How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
The Joy of Shopping polled 7,250 shoppers in seven
markets – China, India, Brazil, Russia, USA, UK and UAE – across age, income and region (both Tier 2 and 3 regions as well as major cities). The first quantitative global study of shopper mindstates.
Marketing in coronavirus times: How to navigate your brand through the stormGeorge Gritzalas
While we are aware that coronavirus is a serious health matter, we would like to face it as another challenge in our industry and we encourage our clients to face it like one too.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
The Joy of Shopping polled 7,250 shoppers in seven
markets – China, India, Brazil, Russia, USA, UK and UAE – across age, income and region (both Tier 2 and 3 regions as well as major cities). The first quantitative global study of shopper mindstates.
Marketing in coronavirus times: How to navigate your brand through the stormGeorge Gritzalas
While we are aware that coronavirus is a serious health matter, we would like to face it as another challenge in our industry and we encourage our clients to face it like one too.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Future of identity Singapore - 3 july 2015 lrFuture Agenda
As part of the global future agenda programme we are adding in an extra event in Singapore on 3 July. This is focused on the future of identity and draws together different issues raised about this and related topics from several strands of the future agenda events to date. The aim of the event is to critique, enhance, add and build a clearer view of how our views of identity and loyalty, especially to sport and faith, will change over the next decade and what will be some of the key impacts and implications. This documents is the starting point for this discussion.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Can you think of any business process digitizing so fast and creating as many new trends as Digital Marketing? Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends.
https://runfrictionless.com/b2b-white-paper-service/
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
Mirror Mirror - How Beauty / Skincare segment is Taming the Digital BeastRanajoy Roy
Reflections on digital influence in beauty & skincare category by Ranajoy Roy, Managing Partner, Newton Digital
Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
21st century smart digital infrastructure changes the way we manage, power and move economic life. We should consider innovation as an opportunity to move forward.
#AllKlassic - Marketing Trends In Social Entrepreneurship (Summary)
According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts?
In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income.
You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.
Digital Consumer Behavior - Basic Knowledge and Case Studies (Thai Market)Rabbit's Tale
DIGITAL CONSUMER BEHAVIOR
Basic Knowledge and Case Studies of new emerging behaviors in digital space
Bangkok University (Thailand) : MK 314 Section 3711
FIRST VERSION : NOV 2013
EDITED VERSION : JUL 2014
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
Similar to Consumer Trends in 2019: 42 Expert Perspectives - Canvas8 (20)
The key consumer trends and insights influencing the Shopping sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Beauty sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in technology 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Technology sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in media and entertainment 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Media and Entertainment sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Communications 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Citizenship sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Citizenship 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Citizenship sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Eating and Drinking 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Eating and Drinking sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Getting Around 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Getting Around sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the leisure sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in health and beauty 2017 : Canvas8Canvas8
The key consumer trends and insights influencing health and beauty in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. CONSUMER TRENDS 2019
People are seeking a sense of equilibrium
in 2019 – between humans and technology,
brand and personal, and global and local.
There’s a desire to address reality rather
than simply escape it.
3. BEAUTY IN 2019
Made
for me
CONSUMER TRENDS 2019
People are no longer content to squeeze
into a pre-made mould. In 2019, beauty
will become increasingly personalised,
powered by AI and big data.
4. CONSUMER TRENDS 2019
BEAUTY IN 2019
#1 TAILORED TECH
Dr. Barbara
Brockway
Director of personal care
at Applied DNA Sciences
“ I think that the sea-change in our industry is going to be driven by
how artificial intelligence and big data are used. A person’s digital tools
– whether a smartphone, bot assistant, smart mirror, or just their regular
desktop screen – will be recommending products to address individual
needs. Customers will experience greater benefits from these products
when used according to the advice provided by their own digital beauty
consultant, who will be available 24/7.
