Asian Americans are the highest-income, best-educated and fastest-growing racial group in the U.S, with Asians now making up the largest share of recent immigrants! Interesting facts about a changing America!
Though I have been working in the technology industry, I always think a professional marketer needs to be able to promote an idea, a product, a service, a city, a state, and even a country. I try to think like a marketer in the tourism industry and think about how to promote this beautiful state to more Asian tourists. Feel free to let me know if I miss anything and comments are always welcome. ;-)
The document discusses the need to prepare students for a globalized world through globally-focused education. It outlines how the world's economies and demographics are becoming increasingly interconnected. Global competence is defined as having knowledge of other cultures and regions, skills in communicating across cultures, and respect for other peoples. Innovative schools are profiled that internationalize their curriculum through foreign language study, partnerships with international schools, and study of global issues. The document argues that students must gain these skills and perspectives to succeed in today's global economy and society.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
This document discusses strategies for effectively marketing to ethnic and religious groups in the United States. It notes that the US population is becoming increasingly diverse, with minorities projected to become the majority in many urban areas by 2010. Specific groups discussed include Hispanics, African Americans, and Asians. For each group, data is provided on current and projected population sizes and purchasing power. The document emphasizes understanding differences within and between ethnic groups in terms of culture, values, and language preferences. It argues that identifying these characteristics for targeted individuals can enhance marketing efforts. The key tool discussed for this is E-Tech, a system that uses names and other data to predict ethnicity, religion, and preferred language with over 90% accuracy.
Globalization has led to increased migration worldwide as people seek better opportunities. This has made cities like Philadelphia very diverse with immigrants from Asia, Europe, Latin America, and the Caribbean. Globalization also spreads plants, diseases, and culture as people and goods move between countries. The internet further globalizes the world by connecting people across borders and allowing news and information to be shared worldwide. The global economy also becomes more intertwined as recessions can affect countries around the world due to economic interdependence.
The document summarizes the strong economic relationship between Canada and Florida. It notes that Canada is Florida's largest foreign investor, representing 10% of all foreign direct investment. Additionally, Canadians are Florida's largest and most loyal tourists, comprising 64% of passengers at one Florida airport. The document also outlines Canada's strong and resilient economy in recent years, with low unemployment and GDP growth leading the G8, demonstrating why Canada and Florida maintain a mutually beneficial economic partnership.
This document discusses nation branding in China and its effects. It examines how China uses nation branding to promote a positive image and impact its economy and global demand for Chinese products. China engages in cultural/tourism branding, media/television exports, and trade relationships to promote its brand internationally. Studies show nation branding has increased China's GDP and purchasing power, though it may not always provide the outcomes China expects in building its global image.
Asian Americans are the highest-income, best-educated and fastest-growing racial group in the U.S, with Asians now making up the largest share of recent immigrants! Interesting facts about a changing America!
Though I have been working in the technology industry, I always think a professional marketer needs to be able to promote an idea, a product, a service, a city, a state, and even a country. I try to think like a marketer in the tourism industry and think about how to promote this beautiful state to more Asian tourists. Feel free to let me know if I miss anything and comments are always welcome. ;-)
The document discusses the need to prepare students for a globalized world through globally-focused education. It outlines how the world's economies and demographics are becoming increasingly interconnected. Global competence is defined as having knowledge of other cultures and regions, skills in communicating across cultures, and respect for other peoples. Innovative schools are profiled that internationalize their curriculum through foreign language study, partnerships with international schools, and study of global issues. The document argues that students must gain these skills and perspectives to succeed in today's global economy and society.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
This document discusses strategies for effectively marketing to ethnic and religious groups in the United States. It notes that the US population is becoming increasingly diverse, with minorities projected to become the majority in many urban areas by 2010. Specific groups discussed include Hispanics, African Americans, and Asians. For each group, data is provided on current and projected population sizes and purchasing power. The document emphasizes understanding differences within and between ethnic groups in terms of culture, values, and language preferences. It argues that identifying these characteristics for targeted individuals can enhance marketing efforts. The key tool discussed for this is E-Tech, a system that uses names and other data to predict ethnicity, religion, and preferred language with over 90% accuracy.
