The document provides details about a new product launch report for a company that will manufacture hybrid cars locally. It discusses the company name "Fusion", their tagline "Save Fuel, Save Energy, Save Environment", and their vision to develop eco-friendly vehicles through improved technology. It also outlines the target market, production and manufacturing processes, and financial plans for the new company.

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College Name
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 Branch:- Year:-
 Sub:- Management
 Submitted to:-
 Submitted by:-

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NEW PRODUCT LAUNCH REPORT
(1ST COMPANY THAT MANUFACTURE’S ONLY HYBRID CAR LOCALY)
FUSION HYBRID CARS
SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!
(THE TECHNOLOGY THAT DRIVES INTO FUTURE)

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 DECLARATION:-
We are overwhelmed with sense of
gratitude and convey our sincere THANKS to
guide respected professor miss Hemali Rathi,
for our project on “Hybrid cars”, without her
able guidance and meaningful direction we
could not have been able to complete and
finish the work so smoothly and successfully.
We would also like to thanks teaching and
nonteaching staff of mechanical department,
C.K.P.C.E.T , Surat for their support.

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 PREFACE:-
We have declared our company name,
tag-line, logo, market, forecast etc. Target
market of our company is middle and upper
middle class. We provide different facilities in
our car, like automatic transmission, airbag,
and all basic facilities. We also provide
customer satisfaction. In production
department, selection of location for
company and process of manufacturing of
“HYBRID CAR” is provided. Human resource
department give the information about
requirement of manpower and steps for
selection process of manpower. Marketing
department give the information about
distribution channel, medium of promotion
such as, hordings and T.V advertisements.

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 TABLE OF CONTENTS:-
1. Introduction
1.1 Target Market
1.2 Target Segmentation
1.3 Mission Vision Statement
1.4 Objectives of our organization
1.5 Forecasting
2. Finance Department
2.1 Expected expenditure
2.2 Capital structure
2.3 Source of procurement of funds
3. Production Department
3.1 selecting the location for production
3.2 Manufacturing process
4. Human Resource Department
4.1 Man Power
4.2 Selection Process
4.3 Recruitment policy guidelines
4.4 Source of recruitment

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5. Marketing department
5.1 Distribution Channel
5.2 Transportation means
5.3 Market strategy
5.4 Society marketing concept
5.5 Medium of promotion
6. Conclusion

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 INTRODUCTION:-
 India has large amount of consumers
of car but they are using Petrol, Diesel
and C.N.G. as fuel but we think the
things differently to save money, fuel
and environment by making our new
product as a “HYBRID CAR”.
 A hybrid vehicle is a vehicle that uses
two or more distinct power sources to
move the vehicle.
 The term most commonly refers
to hybrid electric vehicles (HEVs), which
combine an internal combustion
engine and one or more electric
motors.
 Our product will going to help middle
class and upper middle class. It has all
basic facilities and automatic
transmission

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 COMPANY’S NAME:-
FUSION
 Fusion means bonding of two or
more products. In our product there is
bonding of two types of Fuels.
 Tagline:-
SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!
 Logo:-
 Our logo suggests that design of
product is frictionless.
 Logo’s green colour suggests our
product is eco-friendly.

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 VISION :-
 THROUGH IMPROVEMENT OF
CONVENTIONAL TECHNOLOGY,AS WELL AS
PIONEERING EFFORTS IN THE APPLICATION OF
NEW TECHNOLOGIES FUSION IS TAKING GRET
STEPS TO DEVLOPE ECO CAR WHICH HELP US
BECOME A LOW CARBON SOCIETY.
 MISSION:-
 CREATE VEHICLES THAT ARE POPULAR WITH
CONSUMERS.
 HAVE A FIRM COMMITMENT TO QUALITY,
ENVIRONMENT AND SAFETY.
 ENRICH HUMAN RESOURCES AND PROMOTE
TEAMWORK, INNOVATIVENESS AND
INTEGRITY.

