. Smirnoff Nightlife Exchange.
Pride in your own culture and a curiosity of others’ - take your nightlife and share it with other cities.
This is a cultural exchange.
30. ...and a curiosity about others - Conflict Kitchen
Conflict Kitchen is a politically motivated NYC takeaway restaurant that rotates cuisines
and identities every four months to highlight a different country the US is in conflict with.
31. These signs are gaining traction: Life in a Day
Life in a Day is a user generated film by Ridley Scott and Kevin MacDonald that
encouraged people to upload video footage of their lives on July 24. 4,500 hours of
film was submitted.
32. The Global Mindset attitude is most prevalent amongst millenials.
Young people travel more than any other generation before them
and find it easy to adapt to, and feel affinity with, foreign cultures.
“Millennials, more than any generation are eager to understand
perspectives that are different, event antithetical, to their own, rather than
push them away”
Torrey Taussig; Strategic Communications, Glover Park Group
33. When we travel we are ...more than that, there is a
increasingly seeking local real appetite to explore and
immersive experiences: in learn: 78% of millennials
just three years AirBnB users have stated a strong
have booked 1.9m nights preference for learning
across 184 countries... something new when they
travel.
34. Early signs include: Packabook
Packabook encourages people to explore the world through fiction. It’s a free website
which allows users to discover novels set in locations they intend to visit.
35. Understanding the brand opportunity - Prada ‘Made In’
The ‘Made In’ campaign exposes the global narratives behind Prada products and offers
insight into changing perceptions; ‘Made in India’ comes to mean interesting, not cheap.
42. This guy makes them better.
Israelis go to McDonald’s for a taste of Americana.
That said, with Global Mindset, how would a
McFalafel have fared in NYC?
44. As the West loses confidence, it will increasingly be challenged and
increasingly face cultural collisions.
Rejection of patronising western grasp of world cultures - ‘world music’
and ‘Bollywood’ will become faux pas and become increasingly
culturally sensitive and worldly.
English will remain the business language of
choice despite spending more than €1bn in
Shomichelin, Ghana Think Tank. translation services a year in the EU alone.
47. Hermès launched a range of high end saris.
Mumbai first, Paris second.
48. British Airways launched their new First Class cabin
on the Shanghai - London route.
China first, US second.
49. Round-up
- Consider the diaspora.
- The middle classes are on the rise.
- We are already interested in China, Brazil and India.
- Mind your ps and qs.
- We have a pick ‘n mix Global Mindset.
- Pride in cultural icons.
- Expect cultural collisions.
- Asia first.