Globalization has led to increased migration worldwide as people seek better opportunities. This has made cities like Philadelphia very diverse with immigrants from Asia, Europe, Latin America, and the Caribbean. Globalization also spreads plants, diseases, and culture as people and goods move between countries. The internet further globalizes the world by connecting people across borders and allowing news and information to be shared worldwide. The global economy also becomes more intertwined as recessions can affect countries around the world due to economic interdependence.
The document summarizes the strong economic relationship between Canada and Florida. It notes that Canada is Florida's largest foreign investor, representing 10% of all foreign direct investment. Additionally, Canadians are Florida's largest and most loyal tourists, comprising 64% of passengers at one Florida airport. The document also outlines Canada's strong and resilient economy in recent years, with low unemployment and GDP growth leading the G8, demonstrating why Canada and Florida maintain a mutually beneficial economic partnership.
This document discusses nation branding in China and its effects. It examines how China uses nation branding to promote a positive image and impact its economy and global demand for Chinese products. China engages in cultural/tourism branding, media/television exports, and trade relationships to promote its brand internationally. Studies show nation branding has increased China's GDP and purchasing power, though it may not always provide the outcomes China expects in building its global image.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
The document discusses strategies for marketing to Chinese Americans. It notes that Chinese Americans prefer direct marketing materials and media in their own language, with explanatory details rather than slogans. They are influenced by brands and educated shoppers who research online. Given their heritage-focused behavior, ethnic media is most effective. Financial messaging should acknowledge positive behaviors like savings rather than focus on debt. In-language support allows trusting relationships.
This document summarizes key findings from a study on cultural orientation and purchasing behaviors among Hispanic and non-Hispanic consumers in the United States across generational groups. Some of the main findings include:
- Hispanic Baby Boomers are more likely than younger Hispanic generations to have life insurance policies and to have traveled outside the US.
- Hispanic Millennials are twice as likely as Hispanic Baby Boomers to plan to purchase a new smartphone in the next year.
- The study found that Hispanic consumers in general are more open to foreign travel and switching wireless providers compared to non-Hispanics.
- Generation X Hispanics showed the strongest orientation toward Hispanic culture compared to other generational groups.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
The document summarizes tourism trends and statistics for the USA in 2013. It finds that in 2011, the USA had record high travel receipts from international visitors of over $116 billion, a 12% rise from 2010. The top international visitor markets were Canada, Mexico, UK and Japan. New York City was the top destination for international visitor spending. The travel and tourism industry in the USA generates over $1.3 trillion in annual economic output and supports over 8 million jobs. Online travel booking is also increasing, with Expedia and Priceline being the top online travel agencies.
Diversity Awareness, An Overview By Penn StateLakesia Wright
This document provides an overview of diversity awareness. It discusses three trends that have made diversity an important issue: the global market, changing demographics in the US, and a changing concept of what it means to be American. The US population is becoming more diverse in terms of race, ethnicity, age, ability, and other dimensions. Understanding diversity will help people interact effectively in an increasingly multicultural society.
This document discusses trends in ethnic and religious populations in the United States and opportunities for multicultural marketing. It notes that minorities now make up the majority in many major urban areas and their purchasing power is rapidly increasing. Specific groups discussed include Hispanics, the largest minority group, African Americans, Asians, and Native Americans. Their populations, cultures, assimilation trends, and projected purchasing power through 2045 are summarized.
This document summarizes Aisha Azimi's experience interning for two organizations, Partners of the Americas and Plan International. She gained experience in communications, campaign development, and nonprofit work while interning and learned about increasing access to education in the Americas. The internships reinforced her passions for gender equality, women's empowerment, and education. She enjoyed interacting with participants in the Global Women in Management workshop and learning from their experiences as activists and entrepreneurs.
GlobalHue Presents: The New Asian-American Market at adtech:sfGlobalHue
The document discusses the growing Asian American consumer market in the United States. Some key points:
- The Asian American population is over 15 million and growing due to immigration and young median age. They have high household incomes and buying power of over $427 billion.
- California and New York have the largest concentrations of Asian Americans. The Asian American youth population in California universities is over 50% in some schools.