Tweet me
5. BEAUTY IN 2019
#2 EQUAL REPRESENTATION
Bunny
Kinney
editor-in-chief of
Dazed Beauty
“ In 2019, we’ll see progress in what’s been happening around
inclusivity and representation in a more pronounced way. It’s really
about people feeling like beauty brands and products cater to them
and who they are. Beauty is becoming less about fitting in and
camouflage, and more about expressing yourself. Conformity is over.
People aren’t interested in looking the same anymore.
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6. BEAUTY IN 2019
#3 ON-THE-GO GLAMOUR
Jillian
Wright
co-founder of Indie
Beauty Media Group
“ Millennials, who we know value experiences over possessions, are
travelling more than ever but are not quite willing to give up their beauty
routines while away. Many brands, including those within the luxury sector,
are refining their deluxe travel-size options. For instance, Yuni Beauty Flash
Bath is a mousse that can be used in place of a standard shower or bath,
Andmetics is a brand offering at-home and travel waxing kits, and Bare Me
Beauty offers a dry sheet mask that can be used three times.
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7. CAREERS IN 2019
Positive
agency
CONSUMER TRENDS 2019
With university fees becoming prohibitively
expensive, young people are getting a
head-start at work through apprenticeships,
while others are joining companies that
champion lifelong learning.
8. CAREERS IN 2019
#1 EMPLOYERS AS EDUCATORS
Adam Smiley
Poswolsky
workplace expert and
keynote speaker
“ People are expecting their workplaces to provide skills, education,
growth, and career training on the job. The workplace is becoming the
new business school – both in terms of hard skills (industry 4.0, AI, future-
facing preparedness) and soft skills (critical thinking, public speaking,
interpersonal skills, creativity). Many are also looking for a boss who can
guide them through their careers as well as their life development. It’s not
just professional development they’re looking for, it’s personal growth.
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9. CAREERS IN 2019
#2 NEW INTRAPRENEURS
Maddie
Grant
Culture consultant at
Human Workplaces
“ We’re seeing the rise of smaller start-ups within bigger businesses.
Haier has built a whole system of ‘micro-enterprises’, which is
basically individual people inside the company who create tiny start-
ups within it. Bigger organisations are like the Titanic – they’re not
about to sink but they’re hard to move. The value in being small and
nimble is that you can innovate quickly.
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10. CAREERS IN 2019
#3 CAREER CONSCIENCE
Oliver
Sidwell
Co-founder of
Rate My Placement
“ People are wanting to work somewhere where they can really make
a difference. Traditional brands that just relied on their status as a
big company to lure new staff are going to change up their thinking.
Instead, it’s companies that are socially responsible that are becoming
far more attractive. That factor is going to become more important
than salary or even career development for many people.
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11. CITIZENSHIP IN 2019
Joint
responsibility
CONSUMER TRENDS 2019
Digital platforms and ever-easier consumption
are driving consumers towards companies
that focus on social responsibility and help
them to make better choices.
12. CITIZENSHIP IN 2019
#1 PARTICIPATION DILEMMA
Tomas
Diez
Co-founder
of Smart Citizen
“ The idealistic view of participatory democracy is in crisis as it hasn’t
delivered what it promised in recent years. Participation as a citizen
ranges from the type of products you buy, to the transport you use, to the
contribution you make to advancing knowledge. However, while there’s
more information available, there’s also more noise, which complicates the
identification of meaningful information and conscious decision making.
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13. CITIZENSHIP IN 2019
#2 GAMEABLE PLATFORMS
Renée
DiResta
Director of research at
New Knowledge
“ While people are now more aware of how social media can be
manipulated, with many sceptical about information they encounter online,
there hasn’t been any significant change in the way the majority of regular
users engage with such platforms. However, different organisations are
getting involved in asking companies to take concerns about misinformation
more seriously. The ideal outcome isn’t people leaving social platforms en
masse, but rather people becoming better educated.
