SlideShare a Scribd company logo
CONSUMER TRENDS IN 2018
42 expert perspectives
We interviewed 42 experts from the
Canvas8 network about the key trends
influencing consumer behaviour across
14 sectors in 2018...
CONSUMER TRENDS 2018
Dr. Trudi Edginton
Psychologist, neuroscientist and
mindfulness teacher
Health
Mansal Denton
Founder and manager
at Nootropedia
Ilana Jacqueline
Patient advocacy manager at FDNA
CANVAS8
EXPERT PANEL
Jo Densley
Founder of Relish Marketing
Eating & Drinking
Brandt Maybury
Co-founder of Tastehead
Holly Shackleton
Editor of Specialty Food Magazine
Kate Zadah, Abbie Carter
Founder and director of
Mantelpiece PR
Beauty
Alice Hart-Davis
Beauty journalist and skin care
range creator
Tracey McAlpine
Founder of Fighting Fifty
Lisa Jane
Editor of Trips 100, Travel Loving
Family and Cruising with Kids
Leisure
Randy White
Co-founder of White Hutchinson
Leisure & Learning Group
James Kirkham
Head of online football channel
Copa90
Kyle Chayka
Technology writer for the
New York Times
Technology
Wendy Powell
Lecturer at the
University of Portsmouth
Adelyn Zhou
Chief marketing officer at Topbots
Matt Navarra
Director of social media at
The Next Web
Communications
Liam Brennan
Director of innovation programmes
at MediaCom
Dr. Pamela Rutledge
Director of the Media Psychology
Research Center
David Price
Director of insights & analysis at
the IFPI
Media & Entertainment
Nina Evans
Talent and music producer for
Channel 4’s Sunday Brunch
Ian Dransfield
Games journalist and consultant
Bruce Daisley
Vice president of Twitter EMEA
Careers
Mark Lester
Director of partnerships at
FutureLearn
Danielle Harlan
Founder of the Centre for Advancing
Leadership and Human Potential
Andrew Lloyd
Luxury brand growth specialist
Luxury
Emma Hart
Founder & creative director at
PUSH PR
Marie Cécile-Cervellon
Professor of marketing at EDHEC
Business School
Lyndsey Dennis
Editor of Retail Focus
Shopping
Simon Gosling
Futurist at Unruly
James Dion
Founder and president of
Dionco Inc.
Anna Winston
Ex-editor of Dezeen and an
architecture and design consultant
Home
Bill Walsgrove
Advisor to the Design Council
Caroline Rowland
Editor of 91 Magazine
Duena Blomstrom
Fintech and digital experience
specialist
Money
Pierre Jean-Hanard
Banker-turned-fintech entrepeneur
David Birch
Expert on digital identity and
digital money issues
Joe Leader
CEO of the Air Passenger
Experience Association
Getting Around
Tony Lynch
CEO of commuter rideshare
company Faxi
Barney Williams
Co-founder of coach service Zeelo
Janek Seevaratnam
Corporate advisor for the CAF’s
Philanthropy Services
Citizenship
Jessica Abrahams
Europe Editor at Devex
Tomas Diez
Co-founder of FabLab Barcelona
CONSUMER TRENDS 2018
More people are not drinking alcohol, and instead want
sophisticated soft drinks. People are always wanting the next big
thing that’s new and tastes great. Gone are the days where you’d
just have a lemonade or alcohol-free lager.
#1 Fancy Softs
EATING & DRINKING IN 2018
Jo Densley, Founder of Relish Marketing
Tweet me
CONSUMER TRENDS 2018
#2 Happy Tummies
EATING & DRINKING IN 2018
Tweet me
Fermented foods, which help keep the healthy diversity of the
bacteria in people’s guts, are going to be big. Bio-tiful produces
kefir, a very old fermented milk-based drink. Health foods often
stay niche, because they sound weird, but Bio-tiful’s design
means it looks cool.
Brandt Maybury, Co-founder of Tastehead
CONSUMER TRENDS 2018
#3 Tasty Values
EATING & DRINKING IN 2018
Tweet me
Big retailers are recognising that artisan producers are doing well
because they’re tapping into what customers want – the face and
story behind a brand. They’re naming the farmers who raised their
beef, stocking more artisan producers and changing the words they
use, such as ‘small batch’.
Holly Shackleton, Editor of Specialty Food Magazine
CONSUMER TRENDS 2018
#4 Social Prescription
HEALTH IN 2018
Tweet me
The link between physical and mental health will continue to
be developed in 2018 and healthcare providers will increasingly
prescribe behavioural solutions, including advocating community
involvement, to combat existing and future health issues.
Dr. Trudi Edginton, Psychologist, neuroscientist and mindfulness teacher
CONSUMER TRENDS 2018
#5 Optimal Self
HEALTH IN 2018
Tweet me
In 2018, genetics and tracking technology will allow patients
to identify what they’re deficient in and susceptible to and take
preventive measures. They’ll be able to find and adopt solutions that
are specific to them. Rather than a generic multivitamin, patients
will take supplements that have a single target.
Mansal Denton, Founder and manager at Nootropedia
CONSUMER TRENDS 2018
HEALTH IN 2018
Tweet me
#6 Technology Prescribed
Technology will highlight health abnormalities at a quicker
and more effective rate than doctors, communicating information
to patients who can then do their own research and find possible
remedies. Patients will have more control in the conversation –
forcing the industry to change and adapt.
Ilana Jacqueline, Patient advocacy manager at FDNA
CONSUMER TRENDS 2018
#7 Intimate Luxury
BEAUTY IN 2018
Tweet me
There’s been a rise in luxury skin care specifically designed for
women’s intimate areas. We’re seeing them marketed next to skin
and hair care products. It’s a positive step because intimate health
still carries a negative stigma.
Kate Zadah & Abbie Carter, Founder and director of Mantelpiece PR
CONSUMER TRENDS 2018
#8 Friendly Fillers
BEAUTY IN 2018
Tweet me
In 2018 we’ll see growth in non-surgical cosmetic procedures.
The stigma around these treatments is starting to fade. Younger
generations are keen to look good on social media, so we’re
seeing a rise in women in their 20s and 30s getting treatments
like llers or lip plumpers.
Alice Hart-Davis, Beauty journalist and skincare range creator
CONSUMER TRENDS 2018
#9 Ritual Routines
BEAUTY IN 2018
Tweet me
In 2018 we’ll be spending more time on our skincare,
incorporating more stages, and adding steps in that help make
our beauty regimes more of a ritual – everything from sheet
masks to serums. While make-up is always going to be popular,
the emphasis on having clean skin is growing too.
Tracey McAlpine, Founder of Fighting Fifty
CONSUMER TRENDS 2018
#10 Home Comforts
LEISURE IN 2018
Families will opt for a staycation in 2018. In a bid to cut the
costs further, people are travelling in ways they might not have
considered before – be that going self-catering, opting to hire a
campervan or booking an Airbnb. Multi-generational holidays
are becoming increasingly popular too.
Lisa Jane, Editor of Trips 100, Travel Loving Family and Cruising with Kids
Tweet me
CONSUMER TRENDS 2018
#11 Convenient Fun