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OBJECTIVES OF OUR
ORGANIZATION:-
 Business objective:-
 Hybrid cars, by shifting the consumers
from traditional vehicles to hybrid cars is
our main objective.
 Research objective:-
 To understand the behaviour of consumer
towards hybrid cars.
 To understand the reasons of not
purchasing of hybrid cars.
 To understand the market conditions for
hybrid cars.

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 To learn the ways by which sales of our
product can be increased.
 TARGET MARKET:-
 In this generation the car is necessary,
so we have get new idea to save fuel by
hybrid car.
So, One of the major target markets of
our product is middle class & upper
middle class. Because they also want to
increase their life-style.
and by providing low cost and high
facility cars we can satisfy their needs.
 We will make certain discounts for
certain customers which will benefit and
increase our sales.

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 Our Products:-
1) Middle class:-
Fusion classic
 Extra Features:-
 Sun Roof Manual
 Reverse Camera
 Rear mirror viper
 Attractive fog lamp

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2) Upper middle class:-
Fusion Sport
 Extra Features:-
 Sporty look
 Low ground clearance
 Two doors four seated
 Tubeless tyres
 Air Bags & ABS brakes

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 MARKET SEGMENTATION:-
 It means that they break the market
into small pieces or segment where the
consumers in each segment have
similar characteristics.
 They are number of ways in which this
can be done:
1) Geographic segmentation
2) Demographic segmentation
3) Psychographic segmentation
4) Behavioural segmentation
 Our organization divided market
into groups based on demographic
attributes like family size & family life
cycle.

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Forecast:-
Forecasting is the connecting link
between an organization and
environment. It is a process of estimating
the occurrence of future events or levels
of activities and is concerned with timing,
magnitude or effect of events.
 Methods of Forecast:-
1. Survey of expert opinion method
2. Survey of buyers intention method
3. Sales force opinion method
4. Market test method
5. Time series analysis method
6. Statistical demand analysis method

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 Survey of Experts Opinion Method:-
 In the jury method opinions of executives
give rise to forecast in the survey of
expert opinion method, experts in the
concerned field inside or outside the
organization are approach for making
estimates. The opinions of outside
expertise may include opinions given in
news-papers, trade journals, opinion of
wholesalers and distributors, agencies or
professional experts etc. By analysing this
opinions and making deductions for the
company’s sales, forecasts can be made.

18.  Survey of buyers Intention
Method:-
 In this method of forecasting, actual users
of the product are directly contacted by
the investigators and their preference and
attitude towards the product as well as
future requirements are ascertained. The
demand forecast for the product is
consolidated from this data. The buyers
survey can be made on the sampling
bases or on census basis depending on
the size of the user group to be covered.
 It will give an idea about the total possible
consumption of the product, the buying
plans of the user and possible market
share of the company doing survey.
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 Finance department:-
 Our finance department has following
decision making authority:-
 Deployment of funds in various assets.
 Estimate short and long term forecasting
funds.
 Foster the relationship with investors,
underwriters of equity and other
government regulatory bodies.
 Pay the salaries to worker, insurance,
provident fund.
 Make different solution for save the tax.

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 Expected expenditure
Sr.no Subject Cost
(for first 20-
classic
20-Sport)
1 Cost of land 10 Cr
2 Cost of construction 5 Cr
3 Machines 10 Cr
4 Raw materials 2 Cr
5 Electricity cost 10 Lakh
6 Design cost 15 Lakh
7 Transportation cost
30 Lakh
8 Advertisement Cost 80 Lakh
9 Salary
Workers(200)
Supervisors(20)
Managers(5)
MD(1)
20 Lakh
5 Lakh
7.5 Lakh
2 Lakh
10 Training and development
cost
5 Lakh
Total fund 29,74,50,000 ₹

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 Capital structure
Amount
Equity Capital (owners own fund) 10 Cr
Borrowed fund (Loan) 10 Cr
Total initial Investment Required 97450000 ₹
 We will give good amount of bonus to
our share holders. So they will invest
more money in future.

