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Behaviours impacting
TECHNOLOGY
A highlight of key insights and innovations impacting
the devices we use and how we interact with them.
TOUCHY
TECH
QUIET
REVOLUTION
AUGMENTED
LIVING
NEW
PURPOSE
HABIT
HACKERS
AI
ANGUISH
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean1	 TOUCHY TECH
People are using tech to address emotions
With platforms such as Facebook and
Instagram making people feel increasingly
scrutinised, 63% of British teens say they
wouldn’t mind if social media didn’t exist at
all. Yet while tech may exacerbate existing
issues like anxiety and depression, it may also
provide solutions for tricky feelings.
Technology Behaviour
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean1	MeeTwo
With around half of lifetime mental ill
health present by the age of 14, MeeTwo
is providing a safe digital space for young
people to talk about their problems. But
how is this anonymous app ensuring that it
doesn’t add to the anxiety and depression
that many teens experience on social
media?
In practiceTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean2	 QUIET REVOLUTION
People want their tech devices to be
unobtrusive
The average person checks their phone
over 150 times a day, highlighting how
tech has become a source of constant
distraction. With attention a scarce
resource in the 21st century, people want
devices to take a back seat and respect
their cognitive capacity – a concept dubbed
‘calm technology’.
BehaviourTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean2	 Pixel 2
Only 6% of people are comfortable greeting
their smartphone voice assistant in public.
Google’s Pixel 2 can detect when users
intentionally squeeze the device, summoning
Google Assistant to the ready. With people
hesitant to talk to AI in public, the squeeze
feature makes for subtler AI interactions.
In practiceTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean3	 AUGMENTED LIVING
People are using augmented reality to
turn reality into fantasy
Whether people are chasing Pokémon
down city streets or turning themselves
into doe-eyed deer with a swipe, AR is
largely being adopted for fun purposes.
But as brands realise the tech’s interactive
potential, many are also looking to blend
the virtual and physical in more practical
ways.
BehaviourTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean3	 Meitu
Meitu started off as a photo-editing app
to create the perfect selfie, but has since
evolved to let users to make themselves
(and others) look wackily, disarmingly
adorable. With social media fuelling an
obsession for aesthetic perfection, what’s
got people altering their appearance to the
extreme?
In practiceTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean4	 NEW PURPOSE
People are finding new homes for tech
development
With technological advancement relentless
in its march, the emergence of new devices
can seem daunting, making it tough for
people to embrace them all. As a result,
some fail to take off as expected, but
technologies like Google Glass and QR
codes are finding new life in certain niches.
BehaviourTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean4	 Epicenter
Swedish start-up hub Epicenter is
embracing workplace innovation by
implanting microchips into the bodies of
its employees. Is this technological push a
natural progression in the monitoring of
happiness and efficiency in the office, or is
biohacking people’s bodies a step too far?
In practiceTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean5	 HABIT HACKERS
People want tech to help them curb
bad habits
People want to be the best versions of
themselves, but we all have our vices, and
changing habits is a tough task. Given that
our phones are always by our side – 79%
of Americans keep their device on or near
them for 22 hours a day – they can be
useful tools to nudge people in the right
direction.
BehaviourTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean5	 Quit Genius
Changing social attitudes and a growing
awareness of the negative health effects
mean that smoking isn’t cool anymore.
Yet while 68% of smokers want to give
up, just 3% manage to quit for good. Quit
Genius is helping people break the habit
by combining nicotine replacements with
CBT via an app.
In practiceTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean6	 AI ANGUISH
People are uncomfortable using AI
Although there’s considerable fear about the
future of artificial intelligence, many people
aren’t aware of how it will tangibly affect
their lives. While they may be uncomfortable
with having a bot look over their kids,
conversational AIs that help to streamline
everyday tasks may be more welcome.
BehaviourTechnology
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean6	 Ford and Alexa
Ford has become the first car
manufacturer to integrate Amazon’s
Alexa, introducing a digital assistant that
can control functions of the driver’s car
and aspects of their home through voice
alone. Yet while it may stop them staring
at screens, do people really want to chat
to their motor?