Tweet me
LEISURE IN 2018
People are cocooning at home more often – they’re attending
a concert in their pyjamas. People are spending less time face-
to-face socialising and it’s because they’re able to do almost
everything at home, which is far more convenient.
Randy White, Co-founder of White Hutchinson Leisure & Learning Group
CONSUMER TRENDS 2018
#12 Authentic Action
BEAUTY IN 2018
Tweet me
Although people still go to watch Chelsea, they also have a
cultist devotion to grassroots clubs. This feels more real. People
are even hashtagging #properfootball on social media. From the
food, the ambience or even the way that people watch the game,
it feels more authentic.
James Kirkham, Head of online football channel Copa90
CONSUMER TRENDS 2018
#13 Selective Social
TECHNOLOGY IN 2018
Tweet me
As people feel increasingly unsafe or unheard in the vast,
uncontrollable spaces of Facebook or Twitter, we’ll see social
networks transform into more intimate formats. It could be
something like Slack or a private version of a platform like Airbnb.
Kyle Chayka, Technology writer for the New York Times
CONSUMER TRENDS 2018
#14 Virtual Senses
Tweet me
TECHNOLOGY IN 2018
We’ll see VR hardware become increasingly immersive by
incorporating touch as well as vision. To truly offer immersion,
companies will begin to incorporate technology that responds not
just to what users are doing, but what they’re feeling, too.
Wendy Powell, Lecturer at the University of Portsmouth
CONSUMER TRENDS 2018
#15 AI Ubiquity
Tweet me
TECHNOLOGY IN 2018
From using AI to detect the possibility of disease or cancer, to
generating creative content previously seen as the gold standard,
the use of AI will accelerate across sectors. Technology is successful
when it becomes seamlessly integrated into daily life. It’s evident in
how AI has been used in smartphones.
Adelyn Zhou, Chief marketing officer at Topbots
CONSUMER TRENDS 2018
#16 Personal Soundtrack
MEDIA & ENTERTAINMENT IN 2018
Tweet me
The rapid adoption of on-demand streaming has changed the
music industry. But with 40 million tracks – what to pick? Curation
will become key. Spotify has found great success with Discover
Weekly, while Amazon is using the Echo speaker to explore what
happens when users can choose the music they want.
David Price, Director of insights & analysis at the IFPI
CONSUMER TRENDS 2018
#17 Show Stoppers
Tweet me
MEDIA & ENTERTAINMENT IN 2018
An interesting change in TV is how much advertising has
had to up its game – because people are so used to skipping
them. Some ads on YouTube are really interesting – producers
are making mini programmes, which are funded by brands, and
people are drawn into watching them.
Nina Evans, Celebrity producer at Channel 4 Sunday Brunch
CONSUMER TRENDS 2018
#18 Continuous Play
Tweet me
MEDIA & ENTERTAINMENT IN 2018
The games industry is moving much closer to a service-based
model rather than relying on a single purchase of a game. This
means publishers are able to consistently monetise their titles from
release through the game’s entire lifespan.
Ian Dransfield, Games journalist and consultant
CONSUMER TRENDS 2018
#19 Private Eyes
COMMUNICATIONS IN 2018
Tweet me
People want to share and engage with groups of people rather
than the masses. Features or apps that enable people to share in
smaller groups, or for a limited time, are gaining traction. Video
chat apps allow you to pull your mates together and have much
more engaging and richer conversation.
Matt Navarra, Director of Social Media at The Next Web
CONSUMER TRENDS 2018
#20 Sound Waves
Tweet me
COMMUNICATIONS IN 2018
2018 will see a growth in screenless advertising as voice input
becomes more common. It’s opening new opportunities and the
brands that are doing voice well are utility based companies and
food brands. They understand that Alexa sits in the kitchen and
provides a nice way of suggesting recipes or helping people cook.
Liam Brennan, Director of innovation programmes at MediaCom
CONSUMER TRENDS 2018
#21 Same Difference
COMMUNICATIONS IN 2018
Tweet me
Communication companies are all starting to look a bit the
same; Instagram Stories is the same as Snapchat Stories, and you
can video chat on Facebook now just as well as you can on Skype.
So the defining feature of any platform is where the people are –
where I can talk to who I need to talk to.
Dr. Pamela Rutledge, Director of the Media Psychology Research Center
CONSUMER TRENDS 2018
#22 Burning Out
Tweet me
CAREERS IN 2018
One-in-five sick days are now stress related, while the workplace
is exacerbating mental illness. By being constantly connected to
work emails, people have lost the freedom to escape, decompress,
or prepare. People are feeling overwhelmed –companies will be
pressured to take action.
Bruce Daisley, Vice president EMEA of Twitter
CONSUMER TRENDS 2018
#23 Micro Credentials
CAREERS IN 2018
There is demand to train people much more quickly because
the world is changing rapidly. These pressures are driving demand
for micro- learning, or bite-sized tutorials employees can consume
when they need to. Many employers are trying to move to a more
skills-based hiring practice, rather than relying on a degree.
Mark Lester, Director of partnerships at FutureLearn
Tweet me
CONSUMER TRENDS 2018
#24 Meaningful Métiers
Tweet me
CAREERS IN 2018
In 2018, Gen Y will continue to shape the workplace.
They’re focused on finding a purpose in work, which is valued
even more than money. Two thirds of Gen Y say they’d rather
make $40,000 and enjoy their job, than make $100,000 at a job
they think is boring.
Danielle Harlan, Founder of the Centre for Advancing Leadership and
Human Potential
CONSUMER TRENDS 2018
#25 Unsung Heroes
Tweet me
LUXURY IN 2018
Cutting out the middleman is going to be a big theme in 2018.
Buy something direct from the maker. Consumers are much more
informed. If someone buys a piece of jewellery from the jewellery
court in Birmingham, for instance, they can share it on Instagram,
and say: “Don’t go to Boodle’s, go to XYZ.”
Andrew Lloyd, Luxury brand growth specialist
CONSUMER TRENDS 2018
#26 Highly Valued
Tweet me
Luxury is not about a logo, it’s not about the bling. Luxury has
become about how to make a statement of either your political
persuasion or your values and your beliefs, rather than how much
money you have. Luxury brands are investing more in telling a
good story and aligning with people’s values.
Emma Hart, Founder & creative director at PUSH PR
LUXURY IN 2018
CONSUMER TRENDS 2018
#27 Everyday Luxury
Tweet me
Gen Y and Z are looking for luxury that’s less formal, less
conventional, and is something that they can integrate into their