- Asian Americans have a range of acculturation, from recent immigrants to those born in the US. They still value family, education, and cultural heritage.
- Asian Americans are highly tech-savvy and use digital media more than other groups. They are active on social networks,
GlobalHue presents: The New Asian American Marketchristine huang
- The Asian American population is growing rapidly and represents a significant consumer market, with over 15 million people and $427 billion in annual buying power.
- Asian Americans, especially younger generations, are highly tech-savvy and early adopters of new technologies. They are highly engaged online through social media, online communities, and digital media.
- To effectively reach Asian American audiences, brands must understand the diversity within the segment and target communications appropriately to each subgroup based on factors like language, culture, and generational differences. A one-size-fits-all approach will not be as successful.
An overview of the macro trend of New World Order. Is the old adage of "America sneezes the rest of the world catches a cold" still current? In this New World Order where power increasingly resides with Brazil, China and India how are people responding and what are the consequences for brands?
Hispanic American Teens & Chonga Girls 2010magdamena
Hispanic-American teens are emerging as a powerful cultural and economic force in mainstream America. They represent the fastest growing demographic in the US, with nearly half of all US children under 18 being Hispanic. By 2025, nearly 3 in 10 children will be Hispanic. Hispanic teens also have significant purchasing power of over $20 billion currently, and their influence on fashion, music and other industries will continue growing significantly in the coming years.
Hispanic-American teens are becoming a powerful cultural and economic force in mainstream America. They represent the fastest growing demographic in the US, making up 22% of the population under 18. By 2025, nearly 3 in 10 children will be Hispanic. This large and young demographic has significant purchasing power and influence over music, fashion, and pop culture trends. Their English language dominance and urban lifestyle also make them an attractive target for brands and advertisers.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
This document provides an overview of the Asian-American market in the United States. It notes that the Asian-American population is the fastest growing ethnic group, growing 48% from 1990 to 2000. Currently, Asian-Americans number over 11 million and account for about 5% of the total US population. The document segments the diverse Asian-American market into Northeast Asians, Southeast Asians, and South Asians based on country of origin, linguistic, and religious similarities. It also highlights the significant buying power and cultural influence of Asian-Americans.
The document discusses the history and current state of immigration to the United States. It notes that while immigration has increased significantly over time, the annual number of green cards granted has remained between 650,000 to 1.1 million in recent decades. Currently, Asian immigrants, especially Chinese and Indians, receive the majority of green cards. Indians who receive green cards have higher incomes and education levels compared to other immigrant groups and the native-born population. The author argues that skilled immigration from countries like India and China benefits the U.S. economy by filling jobs and supporting innovation, but that the U.S. remains overly reliant on lower-skilled immigration to perform jobs that native-born Americans are increasingly unwilling to take. The
"We Are All Immigrants" is a presentation that speaks to the urgent need to align our immigration policy with our job-creation goals. We can create jobs in America --- lots of them---- by flicking the switch and welcoming the job-creators from abroad. Compared to American-born, Immigrants are twice as likely to start a business, twice as likely to invent a new product, more likely have an advanced degree, and more likely to have the linguistic, cultural, and networking skill-set to sell U.S. products and services abroad. Immigrants are America's competitive advantage. It's time we stopped treating them like dirt. I've been talking about this for over 10 years! hoping that someone would listen.... and help save my hometown (Cleveland) and country! I'm an immigration lawyer ---- I know how broken the system is --- and how to FIX IT! I co-wrote a book, "Immigrant, Inc." to tell these stories. I co-wrote the immigration policy for the 30 chambers of commerce from Chicago to Pittsburgh. Awareness is increasing, through programs such as Global Michigan, Global Detroit, Global Cleveland, Global Pittsburgh, and others. NYC Mayor Michael Bloomberg is one of the biggest champions of the notion that smart immigration reform can CREATE jobs in America and help revitalize its cities.
