A series of macro insights into India's consumer market.
Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
India is the second most populous nation on earth and one of the world's fastest growing economies (the 4th largest in terms of purchasing power). But it has in particular problems for marketers: 6 major religions and 23 languages, for example.
So, if you're a Multi-national Company (MNC) facing issues in India or considering market entry, what should you be thinking about?
Indian Retail – Next Growth Story with Challenges and Opportunities SCS universal
Presentation reports show data and opportunities about the emerging opportunities , challenges and growth story in India organised retail sector. This Presentation is delivered by the Founder and Chief Executive of SCS universal Mr. Gajendra Khare at JIMS New Delhi
India is the second most populous nation on earth and one of the world's fastest growing economies (the 4th largest in terms of purchasing power). But it has in particular problems for marketers: 6 major religions and 23 languages, for example.
So, if you're a Multi-national Company (MNC) facing issues in India or considering market entry, what should you be thinking about?
Indian Retail – Next Growth Story with Challenges and Opportunities SCS universal
Presentation reports show data and opportunities about the emerging opportunities , challenges and growth story in India organised retail sector. This Presentation is delivered by the Founder and Chief Executive of SCS universal Mr. Gajendra Khare at JIMS New Delhi
List of Profitable Business Ideas in Services Sector,....Ajjay Kumar Gupta
List of Profitable Business Ideas in Services Sector, Hospitality Sector, Education Sector, Healthcare Industry, Leisure and Entertainment Industry.
The services sector is not only the dominant sector in India’s GDP, but has also attracted significant foreign investment flows, contributed significantly to exports as well as provided large-scale employment. India’s services sector covers a wide variety of activities such as trade, hotel and restaurants, transport, storage and communication, financing, insurance, real estate, business services, community, social and personal services, and services associated with construction.
See more
https://goo.gl/J3gg1x
https://goo.gl/oN41ge
https://goo.gl/DHt3bV
https://goo.gl/B22nrp
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Service Industry, Services Sector in India, Service Businesses to Start Today, Profitable Service Businesses, Profitable Service Business Ideas You can Start, Service Business Ideas List, Services Business Ideas, Start a Service Business, Starting a Service-Based Business, Amusement Park Business Plan, How to Open Water Park? Water Park Business Plan, Business Plan of Entertainment park, Water Park Business Plan Pdf, Theme Park, How To Start an Amusement Park Business, Amusement Park Project Report, Starting an Amusement Park Business, Water Park Business Opportunity in India, Investment Opportunity in India's Entertainment Sector, Indian Amusement Park Industry, Amusement Park Industry in India, Setting Up Profitable Water Park, Family Entertainment and Amusement Parks, Entertainment Industry, Amusement Park Cum Water Park, Theme Park in India, Adventure Park in India, Amusement Park Industry, Entertainment Park, Start Up Business Plan for Water Park, How to Start Your Own Water Park Business, Setting up a Wellness Center, Nature Care Centre, Commercial market, How to Start Game Parlour Business, Starting a Game Center/Lounge, How to Start a Gaming Business, Starting a Gaming Café, How to Open a Gaming Cafe in India, Online Shopping Mall, Old Age Home Orphan Children Hall and Dharam Shala, Dry Cleaning and Laundry Unit, Power Laundry, Holiday Resort, How to Start a Preschool in India, How to Start a Nursery School in India? Cancer Hospital (Treatment & Research Institute), Pharmacy College (B-Pharma & D-Pharma), Three Star Hotel, Management College (BBA, BCA, MBA, MCA), Trading Business (Import and Export- Merchant), Hotel, Polytechnic College (Technical Education Institution), Marine Engineering College, Banquet Hall, Hospital (30 Beds), DTP, E-Mail, Internet and Leased Access for Commercial Purpose, Satellite Broadcasting TV Channel
retail analysis with pestel, condition of indian retail in terms of figures and a brief forecast and Pestle, future of retail in India, relation between India & retail, can retail survive in India, projection of retail in India, future analysis of retail in India, Is retail good in India, Pestle Analysis of retail future in India, Pestle and retail analysis in India, Retail in India and hindrance in it through Pestle analysis
To understand the impact of Flowing society as a macro force on the emergence of new product categories in India and the subsequent drivers and trends that have resulted in a shift in society.
