The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Shopping sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Beauty sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
The key consumer trends and insights influencing the Shopping sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Beauty sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
This is an Altoid's media plan I created with a group of my peers at the University of Southern Indiana in April of 2017. This was an assignment for my three hundred level media planning class. On this challenging project, my group and I received an excellent grade after completing and presenting the project to our peers. This project required analyzing and interpreting data as well as using media flight plan software to put it together.
If you want to fail, assume there is an audienceHonza Marcinek
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Consumer trends in media and entertainment 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Media and Entertainment sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Citizenship 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Citizenship sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Tribes And Viruses: Communications 2.0 ExploredITDogadjaji.com
Prezentacija "Tribes And Viruses: Communications 2.0 Explored" koju je Dr. Nikos Dimitriadis održao na Web fest 2009 radionici 13. novembra 2009. godine u Beogradu.
Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.
This is an Altoid's media plan I created with a group of my peers at the University of Southern Indiana in April of 2017. This was an assignment for my three hundred level media planning class. On this challenging project, my group and I received an excellent grade after completing and presenting the project to our peers. This project required analyzing and interpreting data as well as using media flight plan software to put it together.
If you want to fail, assume there is an audienceHonza Marcinek
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Consumer trends in media and entertainment 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Media and Entertainment sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Citizenship 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Citizenship sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Tribes And Viruses: Communications 2.0 ExploredITDogadjaji.com
Prezentacija "Tribes And Viruses: Communications 2.0 Explored" koju je Dr. Nikos Dimitriadis održao na Web fest 2009 radionici 13. novembra 2009. godine u Beogradu.
Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Essay on Save Environment Save Environment Esssay for Students and .... Environment essay. Essay on how to keep our surroundings clean and green. Free Essays on .... Help Save The Environment Essay - Saving Our Environment Essay. Environment Essay Economics - Year 12 HSC Thinkswap. Clean environment essay topics. Environmental Essays Topics. 2022-11-09. How To Keep The Environment Clean Essay. Essay sample how we can help to protect the environment. Write an Essay on Keep Our Surroundings Clean Essay Writing English .... Essay - Ways to conserve the environment. How To Keep Your House Clean Essay - Folio These Precious Days By Ann .... Clean green environment essay. Environmental Devastation Essay Example Topics and Well Written .... Save environment essay - The Writing Center.. Importance of Clean Environment Essay Essay on Importance of Clean .... Short Essay on the Importance of Clean Environment. Write a short essay on How To Protect The Environment Essay on .... Importance of Environment Essay Essay on Importance of Environment .... PPT - Save environment essay PowerPoint Presentation, free download .... Write an essay on quot;How to Protect the Environmentquot;quot;How to Protect the .... We and our environment essay. save environment essay image search results. Essay on how to keep our environment clean and green. Do My Homework .... Essay on right to clean environment. Essay on Save Environment in .... Essay On Keeping Our Earth Clean And Green - The Earth Images Revimage.Org. College essay: Essay on environment for kids. Save The Environment Essay. Clean environment essay writing in English - Brainly.in. Short Essay on Importance of Clean Environment - Investment Cage. eassy on how to make our environment clean . How we do that? - Brainly.in. Essay on Environment for Students and Children PDF Download. Essay On Clean School Environment Poster. Simple essay on environment. पर्यवरण पर नबंध. 2019-01-26 Clean Environment Essay Clean Environment Essay
For a civic leader, reaching Millennials with critical information is a challenge... or it can be an incredible opportunity to connect on a fundamental level unknown in recent generations.
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Consumer trends in technology 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Technology sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Citizenship sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Eating and Drinking 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Eating and Drinking sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Getting Around 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Getting Around sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the leisure sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in health and beauty 2017 : Canvas8Canvas8
The key consumer trends and insights influencing health and beauty in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean1 LOVE LETTERS
People want personal communication
People are finding comfort in friendlier, more
intimate forms of communication – which
explains why sales of the voice-activated
Amazon Echo have exploded, why telephone
hotlines are making a comeback, and why
personalised direct mail is still more effective
than most online marketing.
Communications Behaviour
5. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean1 OLD SCHOOL PHONE
HOTLINES
Remember when we made telephone
calls instead of instant messages? Drake’s
‘Hotline Bling’ reflects a growing trend
in music, film and PR to revive the old-
fashioned hotline as a fun, viral marketing
tool. But what’s the appeal in a slow
telephone service when it’s quicker to send
a DM?
In practiceCommunications
6. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean2 SOCIAL MEDIATORS
People are hacking social media
Amid concerns around fake news and
data security, social media giants such as
Facebook and Instagram are seemingly
falling short of expectations. Consequently,
people are turning to challenger networks
and wrapper apps to avoid sharing their
data, while others are adapting the
platforms from within.
BehaviourCommunications
7. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean2 PROTONMAIL
High-profile data leaks over recent years have
seen internet users wise up to the dark side
of connectivity. In Germany, where privacy is
highly valued, email provider ProtonMail is
easing fears through end-to-end encryption,
ensuring that neither governments nor
hackers can access inboxes.
In practiceCommunications
8. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean3 STORY TELLERS
People want to hear the whole story
Humans are storytelling creatures, and
while a picture may be worth a thousand
words, people are looking for more than
just a snap on social media. They want to
be taken on a journey – and brands are
taking note, increasingly tapping into the
power of storytelling.
BehaviourCommunications
9. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean3 S-TOWN
With America now starkly divided, many are
struggling to comprehend the views they
missed in the run-up to the 2016 election.
Podcast S-Town, which has gained over
1.8 million subscribers, is the timely tale
of a New York-based journalist seeking to
understand an eccentric from Shit Town,
Alabama.
In practiceCommunications
10. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean4 BRANDED
COMEBACKS
Brands are taking on trolls
Trolling is everywhere – 28% of Americans
admit to ‘malicious online activity’ directed
at a stranger. But while most brands just put
up with the anonymous hate they receive
online, some are turning the tables, tackling
these individuals head-on and even adopting
some of their tactics.
BehaviourCommunications
11. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean4 WHOLESOME MEMES
Wholesome Memes don’t aim to deride,
discourage or disrespect, instead they’re
about celebrating love, friendships and life
itself. Memes used to be pithy or cynical
reactions to cultural events, but now
subreddits like /r/wholesomememes are
using the format to spread a little positivity.
In practiceCommunications
12. Want more?
YOU CAN EXPLORE THE FULL REPORT FOR FREE HERE
Discover more about behavioural insights
www.canvas8.com