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14. CITIZENSHIP IN 2019
#3 REGENERATIVE MINDSETS
Michael
Pawlyn
Director of Exploration
Architecture
“ There’s an urgent need to shift from a sustainable to a regenerative mindset,
going beyond simply mitigating negatives to finding wholly positive ways of
existing. Regenerative means having a net positive impact in myriad different
ways, like restoring ecosystems and helping people live healthier, longer lives.
Single-use plastics and other items that are just sent to landfills are already
becoming unacceptable. This change in attitudes is driving companies to
rethink the way they’re perceived and the way their products are made.
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15. COMMUNICATIONS IN 2019
Real
talk
CONSUMER TRENDS 2019
People now expect brands to communicate
directly with them, from the CEO down.
In their personal lives, more visual messaging
formats are adding playfulness.
16. COMMUNICATIONS IN 2019
#1 VISUALLY RICH
Dr. Pamela
Rutledge
Director of the
Media Psychology
Research Center
“ If you’re not hung up on the ‘right’ way to communicate, the
productivity factor would argue that you’re going to see more
visuals – all the way from live-streaming to emojis. These images are
becoming extraordinarily powerful, even the silly ones. As visually-
rich new technology, like AR and VR, become more accepted, our
communication styles will get more image-based too.
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17. COMMUNICATIONS IN 2019
#2 POLARISED POSITIONS
Nancy
Baym
Principal researcher at
Microsoft Research
“ As politics in the US and Europe get more divisive, it’s going to be
interesting to see brands manage their public positions. For example, Nike
took advantage of the protests launched by Colin Kaepernick and used
that in a way that alienated some and won the loyalty of others. We’re
going to see more brands having to take side – being in the middle is going
to get harder and people will be more exacting about trust and integrity.
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18. COMMUNICATIONS IN 2019
#3 ALL-ACCESS PASS
Simon
Wadsworth
Managing director
of Igniyte
“ People want to see brands communicate directly with their customers,
partners, and suppliers through social media. Companies that have avoided
any sort of response mechanic are coming to realise that’s a mistake and
now want to understand when and how to respond. As people expect
brands to become more sociable, there’s more pressure on CEOs to
embody the personality of their organisations. Today, they’re increasingly
asked to step into the role of thought leader.
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19. EATING AND DRINKING IN 2019
Knowledge
hungry
CONSUMER TRENDS 2019
People are making small but informed
choices about what they eat, combining
a desire for more knowledge about food with
a continuing expectation for enjoyment.
20. EATING AND DRINKING IN 2019
#1 EDIBLE BENEFITS
Megan
Poinski
Senior food dive editor
at Industry Dive
“ Consumers are more interested in food as preventive medicine because
they’ve realised their diet is a big component of their health so there’s an
increased desire to know what’s they’re eating. Thanks to the internet and
social media, they are able to research everything about anything, so it’s
logical that they’ll expect more from food packaging and labels. In response
to consumers’ demand for more information, there is a greater range of
seals and certifications for products in America.
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21. EATING AND DRINKING IN 2019
#2 FOOD LESSONS
Jenn
de la Vega
Food writer and
cook-in-residence at
TASTE Cooking
“ People want to boost their skills in the kitchen. The desire has always
been there and now there’s a knowledge gap between following instructions
from a box you get in the mail and trying to recreate a restaurant dish.
‘How-to’ is the most searched-for term on YouTube and a new app called
Jumprope focuses on these videos. Online resources have limits though,
because you don’t have somebody supervising and prompting adjustments,
so there are educational opportunities there.
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22. EATING AND DRINKING IN 2019
#3 HEALTHY BALANCE
Brandt
Maybury
Co-founder and
managing director
of Tastehead
“ The biggest trend within food over the next year relates to its role in
improving overall health. While hardcore health enthusiasts do their
research, the majority of people haven’t got the time or inclination. They
rely on brands and retailers to communicate the ‘better-for-you options’,
and, if there appears to be a health benefit, foods are seen as more
permissible. If you give people a healthier option and they believe it’s going
to taste as good as the indulgent one, most of them will choose the former.