Radiohms Agencies Ltd (RAL) is India's largest fast moving consumer goods company, with leadership in Portable Energy,Personal Grooming and Baby Care products .In Portable energy segment RAL leading in Battery,Torches,Dry Cell,Alkaline Cell,Pencil Cell,Big Cell,Medium Size Cell,Heavy Duty Cell,Battery Charger,Emergency light & Rechargeable light. RAL is also the market leader in Personal Grooming & Baby Care products segment - catering to diverse product range like Feeding Products,Sippers,Soother,Teether,Nipple,Bibs,Diapers,Toys,Spouts,Feeding Sets,BPA Free Products,Shaving Product,Shaving Razor,Shaving Brush,Shaving Cream,Shaving Foam,After Shave Lotion,Safety Razor,Disposable Razor & lot more.
With its extensive reach starting from small grocery shops to chain departmental stores,RAL caters to more than 10,00,000 Retail and Wholesale outlets across the country.
Entrepreneurship in India and challengesArmaan Anand
Entrepreneurship in india context to global. challenges faced by Indian entrepreneur, major hindrance for an Indian entrepreneur, position of Indian entrepreneur, entrepreneur, entrepreneurship, why entrepreneurship in India, is India the spot for entrepreneur & entrepreneurship. future for Indian entrepreneurship & entrepreneur.
List of Profitable Business Ideas in Services Sector,....Ajjay Kumar Gupta
List of Profitable Business Ideas in Services Sector, Hospitality Sector, Education Sector, Healthcare Industry, Leisure and Entertainment Industry.
The services sector is not only the dominant sector in India’s GDP, but has also attracted significant foreign investment flows, contributed significantly to exports as well as provided large-scale employment. India’s services sector covers a wide variety of activities such as trade, hotel and restaurants, transport, storage and communication, financing, insurance, real estate, business services, community, social and personal services, and services associated with construction.
See more
https://goo.gl/J3gg1x
https://goo.gl/oN41ge
https://goo.gl/DHt3bV
https://goo.gl/B22nrp
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Service Industry, Services Sector in India, Service Businesses to Start Today, Profitable Service Businesses, Profitable Service Business Ideas You can Start, Service Business Ideas List, Services Business Ideas, Start a Service Business, Starting a Service-Based Business, Amusement Park Business Plan, How to Open Water Park? Water Park Business Plan, Business Plan of Entertainment park, Water Park Business Plan Pdf, Theme Park, How To Start an Amusement Park Business, Amusement Park Project Report, Starting an Amusement Park Business, Water Park Business Opportunity in India, Investment Opportunity in India's Entertainment Sector, Indian Amusement Park Industry, Amusement Park Industry in India, Setting Up Profitable Water Park, Family Entertainment and Amusement Parks, Entertainment Industry, Amusement Park Cum Water Park, Theme Park in India, Adventure Park in India, Amusement Park Industry, Entertainment Park, Start Up Business Plan for Water Park, How to Start Your Own Water Park Business, Setting up a Wellness Center, Nature Care Centre, Commercial market, How to Start Game Parlour Business, Starting a Game Center/Lounge, How to Start a Gaming Business, Starting a Gaming Café, How to Open a Gaming Cafe in India, Online Shopping Mall, Old Age Home Orphan Children Hall and Dharam Shala, Dry Cleaning and Laundry Unit, Power Laundry, Holiday Resort, How to Start a Preschool in India, How to Start a Nursery School in India? Cancer Hospital (Treatment & Research Institute), Pharmacy College (B-Pharma & D-Pharma), Three Star Hotel, Management College (BBA, BCA, MBA, MCA), Trading Business (Import and Export- Merchant), Hotel, Polytechnic College (Technical Education Institution), Marine Engineering College, Banquet Hall, Hospital (30 Beds), DTP, E-Mail, Internet and Leased Access for Commercial Purpose, Satellite Broadcasting TV Channel
retail analysis with pestel, condition of indian retail in terms of figures and a brief forecast and Pestle, future of retail in India, relation between India & retail, can retail survive in India, projection of retail in India, future analysis of retail in India, Is retail good in India, Pestle Analysis of retail future in India, Pestle and retail analysis in India, Retail in India and hindrance in it through Pestle analysis
To understand the impact of Flowing society as a macro force on the emergence of new product categories in India and the subsequent drivers and trends that have resulted in a shift in society.
