The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
Focus on Millennials: historical and demographic context, values, working goals, opinions on technology, consumption, food & health, travel. Examples of marketing campaigns.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
Consumer demands are rising, time to market is shrinking and new technologies are arriving at an ever faster pace. From its creation in 1992 Trendbüro has helped brands navigate through
times of change and stay ahead of trends in lifestyle, marketing and beyond.
Once again, we have compiled a list of ten trend developments that will affect consumer behaviour. Each pairing in this report is a trend and its counter-trend, or the evolution of hyper-relevant phenomena.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
Focus on Millennials: historical and demographic context, values, working goals, opinions on technology, consumption, food & health, travel. Examples of marketing campaigns.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
Consumer demands are rising, time to market is shrinking and new technologies are arriving at an ever faster pace. From its creation in 1992 Trendbüro has helped brands navigate through
times of change and stay ahead of trends in lifestyle, marketing and beyond.
Once again, we have compiled a list of ten trend developments that will affect consumer behaviour. Each pairing in this report is a trend and its counter-trend, or the evolution of hyper-relevant phenomena.
Découvrez pourquoi les études menées très en amont du projet créatif permettent aux spécialistes du marketing de concevoir une publicité plus créative, plus audacieuse…et plus rapidement.
En savoir + : https://www.ipsos.com/fr-fr/comment-concevoir-des-campagnes-publicitaires-plus-creatives-et-plus-impactantes
This report marks the 20th year of identifying
the 250 largest retailers around the world and
analyzing their performance across geographies,
sectors, and channels.
Over the last 20 years we have seen a seismic shift
in retail and the customers that retailers serve.
Consider that in 1997, the inaugural year of this report,
today’s average Amazon Prime customer was just
16 years old, AOL was pioneering social media, and
handheld virtual pets were the hottest-selling toys.
Today, handheld (or wearable) digital devices are
ubiquitous and a younger, social customer has come of
age. We are living in an era where customers are in the
driver’s seat more than ever before and they are craving
authenticity, newness, convenience, and creativity. We
are living in the customer-driven economy.
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
100 tendances macro ou micro qui vont façonner l'année 2017. Réalisé par le département études et planning stratégique de l'agence J Walter Thompson : JWT Intelligence.
Pour plus d'informations : www.jwt.com
Future 100 propose 100 tendances importantes en marketing et publicité pour l'année 2017. Luxe, Voyage, Santé, Technologies, Food, Retail... les équipes du planning stratégique de JWT Intelligence et J. Walter Thompson Paris vous livrent le résultat de leur recherches.
Pour nous contacter : www.jwt.com/paris
The key consumer trends and insights influencing the Shopping sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Beauty sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in technology 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Technology sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in media and entertainment 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Media and Entertainment sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Communications 2018 : Canvas8Canvas8
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Citizenship sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Citizenship 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Citizenship sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Eating and Drinking 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Eating and Drinking sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in Getting Around 2017 : Canvas8Canvas8
The key consumer trends and insights influencing the Getting Around sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the Home sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing the leisure sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in health and beauty 2017 : Canvas8Canvas8
The key consumer trends and insights influencing health and beauty in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
How can brands celebrate culture? // Five behavioural shifts underpinning the winners at Cannes Lions 2019
1. HOW CAN BRANDS
CELEBRATE CULTURE
/ The five behavioural shifts
underpinning Cannes Lions’
2019 winning campaigns
2. The Cannes Lions International Festival of Creativity brings
together some of the world’s most innovative advertisers
to recognise the best campaigns from the past year.
A significant majority of the Grands Prix went to campaigns
that overtly demonstrated an understanding of real
people, and directly engaged with current issues.
Across the board, people’s desire for accessibility,
inclusivity, and authenticity took centre stage – whether
that was Childish Gambino shining an uncompromising
light on structural racism, or Nike building a community
basketball court in a church.
In this deck, we examine the awards to identify the five key
behavioural shifts underpinning the winning campaigns
and the opportunities they present for brands.
3. / The five behavioural shifts underpinning
Cannes Lions’ 2019 winning campaigns
Reclaiming narratives
Reconfiguring the world
Come into my world
Fearless frontliners
Risky business
People are asserting control over their own stories
People want more inclusive product design
People want brands to enter their world in an authentic way
People want brands to speak through individual changemakers
People want brands to behave ‘badly’ to initiate change
4. Reclaiming
narratives
/ People are asserting control
over their own stories
While pop culture may often seem
several paces ahead of old-world
thinking, historically-skewed narratives
still prevail. With people demanding
increasingly relatable and inclusive
representation, brands are giving people
the space to reconsider and reconfigure
their own narratives.
5. The travel platform Black & Abroad spun the
racist rhetoric of ‘Go back to Africa’ on its head
with Go Back to Africa. Co-opting the phrase, it
used AI to gather an extensive pool of imagery
that depicts Black travellers enjoying Africa’s
vibrant vistas and lively culture.