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23. GETTING AROUND IN 2019
Selective
journeys
CONSUMER TRENDS 2019
From ride-sharing to subscription car
schemes, travellers faced with multiple
transport options are seeking a balance
between comfort and convenience.
24. GETTING AROUND IN 2019
#1 BLENDED MODES
Dr. Oded
Cats
Associate professor in
transport and planning
at Delft University
“ There is going to be greater fragmentation in the transport sector, with an
increasing number of local and global players. What we should see is much
more consolidation across the different options, bringing together information
and ticketing to help people combine them within the same trip. Transport
brands will have access to invaluable data about people’s travel habits, and this
is a real opportunity to make different services work together more fluidly.
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25. GETTING AROUND IN 2019
#2 OWNERLESS VEHICLES
James
Ruppert
Editor of
Free Car Mag
“ Most people are terrified of buying a car outright, so they prefer anything
that makes the process easier, such as Personal Contract Purchase schemes.
Rather than owning something forever, people are able to get the latest
thing thing every two to three years – it suits the modern lifestyle and is all
part of this shift away from ownership. Some major car brands are even
beginning to see themselves as transport companies, with brands like Ford
moving into sharing schemes and even bus schemes.
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26. GETTING AROUND IN 2019
#3 TRIM TRAVEL
Jack
Sheldon
Founder of
Jack’s Flight Club
“ An increased interest in a more streamlined travel experience is what
we’re expecting to see in 2019. The airport remains a pain point for
many, but there are efforts being made to automate more of the check-in
and security processes. Some people are even picking trains over planes,
tolerating longer journey times for the convenience of centrally-located
stations and fewer protocols and restrictions.
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27. HEALTH IN 2019
Prudent
patients
CONSUMER TRENDS 2019
Armed with a wealth of information about
their bodies and lifestyles, modern patients
are taking greater responsiblity for their
physical and mental wellbeing.
28. HEALTH IN 2019
#1 ORGANIC CURES
Michael
Fishman
Founder of the Consumer
Health Summit
“ People are already aware that selecting food without harmful
chemicals is important and choosing organic medication is an
extension of this trend. Rising healthcare costs have also led the
public to seek out other options and realise there are a lot of
conditions they can diagnose or prevent themselves... that will
lead to a new level of awareness in the consumer market.
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29. HEALTH IN 2019
#2 TAILOR-MADE DIETS
Andrea N.
Giancoli
Nutrition and
health advocate, and
registered dietician
“ I think personalised nutrition is going to be the main trend in 2019.
That’s across all different aspects of people’s lives – finding what’s right
for me based on my lifestyle. Overall the public are more interested in the
science behind wellness. But beyond thinking ‘OK, what pill can I take,’
people do want to find balance in their lives and are looking towards holistic
approaches to health, such as mindfulness, quality sleep, decreasing stress,
and focusing on the mind as well as the body.
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30. HEALTH IN 2019
#3 SHIFTING ACCOUNTABILITY
“ Patients have a growing sense of ownership and responsibility for their
own health conditions, without the need to go to a GP or seek medical
advice. This includes a new awareness and openness about mental health
issues. Not only are people more willing to talk about them, but employers
and other institutions are recognising they also have a responsibility to
support people. Optimised mental health is finally being recognised as an
essential part of good overall health, which is reducing the stigma.
Deborah
Wyatt
Founding director at
talkhealth Partnership
CONSUMER TRENDS 2019
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31. HOME IN 2019
Self
preservation
CONSUMER TRENDS 2019
People are turning their homes into safe,
self-sustaining places as they increasingly
prioritise security and a sense of sanctuary
over design aesthetics.
