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Behaviours impacting
EATING AND DRINKING
A highlight of four emerging behaviours that are
impacting the way we eat and drink.
1 DIRTY
DINING
2 GOURMET
BABIES
3 FROZEN
FIXES
4 FANCY
FAST
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean1	 DIRTY DINING
	 People don’t always want to eat clean
Even in the face of the booming health and
fitness sectors, the ‘lazy girl’ trope still hits
home with overworked, time-pressed Gen
Yers. As the pursuit of holistic wellness
is increasingly seen as a status symbol, a
growing body of users are pushing back
against clean eating diet crazes.
BehaviourEating and drinking
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean1	 Deliciously Stella
	 Parodying wellness with junk food
Instagram is awash with wellness bloggers
posting pics of macrobiotic salads and
Lycra-clad abs. How’s the average person
expected to keep up? Bella Younger
glamorises an alternative lifestyle with
Deliciously Stella, choosing crisps over kale
and a deep-fat fryer over a NutriBullet.
Eating and drinking In practice
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean2	 GOURMET BABIES
	 Parents are feeding kids big flavours
The baby food market has begun to
adapt to changing tastes. While some are
blending trendy ingredients like lentils,
chia and avocado into their offerings, cold-
pressed baby foods are also on the rise,
appealing to parents who want the very
best for their kids.
BehaviourEating and drinking
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean2	 Happy Family
From picking the right manufacturer to
finding a product with the right ingredients,
feeding infants can be stressful. Organic
brand Happy Family wants to make
nutrition easier for parents, and it’s pushing
to change mums’ and dads’ expectations of
baby food.
Eating and drinking
Organic bites for healthy babies
In practice
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean3	 FROZEN FIXES
	 People are seeing frozen in a new light
Gone are the days when a bag of frozen
fruit was seen as a cheap alternative to a
fresh punnet of strawberries. Thanks to
the smoothie fad, sales of frozen fruit have
skyrocketed. But it’s not just health nuts
that are going frozen; the category is being
disrupted with truly desirable dishes.
BehaviourEating and drinking
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean3	 Luvo
	 Ready-made meals for busy people
Frozen ready meals used to mean a
Swanson TV dinner or junk food from a
plastic bag. But Luvo is aiming to prove
that the freezer aisle isn’t just for turkey
dinosaurs and Arctic rolls. It’s shaking up
the category with nutritionally-balanced
ready meals made for time-pressed people.
Eating and drinking In practice
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean4	 FANCY FAST
	 People are ditching the basic burger
Once associated with poor health and
late night binges, burgers have become
something of an art. And ‘gourmet’ isn’t just
about the food itself; brands are revamping
their restaurants, with Burger King
redesigning interiors along a ‘rustic’ theme
and McDonald’s introducing table service.
BehaviourEating and drinking
Eating and drinking / 1
1	 DIRTY DINING
People don’t always want to eat clean4	 Gyms Kitchen
	 Protein-first dining for gym junkies
Brits are splashing cash on eating out, but
with 27% of people picking a restaurant
based on how healthy the menu is, there’s
a demand for more wholesome fare.
Gyms Kitchen, the UK’s first protein-based
eatery, taps into this desire with its meal
breakdowns and on-site nutritionists.
In practiceEating and drinking
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Consumer trends in Eating and Drinking 2017 : Canvas8

  • 2. A highlight of four emerging behaviours that are impacting the way we eat and drink.
  • 3. 1 DIRTY DINING 2 GOURMET BABIES 3 FROZEN FIXES 4 FANCY FAST
  • 4. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 DIRTY DINING People don’t always want to eat clean Even in the face of the booming health and fitness sectors, the ‘lazy girl’ trope still hits home with overworked, time-pressed Gen Yers. As the pursuit of holistic wellness is increasingly seen as a status symbol, a growing body of users are pushing back against clean eating diet crazes. BehaviourEating and drinking
  • 5. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 Deliciously Stella Parodying wellness with junk food Instagram is awash with wellness bloggers posting pics of macrobiotic salads and Lycra-clad abs. How’s the average person expected to keep up? Bella Younger glamorises an alternative lifestyle with Deliciously Stella, choosing crisps over kale and a deep-fat fryer over a NutriBullet. Eating and drinking In practice
  • 6. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 GOURMET BABIES Parents are feeding kids big flavours The baby food market has begun to adapt to changing tastes. While some are blending trendy ingredients like lentils, chia and avocado into their offerings, cold- pressed baby foods are also on the rise, appealing to parents who want the very best for their kids. BehaviourEating and drinking
  • 7. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 Happy Family From picking the right manufacturer to finding a product with the right ingredients, feeding infants can be stressful. Organic brand Happy Family wants to make nutrition easier for parents, and it’s pushing to change mums’ and dads’ expectations of baby food. Eating and drinking Organic bites for healthy babies In practice
  • 8. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 FROZEN FIXES People are seeing frozen in a new light Gone are the days when a bag of frozen fruit was seen as a cheap alternative to a fresh punnet of strawberries. Thanks to the smoothie fad, sales of frozen fruit have skyrocketed. But it’s not just health nuts that are going frozen; the category is being disrupted with truly desirable dishes. BehaviourEating and drinking
  • 9. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 Luvo Ready-made meals for busy people Frozen ready meals used to mean a Swanson TV dinner or junk food from a plastic bag. But Luvo is aiming to prove that the freezer aisle isn’t just for turkey dinosaurs and Arctic rolls. It’s shaking up the category with nutritionally-balanced ready meals made for time-pressed people. Eating and drinking In practice
  • 10. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 FANCY FAST People are ditching the basic burger Once associated with poor health and late night binges, burgers have become something of an art. And ‘gourmet’ isn’t just about the food itself; brands are revamping their restaurants, with Burger King redesigning interiors along a ‘rustic’ theme and McDonald’s introducing table service. BehaviourEating and drinking
  • 11. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 Gyms Kitchen Protein-first dining for gym junkies Brits are splashing cash on eating out, but with 27% of people picking a restaurant based on how healthy the menu is, there’s a demand for more wholesome fare. Gyms Kitchen, the UK’s first protein-based eatery, taps into this desire with its meal breakdowns and on-site nutritionists. In practiceEating and drinking
  • 12. Want more? YOU CAN EXPLORE THE FULL REPORT FOR FREE HERE Discover more about behavioural insights www.canvas8.com