The campaign aims to infuse the internet with
positive images of and ideas about African
Americans traveling in Africa and show that
going ‘back to Africa’ can be an identity-
affirming journey.
Brand / Black & Abroad
Agency / FCB/SIX Toronto
Go Back to Africa
RECLAIMING NARRATIVES
CANNES LIONS 2019
6. Childish Gambino’s decade-defining video for
This is America addresses the representation
of Black people in America. Shattering the
internet when it was released in May 2018,
This is America’s multi-layered barrage of
references to institutional racism and the
commercialisation of Black culture offers new
insights with each viewing.
By unpicking dominant stereotypes and
offering new takes on age-old injustices,
Childish Gambino provides a conscious
awakening and aims to empower audiences
to do their own research into whitewashed
historical narratives.
Brand / Childish Gambino
Agency / Childish Gambino/ Doomsday Entertainment
This is America
RECLAIMING NARRATIVES
CANNES LIONS 2019
7. Brand / Gazeta.pl
Agency / VMLY&R Poland
Gender roles and expectations of women in
society were also flipped in fresh, surprising
ways. Polish newspaper Gazeta.pl bought out
the porn magazine Your Weekend to create
The Last Ever Issue. Sounding the death
knell for the publication, Gazeta.pl replaced
the pornographic content with forward-
thinking articles on feminism and diverse
representations of womanhood.
In sparking a cultural debate, The Last Ever
Issue not only questioned the dominant
culture of misogyny, gender inequality, and
sexism, but also proved to be the magazine’s
best-selling copy ever.
The Last Ever Issue
RECLAIMING NARRATIVES
CANNES LIONS 2019
8. From making sounds around the home
visible to adapting game controllers, some
of the world’s biggest brands are designing
products with accessibility as their priority.
The conversation is shifting as people realise
it is the world that disables them, rather than
they themselves. With this in mind, people
want more inclusive product design, not only
to make quotidian tasks easier, but to unlock a
realm of creativity and entertainment.
Reconfiguring
the world
/ People want more inclusive
product design
9. Brand / IKEA
Agency / McCann Tel Aviv
IKEA Israel invited people with disabilities
to identify barriers when using products in
their portfolio, resulting in a series of add-
ons such as larger lightswitch pads and hooks
for cupboard handles. Intended to remove
physical inhibitors to people’s daily lives,
products in the ThisAbles range can even be
printed independently on a 3D printer.
And as part of a new form of altruism that has
brands open-sourcing their data to improve
society, IKEA made the blueprints for their
ThisAbles campaigns available to other players
in the industry.
ThisAbles
RECONFIGURING THE WORLD
CANNES LIONS 2019
10. Brand / Microsoft
Agency / McCann New York
New innovations are also opening up a world
of creative expression to the 61 million adults
in the US that live with a disability.
Responding to a burgeoning gaming culture
– global gamers are expected to jump to 2.7
billion by 2021 – Microsoft’s Changing the
Game campaign centres on the design and
provision of adaptive controllers. Levelling
the playing field for those with full and
limited mobility, this responds to the growing
consumer leisure and entertainment demands
that so often play second fiddle to functional
inconveniences among people with disabilities.
Changing the Game
RECONFIGURING THE WORLD
CANNES LIONS 2019
11. Brand / Volvo
Agency / Forsman & Bodenfors, Gothenburg
Volvo’s E.V.A. Initiative highlights the car
industry’s historical use of male crash-test
dummies – which means women are more
likely to be injured in a collision.
Also open-sourcing their data to improve
society, Volvo is reshaping the car industry
by publishing a more inclusive central digital
library of crash data that includes men,
women, and children.
The E.V.A Initiative
RECONFIGURING THE WORLD
CANNES LIONS 2019
12. Come into my
world
/ People want brands to enter
their world in an authentic way
Brands can no longer rely on traditional
advertising to get people’s attention. People will
skip ads, switch channels, or use ad blockers
to get around promotional content they find
invasive and unappealing. However, people
are much more willing to listen to brands that
meet them where they are and show a clear
understanding of their world.
13. Brand / Wendy’s
Agency / VMLY&R Kansas City
Brand trust plays a significant role in
purchasing decisions, so winning consumer
confidence is crucial – it’s one of the reasons
nano-influencers have become so popular.
By interacting with Fortnite gamers as a peer,
Wendy’s Keeping Fortnite Fresh mission
eradicated the alternate world’s frozen
burgers and underscored the fast food brand’s
commitment to quality ingredients.
Keeping Fortnite Fresh
COME INTO MY WORLD
CANNES LIONS 2019
14. Brand / Carlings
Agency / Virtue Copenhagen
With an acute knowledge of its audience,
Norwegian clothing retailer Carlings launched a
digital fashion collection that allows social-first
shoppers to purchase unique items they can
share in their virtual lives.