32. HOME IN 2019
#1 DIY SECURITY
Peter
Giacalone
President of
Giacalone Associates
“ Previously, people didn’t think much about home security
systems. But smart home integration can now offer more than
just protection, thanks to app-based access to lights, thermostats,
garage doors, and locks. People see how these systems can offer
lifestyle enhancement, giving them greater control over their home
in addition to securing it.
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33. HOME IN 2019
#2 HOLISTIC HOMES
Oliver
Heath
Biophilic design
consultant and director
at Heath Design
“ Most people spend 90% of their lives indoors and they’re
becoming increasingly aware of how indoor environments impact
their wellbeing. People will be more concerned by how lighting
affects their energy and sleep. They’ll start to think about indoor
acoustics and how damaging it is to be surrounded by noise 24/7.
And as awareness of air quality increases in the public agenda,
people will be more aware of its hidden dangers.
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34. HOME IN 2019
#3 CONTINGENCY DESIGN
Dr. Harriet
Harriss
Reader in architectural
education at the Royal
College of Art
“ People are responding to growing uncertainty in the world by
investing in items and services that help them feel safe at home,
including growing food and installing home security. Whereas
people previously saw storage as something they were sacrificing
space to, they’re falling back in love with it, largely because they
want to feel their home contains resources that could support
them through any kind of insecurity.
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35. LEISURE IN 2019
Home
comforts
CONSUMER TRENDS 2019
As people seek convenient, personalised
ways to spend their free time, technologies
like AR and VR are unlocking new forms
of home-based leisure experiences.
36. LEISURE IN 2019
#1 HYPER-PERSONAL TRIPS
Serena
Guen
Founder and CEO of
SUITCASE magazine
“ Travel is becoming increasingly personalised, especially at the top end
of the sector where there has been a rise in exclusive concierges and
experiences. People are trying to one-up each other – visiting a pop-up
hotel concept, escaping to a desert island, or doing a round-the-world yacht
trip – or achieve something on their next trip. It’s travel with a purpose,
whether that’s climbing Kilimanjaro, helping to restore a chateau in France
or learning to knit in the Faroe Islands.
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37. LEISURE IN 2019
#2 DOMESTIC BLISS
Randy
White
CEO of White Hutchinson
Leisure & Learning Group
“ People aren’t going out much anymore. This shift to digital leisure has
been a continuous rather than a dramatic one, with the percentage of
income spent on out-of-home entertainment remaining almost constant.
By contrast, the percentage spent on digital options – smartphones, big
screen televisions or subscription services like Netflix – is dramatically
increasing. Affordable virtual reality and augmented reality are only going
to enhance the attractiveness of staying at home.
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38. LEISURE IN 2019
#3 DIY WORKOUTS
Tom
Holland
Exercise physiologist
and certified sports
nutritionist
“ The fitness industry will move from the gym to the home. More people
will create their own home set-ups and established gyms must change
accordingly. Businesses in the fitness industry are starting to offer more
options, whether that’s home workouts or expanding fitness technology.
The overall benefits of exercise have been overlooked for too long. We’re
living longer than ever and functional fitness isn’t just adding years to our
lives but life to our years.
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39. LUXURY IN 2019
Young
money
CONSUMER TRENDS 2019
Gen Yers are using their newly acquired
spending power on a different form of
luxury that channels digital technology
and creative self-expression.
40. LUXURY IN 2019
#1 HIGH-TECH TRINKETS
Dr. Dina
Khalifa
Programme leader at the
British School of Fashion
“ The demand for digital luxury is transforming the industry. Young
people are after products that integrate tech as opposed to just seeking out
old-fashioned craftsmanship. A key example of the rise of digital luxury is
the popularity of active watches. Gen Yers do not see the value in a luxury
watch alone – it’s the technology in a digital timepiece that is the added
value for them. In this sense, the values this generation have developed
are quite different from those they inherited from their older counterparts.