lifestyle in a comfortable way. T-shirts, sneakers and phone covers
have been given a luxury upgrade. These are things that can be
worn all the time; not just during the evening or on a business trip.
Marie Cécile-Cervellon, Professor of marketing at EDHEC Business School
LUXURY IN 2018
CONSUMER TRENDS 2018
#28 Community Spaces
Tweet me
SHOPPING IN 2018
The store has evolved from a space to shop, to a space to
explore and experience, and now a space to interact with others.
Brands like ARKET or Lululemon are opening up coffee shops
in their stores. This allows people to meet other people that shop
there for the same purpose (like doing yoga) and engage with them.
Lyndsey Dennis, Editor of Retail Focus
CONSUMER TRENDS 2018
#29 Brand Bypass
Tweet me
SHOPPING IN 2018
Searching via voice may be comfortable, but it also allows
the home assistant manufacturing brands like Amazon, to do
something very useful – bypass other brands. When someone asks
Alexa to add ‘AA batteries’ to their shopping basket, Alexa will, by
default, add Amazon’s own make instead of, say, Duracell.
Simon Gosling, Futurist at Unruly
CONSUMER TRENDS 2018
#30 Mobile Distractions
Tweet me
SHOPPING IN 2018
Retailers haven’t figured out how to seamlessly combine the
fact that people walk around with their faces in their phones with
the need to get them to look up at the rails. Phones also mean
consumers are far better informed – if they see an item they like
they can check to see online if somewhere else has got it cheaper.
James Dion, Founder and president at Dionco Inc.
CONSUMER TRENDS 2018
#31 Silicon Banking
Tweet me
MONEY IN 2018
As a consumer, PSD2 means that your data is no longer being
held prisoner, you can aggregate your information and see it in one
place. It’s not only informative, but you can transfer money, and
make payments. This could be provided by any brand that has a
notification framework. So, why wouldn’t it be Apple?
Duena Blomstrom, Fintech and digital experience specialist
CONSUMER TRENDS 2018
#32 Seamless Delegation
Tweet me
MONEY IN 2018
In 2018, artificial intelligence will become increasingly present
in our banking life, enabling people to delegate what they are doing
to a third party. Everything will be done on your behalf, so you can
have a very light touch with respect to your banking experience.
And because of its success, people will delegate even more.
Pierre-Jean Hanard, Banker-turned-fintech entrepeneur & Partner at
The Startup Platform
CONSUMER TRENDS 2018
#33 Conversational Commerce
Tweet me
MONEY IN 2018
People are going to start to do business inside WhatsApp, rather
than through the dedicated applications. If I’m talking to you on
WhatsApp, for example, and could say, “OK, we’ll meet at five
o’clock; here’s twenty pounds for the ticket”, I then don’t have to
come out of WhatsApp to run some stupid banking app.
David Birch, Expert on digital identity and digital money issues
CONSUMER TRENDS 2018
#34 Curated Treasures
Tweet me
HOME IN 2018
The curation of different pieces has been seen in fashion for a
while. It’s now being adopted in interior design. It’s about carefully
tracking down trinkets from a multitude of sources, e.g. something
from a local market, a piece from Zara Home as well as a souvenir
from a holiday.
Anna Winston, Ex-editor of Dezeen and an architecture and design consultant
CONSUMER TRENDS 2018
#35 Design Smart
Tweet me
HOME IN 2018
Instagram and Pinterest have provided a design education to
the masses. The image collecting platforms have taught people to
mood board their lives. Interior design was once considered high
brow, but now people are comfortable accessing blogs, magazines
and social media.
Bill Walsgrove, Advisor to the Design Council
CONSUMER TRENDS 2018
#36 Cosy Minimalism
Tweet me
HOME IN 2018
As the outside world becomes harder to cope with, and people
get more in touch with their wellbeing, homes are expected to act
as sanctuaries. Minimalist designs are being rethought. The white
walls and simple layouts remain, but are being complemented with
tactile elements to bring personality and warmth inside.
Caroline Rowland, Editor of 91 Magazine
CONSUMER TRENDS 2018
#37 Seamless Solution
Tweet me
GETTING AROUND IN 2018
In 2018, travel is going to become a more seamless experience,
helped by AI, biometrics and technology. Digital bag tags
with ‘e-ink’ can be electronically programmed with the right
information, so you just have to drop them off. Biometrics will also
be implemented at touchpoints other than security.
Joe Leader, CEO of the Air Passenger Experience Association
CONSUMER TRENDS 2018
#38 Pooled Parking
Tweet me
GETTING AROUND IN 2018
The biggest changes in 2018 will be about how we best
use the spaces we already have – encouraging carpooling and
public transport usage, maximising existing infrastructure in
growing areas.
Tony Lynch, CEO of commuter rideshare company Faxi
CONSUMER TRENDS 2018
#39 Data Driven
Tweet me
GETTING AROUND IN 2018
There’s going to be a surge across the transport sector in
using data to create services that are flexible and customer-
focused. It’ll be interesting to see what CityMapper do with
their data-driven bus routes, filling the gaps where public
transport is missing.
Barney Williams, Co-founder of coach service Zeelo
CONSUMER TRENDS 2018
#40 Staying Local
CITIZENSHIP IN 2018
Tweet me
Given today’s social and political climate, we’re seeing brands
focus a lot more on local elements in their corporate responsibility
and sustainability practices. The best way to show shoppers that
you’re active in the community and that you’re doing good things
is for them to see it in local causes that are important to them.
Janek Seevaratnam, Corporate advisor for the CAF’s Philanthropy Service
CONSUMER TRENDS 2018
#41 Consistent Values
CITIZENSHIP IN 2018
Tweet me
If you’re going to take a stand on an issue and include it
in your messaging, then you need to build it into all company
ideology too. For example, if you’re speaking up on behalf
of women’s empowerment in advertising, people expect you to act
on that value in your practices and supply chain, too.
Jessica Abrahams, Europe editor at Devex
CONSUMER TRENDS 2018
#42 Collaborative Creation
CITIZENSHIP IN 2018
Right now, we’re engaged on the web, but we don’t know what’s
happening next door. Citizen participation can happen through the
promotion of physical spaces in which people can come and co-
produce things. Encouraging this community ties into the growing
desire to be more informed about what’s happening locally.
Tomas Diez, Co-founder of FabLab Barcelona
Tweet me
Want more?
YOU CAN EXPLORE THE FULL REPORT FOR FREE HERE
Discover more about behavioural insights
www.canvas8.com