This document discusses the debate around immigration to the U.S. It notes that while immigrants have historically contributed to U.S. economic growth and prosperity, the debate has taken different turns as some native-born Americans see immigration as a threat. While most agree some level of immigration is acceptable, there is disagreement around how many and what types of immigrants to allow. The document also outlines some arguments made against immigration and taxes paid by undocumented immigrants. It concludes that the debate is complicated by politics and gerrymandering that reduces incentives for compromise.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
The document discusses strategies for marketing to Chinese Americans. It notes that Chinese Americans prefer direct marketing materials and media in their own language, with explanatory details rather than slogans. They are influenced by brands and educated shoppers who research online. Given their heritage-focused behavior, ethnic media is most effective. Financial messaging should acknowledge positive behaviors like savings rather than focus on debt. In-language support allows trusting relationships.
This document summarizes key findings from a study on cultural orientation and purchasing behaviors among Hispanic and non-Hispanic consumers in the United States across generational groups. Some of the main findings include:
- Hispanic Baby Boomers are more likely than younger Hispanic generations to have life insurance policies and to have traveled outside the US.
- Hispanic Millennials are twice as likely as Hispanic Baby Boomers to plan to purchase a new smartphone in the next year.
- The study found that Hispanic consumers in general are more open to foreign travel and switching wireless providers compared to non-Hispanics.
- Generation X Hispanics showed the strongest orientation toward Hispanic culture compared to other generational groups.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
The document summarizes tourism trends and statistics for the USA in 2013. It finds that in 2011, the USA had record high travel receipts from international visitors of over $116 billion, a 12% rise from 2010. The top international visitor markets were Canada, Mexico, UK and Japan. New York City was the top destination for international visitor spending. The travel and tourism industry in the USA generates over $1.3 trillion in annual economic output and supports over 8 million jobs. Online travel booking is also increasing, with Expedia and Priceline being the top online travel agencies.
Diversity Awareness, An Overview By Penn StateLakesia Wright
This document provides an overview of diversity awareness. It discusses three trends that have made diversity an important issue: the global market, changing demographics in the US, and a changing concept of what it means to be American. The US population is becoming more diverse in terms of race, ethnicity, age, ability, and other dimensions. Understanding diversity will help people interact effectively in an increasingly multicultural society.
This document discusses trends in ethnic and religious populations in the United States and opportunities for multicultural marketing. It notes that minorities now make up the majority in many major urban areas and their purchasing power is rapidly increasing. Specific groups discussed include Hispanics, the largest minority group, African Americans, Asians, and Native Americans. Their populations, cultures, assimilation trends, and projected purchasing power through 2045 are summarized.
This document summarizes Aisha Azimi's experience interning for two organizations, Partners of the Americas and Plan International. She gained experience in communications, campaign development, and nonprofit work while interning and learned about increasing access to education in the Americas. The internships reinforced her passions for gender equality, women's empowerment, and education. She enjoyed interacting with participants in the Global Women in Management workshop and learning from their experiences as activists and entrepreneurs.
GlobalHue Presents: The New Asian-American Market at adtech:sfGlobalHue
The document discusses the growing Asian American consumer market in the United States. Some key points:
- The Asian American population is over 15 million and growing due to immigration and young median age. They have high household incomes and buying power of over $427 billion.
- California and New York have the largest concentrations of Asian Americans. The Asian American youth population in California universities is over 50% in some schools.
- Asian Americans have a range of acculturation, from recent immigrants to those born in the US. They still value family, education, and cultural heritage.
- Asian Americans are highly tech-savvy and use digital media more than other groups. They are active on social networks,
GlobalHue presents: The New Asian American Marketchristine huang
- The Asian American population is growing rapidly and represents a significant consumer market, with over 15 million people and $427 billion in annual buying power.
- Asian Americans, especially younger generations, are highly tech-savvy and early adopters of new technologies. They are highly engaged online through social media, online communities, and digital media.
- To effectively reach Asian American audiences, brands must understand the diversity within the segment and target communications appropriately to each subgroup based on factors like language, culture, and generational differences. A one-size-fits-all approach will not be as successful.
An overview of the macro trend of New World Order. Is the old adage of "America sneezes the rest of the world catches a cold" still current? In this New World Order where power increasingly resides with Brazil, China and India how are people responding and what are the consequences for brands?