In a world still hooked on fast fashion,
Carlings’ adDRESS The Future ticks the box
for sustainability, while appealing to the
10% of shoppers who buy clothes just to be
photographed in them.
adDress THE Future
COME INTO MY WORLD
CANNES LIONS 2019
15. Brand / Nike Chicago
Agency / Momentum Worldwide
But it’s not just through digital spaces
that brands are finding ways to level their
conversation with consumers – Nike’s Just Do
It HQ at the Church tapped into people’s desire
to bond and build community with a basketball
court at Chicago’s Church of the Epiphany.
Not only does the church provide a haven from
an often unsafe urban environment, but the
space is largely devoid of brand messaging,
showing that doing good and selling merch don’t
always have to be mutually exclusive.
Just Do It: HQ at the Church
COME INTO MY WORLD
CANNES LIONS 2019
16. Fearless
frontliners
/ People want brands to speak
through individual changemakers
Whether placing a zoom focus on the
process of uncovering news stories or
charting one man’s decision to take a stand
against police brutality, brands are seeing
the value in connecting deeply with personal
stories. As people want brands to actively
engage in important conversations, aligning
with changemakers not only shows their
commitment to a cause, but spotlights those
individuals who might slip under the radar.
17. Brand / Nike
Agency / Wieden + Kennedy Portland
Dream Crazy
FEARLESS FRONTLINERS
CANNES LIONS 2019
Nike’s Dream Crazy follows the journey of
athletes who, throughout their lives, have had
to deal with constant criticism for pursuing their
dreams. The campaign explores the challenges
and disbelief athletes often encounter, whether
they’re just starting their career or they’re an
established pro.
Narrated by Colin Kaepernick – who ‘dreamt
crazy’ with his controversial decision to take a
stance against police brutality – Nike empowers
athletes to share their journey of ‘dreaming
crazy’ in their own words.
18. Brand / An-Nahar
Agency / Impact BBDO Dubai
With 73% of people worried about the use of fake
news globally and 33% of Britons reading less news
because they believe it’s biased, media brands
are leveraging their value, in both the political and
personal spheres. The Lebanese newspaper An-
Nahar, which was founded in 1933, responded to
the country’s political deadlock by putting eight
blank pages in its print edition and linkless white
boxes on its online site, both with headlines but
without news items.
The Blank Edition encouraged Lebanese citizens to
use the whitespace to lobby politicians – resulting in
a new national unity government – which brought
nine months of wrangling to an end.
The Blank Edition
FEARLESS FRONTLINERS
CANNES LIONS 2019
19. Brand / Johnson & Johnson
Agency / UM Studios
Spotlighting those who were once on the frontline
of history, Johnson & Johnson’s documentary, 5B,
tells the story of nurses at San Francisco General
who established an AIDS ward in the early 1980s.
The 50-minute film, directed by Oscar-nominated
director Dan Krauss, gives nurses the chance to talk
about their experiences and explores their heroic
efforts during the US HIV/AIDS crisis.
5B
FEARLESS FRONTLINERS
CANNES LIONS 2019
20. Risky
business
/ People want brands to behave
‘badly’ to initiate change
In an era of ‘woke-washing’, where people
are becoming more cynical of branded
gestures towards equality, they still expect
brands to take a stand.
As people around the world realise that
companies can exert more influence
than their own individual actions, they’re
expecting brands to break the rules and
then make new ones.
21. Brand / Nike
Agency / Momentum Worldwide NY
Flying in the face of the São Paulo Governor’s
punitive measures against street art, Nike’s
collaboration with the city’s street artists saw
artworks being transformed into shoppable
destinations for the hypebeasts of Brazil.
Tapping into how 68% of Gen Yers say that creating
positive change is a goal they actively pursue,
Nike’s campaign used insider understanding to
resonate with young Brazilians. The Air Max Graffiti
stores responded to Paulistanos’ desire to preserve
their city’s creative essence, drawing attention
to existing murals as they became geo-tagged
sneaker-drop locations.
Air Max Graffiti Stores
RISKY BUSINESS
CANNES LIONS 2019
22. Brand / Carrefour
Agency / Marcel Paris
Taking a stand against the European Parliament’s
ruling that outlawed the sale of all but 3% of fruit
and vegetable varieties, French grocery chain
Carrefour’s Black Supermarkets sold produce from
the illegal 97%.
In their tradition of supporting biodiversity, the
chain encouraged people to openly break the law,
creating a memorable call to action, which resulted
in a change to EU agricultural policy.
Black Supermarkets
RISKY BUSINESS
CANNES LIONS 2019
23. Brand / The Female Company
Agency / Scholz & Friends Berlin
In Germany, tampons – considered non-
essential by the government – are taxed at a
higher rate than books, which are classed as a
necessity. Cleverly manipulating legislation, The
Female Company’s Tampon Book sidesteps the
pink tax by packaging tampons within a book.
The anti-establishment gesture spurred
political dialogue on menstrual equity
worldwide – 10% of women can’t afford
feminine hygiene products in the UK, for
example – whilst allowing women to stock up
on tampons without prohibitive taxation.
Tampon Book
RISKY BUSINESS
CANNES LIONS 2019
24. Want more?
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James Cunningham
Head of new business
james@canvas8.com
(+44) (0)20 7377 8585
London
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