Radiohms Agencies Ltd (RAL) is India's largest fast moving consumer goods company, with leadership in Portable Energy,Personal Grooming and Baby Care products .In Portable energy segment RAL leading in Battery,Torches,Dry Cell,Alkaline Cell,Pencil Cell,Big Cell,Medium Size Cell,Heavy Duty Cell,Battery Charger,Emergency light & Rechargeable light. RAL is also the market leader in Personal Grooming & Baby Care products segment - catering to diverse product range like Feeding Products,Sippers,Soother,Teether,Nipple,Bibs,Diapers,Toys,Spouts,Feeding Sets,BPA Free Products,Shaving Product,Shaving Razor,Shaving Brush,Shaving Cream,Shaving Foam,After Shave Lotion,Safety Razor,Disposable Razor & lot more.
With its extensive reach starting from small grocery shops to chain departmental stores,RAL caters to more than 10,00,000 Retail and Wholesale outlets across the country.
Entrepreneurship in India and challengesArmaan Anand
Entrepreneurship in india context to global. challenges faced by Indian entrepreneur, major hindrance for an Indian entrepreneur, position of Indian entrepreneur, entrepreneur, entrepreneurship, why entrepreneurship in India, is India the spot for entrepreneur & entrepreneurship. future for Indian entrepreneurship & entrepreneur.
Dr.sridhar rudravarapu presentation- ipe national conference 20-21 feb 2013Sridhar Rudravarapu
Provision of Preventive or Maintenance Support in the form of Nutraceuticals/Dietary Supplements/functional foods/cosmeceuticals could be an effective health intervention for the needy populace at all life stages in diverse environmental conditions to deal with the direct and indirect effects of climate change.
Indian Scenario: The Government of India needs to enhance the scope and implement additional strategic action plans for adaptation to health impacts due to climate change. Accordingly, thrust on nutritional and health supplements as preventive or maintenance strategy to counter the health impacts due to climate change is essential right from the planning stages.
These slides i made based on habit forming products course presented by Nir Eyal on udemy and this is course description:
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?
Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.
In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
We are a challenger brand agency. So we know what it’s like to be the underdog. Which makes us think smarter, bolder, braver. We take risks. We shock. We polarize. We’re radical. Restless. Refreshing. Resilient. Competitive. Times change. Brands evolve. So have we. We humanize. Put a face to the faceless. We zag, where others zig. Because we’re curious. We celebrate technologies. And embrace reality. We create new news. And we constantly challenge ourselves to do so.
Salt is the essence of everything. For centuries, it has been of great value to all human life. For us, that value still stands true today in the form of honesty. The only currency with which we are prepared to do business. Because if we cannot find one good, imaginative, original, fresh and sellable truth about a brand, it's not worth talking about.
THAT’S OUR SALT.
Indian Female Innerwear’s $12 Billion OpportunityRedSeer
India currently stands at quite an interesting juncture of consumption. It consists of a majority of young populace who are mainly driving the growth of income per capita and consumption. India’s GNI (Gross National Income) per capita was US$ 2,120 in 2019 which is lower than the US (US$ 65,850) and China (US$ 10,410). However, India’s GNI per capita is expected to grow at 7% between 2019 and 2025, which is faster than US’ and China’s expected growth rates between 2019 and 2025 at 2.9% and 6.1% respectively.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
The field of Visual Merchandising is developing quick as the Indian retail is making its nearness felt in national and global field. Today's savage rivalry and the similitude of stock compel every section of the design business to use visual promoting to enhance the attractive quality of items. This study speaks to a commitment to a more profound comprehension about the effect of visual marketing on purchaser purchasing conduct in shopping stores. The primary goal of this paper is to examine the impact of visual promoting, particularly the one identified with the shop-windows, on shopper purchasing conduct as per store traits most esteemed by customers.
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
The Power of Co-creation: working with consumers to win in marketBrand Genetics
The challenge for all marketeers is to make the audience care – which means developing a message that is meaningful, relevant and remarkable – this is where co-creation can help. Co-creation is about collaborating with people outside your organisation (eg. consumers, customers, experts) to develop ideas that add real value to their lives.
At Brand Genetics we believe it’s crucial to understand how to collaborate, with whom and what ‘developing ideas’ really means in this context. This presentation shares insights and practical tips on how – done right – co-creation can help you grow your business by being more consumer relevant, and draws on Brand Genetics’ experience of developing innovative new products and brands.
This was the keynote presentation at the Nutraformulate conference 2014
Hot from Brazil: 7 insights into the world of the Brazilian consumerBrand Genetics
Brand Genetics' latest Speed Briefing offers a succinct look at Brazil, a country that has changed rapidly over the last decade, and will soon be the focus of global attention with the FIFA World Cup in 2014 and The Olympics in 2016. But, as the recent protests there have shown, such progress is not always smooth - and Brazil remains a complex market.