In practiceTechnology
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Consumer trends in technology 2018 : Canvas8

  • 2. A highlight of key insights and innovations impacting the devices we use and how we interact with them.
  • 4. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 TOUCHY TECH People are using tech to address emotions With platforms such as Facebook and Instagram making people feel increasingly scrutinised, 63% of British teens say they wouldn’t mind if social media didn’t exist at all. Yet while tech may exacerbate existing issues like anxiety and depression, it may also provide solutions for tricky feelings. Technology Behaviour
  • 5. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 MeeTwo With around half of lifetime mental ill health present by the age of 14, MeeTwo is providing a safe digital space for young people to talk about their problems. But how is this anonymous app ensuring that it doesn’t add to the anxiety and depression that many teens experience on social media? In practiceTechnology
  • 6. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 QUIET REVOLUTION People want their tech devices to be unobtrusive The average person checks their phone over 150 times a day, highlighting how tech has become a source of constant distraction. With attention a scarce resource in the 21st century, people want devices to take a back seat and respect their cognitive capacity – a concept dubbed ‘calm technology’. BehaviourTechnology
  • 7. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 Pixel 2 Only 6% of people are comfortable greeting their smartphone voice assistant in public. Google’s Pixel 2 can detect when users intentionally squeeze the device, summoning Google Assistant to the ready. With people hesitant to talk to AI in public, the squeeze feature makes for subtler AI interactions. In practiceTechnology
  • 8. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 AUGMENTED LIVING People are using augmented reality to turn reality into fantasy Whether people are chasing Pokémon down city streets or turning themselves into doe-eyed deer with a swipe, AR is largely being adopted for fun purposes. But as brands realise the tech’s interactive potential, many are also looking to blend the virtual and physical in more practical ways. BehaviourTechnology
  • 9. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 Meitu Meitu started off as a photo-editing app to create the perfect selfie, but has since evolved to let users to make themselves (and others) look wackily, disarmingly adorable. With social media fuelling an obsession for aesthetic perfection, what’s got people altering their appearance to the extreme? In practiceTechnology
  • 10. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 NEW PURPOSE People are finding new homes for tech development With technological advancement relentless in its march, the emergence of new devices can seem daunting, making it tough for people to embrace them all. As a result, some fail to take off as expected, but technologies like Google Glass and QR codes are finding new life in certain niches. BehaviourTechnology
  • 11. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 Epicenter Swedish start-up hub Epicenter is embracing workplace innovation by implanting microchips into the bodies of its employees. Is this technological push a natural progression in the monitoring of happiness and efficiency in the office, or is biohacking people’s bodies a step too far? In practiceTechnology
  • 12. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean5 HABIT HACKERS People want tech to help them curb bad habits People want to be the best versions of themselves, but we all have our vices, and changing habits is a tough task. Given that our phones are always by our side – 79% of Americans keep their device on or near them for 22 hours a day – they can be useful tools to nudge people in the right direction. BehaviourTechnology
  • 13. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean5 Quit Genius Changing social attitudes and a growing awareness of the negative health effects mean that smoking isn’t cool anymore. Yet while 68% of smokers want to give up, just 3% manage to quit for good. Quit Genius is helping people break the habit by combining nicotine replacements with CBT via an app. In practiceTechnology
  • 14. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean6 AI ANGUISH People are uncomfortable using AI Although there’s considerable fear about the future of artificial intelligence, many people aren’t aware of how it will tangibly affect their lives. While they may be uncomfortable with having a bot look over their kids, conversational AIs that help to streamline everyday tasks may be more welcome. BehaviourTechnology
  • 15. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean6 Ford and Alexa Ford has become the first car manufacturer to integrate Amazon’s Alexa, introducing a digital assistant that can control functions of the driver’s car and aspects of their home through voice alone. Yet while it may stop them staring at screens, do people really want to chat to their motor? In practiceTechnology
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