22. Source for procurement of funds:-
Borrowing loan from banks:-
Name of banks:-AXIS bank, BOB
Types of loan to be borrowed:- business
loan
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o We are medium enterprenuer so we
borrow between more than 5cr and
less then 10cr.
Borrow loan:- 10 Cr
Prevailing interest rate:- AXIS @ 12%
BOB @ 11%
Issue of share:-48,725
At what amount:-2000/- per share

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Production department:-
 Selecting the location for production
 Company’s name:-
FUSION CAR PVT.LTD
 Location of company:-
Plot no. 750, GIDC, Icchapor,
NH-6, Surat, 395009
Gujarat

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 LOCATION:- We select GIDC
icchapore for our plant because of
following reasons.
 Availability of land.
 Availability of raw material.
 Availability of transportation.
 Availability of labour.
 Availability of water

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 Location factor:-
 Every entrepreneur faces the
problem of deciding the best site for
location of his plant.
 Location place and important role
establishment of new unit every
business entrepreneur of business unit
must give full consideration to the
suitable location foe enterprise
because success of failure is highly
dependent on the location of unit
optimum location point is experted to
give the lowest unit cost of production
as well as distribution and hence it can
be most profitable for the business
and entrepreneur must be choosing
and ideal location at the time of
launching the enterprise.

26. Production strategy:-
We have world class production facility in-house
that comprises all sophisticated tools,
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equipment, and machines.
 Prior to beginning manufacturing process, our
researchers conduct in-depth research. This
helps them formulate the best quality
“HYBRID CARS” and deliver them with
commitment to ensure complete customer
satisfaction.
 We are having latest design software for
designing our cars
 Raw Material:-
 We are having a benefit of a provider of raw
material near our location such as ESSAR PVT.
 We have used tremendous number of materials to
build cars, including iron, aluminium, plastic-steel,
glass, rubber, petroleum products, copper, steel
and others.

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 This parts are used to create every thing from
those small things to big things like
dashboard needles and wiring to big stuff as the
engine block.
 Electricity:-
 The availability of electricity power is essential for
any unit where production is done 24hrs
continuously.
 FUSION CAR PVT LTD gets electricity from
TORRENT.
 Transportation :-
 For every industry transportation facility have
much important to run their work regularly and
smoothly as to get raw material quickly as well as
to supply their finished goods to the market.

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 Production Line:-
Design of Cars
Design of Engine

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Fabrication and
Paint-shop
Assembly line

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 Human resource department:-
1. Manpower:-
 Obviously, our company requires manpower
because we produce "HYBRID CAR", for its
fabrication, production, assembly, quality
control, etc.
 There are five levels of managers in our
company.
1. Top level:-
Board of directors
2. Higher middle level:-
Managing director (MD)
3. Middle level:-
Finance manager
Production manager
Human Resource manager
Marketing manager

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4. Lower middle level:-
Supervisors
5. Low level:-
Workers (helpers)

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 Selection Procedure:-
Resumes/CVs review
↓
Initial screening interview
↓
Analyse the application blank
↓
Conducting tests and evaluation performance
↓
Preliminary interview
↓
Core and departmental interview
↓
Reference checks
↓
Job offer
↓
Medical examination
↓
Placement

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 The selection procedure is an organization
depends on the organizations strategy and
objectives, the tasks and responsibility of the
job and the qualification, experience and
characteristics required in an individual to
perform this task and responsibilities
successfully.
 Recruitment policy guidelines:-
1. Managing director (MD)
Qualification:-
Educational:
B.tech , M.tec, MBA
Experience:
Min 10 years industrial

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2. Finance manager
Qualification:-
Educational:
CA
Experience:
Min 5 year
3. Production manager
Qualification:-
Educational:
B.tech, M.tech
Experience:
Min 5 years
4. Human Resource manager
Qualification:-
Educational:
B.com, M.com