Hispanic American Teens & Chonga Girls 2010magdamena
Hispanic-American teens are emerging as a powerful cultural and economic force in mainstream America. They represent the fastest growing demographic in the US, with nearly half of all US children under 18 being Hispanic. By 2025, nearly 3 in 10 children will be Hispanic. Hispanic teens also have significant purchasing power of over $20 billion currently, and their influence on fashion, music and other industries will continue growing significantly in the coming years.
Hispanic-American teens are becoming a powerful cultural and economic force in mainstream America. They represent the fastest growing demographic in the US, making up 22% of the population under 18. By 2025, nearly 3 in 10 children will be Hispanic. This large and young demographic has significant purchasing power and influence over music, fashion, and pop culture trends. Their English language dominance and urban lifestyle also make them an attractive target for brands and advertisers.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
This document provides an overview of the Asian-American market in the United States. It notes that the Asian-American population is the fastest growing ethnic group, growing 48% from 1990 to 2000. Currently, Asian-Americans number over 11 million and account for about 5% of the total US population. The document segments the diverse Asian-American market into Northeast Asians, Southeast Asians, and South Asians based on country of origin, linguistic, and religious similarities. It also highlights the significant buying power and cultural influence of Asian-Americans.
The document discusses the history and current state of immigration to the United States. It notes that while immigration has increased significantly over time, the annual number of green cards granted has remained between 650,000 to 1.1 million in recent decades. Currently, Asian immigrants, especially Chinese and Indians, receive the majority of green cards. Indians who receive green cards have higher incomes and education levels compared to other immigrant groups and the native-born population. The author argues that skilled immigration from countries like India and China benefits the U.S. economy by filling jobs and supporting innovation, but that the U.S. remains overly reliant on lower-skilled immigration to perform jobs that native-born Americans are increasingly unwilling to take. The
"We Are All Immigrants" is a presentation that speaks to the urgent need to align our immigration policy with our job-creation goals. We can create jobs in America --- lots of them---- by flicking the switch and welcoming the job-creators from abroad. Compared to American-born, Immigrants are twice as likely to start a business, twice as likely to invent a new product, more likely have an advanced degree, and more likely to have the linguistic, cultural, and networking skill-set to sell U.S. products and services abroad. Immigrants are America's competitive advantage. It's time we stopped treating them like dirt. I've been talking about this for over 10 years! hoping that someone would listen.... and help save my hometown (Cleveland) and country! I'm an immigration lawyer ---- I know how broken the system is --- and how to FIX IT! I co-wrote a book, "Immigrant, Inc." to tell these stories. I co-wrote the immigration policy for the 30 chambers of commerce from Chicago to Pittsburgh. Awareness is increasing, through programs such as Global Michigan, Global Detroit, Global Cleveland, Global Pittsburgh, and others. NYC Mayor Michael Bloomberg is one of the biggest champions of the notion that smart immigration reform can CREATE jobs in America and help revitalize its cities.
This document discusses the debate around immigration to the U.S. It notes that while immigrants have historically contributed to U.S. economic growth and prosperity, the debate has taken different turns as some native-born Americans see immigration as a threat. While most agree some level of immigration is acceptable, there is disagreement around how many and what types of immigrants to allow. The document also outlines some arguments made against immigration and taxes paid by undocumented immigrants. It concludes that the debate is complicated by politics and gerrymandering that reduces incentives for compromise.
Immigrant Entrepreneurs: A Key to Rebuilding U.S. EconomyRichard Herman
new powerpoint to be delivered in detroit on 7/18 at the conference, "Immigration and Michigan's Future." Day-long conference to feature Michigan Governor Rick Snyder, NYC Mayor Michael Bloomberg, major CEOs, President of Wayne State University, and a cast of thousands! The eyes of the nation will be watching Detroit. Can immigrants save detroit? I say --- yes! as part ofa new intercultural team with African American talent and entrepreneurs, and other diverse talent, as we work towards building the most powerful teams on the planet. We hope this conference helps galvanize efforts not only in Detroit and Michigan, but in struggling cities around the country. This city-driven, economic argument should be a MAIN PLANK of comprehensive immigration law reform. We are all immigrants!