More Related Content

What's hot

10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA
J. Walter Thompson Intelligence
 
Latin America Food and Beverage Trends
Latin America Food and Beverage TrendsLatin America Food and Beverage Trends
Latin America Food and Beverage Trends
Edelman
 
10 things to make you think
10 things to make you think10 things to make you think
10 things to make you think
Stefan Kolle
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend Report
TurbineMauritius
 
Marketing to Seniors: 6 Myths vs. Realities
Marketing to Seniors: 6 Myths vs. RealitiesMarketing to Seniors: 6 Myths vs. Realities
Marketing to Seniors: 6 Myths vs. Realities
Nextpoint
 
Global food-and-drink-trends-2017
Global food-and-drink-trends-2017Global food-and-drink-trends-2017
Global food-and-drink-trends-2017
TATIANA VILLALOBOS
 
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsWHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
Edelman
 
The New Sustainability Narrative
The New Sustainability NarrativeThe New Sustainability Narrative
The New Sustainability Narrative
Sustainable Brands
 
The New Beauty Rules for Brands
The New Beauty Rules for BrandsThe New Beauty Rules for Brands
The New Beauty Rules for Brands
Women's Marketing, Inc.
 
How to use Micro Marketing to drive revenues
How to use Micro Marketing to drive revenuesHow to use Micro Marketing to drive revenues
How to use Micro Marketing to drive revenues
David Rabjohns
 
BBMG GlobeScan Five Human Aspirations
BBMG GlobeScan Five Human AspirationsBBMG GlobeScan Five Human Aspirations
BBMG GlobeScan Five Human Aspirations
Sustainable Brands
 
Reclaimism: Aspirational Consumers and Emerging Trends
Reclaimism: Aspirational Consumers and Emerging TrendsReclaimism: Aspirational Consumers and Emerging Trends
Reclaimism: Aspirational Consumers and Emerging Trends
Sustainable Brands
 
Brand Report 2013
Brand Report 2013Brand Report 2013
Brand Report 2013
Buzz Marketing Group
 
Entertainment Report 2013
Entertainment Report 2013Entertainment Report 2013
Entertainment Report 2013
Buzz Marketing Group
 
Power consumer
Power consumerPower consumer
Power consumer
Ann Peebles Rimkus
 
GoAppr Mobile Revolution
GoAppr Mobile RevolutionGoAppr Mobile Revolution
GoAppr Mobile Revolution
David Rodger
 
Millennial Moms: The Modern Family
Millennial Moms: The Modern FamilyMillennial Moms: The Modern Family
Millennial Moms: The Modern Family
Katie McLaughlin
 
EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2
Kathy Krenger
 
10 Facts Every Marketer Should Know About Millennial Moms
10 Facts Every Marketer Should Know About Millennial Moms10 Facts Every Marketer Should Know About Millennial Moms
10 Facts Every Marketer Should Know About Millennial Moms
Womenkind
 
Millennials report marketing educacional
Millennials report marketing educacionalMillennials report marketing educacional
Millennials report marketing educacional
Rafael Villas B
 

What's hot (20)

10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA
 
Latin America Food and Beverage Trends
Latin America Food and Beverage TrendsLatin America Food and Beverage Trends
Latin America Food and Beverage Trends
 
10 things to make you think
10 things to make you think10 things to make you think
10 things to make you think
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend Report
 
Marketing to Seniors: 6 Myths vs. Realities
Marketing to Seniors: 6 Myths vs. RealitiesMarketing to Seniors: 6 Myths vs. Realities
Marketing to Seniors: 6 Myths vs. Realities
 
Global food-and-drink-trends-2017
Global food-and-drink-trends-2017Global food-and-drink-trends-2017
Global food-and-drink-trends-2017
 
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsWHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
 
The New Sustainability Narrative
The New Sustainability NarrativeThe New Sustainability Narrative
The New Sustainability Narrative
 
The New Beauty Rules for Brands
The New Beauty Rules for BrandsThe New Beauty Rules for Brands
The New Beauty Rules for Brands
 
How to use Micro Marketing to drive revenues
How to use Micro Marketing to drive revenuesHow to use Micro Marketing to drive revenues
How to use Micro Marketing to drive revenues
 
BBMG GlobeScan Five Human Aspirations
BBMG GlobeScan Five Human AspirationsBBMG GlobeScan Five Human Aspirations
BBMG GlobeScan Five Human Aspirations
 
Reclaimism: Aspirational Consumers and Emerging Trends
Reclaimism: Aspirational Consumers and Emerging TrendsReclaimism: Aspirational Consumers and Emerging Trends
Reclaimism: Aspirational Consumers and Emerging Trends
 
Brand Report 2013
Brand Report 2013Brand Report 2013
Brand Report 2013
 
Entertainment Report 2013
Entertainment Report 2013Entertainment Report 2013
Entertainment Report 2013
 
Power consumer
Power consumerPower consumer
Power consumer
 
GoAppr Mobile Revolution
GoAppr Mobile RevolutionGoAppr Mobile Revolution
GoAppr Mobile Revolution
 
Millennial Moms: The Modern Family
Millennial Moms: The Modern FamilyMillennial Moms: The Modern Family
Millennial Moms: The Modern Family
 
EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2
 
10 Facts Every Marketer Should Know About Millennial Moms
10 Facts Every Marketer Should Know About Millennial Moms10 Facts Every Marketer Should Know About Millennial Moms
10 Facts Every Marketer Should Know About Millennial Moms
 
Millennials report marketing educacional
Millennials report marketing educacionalMillennials report marketing educacional
Millennials report marketing educacional
 

Similar to Consumer Trends in 2018: 42 Expert Perspectives - Canvas8

Kind-Bar-Campaign
Kind-Bar-CampaignKind-Bar-Campaign
Kind-Bar-Campaign
Casey Lederman
 
#PRCAschools Outreach Programme Magazine
#PRCAschools Outreach Programme Magazine#PRCAschools Outreach Programme Magazine
#PRCAschools Outreach Programme Magazine
Michael Collins
 
MTM 12 Trends of Christmas
MTM 12 Trends of ChristmasMTM 12 Trends of Christmas
MTM 12 Trends of Christmas
MeganStrachan4
 
Mtm 12 trends of christmas - december 2021
Mtm 12 trends of christmas - december 2021Mtm 12 trends of christmas - december 2021
Mtm 12 trends of christmas - december 2021
Hannah441543
 
Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19
Digital Surgeons
 
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Ioana Barbu
 
Dorset Tea Pitch Document
Dorset Tea Pitch Document Dorset Tea Pitch Document
Dorset Tea Pitch Document
Abby Millar
 
2015 The Brand of Me, Trends that will shape 2015
2015 The Brand of Me, Trends that will shape 20152015 The Brand of Me, Trends that will shape 2015
2015 The Brand of Me, Trends that will shape 2015
Kyle Matthew Duckitt
 
Ryan McDaid Brand Planning Process
Ryan McDaid Brand Planning ProcessRyan McDaid Brand Planning Process
Ryan McDaid Brand Planning Process
Ryan McDaid
 
Advertising has no future. Unless it works today.
Advertising has no future. Unless it works today.Advertising has no future. Unless it works today.
Advertising has no future. Unless it works today.
Zoheb Raza
 
2018 Consumer Trends Preview
2018 Consumer Trends Preview2018 Consumer Trends Preview
2018 Consumer Trends Preview
Syneos Health Communications
 
FINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYK
FINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYKFINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYK
FINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYK
Alex Friedl
 
Snapple Plans Book
Snapple Plans Book Snapple Plans Book
Snapple Plans Book
Claire Mirsky
 
FMCG Trend Report
FMCG Trend ReportFMCG Trend Report
FMCG Trend Report
New Republique
 
Plans book FINAL (1)-min
Plans book FINAL (1)-minPlans book FINAL (1)-min
Plans book FINAL (1)-min
Laraib Peracha
 
Brand impact
Brand impact Brand impact
Brand impact
Mr Nyak
 
Brand impact
Brand impactBrand impact
Brand impact
Mr Nyak
 
Content is Trending
Content is TrendingContent is Trending
Content is Trending
Happy Media
 
The Death of Marketing as We Know it... by Dr. Hesham Dinana
The Death of Marketing as We Know it... by Dr. Hesham DinanaThe Death of Marketing as We Know it... by Dr. Hesham Dinana
The Death of Marketing as We Know it... by Dr. Hesham Dinana
Solving Efeso
 
PAU - The Role of Advertising.ppt.pptx
PAU - The Role of Advertising.ppt.pptxPAU - The Role of Advertising.ppt.pptx
PAU - The Role of Advertising.ppt.pptx
DrTendaiMhizha1
 

Similar to Consumer Trends in 2018: 42 Expert Perspectives - Canvas8 (20)

Kind-Bar-Campaign
Kind-Bar-CampaignKind-Bar-Campaign
Kind-Bar-Campaign
 
#PRCAschools Outreach Programme Magazine
#PRCAschools Outreach Programme Magazine#PRCAschools Outreach Programme Magazine
#PRCAschools Outreach Programme Magazine
 
MTM 12 Trends of Christmas
MTM 12 Trends of ChristmasMTM 12 Trends of Christmas
MTM 12 Trends of Christmas
 
Mtm 12 trends of christmas - december 2021
Mtm 12 trends of christmas - december 2021Mtm 12 trends of christmas - december 2021
Mtm 12 trends of christmas - december 2021
 
Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19Navigating Your Brand Through Covid-19
Navigating Your Brand Through Covid-19
 
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
 
Dorset Tea Pitch Document
Dorset Tea Pitch Document Dorset Tea Pitch Document
Dorset Tea Pitch Document
 
2015 The Brand of Me, Trends that will shape 2015
2015 The Brand of Me, Trends that will shape 20152015 The Brand of Me, Trends that will shape 2015
2015 The Brand of Me, Trends that will shape 2015
 
Ryan McDaid Brand Planning Process
Ryan McDaid Brand Planning ProcessRyan McDaid Brand Planning Process
Ryan McDaid Brand Planning Process
 
Advertising has no future. Unless it works today.
Advertising has no future. Unless it works today.Advertising has no future. Unless it works today.
Advertising has no future. Unless it works today.
 