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41. LUXURY IN 2019
#2 VARIETY SEEKERS
Florine Eppe
Beauloye
Founder and CEO of
mOOnshot digital
“ Increasingly, luxury is becoming about inclusivity and enabling self-
expression. People want to incorporate their own personalities into the
products they purchase and, as such, diversity and gender fluidity are
gaining momentum. Chanel debuted its men’s make-up line, Boy de
Chanel, and luxury fashion houses such as Louis Vuitton, Burberry
and Dior have already begun embracing diversity on the runway.
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42. LUXURY IN 2019
#3 DEMOCRATIC LUXURY
Pamela
Danziger
Luxury/retail market
researcher and author
“ Young people want luxury that is more democratic than before.
Everybody wants to be wealthy, but when Gen Yers look at the rich,
they also see elitism, implicit class structures, and income inequality.
They are not necessarily looking to conform to any particular social
markers. Instead, they’re looking for luxury that they can proudly
define themselves by and which makes them feel fulfilled. It’s luxury
on the inside, not the outside, that counts.
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43. MEDIA AND ENTERTAINMENT IN 2019
Suspended
reality
CONSUMER TRENDS 2019
People are escaping the relentless narrative
of conflict and crisis in the 24-hour news
cycle by turning to lighter, more hopeful
media and entertainment content.
44. MEDIA AND ENTERTAINMENT IN 2019
#1 MULTI PLAYERS
Nia
Wearn
Senior lecturer in
games studies at
Staffordshire University
“ Gaming companies are starting to recognise how profitable alternative
audiences can be and are engaging with them in a more meaningful
way. Middle-aged females, for example, don’t consider themselves
gamers, but they often max out the levels of the games they are playing
and spend £15 a week on in-game purchases. By using similar gaming
mechanics across new games, developers can start to understand and
monetise these sorts of demographics better.
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45. MEDIA AND ENTERTAINMENT IN 2019
#2 GOODWILL HUNTING
Marcela
Kunova
Acting-editor of
journalism.co.uk
“ With an abundance of negative news causing many viewers to
switch off, 2019 will see outlets increase the positive spin on their
reporting. It is impossible to reflect on 2018 within the media
sphere and not talk about Brexit and Trump, or to mention shock
election results around the world and the continued refugee crisis,
but newspaper headlines and prime time features that continuously
highlight the sorry state of the world are overwhelming audiences.
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46. MEDIA AND ENTERTAINMENT IN 2019
#3 BRANDED CONTENT
Brian
Steinberg
Senior TV editor
at Variety
“ As streaming platforms and subscription-based content continue
to dominate the way people consume entertainment media, their
appetite for ad breaks is diminishing. This means advertisers are
having to get creative with product promotion, particularly when it
comes to live TV. In the US, late-night shows have started returning
to old-school ‘sponsored by’ messaging as a solution.
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47. MONEY IN 2019
Personal
power
CONSUMER TRENDS 2019
Disruptive challenger banks and
the emergence of digital currencies
are helping to put people back
in control of their finances.
48. MONEY IN 2019
#1 EVOLVING SECURITY
David
Birch
Expert on digital identity
and digital money issues
“ The biggest thing on the financial horizon for next year is secure
authentication. We’re seeing exponential growth in open banking,
so it’s integral to smooth these new pathways. There’s a big focus on
passive authentication in particular. In 2019, we’ll begin to see banking
technology recognise users based on a picture it derives from their
location, habits, and devices. We won’t have to worry about pin codes
and passwords – the app will know it’s us.
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49. MONEY IN 2019
#2 TAKING LIBERTIES
Pierre-Jean
Hanard
Entrepreneurship
lecturer at the University
of Arts London
“ AI will become a natural add-on to the banking experience going
forward into 2019. These services need to be where the customer is,
which is a shift for banks that would previously prioritise their own
requirements and expect customers to adapt. But people now have
little patience for poor systems. We want to delegate the tasks we do
not like and recognise that we can be more efficient if we delegate to
a good machine.