The document discusses the state of the Asian American community in the United States. It notes that the Asian American population is the fastest growing minority group, increasing 45% between 2000-2010. However, despite achievements in education and the economy, Asian Americans still face invisibility and challenges such as a glass ceiling in upper management. The report provides statistics on the population size, countries of origin, languages spoken, and analyzes the economic impact and contributions of Asian Americans, including their growing purchasing power and role in small business ownership. It also examines topics like household income, education levels, homeownership rates, and challenges in accessing housing.
Nielsen state of-the-hispanic-consumer 2012Ivonne Kinser
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
Hispanic market
By 2025, U.S. Hispanics will represent
25% of the total U.S. population.
As the Hispanic population grows, so does their purchasing power.
El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.
The document discusses the history and current relationship between the United States and China. Relations were tense during China's communist rule but have cooled since, transitioning to an economic alliance. However, differences remain regarding human rights and environmental policies. The U.S. relies heavily on China economically as both a source of cheap goods and a holder of U.S. debt, creating challenges in navigating political issues.
The United States has become one of the most culturally diverse societies in the world due to a history of immigration. There are differing views on whether increased immigration and multiculturalism are economically beneficial or could increase ethnic tensions. While earlier immigrants primarily came from European countries, most current immigrants are from Asia and Latin America due to changes in immigration policy from 1965-2000. However, maintaining social harmony between native and immigrant groups poses challenges, as some native-born Americans fear immigrants will reduce job opportunities or rely on welfare. Overall, the economy has benefited from immigration, though increased unemployment and resentment towards undocumented immigrants have also raised tensions, requiring policy solutions.
The United States has become one of the most multicultural societies in the world as immigration has increased its diversity. While some believe immigration has benefited the economy, others argue it can increase ethnic tensions and violence. America has a long history of immigration but the diversity has increased since 1965 due to changes in policy. There are challenges to maintaining harmony between native-born Americans and new immigrants as some Americans fear immigrants will take jobs and welfare while not assimilating. Increasing anti-immigrant sentiment among native-born Americans has caused problems between immigrants and native-born groups.
Mentality of Success: Learning from the Immigrant Business ExperienceRichard Herman
bThis presentation was made on 4/21/2012 at the National Hispanic Leadership Conference. The goal is to highlight the amazing success stories of immigrant entrepreneurs, and to encourage others (especially non-immigrants) to "Think and Act Like an Immigrant" (quote from billionaire Omid Kordestani, 12th employee of Google, inventor of its business model, and immigrant from Iran/UK).
Similar to Paying Premium: Aspiring, Affluent and Asian (20)
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
2. Manhattan, New York: A middle-aged Chinese woman stands in front of a floor-to-ceiling glass
window, looking at the lush Central Park view, and tells her broker to seal the deal on the
apartment. She makes an offer of $6.5 million. She wants to send her daughter to Columbia
or perhaps Harvard, so she needs to be in the center of the city. “How old is your daughter?”
asks the broker. “Well, she is 2,” she answers.1
University of Illinois, Urbana–Champaign: A Chinese international student named Michael just
moves to the US to attend college. The generous allowance provided by his parents is far
above what he needs for normal campus expenditures, so Michael uses the excess cash and
buys himself a Cadillac Escalade at $80,000.2
These real stories are just the tip of the iceberg, when it comes to describing the staggering
spending power of Asian Americans.
In multicultural marketing, the populous Hispanic and African American groups, by default,
are many brands’ strategic focus. In terms of population, 56 million Hispanics & 44 million
African Americans inevitably outweigh 18 million Asian Americans in the US.3 But if the
benchmark shifts from population size to spending power per capita which is of significant
importance to business, the prioritization will immediately see a dramatic shift towards Asian
Americans, as their spending power per capita is nearly equivalent to that of Hispanics and
African Americans combined.3 As a group, Asian Americans collectively have $825 billion4 to
spend and this figure is growing at an unprecedented rate.
Asian Americans spending power per capita is
nearly equivalent to that of Hispanics and
African Americans combined.