2018 Consumer Trends Preview
2018 Consumer Trends Preview2018 Consumer Trends Preview
2018 Consumer Trends Preview
 
FINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYK
FINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYKFINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYK
FINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYK
 
Snapple Plans Book
Snapple Plans Book Snapple Plans Book
Snapple Plans Book
 
FMCG Trend Report
FMCG Trend ReportFMCG Trend Report
FMCG Trend Report
 
Plans book FINAL (1)-min
Plans book FINAL (1)-minPlans book FINAL (1)-min
Plans book FINAL (1)-min
 
Brand impact
Brand impact Brand impact
Brand impact
 
Brand impact
Brand impactBrand impact
Brand impact
 
Content is Trending
Content is TrendingContent is Trending
Content is Trending
 
The Death of Marketing as We Know it... by Dr. Hesham Dinana
The Death of Marketing as We Know it... by Dr. Hesham DinanaThe Death of Marketing as We Know it... by Dr. Hesham Dinana
The Death of Marketing as We Know it... by Dr. Hesham Dinana
 
PAU - The Role of Advertising.ppt.pptx
PAU - The Role of Advertising.ppt.pptxPAU - The Role of Advertising.ppt.pptx
PAU - The Role of Advertising.ppt.pptx
 

More from Canvas8

Super Bowl 2020 / The insights behind the ads
Super Bowl 2020 / The insights behind the ads Super Bowl 2020 / The insights behind the ads
Super Bowl 2020 / The insights behind the ads
Canvas8
 
How can brands celebrate culture? // Five behavioural shifts underpinning the...
How can brands celebrate culture? // Five behavioural shifts underpinning the...How can brands celebrate culture? // Five behavioural shifts underpinning the...
How can brands celebrate culture? // Five behavioural shifts underpinning the...
Canvas8
 
Super Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the adsSuper Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the ads
Canvas8
 
Consumer Trends in 2019: 42 Expert Perspectives - Canvas8
Consumer Trends in 2019: 42 Expert Perspectives - Canvas8Consumer Trends in 2019: 42 Expert Perspectives - Canvas8
Consumer Trends in 2019: 42 Expert Perspectives - Canvas8
Canvas8
 
Consumer trends in media and entertainment 2018 : Canvas8
Consumer trends in media and entertainment 2018 : Canvas8Consumer trends in media and entertainment 2018 : Canvas8
Consumer trends in media and entertainment 2018 : Canvas8
Canvas8
 
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
Canvas8
 
Consumer trends in Communications 2018 : Canvas8
Consumer trends in Communications 2018 : Canvas8Consumer trends in Communications 2018 : Canvas8
Consumer trends in Communications 2018 : Canvas8
Canvas8
 
Consumer trends in Home 2018 : Canvas8
Consumer trends in Home 2018 : Canvas8Consumer trends in Home 2018 : Canvas8
Consumer trends in Home 2018 : Canvas8
Canvas8
 
Consumer trends in Money 2018 : Canvas8
Consumer trends in Money 2018 : Canvas8Consumer trends in Money 2018 : Canvas8
Consumer trends in Money 2018 : Canvas8
Canvas8
 
Consumer trends in Citizenship 2017 : Canvas8
Consumer trends in Citizenship 2017 : Canvas8Consumer trends in Citizenship 2017 : Canvas8
Consumer trends in Citizenship 2017 : Canvas8
Canvas8
 
A behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaignsA behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaigns
Canvas8
 
Behaviours Impacting Christmas Shoppers: Canvas8
Behaviours Impacting Christmas Shoppers: Canvas8Behaviours Impacting Christmas Shoppers: Canvas8
Behaviours Impacting Christmas Shoppers: Canvas8
Canvas8
 
Consumer trends in Eating and Drinking 2017 : Canvas8
Consumer trends in Eating and Drinking 2017 : Canvas8Consumer trends in Eating and Drinking 2017 : Canvas8
Consumer trends in Eating and Drinking 2017 : Canvas8
Canvas8
 
Consumer trends in Getting Around 2017 : Canvas8
Consumer trends in Getting Around 2017 : Canvas8Consumer trends in Getting Around 2017 : Canvas8
Consumer trends in Getting Around 2017 : Canvas8
Canvas8
 
A behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winnersA behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winners
Canvas8
 
Consumer trends in Home 2017 : Canvas8
Consumer trends in Home 2017 : Canvas8Consumer trends in Home 2017 : Canvas8
Consumer trends in Home 2017 : Canvas8
Canvas8
 
Consumer trends in leisure 2017 : Canvas8
Consumer trends in leisure 2017 : Canvas8Consumer trends in leisure 2017 : Canvas8
Consumer trends in leisure 2017 : Canvas8
Canvas8
 
Consumer trends in health and beauty 2017 : Canvas8
Consumer trends in health and beauty 2017 : Canvas8Consumer trends in health and beauty 2017 : Canvas8
Consumer trends in health and beauty 2017 : Canvas8
Canvas8
 
Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8
Canvas8
 
Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8
Canvas8
 

More from Canvas8 (20)

Super Bowl 2020 / The insights behind the ads
Super Bowl 2020 / The insights behind the ads Super Bowl 2020 / The insights behind the ads
Super Bowl 2020 / The insights behind the ads
 
How can brands celebrate culture? // Five behavioural shifts underpinning the...
How can brands celebrate culture? // Five behavioural shifts underpinning the...How can brands celebrate culture? // Five behavioural shifts underpinning the...
How can brands celebrate culture? // Five behavioural shifts underpinning the...
 