We hope these insights into the world of the Brazilian consumer are both thought provoking and useful. As insight and innovation specialists, Brand Genetics is constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands.
From Russia with Love: 7 Insights into the Russian Consumer MarketBrand Genetics
Russia is a key market for brands, but is changing fast. Brand Genetics, an insight and innovation agency with extensive experience in Russia shares7 key insights into the Russian market and the Russian consumer.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. A FRESH START?
Only a decade ago India’s future looked assured.
But recent years have been disappointing: growth
halved, the rupee slumped, inflation and borrowing
ballooned. But two things remain certain – India is a
country of huge potential and also vast complexity.
By 2030 India is forecast to have the world’s largest
middle class consumer market (surpassing China
and the US), alongside a youthful population and
fast rising disposable income – by 2020 India is
forecast to make up 5.8% of global consumer
spending (up from 2.7% in 2012).
Alongside this there is the challenge of how to
make sense of India’s huge diversity: more than 1.2
billion people, spread over 3.2mil square km, with
23 official languages and 8 major religions!
To help you tap into India’s potential we have
highlighted 7 insights we see as key opportunities
in India’s fascinating consumer culture. While there
are levels of complexity and nuance we cannot
capture here, we hope they give you a sense of
some of the shifts shaping India’s future.
3. 7 INSIGHTS – WITH IMPLICATIONS FOR BRANDS – TO
HELP YOU SUCCEED IN INDIA:!
1. Bright, Young Future
2. Generation ‘I’
3. Changing Mindset
4. She-Economy
5. Top of the Pyramid
6. Rural Transition
7. Connected Revolution
4. 1. BRIGHT, YOUNG FUTURE
India has a fifth of the world’s young people and is
set to become the youngest country in the world
by 2020. This youthful generation share much of
the confidence and optimism of other global
Millennials: as they hit prime consumption years
they will significantly reorient the market.
This new generation is increasingly globally aware
– since 1990 the number travelling abroad has
risen sixfold – and no longer mimic their elders: in
an Economist poll of Indian youth, 74% said they
would vote differently from their parents. However,
they still respect many traditions: 64% of Millennial
consumers in India are keen to maintain their
religious observations.
IMPLICATIONS!
Understanding the values, mindset and needs of
young Indian consumers will not only open up
new opportunities for brands, but will lead to a
better understanding of the India of tomorrow.
This is an increasingly globally aware generation,
which expects to have wide choice and brands
that match their high standards.
5. 2. GENERATION ‘I’
Whilst family remains a key part of Indian culture,
there seems little doubt India is becoming more
individualistic in its shopping habits. According to
BCG, discretionary spending on beauty, travel and
social events (weddings / parties) means these are
among the categories that will grow fastest.
For example, we’ve observed changing aspirations
and attitudes in India to ideas of beauty (which had
centered on the face, but now encompasses the
whole body); health (which is becoming more about
being toned & slim than rounded & well fed); and
fashion (with the middle class seeing looking good as
important, rather than frivolous). The focus is on
helping individuals make the most of themselves.
IMPLICATIONS!
India is seeing a shift from household family
purchases to more individual, indulgent shopping; the
number of single-member households has more than
doubled in the last 10 years to 4%. As India moves
towards the levels of China and Brazil (c. 9%) expect
to see an increasing consumer focus on categories
that promise personal fulfillment.
6. 3. CHANGING MINDSET
Indian culture traditionally valued the intrinsic
qualities of knowledge, simplicity & restraint. With
economic liberalisation this mindset began to shift
– especially amongst the younger generation – to
more extrinsic values like action, winning and glory.
According to Dheeraj Sinha, author of ‘Consumer
India’, this shift from a spritual (Brahminical)
approach to the more warrior (Kshatriya) approach
is ‘the cultural engine of India’s economic charge’.
It is exhibiting itself in the rapid growth of
categories like popular culture (X Factor and India’s
Got Talent are hugely popular), sports (IPL cricket
is a star-studded short version of the game) and
even academia (where JNU’s crown as most
prestigious place of learning has been stolen by
the IIM’s promise of high earnings).
IMPLICATIONS!
This shift has changed what is culturally desirable –
consumers’ aspirations, behaviour and everyday
choices are shifting. Brands must understand how
to help consumers express these more externally
focused values – celebrating dynamism & success.