Paying Premium: Aspiring, Affluent, and Asian
3. The Nouveau Riche
The remarkable economic power of Asian American consumers is largely attributed to the
group's high-speed demographic growth and rapidly evolving socioeconomic profile. Asian
Americans are the fastest-growing (up 58% from 2000 to 2013) and most culturally diverse
group in the US (primarily composed of 6 ethnicities - Chinese, Asian Indians, Filipinos,
Vietnamese, Koreans and Japanese).5 The population increase is fueled significantly by
recent arrivals. Amid a decade-long surge in Asian immigration, China and India have, as of
2014, replaced Mexico as the two largest sources of new immigrants to the US.6
Notably, unlike previous generations who fled to the US in the tumultuous ‘60s and ‘70s,
recent Asian immigrants are coming from an ascending Asia. The majority grew up in urban
middle class families and received solid educations before moving to the US for higher
studies (mostly self-funded), job opportunities or family reunions. In the past few years,
China and India have surpassed all other countries as the top two sources for the
enrollment of international students at US colleges7 and as recipients of US visa programs
for highly skilled workers.5 From smaller towns in the Midwest to metropolitan cities that
line the coasts, Asian immigrants have become a uniquely vibrant source of income for
local economies.
But it’s not just the skilled. It’s also the rich. America remains inarguably the no.1 migration
destination for wealthy Asians, particularly Chinese.8 In 2015, 84% of the investment-based
US immigration program EB-5 visas, which require a minimum of $500,000, were issued to
rich Mainland Chinese9, and there are plenty more on the wait list.
China and India have replaced Mexico as the two
largest sources of new immigrants to the US.
They are also the top two sources for the
enrollment of international students at US colleges
and as recipients of US visa programs for highly
skilled workers.
Paying Premium: Aspiring, Affluent, and Asian
4. The influx of new immigrants along with the rise of American-born Asians are
continuously boosting Asian Americans’ professional competitiveness and earning power.
Comprising only about 6% of the nation’s population5, Asian Americans are
overrepresented among professional-managerial workers in the US, particularly in
technology and engineering, making up a disproportionally large employee base in Silicon
Valley’s tech giants (34% of Google’s staff and 41% of Facebook’s).10
Interestingly, Asian Indian immigrants, benefiting from their native English proficiency,
have demonstrated great strengths in advancing to the Executive Level in today’s US
corporations. Pepsi, Microsoft, Google, Adobe all have Asian Indian CEOs. As a group,
Asian Indians have the highest median household income ($101,591) and represent the
very first US ethnic segment4 to have a median income of more than $100,000.
With higher disposable income and desire for a better quality of life, Asian Americans are
twice more likely than the US average to pay for a premium for quality and brands.5 They
are 3 times more likely to shop at high-end department stores like Saks Fifth Avenue5, and
31% more likely to buy organic food.4 They tend to spend 70% more on skincare
products4, and are nearly 2 times more likely to spend $300 or over on a watch.5
34% of Google’s and 41%
of Facebook’s staff are
Asian Americans.
3 times more likely to shop at
high-end department stores like
Saks Fifth Avenue, and 31%
more likely to buy organic foods.
Paying Premium: Aspiring, Affluent, and Asian
5. In the Spotlight
The stable stream of recent arrivals has brought Asian Americans’ foreign-born rate up to
75%5, the highest among all US ethnicities, infusing and energizing a contemporary Asian
bilingual and bicultural lifestyle. Influenced by the burgeoning economy of emerging
Asian markets and empowered by the swift global exchange of digital technology and
social media, recent Asian American immigrants and second generations, many of whom
are raised with cultural sustainability, have stronger cultural confidence and exert
growing influence on the US mainstream, especially on digital and social channels.
Eddie Huang, Chinese American TV personality and Fresh off the Boat author, recently
collaborated with MeUndies to create bold content that defies racial stereotypes and
man body anxiety. Jason Wang, a Chinese American restaurateur and businessman,
transformed his father’s small Flushing tea shop into the New York City culinary
phenomenon Xian Famous Foods, which counts Anthony Bourdain among its returning
customers. The witty performance of Asian Indian comedian and writer Hasan Minhaj at
the 2017 White House Correspondents’ Dinner has gone viral and swept the country.
There are also active key opinion leaders in culture and fashion like Ryan Higa and Amiee
Song. With original content, they interact with millions of followers over social media on a
daily basis and cast a deep influence on a wide range of audiences including the
mainstream. For brands, these thriving innovators have forged new opportunities to
engage with the affluent yet savvy Asian American consumers.