Super Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the adsSuper Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the ads
 
Consumer Trends in 2019: 42 Expert Perspectives - Canvas8
Consumer Trends in 2019: 42 Expert Perspectives - Canvas8Consumer Trends in 2019: 42 Expert Perspectives - Canvas8
Consumer Trends in 2019: 42 Expert Perspectives - Canvas8
 
Consumer trends in media and entertainment 2018 : Canvas8
Consumer trends in media and entertainment 2018 : Canvas8Consumer trends in media and entertainment 2018 : Canvas8
Consumer trends in media and entertainment 2018 : Canvas8
 
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
 
Consumer trends in Communications 2018 : Canvas8
Consumer trends in Communications 2018 : Canvas8Consumer trends in Communications 2018 : Canvas8
Consumer trends in Communications 2018 : Canvas8
 
Consumer trends in Home 2018 : Canvas8
Consumer trends in Home 2018 : Canvas8Consumer trends in Home 2018 : Canvas8
Consumer trends in Home 2018 : Canvas8
 
Consumer trends in Money 2018 : Canvas8
Consumer trends in Money 2018 : Canvas8Consumer trends in Money 2018 : Canvas8
Consumer trends in Money 2018 : Canvas8
 
Consumer trends in Citizenship 2017 : Canvas8
Consumer trends in Citizenship 2017 : Canvas8Consumer trends in Citizenship 2017 : Canvas8
Consumer trends in Citizenship 2017 : Canvas8
 
A behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaignsA behavioural breakdown of 8 Super Bowl campaigns
A behavioural breakdown of 8 Super Bowl campaigns
 
Behaviours Impacting Christmas Shoppers: Canvas8
Behaviours Impacting Christmas Shoppers: Canvas8Behaviours Impacting Christmas Shoppers: Canvas8
Behaviours Impacting Christmas Shoppers: Canvas8
 
Consumer trends in Eating and Drinking 2017 : Canvas8
Consumer trends in Eating and Drinking 2017 : Canvas8Consumer trends in Eating and Drinking 2017 : Canvas8
Consumer trends in Eating and Drinking 2017 : Canvas8
 
Consumer trends in Getting Around 2017 : Canvas8
Consumer trends in Getting Around 2017 : Canvas8Consumer trends in Getting Around 2017 : Canvas8
Consumer trends in Getting Around 2017 : Canvas8
 
A behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winnersA behavioural breakdown of 8 Clio Awards winners
A behavioural breakdown of 8 Clio Awards winners
 
Consumer trends in Home 2017 : Canvas8
Consumer trends in Home 2017 : Canvas8Consumer trends in Home 2017 : Canvas8
Consumer trends in Home 2017 : Canvas8
 
Consumer trends in leisure 2017 : Canvas8
Consumer trends in leisure 2017 : Canvas8Consumer trends in leisure 2017 : Canvas8
Consumer trends in leisure 2017 : Canvas8
 
Consumer trends in health and beauty 2017 : Canvas8
Consumer trends in health and beauty 2017 : Canvas8Consumer trends in health and beauty 2017 : Canvas8
Consumer trends in health and beauty 2017 : Canvas8
 
Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8
 
Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8
 

Recently uploaded

The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Nedko Nedkov
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
utkarshkhera98
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
Rakesh Jalan
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 Group ACP
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
VikasYadav194549
 
Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
h03629750
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
gchaitya21
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
VWO
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Search Engine Journal
 

Recently uploaded (20)

The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
E3 ACP Shade Catalogues - Comprehensive Range of Colors and Finishes
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
 
Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
 

Consumer Trends in 2018: 42 Expert Perspectives - Canvas8

  • 1. CONSUMER TRENDS IN 2018 42 expert perspectives
  • 2. We interviewed 42 experts from the Canvas8 network about the key trends influencing consumer behaviour across 14 sectors in 2018... CONSUMER TRENDS 2018
  • 3. Dr. Trudi Edginton Psychologist, neuroscientist and mindfulness teacher Health Mansal Denton Founder and manager at Nootropedia Ilana Jacqueline Patient advocacy manager at FDNA CANVAS8 EXPERT PANEL Jo Densley Founder of Relish Marketing Eating & Drinking Brandt Maybury Co-founder of Tastehead Holly Shackleton Editor of Specialty Food Magazine Kate Zadah, Abbie Carter Founder and director of Mantelpiece PR Beauty Alice Hart-Davis Beauty journalist and skin care range creator Tracey McAlpine Founder of Fighting Fifty Lisa Jane Editor of Trips 100, Travel Loving Family and Cruising with Kids Leisure Randy White Co-founder of White Hutchinson Leisure & Learning Group James Kirkham Head of online football channel Copa90 Kyle Chayka Technology writer for the New York Times Technology Wendy Powell Lecturer at the University of Portsmouth Adelyn Zhou Chief marketing officer at Topbots Matt Navarra Director of social media at The Next Web Communications Liam Brennan Director of innovation programmes at MediaCom Dr. Pamela Rutledge Director of the Media Psychology Research Center David Price Director of insights & analysis at the IFPI Media & Entertainment Nina Evans Talent and music producer for Channel 4’s Sunday Brunch Ian Dransfield Games journalist and consultant Bruce Daisley Vice president of Twitter EMEA Careers Mark Lester Director of partnerships at FutureLearn Danielle Harlan Founder of the Centre for Advancing Leadership and Human Potential Andrew Lloyd Luxury brand growth specialist Luxury Emma Hart Founder & creative director at PUSH PR Marie Cécile-Cervellon Professor of marketing at EDHEC Business School Lyndsey Dennis Editor of Retail Focus Shopping Simon Gosling Futurist at Unruly James Dion Founder and president of Dionco Inc. Anna Winston Ex-editor of Dezeen and an architecture and design consultant Home Bill Walsgrove Advisor to the Design Council Caroline Rowland Editor of 91 Magazine Duena Blomstrom Fintech and digital experience specialist Money Pierre Jean-Hanard Banker-turned-fintech entrepeneur David Birch Expert on digital identity and digital money issues Joe Leader CEO of the Air Passenger Experience Association Getting Around Tony Lynch CEO of commuter rideshare company Faxi Barney Williams Co-founder of coach service Zeelo Janek Seevaratnam Corporate advisor for the CAF’s Philanthropy Services Citizenship Jessica Abrahams Europe Editor at Devex Tomas Diez Co-founder of FabLab Barcelona
  • 4. CONSUMER TRENDS 2018 More people are not drinking alcohol, and instead want sophisticated soft drinks. People are always wanting the next big thing that’s new and tastes great. Gone are the days where you’d just have a lemonade or alcohol-free lager. #1 Fancy Softs EATING & DRINKING IN 2018 Jo Densley, Founder of Relish Marketing Tweet me
  • 5. CONSUMER TRENDS 2018 #2 Happy Tummies EATING & DRINKING IN 2018 Tweet me Fermented foods, which help keep the healthy diversity of the bacteria in people’s guts, are going to be big. Bio-tiful produces kefir, a very old fermented milk-based drink. Health foods often stay niche, because they sound weird, but Bio-tiful’s design means it looks cool. Brandt Maybury, Co-founder of Tastehead
  • 6. CONSUMER TRENDS 2018 #3 Tasty Values EATING & DRINKING IN 2018 Tweet me Big retailers are recognising that artisan producers are doing well because they’re tapping into what customers want – the face and story behind a brand. They’re naming the farmers who raised their beef, stocking more artisan producers and changing the words they use, such as ‘small batch’. Holly Shackleton, Editor of Specialty Food Magazine
  • 7. CONSUMER TRENDS 2018 #4 Social Prescription HEALTH IN 2018 Tweet me The link between physical and mental health will continue to be developed in 2018 and healthcare providers will increasingly prescribe behavioural solutions, including advocating community involvement, to combat existing and future health issues. Dr. Trudi Edginton, Psychologist, neuroscientist and mindfulness teacher
  • 8. CONSUMER TRENDS 2018 #5 Optimal Self HEALTH IN 2018 Tweet me In 2018, genetics and tracking technology will allow patients to identify what they’re deficient in and susceptible to and take preventive measures. They’ll be able to find and adopt solutions that are specific to them. Rather than a generic multivitamin, patients will take supplements that have a single target. Mansal Denton, Founder and manager at Nootropedia
  • 9. CONSUMER TRENDS 2018 HEALTH IN 2018 Tweet me #6 Technology Prescribed Technology will highlight health abnormalities at a quicker and more effective rate than doctors, communicating information to patients who can then do their own research and find possible remedies. Patients will have more control in the conversation – forcing the industry to change and adapt. Ilana Jacqueline, Patient advocacy manager at FDNA
  • 10. CONSUMER TRENDS 2018 #7 Intimate Luxury BEAUTY IN 2018 Tweet me There’s been a rise in luxury skin care specifically designed for women’s intimate areas. We’re seeing them marketed next to skin and hair care products. It’s a positive step because intimate health still carries a negative stigma. Kate Zadah & Abbie Carter, Founder and director of Mantelpiece PR
  • 11. CONSUMER TRENDS 2018 #8 Friendly Fillers BEAUTY IN 2018 Tweet me In 2018 we’ll see growth in non-surgical cosmetic procedures. The stigma around these treatments is starting to fade. Younger generations are keen to look good on social media, so we’re seeing a rise in women in their 20s and 30s getting treatments like llers or lip plumpers. Alice Hart-Davis, Beauty journalist and skincare range creator
  • 12. CONSUMER TRENDS 2018 #9 Ritual Routines BEAUTY IN 2018 Tweet me In 2018 we’ll be spending more time on our skincare, incorporating more stages, and adding steps in that help make our beauty regimes more of a ritual – everything from sheet masks to serums. While make-up is always going to be popular, the emphasis on having clean skin is growing too. Tracey McAlpine, Founder of Fighting Fifty
  • 13. CONSUMER TRENDS 2018 #10 Home Comforts LEISURE IN 2018 Families will opt for a staycation in 2018. In a bid to cut the costs further, people are travelling in ways they might not have considered before – be that going self-catering, opting to hire a campervan or booking an Airbnb. Multi-generational holidays are becoming increasingly popular too. Lisa Jane, Editor of Trips 100, Travel Loving Family and Cruising with Kids Tweet me
  • 14. CONSUMER TRENDS 2018 #11 Convenient Fun Tweet me LEISURE IN 2018 People are cocooning at home more often – they’re attending a concert in their pyjamas. People are spending less time face- to-face socialising and it’s because they’re able to do almost everything at home, which is far more convenient. Randy White, Co-founder of White Hutchinson Leisure & Learning Group
  • 15. CONSUMER TRENDS 2018 #12 Authentic Action BEAUTY IN 2018 Tweet me Although people still go to watch Chelsea, they also have a cultist devotion to grassroots clubs. This feels more real. People are even hashtagging #properfootball on social media. From the food, the ambience or even the way that people watch the game, it feels more authentic. James Kirkham, Head of online football channel Copa90
  • 16. CONSUMER TRENDS 2018 #13 Selective Social TECHNOLOGY IN 2018 Tweet me As people feel increasingly unsafe or unheard in the vast, uncontrollable spaces of Facebook or Twitter, we’ll see social networks transform into more intimate formats. It could be something like Slack or a private version of a platform like Airbnb. Kyle Chayka, Technology writer for the New York Times
  • 17. CONSUMER TRENDS 2018 #14 Virtual Senses Tweet me TECHNOLOGY IN 2018 We’ll see VR hardware become increasingly immersive by incorporating touch as well as vision. To truly offer immersion, companies will begin to incorporate technology that responds not just to what users are doing, but what they’re feeling, too. Wendy Powell, Lecturer at the University of Portsmouth
  • 18. CONSUMER TRENDS 2018 #15 AI Ubiquity Tweet me TECHNOLOGY IN 2018 From using AI to detect the possibility of disease or cancer, to generating creative content previously seen as the gold standard, the use of AI will accelerate across sectors. Technology is successful when it becomes seamlessly integrated into daily life. It’s evident in how AI has been used in smartphones. Adelyn Zhou, Chief marketing officer at Topbots
  • 19. CONSUMER TRENDS 2018 #16 Personal Soundtrack MEDIA & ENTERTAINMENT IN 2018 Tweet me The rapid adoption of on-demand streaming has changed the music industry. But with 40 million tracks – what to pick? Curation will become key. Spotify has found great success with Discover Weekly, while Amazon is using the Echo speaker to explore what happens when users can choose the music they want. David Price, Director of insights & analysis at the IFPI
  • 20. CONSUMER TRENDS 2018 #17 Show Stoppers Tweet me MEDIA & ENTERTAINMENT IN 2018 An interesting change in TV is how much advertising has had to up its game – because people are so used to skipping them. Some ads on YouTube are really interesting – producers are making mini programmes, which are funded by brands, and people are drawn into watching them. Nina Evans, Celebrity producer at Channel 4 Sunday Brunch
  • 21. CONSUMER TRENDS 2018 #18 Continuous Play Tweet me MEDIA & ENTERTAINMENT IN 2018 The games industry is moving much closer to a service-based model rather than relying on a single purchase of a game. This means publishers are able to consistently monetise their titles from release through the game’s entire lifespan. Ian Dransfield, Games journalist and consultant