7. 4. SHE-ECONOMY
India continues to be a patriarchal society, with
women’s role often still restricted to the home due to
social customs and low female education levels. The
WorldBank shows that India has the lowest workforce
participation rate of women amongst the BRICs at
only 29% (Russia is 57%; Brazil 60%; & China 65%).
However, changes are happening and positive signs
are emerging. The working woman rate is set to
increase 40% by 2020, there has been a 33% jump in
the number of women who have a savings bank
account in the last decade and income has doubled.
At the same time, the government is expanding
educational coverage, and more women are taking
on professional jobs, leading organisations and
starting businesses than ever before.
IMPLICATIONS!
The growing aspirations and financial independence
of women – not only in urban India but in Tier II and III
cities – mean brands must increasingly look to
understand and target women. Men may have ‘power
of veto’ over larger purchases, but many everyday
purchase decisions are already in female hands.
8. 5. TOP OF THE PYRAMID
The number of ultra-high net worth households in
India is expected to triple in the next 5 years
(Mumbai is among the top 5 ‘billionaire cities’
globally). Although global luxury brands have been
cautious about entering India, Bain estimates the
country’s luxury sector to be close to $6 billion a
year with growth rates of 15-20% a year.
But a recent report identified a new generation of
‘closet consumers’. This substantial segment of
newly wealthy retain a more ‘middle-class
mindset’: they are price-conscious and seek value
even when buying luxury products. Equally, BCG
defines affluent as having a household income of
$18,500 or more pa – still relatively limited.
IMPLICATIONS!
It is important to understand the different attitudes
of the traditional & professionally wealthy; for
example, the latter are often more comfortable
with credit. Equally, there is a big opportunity with
affluent consumers, but brands should recognize
even those near the top of the pyramid have
incomes far below their Western equivalents.
9. 6. RURAL TRANSITION
Rural India accounts for nearly 70% of the country’s
population, but has traditionally been seen as too
poor and too difficult to reach for many companies.
However, incomes and aspirations are growing as
consumption habits increasingly mirror those in
urban areas. Nielsen estimates that rural India’s
FMCG market will touch $100 billion by 2025.
This shift, and its sheer scale, means rural India is a
tremendous opportunity: it already accounts for 40%
of Hindustan Unilever’s business, 30% of Coca-Cola,
and Amul has opened parlours in rural areas which
seem to be outperforming those in urban areas.
IMPLICATIONS!
Rural consumption patterns and aspirations are
changing: brands and premium products are no
longer a novelty. Equally, as ownership of items like
refrigerators grows, new opportunities will open up,
with what were traditionally urban products (such as
chocolates, cheese and pizzas) becoming more
relevant. Companies need to understand how to
penetrate and win in this complex market.
10. 7. CONNECTED REVOLUTION
The number of Internet users in India is expected
to grow from 125 million in 2011 to 330 million by
2016, according to BCG; by 2020, there will be
1.5 billion connected devices and mobile data
traffic will increase twenty fold, helping overcome
many of India’s geographical barriers.
Alongside this, e-commerce in India is expected to
reach around $50-70 billion by 2020. BCG
calculates digitally influenced purchases already
represent $30 billion of consumer spending. This
growth is increasingly fueled by women, who
appreciate the convenience and option to indulge
in more recreational, relaxed shopping.
IMPLICATIONS!
Brands must tap into this connectivity in ways that
are meaningful for Indians and ensure they are
optimised for mobile access. Although e-
commerce accounts for less than 1% of India’s
shopping total, this is growing rapidly – especially
as payment and delivery infrastructure improves.
Brands should explore the opportunities this new
channel offers to influence consumers.
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Brand Genetics – uncovering next generation opportunities
We work with international brands to understand how markets are evolving & what this means for their business.
By identifying the insights & implications, we help brands clarify, cut through & capture new growth opportunities
Our work takes us from Mumbai to Manhattan, Sao Paulo to Shanghai, Lagos to London: our trusted local
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If you're interested in how we can help you understand how global markets are changing,
and what this means for your brands, we'd be delighted to talk further. If you’d like to
receive our other BRIC ‘Speed Briefings’, or future market updates, just let us know
Tom Ellis
tom.ellis@brandgenetics.com
+44 (0) 7815 896 098
Andrew Christophers
andrew.christophers@brandgenetics.com
+44 (0) 7967 175 623
www.brandgenetics.com
With thanks to our Indian partners Vox Populi
for their support & collaboration
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