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50. MONEY IN 2019
#3 CENTRALISED SPENDING
David
Clarke
Head of policy
and advocacy at
Positive Money
“ Sweden will become the first country to plot the use of a central
ban digital currency and a digital version of cash. I expect to see more
countries announcing similar projects in 2019. If we rely on a handful
of big banks to store our savings and make payments and one of those
banks fails, then millions of people lose access to their money. This is
one way of putting the payment system in public hands where that
access is protected.
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51. SHOPPING IN 2019
Two-way
street
CONSUMER TRENDS 2019
As brick-and-mortar stores scramble to
match the convenience of online shopping,
e-commerce brands are opening physical
spaces to better connect people to products.
52. SHOPPING IN 2019
#1 EXPERIENCE FIRST
Jemima
Bird
CEO and founder
of Hello Finch
“ There’s a lot of talk about technology and how it’s innovating retail,
but if we look at the in-store experience, technology can’t replace
emotional interaction. We already know that we should not see online
as a direct competitor to offline. We should use that thinking to
reimagine the traditional approach to shopping, whether that means
changing what the high street represents or reinventing the role of the
customer assistant.
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53. SHOPPING IN 2019
#2 AUGMENTED HUMANITY
Glynn
Davis
Founder of
Retail Insider
“ Lots of businesses are already using robotics in low-key areas like
stocktaking and inventory management, which will help brands keep up
with customers’ expectations for convenience. We could see everything
being developed from deliveries and repairs to add-on services like someone
cooking meals for you from your grocery delivery. Brands will have to be
cautious about people’s privacy concerns but it’s an exciting time.
CONSUMER TRENDS 2019
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54. SHOPPING IN 2019
#3 PHYGITAL CONNECTION
Bob
Phibbs
CEO of
The Retail Doctor
“ Everybody is out to thwart Amazon’s dominance in the retail scene,
largely by providing more enticing in-store experiences that blend the
convenience of digital with the tactility of physical. Many retailers are
using click-and-collect to encourage people to see going in-store as
more convenient than waiting around for a delivery, especially those
with a good proportion of locations. Even if a company loses money
trying to figure it out, the advantages will be worth it.
CONSUMER TRENDS 2019
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55. TECHNOLOGY IN 2019
Private
eyes
CONSUMER TRENDS 2019
Although social media data scandals
remain on people’s minds, they’re still
keen on technology that offers
personalised, creative experiences.
56. TECHNOLOGY IN 2019
#1 PERSONALISED PRIVACY
Eric
Poindessault
Co-founder and CEO
of Biggerpan
“ People’s digital experiences are now better connected thanks to AI,
but there are lingering issues related to privacy. Companies are working
on facilitating seamlessness while offering new solutions for these
privacy problems. On the one hand, AI models will be processing large
amounts of data in the cloud and using anonymous datasets. On the
other hand, processing at ‘the edge’, or on device, will allow for more
personalisation and data security for users.
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57. TECHNOLOGY IN 2019
#2 EASY NAVIGATION
Paul
McAleer
UX director at
Bounteous
“ Some of the interface-related trends that emerged a few years ago
have really come into their own. Companies are removing the need for
navigation from their interfaces pretty significantly, enabling it to be all
about the content, which guides people through the app or website. Tech
brands are also diversifying their offerings in terms of interface. They
might include chatbots or pure voice UIs, blending offline and online and
making something that is more of an omnichannel experience.
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58. TECHNOLOGY IN 2019
#3 REGULATED TECH
Blay
Whitby
Philosopher and
tech ethicist at the
University of Sussex
“ In 2019 there’s going to be growing tension – maybe even an open
fight – between firms that are making money out of people’s personal
data, and state and supranational organisations like the EU that think
individuals should own their own data. This means there’s room for
alternative, more data-responsible companies. It’ll be good business
to say how ethical you are, especially now both users and government
are watching closely.
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