  • 22. CONSUMER TRENDS 2018 #19 Private Eyes COMMUNICATIONS IN 2018 Tweet me People want to share and engage with groups of people rather than the masses. Features or apps that enable people to share in smaller groups, or for a limited time, are gaining traction. Video chat apps allow you to pull your mates together and have much more engaging and richer conversation. Matt Navarra, Director of Social Media at The Next Web
  • 23. CONSUMER TRENDS 2018 #20 Sound Waves Tweet me COMMUNICATIONS IN 2018 2018 will see a growth in screenless advertising as voice input becomes more common. It’s opening new opportunities and the brands that are doing voice well are utility based companies and food brands. They understand that Alexa sits in the kitchen and provides a nice way of suggesting recipes or helping people cook. Liam Brennan, Director of innovation programmes at MediaCom
  • 24. CONSUMER TRENDS 2018 #21 Same Difference COMMUNICATIONS IN 2018 Tweet me Communication companies are all starting to look a bit the same; Instagram Stories is the same as Snapchat Stories, and you can video chat on Facebook now just as well as you can on Skype. So the defining feature of any platform is where the people are – where I can talk to who I need to talk to. Dr. Pamela Rutledge, Director of the Media Psychology Research Center
  • 25. CONSUMER TRENDS 2018 #22 Burning Out Tweet me CAREERS IN 2018 One-in-five sick days are now stress related, while the workplace is exacerbating mental illness. By being constantly connected to work emails, people have lost the freedom to escape, decompress, or prepare. People are feeling overwhelmed –companies will be pressured to take action. Bruce Daisley, Vice president EMEA of Twitter
  • 26. CONSUMER TRENDS 2018 #23 Micro Credentials CAREERS IN 2018 There is demand to train people much more quickly because the world is changing rapidly. These pressures are driving demand for micro- learning, or bite-sized tutorials employees can consume when they need to. Many employers are trying to move to a more skills-based hiring practice, rather than relying on a degree. Mark Lester, Director of partnerships at FutureLearn Tweet me
  • 27. CONSUMER TRENDS 2018 #24 Meaningful Métiers Tweet me CAREERS IN 2018 In 2018, Gen Y will continue to shape the workplace. They’re focused on finding a purpose in work, which is valued even more than money. Two thirds of Gen Y say they’d rather make $40,000 and enjoy their job, than make $100,000 at a job they think is boring. Danielle Harlan, Founder of the Centre for Advancing Leadership and Human Potential
  • 28. CONSUMER TRENDS 2018 #25 Unsung Heroes Tweet me LUXURY IN 2018 Cutting out the middleman is going to be a big theme in 2018. Buy something direct from the maker. Consumers are much more informed. If someone buys a piece of jewellery from the jewellery court in Birmingham, for instance, they can share it on Instagram, and say: “Don’t go to Boodle’s, go to XYZ.” Andrew Lloyd, Luxury brand growth specialist
  • 29. CONSUMER TRENDS 2018 #26 Highly Valued Tweet me Luxury is not about a logo, it’s not about the bling. Luxury has become about how to make a statement of either your political persuasion or your values and your beliefs, rather than how much money you have. Luxury brands are investing more in telling a good story and aligning with people’s values. Emma Hart, Founder & creative director at PUSH PR LUXURY IN 2018
  • 30. CONSUMER TRENDS 2018 #27 Everyday Luxury Tweet me Gen Y and Z are looking for luxury that’s less formal, less conventional, and is something that they can integrate into their lifestyle in a comfortable way. T-shirts, sneakers and phone covers have been given a luxury upgrade. These are things that can be worn all the time; not just during the evening or on a business trip. Marie Cécile-Cervellon, Professor of marketing at EDHEC Business School LUXURY IN 2018
  • 31. CONSUMER TRENDS 2018 #28 Community Spaces Tweet me SHOPPING IN 2018 The store has evolved from a space to shop, to a space to explore and experience, and now a space to interact with others. Brands like ARKET or Lululemon are opening up coffee shops in their stores. This allows people to meet other people that shop there for the same purpose (like doing yoga) and engage with them. Lyndsey Dennis, Editor of Retail Focus
  • 32. CONSUMER TRENDS 2018 #29 Brand Bypass Tweet me SHOPPING IN 2018 Searching via voice may be comfortable, but it also allows the home assistant manufacturing brands like Amazon, to do something very useful – bypass other brands. When someone asks Alexa to add ‘AA batteries’ to their shopping basket, Alexa will, by default, add Amazon’s own make instead of, say, Duracell. Simon Gosling, Futurist at Unruly
  • 33. CONSUMER TRENDS 2018 #30 Mobile Distractions Tweet me SHOPPING IN 2018 Retailers haven’t figured out how to seamlessly combine the fact that people walk around with their faces in their phones with the need to get them to look up at the rails. Phones also mean consumers are far better informed – if they see an item they like they can check to see online if somewhere else has got it cheaper. James Dion, Founder and president at Dionco Inc.
  • 34. CONSUMER TRENDS 2018 #31 Silicon Banking Tweet me MONEY IN 2018 As a consumer, PSD2 means that your data is no longer being held prisoner, you can aggregate your information and see it in one place. It’s not only informative, but you can transfer money, and make payments. This could be provided by any brand that has a notification framework. So, why wouldn’t it be Apple? Duena Blomstrom, Fintech and digital experience specialist
  • 35. CONSUMER TRENDS 2018 #32 Seamless Delegation Tweet me MONEY IN 2018 In 2018, artificial intelligence will become increasingly present in our banking life, enabling people to delegate what they are doing to a third party. Everything will be done on your behalf, so you can have a very light touch with respect to your banking experience. And because of its success, people will delegate even more. Pierre-Jean Hanard, Banker-turned-fintech entrepeneur & Partner at The Startup Platform
  • 36. CONSUMER TRENDS 2018 #33 Conversational Commerce Tweet me MONEY IN 2018 People are going to start to do business inside WhatsApp, rather than through the dedicated applications. If I’m talking to you on WhatsApp, for example, and could say, “OK, we’ll meet at five o’clock; here’s twenty pounds for the ticket”, I then don’t have to come out of WhatsApp to run some stupid banking app. David Birch, Expert on digital identity and digital money issues
  • 37. CONSUMER TRENDS 2018 #34 Curated Treasures Tweet me HOME IN 2018 The curation of different pieces has been seen in fashion for a while. It’s now being adopted in interior design. It’s about carefully tracking down trinkets from a multitude of sources, e.g. something from a local market, a piece from Zara Home as well as a souvenir from a holiday. Anna Winston, Ex-editor of Dezeen and an architecture and design consultant
  • 38. CONSUMER TRENDS 2018 #35 Design Smart Tweet me HOME IN 2018 Instagram and Pinterest have provided a design education to the masses. The image collecting platforms have taught people to mood board their lives. Interior design was once considered high brow, but now people are comfortable accessing blogs, magazines and social media. Bill Walsgrove, Advisor to the Design Council
  • 39. CONSUMER TRENDS 2018 #36 Cosy Minimalism Tweet me HOME IN 2018 As the outside world becomes harder to cope with, and people get more in touch with their wellbeing, homes are expected to act as sanctuaries. Minimalist designs are being rethought. The white walls and simple layouts remain, but are being complemented with tactile elements to bring personality and warmth inside. Caroline Rowland, Editor of 91 Magazine
  • 40. CONSUMER TRENDS 2018 #37 Seamless Solution Tweet me GETTING AROUND IN 2018 In 2018, travel is going to become a more seamless experience, helped by AI, biometrics and technology. Digital bag tags with ‘e-ink’ can be electronically programmed with the right information, so you just have to drop them off. Biometrics will also be implemented at touchpoints other than security. Joe Leader, CEO of the Air Passenger Experience Association
  • 41. CONSUMER TRENDS 2018 #38 Pooled Parking Tweet me GETTING AROUND IN 2018 The biggest changes in 2018 will be about how we best use the spaces we already have – encouraging carpooling and public transport usage, maximising existing infrastructure in growing areas. Tony Lynch, CEO of commuter rideshare company Faxi
  • 42. CONSUMER TRENDS 2018 #39 Data Driven Tweet me GETTING AROUND IN 2018 There’s going to be a surge across the transport sector in using data to create services that are flexible and customer- focused. It’ll be interesting to see what CityMapper do with their data-driven bus routes, filling the gaps where public transport is missing. Barney Williams, Co-founder of coach service Zeelo
  • 43. CONSUMER TRENDS 2018 #40 Staying Local CITIZENSHIP IN 2018 Tweet me Given today’s social and political climate, we’re seeing brands focus a lot more on local elements in their corporate responsibility and sustainability practices. The best way to show shoppers that you’re active in the community and that you’re doing good things is for them to see it in local causes that are important to them. Janek Seevaratnam, Corporate advisor for the CAF’s Philanthropy Service
  • 44. CONSUMER TRENDS 2018 #41 Consistent Values CITIZENSHIP IN 2018 Tweet me If you’re going to take a stand on an issue and include it in your messaging, then you need to build it into all company ideology too. For example, if you’re speaking up on behalf of women’s empowerment in advertising, people expect you to act on that value in your practices and supply chain, too. Jessica Abrahams, Europe editor at Devex
  • 45. CONSUMER TRENDS 2018 #42 Collaborative Creation CITIZENSHIP IN 2018 Right now, we’re engaged on the web, but we don’t know what’s happening next door. Citizen participation can happen through the promotion of physical spaces in which people can come and co- produce things. Encouraging this community ties into the growing desire to be more informed about what’s happening locally. Tomas Diez, Co-founder of FabLab Barcelona Tweet me
  • 46. Want more? YOU CAN EXPLORE THE FULL REPORT FOR FREE HERE Discover more about behavioural insights www.canvas8.com