Eddie Huang
Photo credit: MeUndies
Jason Wang and Anthony Bourdain
Photo credit: WSJ.com
Hasan Minhaj
Photo credit: Businessinsider.com
Paying Premium: Aspiring, Affluent, and Asian
6. The Asians are Coming
In today’s ultra-connected world, where consumer segmentation has become increasingly
complex and fluid, there is another massive opportunity for American brands – Asian
international tourists. In the year of 2016, approximately 11 million Asian international
tourists visited the US, and among the rankings of annual tourist growth, the top 5 are all
Asian countries with China taking the lead as the only country seeing double-digit growth.11
Taking the popular destination New York City as an example, Chinese have surpassed
Brazilians and Canadians and will overtake British by 2022 to become the largest tourist
group to the city.12 Their overwhelmingly high spending, average $8,000 per person per
trip13, surely is exciting news for the US tourism and hospitality industry. Moving from
tourism to participating in the American real estate market, affluent Chinese have
outpaced all other foreign home buyers with their dollar volume exceeding the total of the
next four ranked countries combined14, and their average property price in 2015 was
$831,800, compared to $499,600 for all other international buyers.15
So, could the timing be any better than right now to start talking to the Asian Americans?
Now, back to the real-life stories we started with:
The luxury condo bought by the anonymous Chinese woman at $6.5 million has now shot
up in value to $8.9 million1, and Michael has already replaced his Cadillac with a $100,000
Maserati Quattroporte, at the end of his freshman year.2
Chinese home buyers’ average
property price in 2015 was
$831,800, compared to $499,600
for all other international buyers.
Chinese international
tourists spend an average
of $8,000 per person per
trip in the US.
Paying Premium: Aspiring, Affluent, and Asian
7. About Admerasia
Founded in New York City in 1993, Admerasia (ADM) is an
award-winning full-service multicultural agency that helps
forward-thinking brands grow their businesses in Asian
American market with innovative ideas. Current key clients
include Nissan, McDonald’s, Xoom, Citibank, Humana,
MassMutual, Sling and Mohegan Sun.
For all inquiries, please contact:
Jeff Lin
Co-founder of Admerasia
Email: jeffl@admerasia.com
Tel: 212.653.9133
www.admerasia.com
1 Melissa Locker, 2013, Chinese Mom Buys $6.5 Million New York City Apartment for 2-Year-Old, TIME. Com
2 Mark Johansson, 2016, A lust for speed: young, rich Chinese Americans in rural America, BBC.com
3Nielsen, 2015, The Multicultural Edge: Rising Super Consumer report
4Nielsen, 2016, ASIAN-AMERICANS: Culturally Diverse And Expanding Their Footprint, the Asian American Consumer 2016 Report
5Nielsen, 2013, Significant, Sophisticated, And Savvy, the Asian American Consumer 2013 Report
6Jieqian Zhang, Paul Overberg and Andrew Van Dam, 2016, The New Face of American Immigration, WSJ.com
7Devon Haynie, 2014, Number of International College Students Continues to Climb, Usnews.com
8Scott Cendrowski, 2014, Why China’s rich are leaving, Forturn.com
9Abby Schultz, 2017, U.S. Investment Visa May Jump to $1.35 Million, Barrons.com
10Lakshmi Gandhi, 2014, New Numbers Reveal Asian Wage Gap in Tech, nbcnews.com
11Forecast of International Travelers to the United States by Top Origin Countries, 2016, U.S. Department of Commerce, International Trade
Administration, National Travel and Tourism Office; Statistics Canada; Banco de Mexico.
12Patrick McGeehan, 2016, Chinese, Spending Freely, Become Ever-Larger Tourism Force in New York, NYTimes.com
13Alex Linder, 2016, Chinese tourists spent $74 million PER DAY in the United States last year, Shanghaiist.com
14Diana Olick, 2016, Foreign buyers flood US real estate, but buy cheaper homes, cnbc.com
15Paul Welitzkin, 2016, Chinese invest $110b in US real estate since 2010, Chinadaily.com
References