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5. Marketing manager
Qualification:-
Educational:
BBA, MBA
 Sources of Recruitment:-
 Developing different sources of recruitment is
essential for an organization. Different source
of recruitment can be employed, depending
on various factors like the level of position,
number of people required, time available
and the funds allocated for the requirement.
 External sources:-
 There are various methods of recruiting from
external sources. Some of the popular
methods are advertisements, campus
recruitments, employee referrals,
employment exchanges, private placement
agencies etc. Each of these methods is
discussed in detail in the following paragraphs

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1. Employment agencies:-
 Based on the type of clientele they serve,
employment agencies can be broadly
classified into public or state agencies, private
agencies, and head hunters.
2. Public or state agencies:-
 Till a few years ago, Employment Exchanges
were extremely popular in India. Fresh
graduate and technicians in search of suitable
employment exchange.
3. Private agencies:-
 Private employment agencies do well in
dynamic job markets, where companies scout
aggressively for talent, and potential
candidates
 Constantly look out for better jobs. Private
agencies provide a meeting ground for both
the parties.

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4. Educational institutions:-
 During the placement season, educational
institutions, especially the reputed ones turn
into hunting grounds for organizations looking
for fresh talent. These institutions offer
placement services to their students by trying
to get some of the best companies in the
market to their campus for recruitment.
 Recruit Fresh Engineer by campus interview
from Sardar Vallabhbhai National Institute of
Technology, Surat.
 Recruit machine operator by personal
interview and written test from ITI.
 Recruit worker by giving add in local
newspapers.
 Recruit different department manager by
written test, group discussion and personal
interview.
 Lending main Marketing manager from IIM
Ahmedabad.

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Marketing department:-
 Distribution channel:-
 A distribution channel is the network of
individuals and organizations involved in the
process of moving a product or service from
the producer to the end user.
 Channels are classified by the number of
intermediates between product and
consumers.
 A level zero channel has no intermediates.
This is typical of direct marketing A level one
channel has a single intermediates. This flow
is typically from manufacture to retailer to
consumer.

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Company
Transportation
Distributers
Customers
 Distrubution channel:-
 A distribution channel is the network of
individuals and organizations involved in the
process of moving a product or service from
the producer to the end user.
 Of institution that performs all the activities
required to move a product and its title from
production to consumption.

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 Channels are set of interdependent
organization involved in making the product
available for consumption.
 Means of transportation:-
 The various modes used for a
movement. For each mode, there are
several eans of transport. They are: a.
inland surface transportation
(RAIL,ROAD and inland waterway); b.
sea transport (costal and ocean); c. air
transportation and d. pipelines.

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 Market strategy:-
 An organization’s strategy that combine all of its
marketing goals into one comprehensive plan.
 A good marketing strategy should be drawn from
market research and focus on right product.
 Societal marketing concept:-
 It is a marketing concept that holds that a
company should make good marketing decision
by considering consumer’s wants, the company’s
requirements, and society’s long term interest.
 As our product is “ECO FRIENDLY”it will not affect
the environment of the society.
 Steps taken by our company for social well-fare.
 Air Emissions
 HIV-AIDS awareness across all plants
 Tobacco chewing awareness
 Anti-Alcoholism program
 Human Rights
 Save Girl child

42.  Medium of promotion:-
 There are many ways to advertise our product, but
we advertise in two ways.
1) Launch @ Auto-Expo
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2) Hoardings;-

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 Future Plan:-
 We are planning to introduce a staggering
number of hybrids cars in the next three to
five years.
 Production of highly efficient hybrid cars.
 Production of SUV hybrid cars.
 Establish new plant. So we will also be a
global manufacturer.
 Develop the business globally.
 Production of high speed hybrid cars.
Establish of more recharge centre

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 CONCLUSION:-
 We conclude our product features and quality
are satisfied customers needs and it is also
help full to environment.
 IN FUSION CAR PVT LTD internal relation between
the workers and management are very well. All
the workers and management behave with each
other as family members.
 We conclude that FUSION CAR PVT LTD is very
well organized, well developed and progressive
company.

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The End